Advanced Info Service SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Advanced Info Service analyses the brand by its strengths, weaknesses, opportunities & threats. In Advanced Info Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Advanced Info Service to benchmark its business & performance as compared to the competitors. Advanced Info Service is one of the leading brands in the telecom service providers sector.

The article below lists the Advanced Info Service SWOT (Strengths, Weaknesses, Opportunities, Threats), top Advanced Info Service competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Advanced Info Service

Advanced Info Service Overview
Parent Company

Shin Corporation

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connect you with your world; Your World. Your Way

USP

Thailand's largest GSM mobile phone operator

Advanced Info Service STP
Segmentation

Mobile phone and call center services, Mobile phone sales, Datanet and broadband services.

Target Market

People from urban, rural of all age groups

Positioning

The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway.

SWOT Analysis of Advanced Info Service

For Advanced Info Service, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Advanced Info Service SWOT Analysis:

Advanced Info Service Strengths

The strengths of Advanced Info Service looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Advanced Info Service :

1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns

Advanced Info Service Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Advanced Info Service SWOT Analysis:

1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market


Advanced Info Service Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Advanced Info Service SWOT Analysis:

1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world


Advanced Info Service Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Advanced Info Service are as mentioned:

1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts

Advanced Info Service Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Advanced Info Service:

1. True Move
2. Hutch
3. CAT Telecom


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Advanced Info Service. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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