SWOT analysis of Busch Gardens analyses the brand by its strengths, weaknesses, opportunities & threats. In Busch Gardens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Busch Gardens to benchmark its business & performance as compared to the competitors. Busch Gardens is one of the leading brands in the tourism and hospitality sector.
The table below lists the Busch Gardens SWOT (Strengths, Weaknesses, Opportunities, Threats), top Busch Gardens competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Busch Gardens Brand Analysis | |
---|---|
Parent Company |
SeaWorld Parks and Entertainment |
Category |
Amusement Park/Theme Park |
Sector | |
Tagline/ Slogan |
The Dark Continent; The Old Country |
USP |
Unique African and European Theme Parks that offer entertainment to the whole family |
Busch Gardens STP | |
Segment |
Animal lovers and tourists from USA and other parts of the world |
Target Group |
High and middle income group families |
Positioning |
Unique Zoological Park that also offers many amusement rides |
SWOT Analysis of Busch Gardens | |
Busch Gardens Strengths |
Below are the Strengths in the SWOT Analysis of Busch Gardens: 1. The Busch Gardens are unique in their concept of African and European Theme Parks. |
Busch Gardens Weaknesses |
Here are the weaknesses in the Busch Gardens SWOT Analysis: 1. The offerings are limited as compared to some of the bigger amusement parks in the USA. |
Busch Gardens Opportunities |
Following are the Opportunities in Busch Gardens SWOT Analysis: 1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA. |
Busch Gardens Threats |
The threats in the SWOT Analysis of Busch Gardens are as mentioned: 1. Competitors like Disneyland and Universal Studios have a much stronger brand presence. |
Busch Gardens Competition | |
Busch Gardens Competitors |
Below are the top 3 competitors of Busch Gardens: 1. Disneyland, USA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Busch Gardens. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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