Belgacom SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3552

SWOT analysis of Belgacom analyses the brand/company with its strengths, weaknesses, opportunities & threats. Belgacom is one of the leading brands in the telecom service providers sector. The table below also lists the top Belgacom competitors and elaborates Belgacom segmentation, targeting, positioning & USP.


Parent Company

Belgacom Group, Belgian State


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Internet is Mine; Internet everywhere; Happy time de Belgacom


The largest telecommunications company in Belgium

Belgacom STP


People looking for telephony services, Internet access and television broadcasting services to individuals and enterprises

Target Group

Individuals, corporates looking for telecom services


Belgacom Group offerings include fixed line communication through the Belgacom brand, mobile communications through the Proximus brand and ICT services to the professional market under the Telindus brand.

Belgacom SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Belgacom. Strengths are:

1. Strong Operational Presence in its businesses
2. Supporting Business Units like Belgacom International Carrier Services, Skynet, Tango, and Scarlet.
3. Strong Operational Efficiency helping it to yield better margins
4. Has an employee workforce of over 16,000
5. Popular advertising and marketing strategies


Here are the weaknesses in the Belgacom SWOT Analysis:

1. Over-dependence on a small country like Belgium which is nearing saturation
2. Presence in Europe is limited as well as internationally restricted


Following are the Opportunities in Belgacom SWOT Analysis:

1. Strategic Partnerships & Agreements helping to cater to more markets
2. Growth Prospects: Mobile Data Market which has high growth potential
3. Growth in Telecommunications Services helping to cater to higher customer numbers


The threats in the SWOT Analysis of Belgacom are as mentioned:

1. Competitive Scenario causing pricing pressures
2. Rapid Technological Changes causing constant upgrade requirements
3. Consolidation of Industry causing need for constant innovation

Belgacom Competition


Below are the top 3 Belgacom competitors:

1. Telekom Austria
2. Deutsche Telekom
3. SwissCom

The brandguide table above concludes the Belgacom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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