SWOT analysis of Mobily analyses the brand by its strengths, weaknesses, opportunities & threats. In Mobily SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mobily to benchmark its business & performance as compared to the competitors. Mobily is one of the leading brands in the telecom service providers sector.
The table below lists the Mobily SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mobily competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Mobily Brand Analysis | |
---|---|
Parent Company |
Etihad-Etisalat Consortiums |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
My World…My Choice |
USP |
Saudi Arabia’s second GSM mobile operator |
Mobily STP | |
Segment |
It offers include 3G Mobile Internet access,4G Mobile Internet access, Broadband Internet services, Prepaid and post-paid dialup Internet access to individuals and enterprise |
Target Group |
Internet services for home & corporate users. |
Positioning |
Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future. |
SWOT Analysis of Mobily | |
Mobily Strengths |
Below are the Strengths in the SWOT Analysis of Mobily: 1. Best positioned to benefit from Saudi’s data growth segment. |
Mobily Weaknesses |
Here are the weaknesses in the Mobily SWOT Analysis: 1. Fixed broadband market share is dominated by Saudi Telecom Co. |
Mobily Opportunities |
Following are the Opportunities in Mobily SWOT Analysis: 1. Rising demand for data services in the broadband segment. |
Mobily Threats |
The threats in the SWOT Analysis of Mobily are as mentioned: 1. Irrational competition in the mobile and broadband market. |
Mobily Competition | |
Mobily Competitors |
Below are the top 3 competitors of Mobily: 1.STC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mobily. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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