Busch Gardens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Busch Gardens analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Busch Gardens SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Busch Gardens to benchmark its business & performance as compared to the competitors and industry. As of 2020, Busch Gardens is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Busch Gardens competitors and includes Busch Gardens target market, segmentation, positioning & Unique Selling Proposition (USP).

Busch Gardens SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Busch Gardens Brand Analysis
Parent Company

SeaWorld Parks and Entertainment

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

The Dark Continent; The Old Country

USP

Unique African and European Theme Parks that offer entertainment to the whole family

Busch Gardens STP
Busch Gardens Segmentation

Animal lovers and tourists from USA and other parts of the world

Busch Gardens Target Market

High and middle income group families

Busch Gardens Positioning

Unique Zoological Park that also offers many amusement rides

Busch Gardens SWOT Analysis
Busch Gardens Strengths

Below are the Strengths in the SWOT Analysis of Busch Gardens:

1. The Busch Gardens are unique in their concept of African and European Theme Parks.
2. Busch Gardens, Tampa Bay is one of the largest zoological institutions in the USA.
3. The Busch Gardens offer a unique combination of a zoological park with entertainment and amusement rides.
4. In spite of being a zoological park, it offers a very wide range of entertainment options for people of all age groups.

Busch Gardens Weaknesses

Here are the weaknesses in the Busch Gardens SWOT Analysis:

1. The offerings are limited as compared to some of the bigger amusement parks in the USA.
2.The target segment is restricted to animal lovers.

Busch Gardens Opportunities

Following are the Opportunities in Busch Gardens SWOT Analysis:

1. The Busch Gardens enjoy location advantage as both Florida and Virginia are popular tourist destinations in the USA.
2. Since it has a very unique mix of offerings, proper marketing can help in attracting huge number of visitors.
3.The parent brand SeaWorld Parks and Entertainment operates many amusement parks in the USA and has a strong brand presence which Busch Gardens can leverage upon.

Busch Gardens Threats

The threats in the SWOT Analysis of Busch Gardens are as mentioned:

1. Competitors like Disneyland and Universal Studios have a much stronger brand presence.
2. Similar theme based amusement parks are coming up in various parts of the world.
3. Lack of innovation in offerings will negatively affect its popularity.

Busch Gardens Competition
Competitors

Below are the top 3 Busch Gardens competitors:

1. Disneyland, USA
2. Universal Studios, USA
3.Disney’s Animal Kingdom, USA


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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