Mobily SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mobily analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mobily SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mobily to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mobily is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mobily competitors and includes Mobily target market, segmentation, positioning & Unique Selling Proposition (USP).

Mobily SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mobily Brand Analysis
Parent Company

Etihad-Etisalat Consortiums

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

My World…My Choice

USP

Saudi Arabia’s second GSM mobile operator

Mobily STP
Mobily Segmentation

It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise

Mobily Target Market

Internet services for home & corporate users.

Mobily Positioning

Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future.

Mobily SWOT Analysis
Mobily Strengths

Below are the Strengths in the SWOT Analysis of Mobily:

1. Best positioned to benefit from Saudi’s data growth segment.
2. Saudi-only operations avoid currency and country risks.
3. Diversification of revenue stream through focusing on the corporate segment.
4. Strong cash flow generation paving the way for higher dividends.

Mobily Weaknesses

Here are the weaknesses in the Mobily SWOT Analysis:

1. Fixed broadband market share is dominated by Saudi Telecom Co.
2. Expected decline in EBITDA margins after penetrating the corporate segment.

Mobily Opportunities

Following are the Opportunities in Mobily SWOT Analysis:

1. Rising demand for data services in the broadband segment.
2. Larger addressable market given Saudi’s favorable demographics.

Mobily Threats

The threats in the SWOT Analysis of Mobily are as mentioned:

1. Irrational competition in the mobile and broadband market.
2. Further geo-political events in the MENA region.
3. Adverse regulatory changes impacting operations.

Mobily Competition
Competitors

Below are the top 3 Mobily competitors:

1.STC
2.ZAIN
3.Bravo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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