Millicom International Cellular (Tigo) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Millicom International Cellular (Tigo) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Millicom International Cellular (Tigo) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Millicom International Cellular (Tigo) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Millicom International Cellular (Tigo) is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Millicom International Cellular (Tigo) competitors and includes Millicom International Cellular (Tigo) target market, segmentation, positioning & Unique Selling Proposition (USP).

Millicom International Cellular (Tigo) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Millicom International Cellular (Tigo) Brand Analysis
Parent Company

Investment AB Kinnevik & Millicom Incorporated

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Everyone wants to be with you / with Tigo; Affordable Accessable Available

USP

The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa

Millicom International Cellular (Tigo) STP
Millicom International Cellular (Tigo) Segmentation

Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network.

Millicom International Cellular (Tigo) Target Market

Corporate and individual customers using mobile and broadband services across geographies.

Millicom International Cellular (Tigo) Positioning

TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies

Millicom International Cellular (Tigo) SWOT Analysis
Millicom International Cellular (Tigo) Strengths

Below are the Strengths in the SWOT Analysis of Millicom International Cellular (Tigo):

1. Higher Returns on its operations
2. Robust Operational Performance thanks to focused strategies
3. The group operates in Central America, South America, Africa, and Asia.
4. Operations have a combined population under license of approximately 270 million people

Millicom International Cellular (Tigo) Weaknesses

Here are the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis:

1. Decreasing Liquidity causing strategic disruptions
2. Lesser known brand in Europe, America and large parts of Asia compared to global giants

Millicom International Cellular (Tigo) Opportunities

Following are the Opportunities in Millicom International Cellular (Tigo) SWOT Analysis:

1. Predicted growth in Telecommunications Services
2. Increasing Demand for 3G across the world
3. Demand for Mobile Broadband in its operational geographies

Millicom International Cellular (Tigo) Threats

The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned:

1. Global Economic Slowdown impacting growth
2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins

Millicom International Cellular (Tigo) Competition
Competitors

Below are the top 3 Millicom International Cellular (Tigo) competitors:

1. Telefonica
2. T-Mobile
3. AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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