Advanced Info Service SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Advanced Info Service analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Advanced Info Service SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Advanced Info Service to benchmark its business & performance as compared to the competitors and industry. As of 2020, Advanced Info Service is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Advanced Info Service competitors and includes Advanced Info Service target market, segmentation, positioning & Unique Selling Proposition (USP).

Advanced Info Service SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Advanced Info Service Brand Analysis
Parent Company

Shin Corporation


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connect you with your world; Your World. Your Way


Thailand's largest GSM mobile phone operator

Advanced Info Service STP
Advanced Info Service Segmentation

Mobile phone and call center services, Mobile phone sales, Datanet and broadband services.

Advanced Info Service Target Market

People from urban, rural of all age groups

Advanced Info Service Positioning

The company offers international direct dialing services, and data communications services, including Internet, international and national Internet gateway.

Advanced Info Service SWOT Analysis
Advanced Info Service Strengths

Below are the Strengths in the SWOT Analysis of Advanced Info Service:

1. Market Leadership position in its base markets
2. Comprehensive Service Offerings serving multiple customer segments
3. Operational Efficiency helping better returns
4. Thailand's largest GSM mobile phone operator with approx 30 million customers
5. Good advertising and branding through TVCs and print ad campaigns

Advanced Info Service Weaknesses

Here are the weaknesses in the Advanced Info Service SWOT Analysis:

1. Limited Liquidity Position impacting strategies
2. Global reach is limited and is dependent on local market

Advanced Info Service Opportunities

Following are the Opportunities in Advanced Info Service SWOT Analysis:

1. Ever Increasing demand for Mobile Broadband
2. Predicted growth in Telecommunications Services
3. Increasing Demand for 3G across the world

Advanced Info Service Threats

The threats in the SWOT Analysis of Advanced Info Service are as mentioned:

1. Rapid Technological Changes causing capital crunch
2. Intense Competition leading to price cuts
3. Regulatory Obligations causing strategic impacts

Advanced Info Service Competition

Below are the top 3 Advanced Info Service competitors:

1. True Move
2. Hutch
3. CAT Telecom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Advanced Info Service. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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