Millicom International Cellular (Tigo) SWOT Analysis, Competitors & USP

Investment AB Kinnevik & Millicom Incorporated

Mobile Service Provider

Telecom Service Providers

Everyone wants to be with you / with Tigo; Affordable Accessable Available

The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa

Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network.

Corporate and individual customers using mobile and broadband services across geographies.

TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies

Below are the Strengths in the SWOT Analysis of Millicom International Cellular (Tigo):

1. Higher Returns on its operations
2. Robust Operational Performance thanks to focused strategies
3. The group operates in Central America, South America, Africa, and Asia.
4. Operations have a combined population under license of approximately 270 million people

Here are the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis:

1. Decreasing Liquidity causing strategic disruptions
2. Lesser known brand in Europe, America and large parts of Asia compared to global giants

Following are the Opportunities in Millicom International Cellular (Tigo) SWOT Analysis:

1. Predicted growth in Telecommunications Services
2. Increasing Demand for 3G across the world
3. Demand for Mobile Broadband in its operational geographies

The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned:

1. Global Economic Slowdown impacting growth
2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins

Below are the top 3 competitors of Millicom International Cellular (Tigo):

1. Telefonica
2. T-Mobile
3. AT&T