France Telecom SWOT Analysis
France Telecom is one of the leading brands in the telecom service providers sector. France Telecom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of France Telecom:
Quick Glance:
France Telecom Strengths
- Strong Innovative Community with over 180,000 employees
- European Market Leader telecom player
- Supply Chain Management Capabilities
- Extremely high brand value and good advertising
- Over 190 million customers worldwide
- Subsidiaries include Orange, Everything Everywhere , France Telecom Marine
Above are the strengths in the SWOT Analysis of France Telecom. The strengths of France Telecom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
France Telecom Weaknesses
- Concentrated Revenue from France
- Global penetration of brand awarenessis limited compared to a few brands
- Higher Suicide rates amongst employees
These were the weaknesses in the France Telecom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
France Telecom Opportunities
- Growth in Telecommunications Services
- Demand in E-Health Sector
- Strategic Growth Initiatives
Above we covered the opportunities in France Telecom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
France Telecom Threats
- Regulatory Environment
- Intense Competition
- Consolidation of Industry
The threats in the SWOT Analysis of France Telecom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the France Telecom SWOT analysis.
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About France Telecom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| France Telecom Overview | |
|---|---|
| Parent Company |
Direction Générale des Télécommunications |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Today Changes with Orange |
| USP |
Service for everyone, everywhere |
| France Telecom STP | |
| Segmentation |
Fixed line telephone, broadband access, mobile phone telephony and IPTV |
| Target Market |
Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users |
| Positioning |
World Class network to guide the users through the digital world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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