Busch Gardens SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Busch Gardens SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Busch Gardens, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Busch Gardens is one of the leading brands in the tourism and hospitality sector. The article below lists the Busch Gardens SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Busch Gardens Strengths

The strengths of Busch Gardens looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Busch Gardens :

1. The Busch Gardens are unique in their concept of African and European Theme Parks.
2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.

Busch Gardens Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Busch Gardens SWOT Analysis:

1. The offerings are limited as compared to some of the bigger amusement parks in the USA.
2.The target segment is restricted to animal lovers.

Busch Gardens Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Busch Gardens SWOT Analysis:

1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.

Busch Gardens Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Busch Gardens are as mentioned:

1. Competitors like Disneyland and Universal Studios have a much stronger brand presence.
2. Similar theme based amusement parks are coming up in various parts of the world.
3. Lack of innovation in offerings will negatively affect its popularity.

Hence this concludes the Busch Gardens SWOT analysis.

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About Busch Gardens

Busch Gardens Overview
Parent Company

SeaWorld Parks and Entertainment


Amusement Park/Theme Park


Tourism and Hospitality

Tagline/ Slogan

The Dark Continent; The Old Country


Unique African and European Theme Parks that offer entertainment to the whole family

Busch Gardens STP

Animal lovers and tourists from USA and other parts of the world

Target Market

High and middle income group families


Unique Zoological Park that also offers many amusement rides

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Busch Gardens. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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