Millicom International Cellular (Tigo) SWOT Analysis, USP & Competitors

Millicom International Cellular (Tigo)

Parent Company

Investment AB Kinnevik & Millicom Incorporated

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Everyone wants to be with you / with Tigo; Affordable Accessable Available

USP

The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa

Millicom International Cellular (Tigo) STP

Segment

Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network.

Target Group

Corporate and individual customers using mobile and broadband services across geographies.

Positioning

TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies

Millicom International Cellular (Tigo) SWOT Analysis

Strengths

1. Higher Returns on its operations
2. Robust Operational Performance thanks to focused strategies
3. The group operates in Central America, South America, Africa, and Asia.
4. Operations have a combined population under license of approximately 270 million people

Weaknesses

1. Decreasing Liquidity causing strategic disruptions
2. Lesser known brand in Europe, America and large parts of Asia compared to global giants

Opportunities

1. Predicted growth in Telecommunications Services
2. Increasing Demand for 3G across the world
3. Demand for Mobile Broadband in its operational geographies

Threats

1. Global Economic Slowdown impacting growth
2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins

Millicom International Cellular (Tigo) Competition

Competitors

1. Telefonica
2. T-Mobile
3. AT&T