Advanced Info Service SWOT Analysis
Advanced Info Service SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Advanced Info Service, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Advanced Info Service is one of the leading brands in the telecom service providers sector. The article below lists the Advanced Info Service SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Advanced Info Service Strengths
The strengths of Advanced Info Service looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Advanced Info Service :
1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns
Advanced Info Service Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Advanced Info Service SWOT Analysis:
1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market
Advanced Info Service Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Advanced Info Service SWOT Analysis:
1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world
Advanced Info Service Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Advanced Info Service are as mentioned:
1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts
Hence this concludes the Advanced Info Service SWOT analysis.
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About Advanced Info Service
| Advanced Info Service Overview | |
|---|---|
| Parent Company |
Shin Corporation |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Connect you with your world; Your World. Your Way |
| USP |
Thailand's largest GSM mobile phone operator |
| Advanced Info Service STP | |
| Segmentation |
Mobile phone and call center services, Mobile phone sales, Datanet and broadband services. |
| Target Market |
People from urban, rural of all age groups |
| Positioning |
The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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