Royal Caribbean International SWOT Analysis, Competitors & USP
SWOT analysis of Royal Caribbean International analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Caribbean International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Caribbean International to benchmark its business & performance as compared to the competitors. Royal Caribbean International is one of the leading brands in the tourism and hospitality sector.
The table below lists the Royal Caribbean International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Caribbean International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Royal Caribbean International Brand Analysis | |
|---|---|
| Parent Company |
Royal Caribbean Cruises Ltd. |
| Category |
Cruise & Shipping Industry |
| Sector | |
| Tagline/ Slogan |
Get Out There |
| USP |
Targets all income groups despite a niche industry |
| Royal Caribbean International STP | |
| Segment |
People looking for Luxury vacation |
| Target Group |
Tourists with all types of income levels |
| Positioning |
Enjoy the luxury at affordable rates |
| SWOT Analysis of Royal Caribbean International | |
| Royal Caribbean International Strengths |
Below are the Strengths in the SWOT Analysis of Royal Caribbean International: 1. Strong market position covering substantial world market 5.Newer ships are faster and more efficient 6. Good advertising and marketing make it a top of the mind brand |
| Royal Caribbean International Weaknesses |
Here are the weaknesses in the Royal Caribbean International SWOT Analysis: 1. Dependency on costly fuel means limited margins |
| Royal Caribbean International Opportunities |
Following are the Opportunities in Royal Caribbean International SWOT Analysis: 1. Growth potential from the developing economies |
| Royal Caribbean International Threats |
The threats in the SWOT Analysis of Royal Caribbean International are as mentioned: 1. Security concerns due to shipwrecks may hurt demand 2. Pricey recreational activity so few people prefer it |
| Royal Caribbean International Competition | |
| Royal Caribbean International Competitors |
Below are the top 2 competitors of Royal Caribbean International: 1. Carnival Corporation 2. Norwegian Cruise Line Holdings Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Caribbean International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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