Mobily SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mobily analyses the brand by its strengths, weaknesses, opportunities & threats. In Mobily SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mobily to benchmark its business & performance as compared to the competitors. Mobily is one of the leading brands in the telecom service providers sector.

The article below lists the Mobily SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mobily SWOT Analysis:

SWOT Analysis of Mobily

For Mobily, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mobily Strengths

The strengths of Mobily looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mobily :

1. Best positioned to benefit from Saudi’s data growth segment.
2. Saudi-only operations avoid currency and country risks.
3. Diversification of revenue stream through focusing on the corporate segment.
4. Strong cash flow generation paving the way for higher dividends.

Mobily Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mobily SWOT Analysis:

1. Fixed broadband market share is dominated by Saudi Telecom Co.
2. Expected decline in EBITDA margins after penetrating the corporate segment.

Mobily Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mobily SWOT Analysis:

1. Rising demand for data services in the broadband segment.
2. Larger addressable market given Saudi’s favorable demographics.

Mobily Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mobily are as mentioned:

1. Irrational competition in the mobile and broadband market.
2. Further geo-political events in the MENA region.
3. Adverse regulatory changes impacting operations.

Mobily Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mobily:


Hence this concludes the Mobily SWOT analysis.

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About Mobily

Mobily Overview
Parent Company

Etihad-Etisalat Consortiums


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

My World…My Choice


Saudi Arabia’s second GSM mobile operator

Mobily STP

It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise

Target Market

Internet services for home & corporate users.


Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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