Belgacom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3272
Advertisements

SWOT Analysis of Belgacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Belgacom

Parent Company

Belgacom Group, Belgian State

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom

USP

The largest telecommunications company in Belgium

Belgacom STP

Segment

People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Target Group

Individuals, corporates looking for telecom services

Positioning

Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

Belgacom SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Belgacom :

1. Strong Operational Presence in its businesses
2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
3. Strong Operational Efficiency helping it to yield better margins
4. Has an employee workforce of over 16,000
5. Popular advertising and marketing strategies

Weaknesses

1. Over-dependence on a small country like Belgium which is nearing saturation
2. Presence in Europe is limited as well as internationally restricted

Opportunities

1. Strategic Partnerships & Agreements helping to cater to more markets
2. Growth Prospects: Mobile Data Market which has high growth potential
3. Growth in Telecommunications Services helping to cater to higher customer numbers

Threats

1. Competitive Scenario causing pricing pressures
2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation

Belgacom Competition

Competitors

Below are the 3 main Belgacom competitors :

1. Telekom Austria
2. Deutsche Telekom
3. SwissCom


The brandguide table above concludes the Belgacom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Belgacom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: