Six Flags SWOT Analysis
Six Flags is one of the leading brands in the tourism and hospitality sector. Six Flags SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Six Flags:
Quick Glance:
Six Flags Strengths
- Six Flags has 17 roller coasters, which is the maximum in the world
- The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties.
- The park receives an average of 2.5 million visitors every year.
- It is has over 19 theme parks across USA and Mexico
- Popular brand name and marketing in USA
Above are the strengths in the SWOT Analysis of Six Flags. The strengths of Six Flags looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Six Flags Weaknesses
- The theme park has limited brand awareness abroad, hence limited international tourists
- Tough competition from other established theme parks means limited market share growth
These were the weaknesses in the Six Flags SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Six Flags Opportunities
- The park can license popular characters in order to attract more visitors
- The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks
- It can take advantage of the owner company’s vast experience in operating several successful amusement parks
Above we covered the opportunities in Six Flags SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Six Flags Threats
- The park caters mainly to the teen market segment, which has less spending capacity as compared to families
- Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market
- If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance
The threats in the SWOT Analysis of Six Flags are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Six Flags SWOT analysis.
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About Six Flags
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Six Flags Overview | |
|---|---|
| Parent Company |
Six Flags Entertainment Corporation |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Go Big! Go Six Flags! |
| USP |
The park with the maximum number of roller coasters in the world |
| Six Flags STP | |
| Segmentation |
Teen market, families with young children |
| Target Market |
Young population living in and around California |
| Positioning |
The park with some of the best thrill rides in Southern California for adventurous adults |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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