China Mobile SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3732

SWOT Analysis of China Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Mobile

Parent Company

China Telecom (Hong Kong) Limited


Mobile Service Provider



Tagline/ Slogan

G3, leading the new life of 3G times; M- Zone My Zone, my way


World’s largest digital mobile company & No. 1 Chinese provider



All mobile phone users especially rural audience

Target Group

Rural Population, City users, Businessmen


All nation coverage with information services especially for the rural market

SWOT Analysis


1. One of the Top renowned brands worldwide
2. Consistently made good profits
3. Long list of acquisitions and consolidation
4. Serves more customers than any other mobile supplier
5. Has a strong employee base of over 140,000
6. One of the largest mobile operators with over 650 million subscribers


1. Presence in China only and Not globally diversified like some other major brands
2. Strict Government policies cause issues in operations


1. High rural presence and introduction of 3G
2. Information services & transactions through the network
3. Expansion in Asia through acquisitions like Paktel in Pakistan


1. Higher numbers of low-use, low-value customers
2. Government Service obligations forcing it to provide unprofitable services
3. Limited frequency allocation



1. China Unicom
2. China Telecom

The table above concludes the China Mobile SWOT analysis along with its marketing and brand parameters.


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