SWOT analysis of Six Flags analyses the brand by its strengths, weaknesses, opportunities & threats. In Six Flags SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Six Flags to benchmark its business & performance as compared to the competitors. Six Flags is one of the leading brands in the tourism and hospitality sector.
The table below lists the Six Flags SWOT (Strengths, Weaknesses, Opportunities, Threats), top Six Flags competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Six Flags Brand Analysis | |
---|---|
Parent Company |
Six Flags Entertainment Corporation |
Category |
Amusement Park/Theme Park |
Sector | |
Tagline/ Slogan |
Go Big! Go Six Flags! |
USP |
The park with the maximum number of roller coasters in the world |
Six Flags STP | |
Segment |
Teen market, families with young children |
Target Group |
Young population living in and around California |
Positioning |
The park with some of the best thrill rides in Southern California for adventurous adults |
SWOT Analysis of Six Flags | |
Six Flags Strengths |
Below are the Strengths in the SWOT Analysis of Six Flags: 1. Six Flags has 17 roller coasters, which is the maximum in the world |
Six Flags Weaknesses |
Here are the weaknesses in the Six Flags SWOT Analysis: 1. The theme park has limited brand awareness abroad, hence limited international tourists |
Six Flags Opportunities |
Following are the Opportunities in Six Flags SWOT Analysis: 1. The park can license popular characters in order to attract more visitors |
Six Flags Threats |
The threats in the SWOT Analysis of Six Flags are as mentioned: 1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families |
Six Flags Competition | |
Six Flags Competitors |
Below are the top 3 competitors of Six Flags: 1. Disney’s California Adventure, USA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Six Flags. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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