Mobily SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Etihad-Etisalat Consortiums

Mobile Service Provider

Telecom Service Providers

My World…My Choice

Saudi Arabia’s second GSM mobile operator

It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise

Internet services for home & corporate users.

Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future.

Below are the Strengths in the SWOT Analysis of Mobily:

1. Best positioned to benefit from Saudi’s data growth segment.
2. Saudi-only operations avoid currency and country risks.
3. Diversification of revenue stream through focusing on the corporate segment.
4. Strong cash flow generation paving the way for higher dividends.

Here are the weaknesses in the Mobily SWOT Analysis:

1. Fixed broadband market share is dominated by Saudi Telecom Co.
2. Expected decline in EBITDA margins after penetrating the corporate segment.

Following are the Opportunities in Mobily SWOT Analysis:

1. Rising demand for data services in the broadband segment.
2. Larger addressable market given Saudi’s favorable demographics.

The threats in the SWOT Analysis of Mobily are as mentioned:

1. Irrational competition in the mobile and broadband market.
2. Further geo-political events in the MENA region.
3. Adverse regulatory changes impacting operations.

Below are the top 3 Mobily competitors:

1.STC
2.ZAIN
3.Bravo