Royal Caribbean International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Royal Caribbean International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Royal Caribbean International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Caribbean International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Royal Caribbean International is one of the leading brands in the tourism and hospitality sector.

The article below lists the Royal Caribbean International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Royal Caribbean International SWOT Analysis:

SWOT Analysis of Royal Caribbean International

For Royal Caribbean International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Royal Caribbean International Strengths

The strengths of Royal Caribbean International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Royal Caribbean International :

1. Strong market position covering substantial world market
2. High brand recognition
3. Increasing revenue streams
4. Highly satisfied customers

5.Newer ships are faster and more efficient

6. Good advertising and marketing make it a top of the mind brand

Royal Caribbean International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Caribbean International SWOT Analysis:

1. Dependency on costly fuel means limited margins
2.Differentiation is limited compared to competitors hence brand loyalty is restricted

Royal Caribbean International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Caribbean International SWOT Analysis:

1. Growth potential from the developing economies
2. Increasing popularity of cruise vacations
3. Most of the past cruisers plan to cruise again within the next 3 years. This shows high retention rate

Royal Caribbean International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Caribbean International are as mentioned:

1. Security concerns due to shipwrecks may hurt demand

2. Pricey recreational activity so few people prefer it 
3. Slowdown in the developed economies

Royal Caribbean International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Royal Caribbean International:

1. Carnival Corporation

2. Norwegian Cruise Line Holdings Ltd.

Hence this concludes the Royal Caribbean International SWOT analysis.

Continue reading more about the brand/company.

About Royal Caribbean International

Royal Caribbean International Overview
Parent Company

Royal Caribbean Cruises Ltd.


Cruise & Shipping Industry


Tourism and Hospitality

Tagline/ Slogan

Get Out There


Targets all income groups despite a niche industry

Royal Caribbean International STP

People looking for Luxury vacation

Target Market

Tourists with all types of income levels


Enjoy the luxury at affordable rates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Royal Caribbean International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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