Advanced Info Service SWOT Analysis
Advanced Info Service is one of the leading brands in the telecom service providers sector. Advanced Info Service SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Advanced Info Service:
Quick Glance:
Advanced Info Service Strengths
- Market Leadership position in its base markets
- Comprehensive Service Offerings serving multiple customer segments
- Operational Efficiency helping better returns
- Thailand's largest GSM mobile phone operator with approx 30 million customers
- Good advertising and branding through TVCs and print ad campaigns
Above are the strengths in the SWOT Analysis of Advanced Info Service. The strengths of Advanced Info Service looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Advanced Info Service Weaknesses
- Limited Liquidity Position impacting strategies
- Global reach is limited and is dependent on local market
These were the weaknesses in the Advanced Info Service SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Advanced Info Service Opportunities
- Ever Increasing demand for Mobile Broadband
- Predicted growth in Telecommunications Services
- Increasing Demand for 3G across the world
Above we covered the opportunities in Advanced Info Service SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Advanced Info Service Threats
- Rapid Technological Changes causing capital crunch
- Intense Competition leading to price cuts
- Regulatory Obligations causing strategic impacts
The threats in the SWOT Analysis of Advanced Info Service are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Advanced Info Service SWOT analysis.
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About Advanced Info Service
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Advanced Info Service Overview | |
|---|---|
| Parent Company |
Shin Corporation |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Connect you with your world; Your World. Your Way |
| USP |
Thailand's largest GSM mobile phone operator |
| Advanced Info Service STP | |
| Segmentation |
Mobile phone and call center services, Mobile phone sales, Datanet and broadband services. |
| Target Market |
People from urban, rural of all age groups |
| Positioning |
The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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