France Telecom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6653

SWOT Analysis of France Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

France Telecom

Parent Company

Direction Générale des Télécommunications


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Today Changes with Orange


Service for everyone, everywhere

France Telecom STP


Fixed line telephone, broadband access, mobile phone telephony

and IPTV

Target Group

Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Users


World Class network to guide the users through the digital world

France Telecom SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of France Telecom :

1. Strong Innovative Community with over 180,000 employees
2. European Market Leader telecom player
3. Supply Chain Management Capabilities

4. Extremely high brand value and good advertising
5. Over 190 million customers worldwide
6. Subsidiaries include Orange, Everything Everywhere , France Telecom Marine


1. Concentrated Revenue from France
2. Global penetration of brand awarenessis limited compared to a few brands
3.Higher Suicide rates amongst employees


1. Growth in Telecommunications Services
2. Demand in E-Health Sector
3. Strategic Growth Initiatives


1. Regulatory Environment
2. Intense Competition
3. Consolidation of Industry

France Telecom Competition


Below are the 4 main France Telecom competitors :

1. Bouyges Telecom
2. Société Française du Radiotéléphone
3. Vivendi

4.Free Mobile

The brandguide table above concludes the France Telecom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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