France Telecom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of France Telecom analyses the brand by its strengths, weaknesses, opportunities & threats. In France Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like France Telecom to benchmark its business & performance as compared to the competitors. France Telecom is one of the leading brands in the telecom service providers sector.

The table below lists the France Telecom SWOT (Strengths, Weaknesses, Opportunities, Threats), top France Telecom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

France Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
France Telecom Brand Analysis
Parent Company

Direction Générale des Télécommunications


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Today Changes with Orange


Service for everyone, everywhere

France Telecom STP

Fixed line telephone, broadband access, mobile phone telephony

and IPTV

Target Group

Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users


World Class network to guide the users through the digital world

SWOT Analysis of France Telecom
France Telecom Strengths

Below are the Strengths in the SWOT Analysis of France Telecom:

1. Strong Innovative Community with over 180,000 employees
2. European Market Leader telecom player
3. Supply Chain Management Capabilities

4. Extremely high brand value and good advertising
5. Over 190 million customers worldwide
6. Subsidiaries include Orange, Everything Everywhere , France Telecom Marine

France Telecom Weaknesses

Here are the weaknesses in the France Telecom SWOT Analysis:

1. Concentrated Revenue from France
2. Global penetration of brand awarenessis limited compared to a few brands
3.Higher Suicide rates amongst employees

France Telecom Opportunities

Following are the Opportunities in France Telecom SWOT Analysis:

1. Growth in Telecommunications Services
2. Demand in E-Health Sector
3. Strategic Growth Initiatives

France Telecom Threats

The threats in the SWOT Analysis of France Telecom are as mentioned:

1. Regulatory Environment
2. Intense Competition
3. Consolidation of Industry

France Telecom Competition
France Telecom Competitors

Below are the top 4 competitors of France Telecom:

1. Bouyges Telecom
2. Société Française du Radiotéléphone
3. Vivendi

4.Free Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to France Telecom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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