Royal Caribbean International SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of Royal Caribbean International covering strengths, weaknesses, opportunities and threats.

Royal Caribbean International Strengths

  1. Strong market position covering substantial world market
  2. High brand recognition
  3. Increasing revenue streams
  4. Highly satisfied customers
  5. Newer ships are faster and more efficient
  6. Good advertising and marketing make it a top of the mind brand

Above are the strengths in the SWOT Analysis of Royal Caribbean International. The strengths of Royal Caribbean International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Caribbean International Weaknesses

  1. Dependency on costly fuel means limited margins
  2. Differentiation is limited compared to competitors hence brand loyalty is restricted

These were the weaknesses in the Royal Caribbean International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Caribbean International Opportunities

  1. Growth potential from the developing economies
  2. Increasing popularity of cruise vacations
  3. Most of the past cruisers plan to cruise again within the next 3 years. This shows high retention rate

Above we covered the opportunities in Royal Caribbean International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Caribbean International Threats

  1. Security concerns due to shipwrecks may hurt demand
  2. Pricey recreational activity so few people prefer it 
  3. Slowdown in the developed economies

The threats in the SWOT Analysis of Royal Caribbean International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Caribbean International SWOT analysis.

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About Royal Caribbean International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Caribbean International Overview
Parent Company

Royal Caribbean Cruises Ltd.

Category

Cruise & Shipping Industry

Sector

Tourism and Hospitality

Tagline/ Slogan

Get Out There

USP

Targets all income groups despite a niche industry

Royal Caribbean International STP
Segmentation

People looking for Luxury vacation

Target Market

Tourists with all types of income levels

Positioning

Enjoy the luxury at affordable rates


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Royal Caribbean International. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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