Belgacom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Belgacom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Belgacom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Belgacom to benchmark its business & performance as compared to the competitors and industry. Belgacom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Belgacom competitors and includes Belgacom target market, segmentation, positioning & Unique Selling Proposition (USP).

Belgacom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Belgacom Brand Analysis
Parent Company

Belgacom Group, Belgian State


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom


The largest telecommunications company in Belgium

Belgacom STP
Belgacom Segmentation

People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Belgacom Target Market

Individuals, corporates looking for telecom services

Belgacom Positioning

Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

Belgacom SWOT Analysis
Belgacom Strengths

Below are the Strengths in the SWOT Analysis of Belgacom:

1. Strong Operational Presence in its businesses
2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
3. Strong Operational Efficiency helping it to yield better margins
4. Has an employee workforce of over 16,000
5. Popular advertising and marketing strategies

Belgacom Weaknesses

Here are the weaknesses in the Belgacom SWOT Analysis:

1. Over-dependence on a small country like Belgium which is nearing saturation
2. Presence in Europe is limited as well as internationally restricted

Belgacom Opportunities

Following are the Opportunities in Belgacom SWOT Analysis:

1. Strategic Partnerships & Agreements helping to cater to more markets
2. Growth Prospects: Mobile Data Market which has high growth potential
3. Growth in Telecommunications Services helping to cater to higher customer numbers

Belgacom Threats

The threats in the SWOT Analysis of Belgacom are as mentioned:

1. Competitive Scenario causing pricing pressures
2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation

Belgacom Competition

Below are the top 3 Belgacom competitors:

1. Telekom Austria
2. Deutsche Telekom
3. SwissCom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Belgacom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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