Royal Caribbean International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Caribbean International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Caribbean International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Caribbean International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Caribbean International is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Caribbean International competitors and includes Royal Caribbean International target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Caribbean International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Caribbean International Brand Analysis
Parent Company

Royal Caribbean Cruises Ltd.
Category

Cruise & Shipping Industry
Sector

Tourism and Hospitality
Tagline/ Slogan

Get Out There
USP

Targets all income groups despite a niche industry
Royal Caribbean International STP
Royal Caribbean International Segmentation

People looking for Luxury vacation
Royal Caribbean International Target Market

Tourists with all types of income levels
Royal Caribbean International Positioning

Enjoy the luxury at affordable rates
Royal Caribbean International SWOT Analysis
Royal Caribbean International Strengths

Below are the Strengths in the SWOT Analysis of Royal Caribbean International:

1. Strong market position covering substantial world market
2. High brand recognition
3. Increasing revenue streams
4. Highly satisfied customers

5.Newer ships are faster and more efficient

6. Good advertising and marketing make it a top of the mind brand
Royal Caribbean International Weaknesses

Here are the weaknesses in the Royal Caribbean International SWOT Analysis:

1. Dependency on costly fuel means limited margins
2.Differentiation is limited compared to competitors hence brand loyalty is restricted
Royal Caribbean International Opportunities

Following are the Opportunities in Royal Caribbean International SWOT Analysis:

1. Growth potential from the developing economies
2. Increasing popularity of cruise vacations
3. Most of the past cruisers plan to cruise again within the next 3 years. This shows high retention rate
Royal Caribbean International Threats

The threats in the SWOT Analysis of Royal Caribbean International are as mentioned:

1. Security concerns due to shipwrecks may hurt demand

2. Pricey recreational activity so few people prefer it 
3. Slowdown in the developed economies
Royal Caribbean International Competition
Competitors

Below are the top 2 Royal Caribbean International competitors:

1. Carnival Corporation

2. Norwegian Cruise Line Holdings Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Caribbean International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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