Advanced Info Service SWOT Analysis, USP & Competitors

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SWOT Analysis of Advanced Info Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advanced Info Service

Parent Company

Shin Corporation


Mobile Service Provider



Tagline/ Slogan

Connect you with your world; Your World. Your Way


Thailand's largest GSM mobile phone operator



Mobile phone and call center services, Mobile phone sales, Datanet and broadband services.

Target Group

People from urban, rural of all age groups


The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway.

SWOT Analysis


1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns


1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market


1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world


1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts



1. True Move
2. Hutch
3. CAT Telecom

The table above concludes the Advanced Info Service SWOT analysis along with its marketing and brand parameters.


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