China Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Mobile to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Mobile is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Mobile competitors and includes China Mobile target market, segmentation, positioning & Unique Selling Proposition (USP).

China Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Mobile Brand Analysis
Parent Company

China Telecom (Hong Kong) Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

G3, leading the new life of 3G times; M- Zone My Zone, my way


World’s largest digital mobile company & No. 1 Chinese provider

China Mobile STP
China Mobile Segmentation

All mobile phone users especially rural audience

China Mobile Target Market

Rural Population, City users, Businessmen

China Mobile Positioning

All nation coverage with information services especially for the rural market

China Mobile SWOT Analysis
China Mobile Strengths

Below are the Strengths in the SWOT Analysis of China Mobile:

1. One of the Top renowned brands worldwide
2. Consistently made good profits
3. Long list of acquisitions and consolidation
4. Serves more customers than any other mobile supplier
5. Has a strong employee base of over 140,000
6. One of the largest mobile operators with over 650 million subscribers

China Mobile Weaknesses

Here are the weaknesses in the China Mobile SWOT Analysis:

1. Presence in China only and Not globally diversified like some other major brands
2. Strict Government policies cause issues in operations

China Mobile Opportunities

Following are the Opportunities in China Mobile SWOT Analysis:

1. High rural presence and introduction of 3G
2. Information services & transactions through the network
3. Expansion in Asia through acquisitions like Paktel in Pakistan

China Mobile Threats

The threats in the SWOT Analysis of China Mobile are as mentioned:

1. Higher numbers of low-use, low-value customers
2. Government Service obligations forcing it to provide unprofitable services
3. Limited frequency allocation

China Mobile Competition

Below are the top 2 China Mobile competitors:

1. China Unicom
2. China Telecom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Mobile. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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