Busch Gardens SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4738

SWOT analysis of Busch Gardens analyses the brand/company with its strengths, weaknesses, opportunities & threats. Busch Gardens is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Busch Gardens competitors and elaborates Busch Gardens segmentation, targeting, positioning & USP.

Busch Gardens

Parent Company

SeaWorld Parks and Entertainment

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

The Dark Continent; The Old Country

USP

Unique African and European Theme Parks that offer entertainment to the whole family

Busch Gardens STP

Segment

Animal lovers and tourists from USA and other parts of the world

Target Group

High and middle income group families

Positioning

Unique Zoological Park that also offers many amusement rides

Busch Gardens SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Busch Gardens. Strengths are:

1. The Busch Gardens are unique in their concept of African and European Theme Parks.
2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.

Weaknesses

Here are the weaknesses in the Busch Gardens SWOT Analysis:

1. The offerings are limited as compared to some of the bigger amusement parks in the USA.
2.The target segment is restricted to animal lovers.

Opportunities

Following are the Opportunities in Busch Gardens SWOT Analysis:

1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.

Threats

The threats in the SWOT Analysis of Busch Gardens are as mentioned:

1. Competitors like Disneyland and Universal Studios have a much stronger brand presence.
2. Similar theme based amusement parks are coming up in various parts of the world.
3. Lack of innovation in offerings will negatively affect its popularity.

Busch Gardens Competition

Competitors

Below are the top 3 Busch Gardens competitors:

1. Disneyland, USA
2. Universal Studios, USA
3.Disney’s Animal Kingdom, USA


The brandguide table above concludes the Busch Gardens SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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