Busch Gardens SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Busch Gardens analyses the brand by its strengths, weaknesses, opportunities & threats. In Busch Gardens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Busch Gardens to benchmark its business & performance as compared to the competitors. Busch Gardens is one of the leading brands in the tourism and hospitality sector.

The article below lists the Busch Gardens SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Busch Gardens SWOT Analysis:

SWOT Analysis of Busch Gardens

For Busch Gardens, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Busch Gardens Strengths

The strengths of Busch Gardens looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Busch Gardens :

1. The Busch Gardens are unique in their concept of African and European Theme Parks.
2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.

Busch Gardens Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Busch Gardens SWOT Analysis:

1. The offerings are limited as compared to some of the bigger amusement parks in the USA.
2.The target segment is restricted to animal lovers.


Busch Gardens Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Busch Gardens SWOT Analysis:

1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.

Busch Gardens Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Busch Gardens are as mentioned:

1. Competitors like Disneyland and Universal Studios have a much stronger brand presence.
2. Similar theme based amusement parks are coming up in various parts of the world.
3. Lack of innovation in offerings will negatively affect its popularity.


Busch Gardens Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Busch Gardens:

1. Disneyland, USA
2. Universal Studios, USA
3.Disney’s Animal Kingdom, USA

Hence this concludes the Busch Gardens SWOT analysis.

Continue reading more about the brand/company.

About Busch Gardens

Busch Gardens Overview
Parent Company

SeaWorld Parks and Entertainment

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

The Dark Continent; The Old Country

USP

Unique African and European Theme Parks that offer entertainment to the whole family

Busch Gardens STP
Segmentation

Animal lovers and tourists from USA and other parts of the world

Target Market

High and middle income group families

Positioning

Unique Zoological Park that also offers many amusement rides


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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