Six Flags Magic Mountain SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 8700

SWOT analysis of Six Flags Magic Mountain analyses the brand/company with its strengths, weaknesses, opportunities & threats. Six Flags Magic Mountain is one of the leading brands in the tourism and hospitality sector.

In addition to SWOT Analysis, the table below also lists the top Six Flags Magic Mountain competitors and elaborates Six Flags Magic Mountain segmentation, targeting, positioning & USP.

Six Flags Magic Mountain

Parent Company

Six Flags Entertainment Corporation

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Go Big! Go Six Flags!

USP

The park with the maximum number of roller coasters in the world

Six Flags Magic Mountain STP

Segment

Teen market, families with young children

Target Group

Young population living in and around California

Positioning

The park with some of the best thrill rides in Southern California for adventurous adults

Six Flags Magic Mountain SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Six Flags Magic Mountain. Strengths are:

1. Six Flags has 17 roller coasters, which is the maximum in the world
2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties.
3. The park receives an average of 2.5 million visitors every year.
4. It is has over 19 theme parks across USA and Mexico
5. Popular brand name and marketing in USA

Weaknesses

Here are the weaknesses in the Six Flags Magic Mountain SWOT Analysis:

1. The theme park has limited brand awareness abroad, hence limited international tourists
2. Tough competition from other established theme parks means limited market share growth

Opportunities

Following are the Opportunities in Six Flags Magic Mountain SWOT Analysis:

1. The park can license popular characters in order to attract more visitors
2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks
3.It can take advantage of the owner company’s vast experience in operating several successful amusement parks

Threats

The threats in the SWOT Analysis of Six Flags Magic Mountain are as mentioned:

1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market
3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance

Six Flags Magic Mountain Competition

Competitors

Below are the top 3 Six Flags Magic Mountain competitors:

1. Disney’s California Adventure, USA
2.Legoland
3. Universal Studios, USA


The brandguide table above concludes the Six Flags Magic Mountain SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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