France Telecom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

France Telecom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of France Telecom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like France Telecom to benchmark its business & performance as compared to the competitors, and make strategic improvements. France Telecom is one of the leading brands in the telecom service providers sector.

The article below lists the France Telecom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the France Telecom SWOT Analysis:

SWOT Analysis of France Telecom

For France Telecom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

France Telecom Strengths

The strengths of France Telecom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of France Telecom :

1. Strong Innovative Community with over 180,000 employees
2. European Market Leader telecom player
3. Supply Chain Management Capabilities

4. Extremely high brand value and good advertising
5. Over 190 million customers worldwide
6. Subsidiaries include Orange, Everything Everywhere , France Telecom Marine

France Telecom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the France Telecom SWOT Analysis:

1. Concentrated Revenue from France
2. Global penetration of brand awarenessis limited compared to a few brands
3.Higher Suicide rates amongst employees

France Telecom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in France Telecom SWOT Analysis:

1. Growth in Telecommunications Services
2. Demand in E-Health Sector
3. Strategic Growth Initiatives

France Telecom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of France Telecom are as mentioned:

1. Regulatory Environment
2. Intense Competition
3. Consolidation of Industry

France Telecom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of France Telecom:

1. Bouyges Telecom
2. Société Française du Radiotéléphone
3. Vivendi

4.Free Mobile

Hence this concludes the France Telecom SWOT analysis.

Continue reading more about the brand/company.

About France Telecom

France Telecom Overview
Parent Company

Direction Générale des Télécommunications


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Today Changes with Orange


Service for everyone, everywhere

France Telecom STP

Fixed line telephone, broadband access, mobile phone telephony

and IPTV

Target Market

Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users


World Class network to guide the users through the digital world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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