Millicom International Cellular (Tigo) SWOT Analysis
Here is a detailed SWOT analysis of Millicom International Cellular (Tigo) covering strengths, weaknesses, opportunities and threats.
Millicom International Cellular (Tigo) Strengths
- Higher Returns on its operations
- Robust Operational Performance thanks to focused strategies
- The group operates in Central America, South America, Africa, and Asia.
- Operations have a combined population under license of approximately 270 million people
Above are the strengths in the SWOT Analysis of Millicom International Cellular (Tigo). The strengths of Millicom International Cellular (Tigo) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Millicom International Cellular (Tigo) Weaknesses
- Decreasing Liquidity causing strategic disruptions
- Lesser known brand in Europe, America and large parts of Asia compared to global giants
These were the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Millicom International Cellular (Tigo) Opportunities
- Predicted growth in Telecommunications Services
- Increasing Demand for 3G across the world
- Demand for Mobile Broadband in its operational geographies
Above we covered the opportunities in Millicom International Cellular (Tigo) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Millicom International Cellular (Tigo) Threats
- Global Economic Slowdown impacting growth
- Rapid Changes in Technology causing consistent capital infusion
- Intense Competition leading to shrinking margins
The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Millicom International Cellular (Tigo) SWOT analysis.
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About Millicom International Cellular (Tigo)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Millicom International Cellular (Tigo) Overview | |
|---|---|
| Parent Company |
Investment AB Kinnevik & Millicom Incorporated |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Everyone wants to be with you / with Tigo; Affordable Accessable Available |
| USP |
The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa |
| Millicom International Cellular (Tigo) STP | |
| Segmentation |
Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network. |
| Target Market |
Corporate and individual customers using mobile and broadband services across geographies. |
| Positioning |
TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies |
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