Advanced Info Service SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 4361

SWOT analysis of Advanced Info Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Advanced Info Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Advanced Info Service to benchmark its business & performance as compared to the competitors and industry. Advanced Info Service is one of the leading brands in the telecom service providers sector. The table below also lists the top Advanced Info Service competitors and elaborates Advanced Info Service market segmentation, target group, positioning & Unique Selling Proposition (USP).

Advanced Info Service SWOT, Competitors, Marketing STP & Brand analysis Table
Advanced Info Service Brand Analysis
Parent Company

Shin Corporation

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connect you with your world; Your World. Your Way

USP

Thailand's largest GSM mobile phone operator

Advanced Info Service STP
Segment

Mobile phone and call center services, Mobile phone sales, Datanet and broadband services.

Target Group

People from urban, rural of all age groups

Positioning

The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway.

Advanced Info Service SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Advanced Info Service. Strengths are:

1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns

Weaknesses

Here are the weaknesses in the Advanced Info Service SWOT Analysis:

1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market

Opportunities

Following are the Opportunities in Advanced Info Service SWOT Analysis:

1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world

Threats

The threats in the SWOT Analysis of Advanced Info Service are as mentioned:

1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts

Advanced Info Service Competition
Competitors

Below are the top 3 Advanced Info Service competitors:

1. True Move
2. Hutch
3. CAT Telecom

The brandguide table above concludes the Advanced Info Service SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Advanced Info Service. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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