China Mobile SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

China Mobile is one of the leading brands in the telecom service providers sector. China Mobile SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Mobile:

China Mobile Strengths

  1. One of the Top renowned brands worldwide
  2. Consistently made good profits
  3. Long list of acquisitions and consolidation
  4. Serves more customers than any other mobile supplier
  5. Has a strong employee base of over 140,000
  6. One of the largest mobile operators with over 650 million subscribers

Above are the strengths in the SWOT Analysis of China Mobile. The strengths of China Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

China Mobile Weaknesses

  1. Presence in China only and Not globally diversified like some other major brands
  2. Strict Government policies cause issues in operations

These were the weaknesses in the China Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about China Mobile

China Mobile Opportunities

  1. High rural presence and introduction of 3G
  2. Information services & transactions through the network
  3. Expansion in Asia through acquisitions like Paktel in Pakistan

Above we covered the opportunities in China Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

China Mobile Threats

  1. Higher numbers of low-use, low-value customers
  2. Government Service obligations forcing it to provide unprofitable services
  3. Limited frequency allocation

The threats in the SWOT Analysis of China Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the China Mobile SWOT analysis.

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About China Mobile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

China Mobile Overview
Parent Company

China Telecom (Hong Kong) Limited


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

G3, leading the new life of 3G times; M- Zone My Zone, my way


World’s largest digital mobile company & No. 1 Chinese provider

China Mobile STP

All mobile phone users especially rural audience

Target Market

Rural Population, City users, Businessmen


All nation coverage with information services especially for the rural market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to China Mobile. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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