Millicom International Cellular (Tigo) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Millicom International Cellular (Tigo) analyses the brand by its strengths, weaknesses, opportunities & threats. In Millicom International Cellular (Tigo) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Millicom International Cellular (Tigo) to benchmark its business & performance as compared to the competitors. Millicom International Cellular (Tigo) is one of the leading brands in the telecom service providers sector.

The article below lists the Millicom International Cellular (Tigo) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Millicom International Cellular (Tigo) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Millicom International Cellular (Tigo)

Millicom International Cellular (Tigo) Overview
Parent Company

Investment AB Kinnevik & Millicom Incorporated

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Everyone wants to be with you / with Tigo; Affordable Accessable Available

USP

The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa

Millicom International Cellular (Tigo) STP
Segmentation

Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network.

Target Market

Corporate and individual customers using mobile and broadband services across geographies.

Positioning

TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies

SWOT Analysis of Millicom International Cellular (Tigo)

For Millicom International Cellular (Tigo), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Millicom International Cellular (Tigo) SWOT Analysis:

Millicom International Cellular (Tigo) Strengths

The strengths of Millicom International Cellular (Tigo) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Millicom International Cellular (Tigo) :

1. Higher Returns on its operations
2. Robust Operational Performance thanks to focused strategies
3. The group operates in Central America, South America, Africa, and Asia.
4. Operations have a combined population under license of approximately 270 million people

Millicom International Cellular (Tigo) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis:

1. Decreasing Liquidity causing strategic disruptions
2. Lesser known brand in Europe, America and large parts of Asia compared to global giants


Millicom International Cellular (Tigo) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Millicom International Cellular (Tigo) SWOT Analysis:

1. Predicted growth in Telecommunications Services
2. Increasing Demand for 3G across the world
3. Demand for Mobile Broadband in its operational geographies


Millicom International Cellular (Tigo) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned:

1. Global Economic Slowdown impacting growth
2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins

Millicom International Cellular (Tigo) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Millicom International Cellular (Tigo):

1. Telefonica
2. T-Mobile
3. AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Millicom International Cellular (Tigo). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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