China Mobile SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

China Mobile SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of China Mobile, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Mobile to benchmark its business & performance as compared to the competitors, and make strategic improvements. China Mobile is one of the leading brands in the telecom service providers sector.

The article below lists the China Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Mobile SWOT Analysis:

SWOT Analysis of China Mobile

For China Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Mobile Strengths

The strengths of China Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Mobile :

1. One of the Top renowned brands worldwide
2. Consistently made good profits
3. Long list of acquisitions and consolidation
4. Serves more customers than any other mobile supplier
5. Has a strong employee base of over 140,000
6. One of the largest mobile operators with over 650 million subscribers

China Mobile Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Mobile SWOT Analysis:

1. Presence in China only and Not globally diversified like some other major brands
2. Strict Government policies cause issues in operations

China Mobile Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Mobile SWOT Analysis:

1. High rural presence and introduction of 3G
2. Information services & transactions through the network
3. Expansion in Asia through acquisitions like Paktel in Pakistan

China Mobile Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Mobile are as mentioned:

1. Higher numbers of low-use, low-value customers
2. Government Service obligations forcing it to provide unprofitable services
3. Limited frequency allocation

China Mobile Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of China Mobile:

1. China Unicom
2. China Telecom

Hence this concludes the China Mobile SWOT analysis.

Continue reading more about the brand/company.

About China Mobile

China Mobile Overview
Parent Company

China Telecom (Hong Kong) Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

G3, leading the new life of 3G times; M- Zone My Zone, my way


World’s largest digital mobile company & No. 1 Chinese provider

China Mobile STP

All mobile phone users especially rural audience

Target Market

Rural Population, City users, Businessmen


All nation coverage with information services especially for the rural market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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