SWOT Analysis of France Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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France Telecom |
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Parent Company |
Direction Générale des Télécommunications |
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Category |
Mobile Service Provider |
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Sector |
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Tagline/ Slogan |
Today Changes with Orange |
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USP |
Service for everyone, everywhere |
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France Telecom STP |
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Segment |
Fixed line telephone, broadband access, mobile phone telephony and IPTV |
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Target Group |
Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users |
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Positioning |
World Class network to guide the users through the digital world |
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France Telecom SWOT Analysis |
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Strengths |
1. Strong Innovative Community with over 180,000 employees 4. Extremely high brand value and good advertising |
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Weaknesses |
1. Concentrated Revenue from France |
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Opportunities |
1. Growth in Telecommunications Services |
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Threats |
1. Regulatory Environment |
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France Telecom Competition |
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Competitors |
1. Bouyges Telecom 4.Free Mobile |
The brandguide table above concludes the France Telecom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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