Six Flags SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 21, 2021

SWOT analysis of Six Flags analyses the brand by its strengths, weaknesses, opportunities & threats. In Six Flags SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Six Flags to benchmark its business & performance as compared to the competitors. Six Flags is one of the leading brands in the tourism and hospitality sector.

The table below lists the Six Flags SWOT (Strengths, Weaknesses, Opportunities, Threats), top Six Flags competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Six Flags SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Six Flags Brand Analysis
Parent Company

Six Flags Entertainment Corporation
Category

Amusement Park/Theme Park
Sector

Tourism and Hospitality
Tagline/ Slogan

Go Big! Go Six Flags!
USP

The park with the maximum number of roller coasters in the world
Six Flags STP
Segment

Teen market, families with young children
Target Group

Young population living in and around California
Positioning

The park with some of the best thrill rides in Southern California for adventurous adults
SWOT Analysis of Six Flags
Six Flags Strengths

Below are the Strengths in the SWOT Analysis of Six Flags:

1. Six Flags has 17 roller coasters, which is the maximum in the world
2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties.
3. The park receives an average of 2.5 million visitors every year.
4. It is has over 19 theme parks across USA and Mexico
5. Popular brand name and marketing in USA
Six Flags Weaknesses

Here are the weaknesses in the Six Flags SWOT Analysis:

1. The theme park has limited brand awareness abroad, hence limited international tourists
2. Tough competition from other established theme parks means limited market share growth
Six Flags Opportunities

Following are the Opportunities in Six Flags SWOT Analysis:

1. The park can license popular characters in order to attract more visitors
2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks
3.It can take advantage of the owner company’s vast experience in operating several successful amusement parks
Six Flags Threats

The threats in the SWOT Analysis of Six Flags are as mentioned:

1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market
3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance
Six Flags Competition
Six Flags Competitors

Below are the top 3 competitors of Six Flags:

1. Disney’s California Adventure, USA
2.Legoland
3. Universal Studios, USA


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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