MetroPCS SWOT Analysis, Competitors & USP
SWOT analysis of MetroPCS analyses the brand by its strengths, weaknesses, opportunities & threats. In MetroPCS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MetroPCS to benchmark its business & performance as compared to the competitors. MetroPCS is one of the leading brands in the telecom service providers sector.
The table below lists the MetroPCS SWOT (Strengths, Weaknesses, Opportunities, Threats), top MetroPCS competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| MetroPCS Brand Analysis | |
|---|---|
| Parent Company |
T-Mobile US, Inc |
| Category |
Mobile service provider (Wireless phones) |
| Sector | |
| Tagline/ Slogan |
We believe in the power of the period; Wireless for all |
| USP |
Offers nationwide 4G services without any additional charges |
| MetroPCS STP | |
| Segment |
Middle class, upper middle class, Rich |
| Target Group |
Professionals, Business persons , Students, Labours etc |
| Positioning |
Phones for all , Plans for all |
| SWOT Analysis of MetroPCS | |
| MetroPCS Strengths |
Below are the Strengths in the SWOT Analysis of MetroPCS: 1. Barriers to market entry is high because of high setup cost, regulations etc. 5. Covers over 300 million Americans coast-to-coast 6. Strong presence across US makes it a prominent brand |
| MetroPCS Weaknesses |
Here are the weaknesses in the MetroPCS SWOT Analysis: 1. The company had been criticized for lower speeds which impacted the brand 2. Intense competition means limited market share |
| MetroPCS Opportunities |
Following are the Opportunities in MetroPCS SWOT Analysis: 1. Tap the fragmented areas as competition is low there and smaller companies lack the cost advantage that larger companies have 2.Expansion in tablets and other enhanced technologies 3. Market is maturing so entry into new markets |
| MetroPCS Threats |
The threats in the SWOT Analysis of MetroPCS are as mentioned: 1.Low price & various schemes by competitors 2.A lot of substitutes available 4. Heavy spending required to increase/sustain the market share in a mature market |
| MetroPCS Competition | |
| MetroPCS Competitors |
Below are the top 4 competitors of MetroPCS: 1. Leap Wireless 4.Verizon |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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