MetroPCS SWOT Analysis, Competitors & USP

MetroPCS SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MetroPCS, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MetroPCS to benchmark its business & performance as compared to the competitors, and make strategic improvements. MetroPCS is one of the leading brands in the telecom service providers sector.

The article below lists the MetroPCS SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MetroPCS SWOT Analysis:

SWOT Analysis of MetroPCS

For MetroPCS, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MetroPCS Strengths

The strengths of MetroPCS looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MetroPCS :

1. Barriers to market entry is high because of high setup cost, regulations etc.
2.Sales and distribution network is very strong
3. Experienced business units
4.The nationwide 4G LTE with no annual contract offer can increase the revenues

5. Covers over 300 million Americans coast-to-coast

6. Strong presence across US makes it a prominent brand

MetroPCS Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MetroPCS SWOT Analysis:

1. The company had been criticized for lower speeds which impacted the brand

2. Intense competition means limited market share

MetroPCS Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MetroPCS SWOT Analysis:

1. Tap the fragmented areas as competition is low there and smaller companies lack the cost advantage that larger companies have

2.Expansion in tablets and other enhanced technologies

3. Market is maturing so entry into new markets

MetroPCS Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MetroPCS are as mentioned:

1.Low price & various schemes by competitors

2.A lot of substitutes available
3. Increased competition hurts subscriber growth

4. Heavy spending required to increase/sustain the market share in a mature market

MetroPCS Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of MetroPCS:

1. Leap Wireless
2. Boost Mobile
3.AT&T

4.Verizon

Hence this concludes the MetroPCS SWOT analysis.

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About MetroPCS

MetroPCS Overview
Parent Company	T-Mobile US, Inc
Category	Mobile service provider (Wireless phones)
Sector	Telecom Service Providers
Tagline/ Slogan	We believe in the power of the period; Wireless for all
USP	Offers nationwide 4G services without any additional charges
MetroPCS STP
Segmentation	Middle class, upper middle class, Rich
Target Market	Professionals, Business persons , Students, Labours etc
Positioning	Phones for all , Plans for all

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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