Belgacom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Belgacom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Belgacom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Belgacom to benchmark its business & performance as compared to the competitors, and make strategic improvements. Belgacom is one of the leading brands in the telecom service providers sector.

The article below lists the Belgacom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Belgacom SWOT Analysis:

SWOT Analysis of Belgacom

For Belgacom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Belgacom Strengths

The strengths of Belgacom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Belgacom :

1. Strong Operational Presence in its businesses
2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
3. Strong Operational Efficiency helping it to yield better margins
4. Has an employee workforce of over 16,000
5. Popular advertising and marketing strategies

Belgacom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Belgacom SWOT Analysis:

1. Over-dependence on a small country like Belgium which is nearing saturation
2. Presence in Europe is limited as well as internationally restricted

Belgacom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Belgacom SWOT Analysis:

1. Strategic Partnerships & Agreements helping to cater to more markets
2. Growth Prospects: Mobile Data Market which has high growth potential
3. Growth in Telecommunications Services helping to cater to higher customer numbers

Belgacom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Belgacom are as mentioned:

1. Competitive Scenario causing pricing pressures
2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation

Belgacom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Belgacom:

1. Telekom Austria
2. Deutsche Telekom
3. SwissCom

Hence this concludes the Belgacom SWOT analysis.

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About Belgacom

Belgacom Overview
Parent Company

Belgacom Group, Belgian State


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom


The largest telecommunications company in Belgium

Belgacom STP

People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Target Market

Individuals, corporates looking for telecom services


Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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