Royal Caribbean International SWOT Analysis, Competitors & USP

Royal Caribbean Cruises Ltd.

Cruise & Shipping Industry

Tourism and Hospitality

Get Out There

Targets all income groups despite a niche industry

People looking for Luxury vacation

Tourists with all types of income levels

Enjoy the luxury at affordable rates

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Caribbean International. Strengths are:

1. Strong market position covering substantial world market
2. High brand recognition
3. Increasing revenue streams
4. Highly satisfied customers

5.Newer ships are faster and more efficient

6. Good advertising and marketing make it a top of the mind brand

Here are the weaknesses in the Royal Caribbean International SWOT Analysis:

1. Dependency on costly fuel means limited margins
2.Differentiation is limited compared to competitors hence brand loyalty is restricted

Following are the Opportunities in Royal Caribbean International SWOT Analysis:

1. Growth potential from the developing economies
2. Increasing popularity of cruise vacations
3. Most of the past cruisers plan to cruise again within the next 3 years. This shows high retention rate

The threats in the SWOT Analysis of Royal Caribbean International are as mentioned:

1. Security concerns due to shipwrecks may hurt demand

2. Pricey recreational activity so few people prefer it 
3. Slowdown in the developed economies

Below are the top 2 Royal Caribbean International competitors:

1. Carnival Corporation

2. Norwegian Cruise Line Holdings Ltd.