Belgacom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2805

SWOT Analysis of Belgacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Belgacom Group, Belgian State


Mobile Service Provider



Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom


The largest telecommunications company in Belgium



People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Target Group

Individuals, corporates looking for telecom services


Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

SWOT Analysis


1. Strong Operational Presence in its businesses
2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
3. Strong Operational Efficiency helping it to yield better margins
4. Has an employee workforce of over 16,000
5. Popular advertising and marketing strategies


1. Over-dependence on a small country like Belgium which is nearing saturation
2. Presence in Europe is limited as well as internationally restricted


1. Strategic Partnerships & Agreements helping to cater to more markets
2. Growth Prospects: Mobile Data Market which has high growth potential
3. Growth in Telecommunications Services helping to cater to higher customer numbers


1. Competitive Scenario causing pricing pressures
2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation



1. Telekom Austria
2. Deutsche Telekom
3. SwissCom

The table above concludes the Belgacom SWOT analysis along with its marketing and brand parameters.


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