SWOT analysis of Millicom International Cellular (Tigo) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Millicom International Cellular (Tigo) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Millicom International Cellular (Tigo) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Millicom International Cellular (Tigo) is one of the leading brands in the telecom service providers sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Millicom International Cellular (Tigo) competitors and includes Millicom International Cellular (Tigo) target market, segmentation, positioning & Unique Selling Proposition (USP).
| Millicom International Cellular (Tigo) Brand Analysis | |
|---|---|
| Parent Company |
Investment AB Kinnevik & Millicom Incorporated |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Everyone wants to be with you / with Tigo; Affordable Accessable Available |
| USP |
The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa |
| Millicom International Cellular (Tigo) STP | |
| Millicom International Cellular (Tigo) Segmentation |
Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network. |
| Millicom International Cellular (Tigo) Target Market |
Corporate and individual customers using mobile and broadband services across geographies. |
| Millicom International Cellular (Tigo) Positioning |
TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies |
| Millicom International Cellular (Tigo) SWOT Analysis | |
| Millicom International Cellular (Tigo) Strengths |
Below are the Strengths in the SWOT Analysis of Millicom International Cellular (Tigo): 1. Higher Returns on its operations |
| Millicom International Cellular (Tigo) Weaknesses |
Here are the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis: 1. Decreasing Liquidity causing strategic disruptions |
| Millicom International Cellular (Tigo) Opportunities |
Following are the Opportunities in Millicom International Cellular (Tigo) SWOT Analysis: 1. Predicted growth in Telecommunications Services |
| Millicom International Cellular (Tigo) Threats |
The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned: 1. Global Economic Slowdown impacting growth |
| Millicom International Cellular (Tigo) Competition | |
| Competitors |
Below are the top 3 Millicom International Cellular (Tigo) competitors: 1. Telefonica |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Millicom International Cellular (Tigo). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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