Busch Gardens SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4851

SWOT analysis of Busch Gardens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Busch Gardens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Busch Gardens to benchmark its business & performance as compared to the competitors and industry. Busch Gardens is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Busch Gardens competitors and elaborates Busch Gardens market segmentation, target group, positioning & Unique Selling Proposition (USP).

Busch Gardens SWOT, Competitors, Marketing STP & Brand analysis Table
Busch Gardens Brand Analysis
Parent Company

SeaWorld Parks and Entertainment
Category

Amusement Park/Theme Park
Sector

Tourism and Hospitality
Tagline/ Slogan

The Dark Continent; The Old Country
USP

Unique African and European Theme Parks that offer entertainment to the whole family
Busch Gardens STP
Segment

Animal lovers and tourists from USA and other parts of the world
Target Group

High and middle income group families
Positioning

Unique Zoological Park that also offers many amusement rides
Busch Gardens SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Busch Gardens. Strengths are:

1. The Busch Gardens are unique in their concept of African and European Theme Parks.
2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.
Weaknesses

Here are the weaknesses in the Busch Gardens SWOT Analysis:

1. The offerings are limited as compared to some of the bigger amusement parks in the USA.
2.The target segment is restricted to animal lovers.
Opportunities

Following are the Opportunities in Busch Gardens SWOT Analysis:

1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.
Threats

The threats in the SWOT Analysis of Busch Gardens are as mentioned:

1. Competitors like Disneyland and Universal Studios have a much stronger brand presence.
2. Similar theme based amusement parks are coming up in various parts of the world.
3. Lack of innovation in offerings will negatively affect its popularity.
Busch Gardens Competition
Competitors

Below are the top 3 Busch Gardens competitors:

1. Disneyland, USA
2. Universal Studios, USA
3.Disney’s Animal Kingdom, USA

The brandguide table above concludes the Busch Gardens SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Busch Gardens. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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