MetroPCS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

T-Mobile US, Inc

Mobile service provider (Wireless phones)

Telecom Service Providers

We believe in the power of the period; Wireless for all

Offers nationwide 4G services without any additional charges

Middle class, upper middle class, Rich

Professionals, Business persons , Students, Labours etc

Phones for all , Plans for all

Below are the Strengths in the SWOT Analysis of MetroPCS:

1. Barriers to market entry is high because of high setup cost, regulations etc.
2.Sales and distribution network is very strong
3. Experienced business units
4.The nationwide 4G LTE with no annual contract offer can increase the revenues

5. Covers over 300 million Americans coast-to-coast

6. Strong presence across US makes it a prominent brand

Here are the weaknesses in the MetroPCS SWOT Analysis:

1. The company had been criticized for lower speeds which impacted the brand

2. Intense competition means limited market share

Following are the Opportunities in MetroPCS SWOT Analysis:

1. Tap the fragmented areas as competition is low there and smaller companies lack the cost advantage that larger companies have

2.Expansion in tablets and other enhanced technologies

3. Market is maturing so entry into new markets

The threats in the SWOT Analysis of MetroPCS are as mentioned:

1.Low price & various schemes by competitors

2.A lot of substitutes available
3. Increased competition hurts subscriber growth

4. Heavy spending required to increase/sustain the market share in a mature market

Below are the top 4 MetroPCS competitors:

1. Leap Wireless
2. Boost Mobile
3.AT&T

4.Verizon