Six Flags SWOT Analysis, Competitors & USP

SWOT analysis of Six Flags analyses the brand by its strengths, weaknesses, opportunities & threats. In Six Flags SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Six Flags to benchmark its business & performance as compared to the competitors. Six Flags is one of the leading brands in the tourism and hospitality sector.

The article below lists the Six Flags SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Six Flags SWOT Analysis:

SWOT Analysis of Six Flags

For Six Flags, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Six Flags Strengths

The strengths of Six Flags looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Six Flags :

1. Six Flags has 17 roller coasters, which is the maximum in the world
2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties.
3. The park receives an average of 2.5 million visitors every year.
4. It is has over 19 theme parks across USA and Mexico
5. Popular brand name and marketing in USA

Six Flags Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Six Flags SWOT Analysis:

1. The theme park has limited brand awareness abroad, hence limited international tourists
2. Tough competition from other established theme parks means limited market share growth

Six Flags Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Six Flags SWOT Analysis:

1. The park can license popular characters in order to attract more visitors
2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks
3.It can take advantage of the owner company’s vast experience in operating several successful amusement parks

Six Flags Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Six Flags are as mentioned:

1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market
3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance

Six Flags Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Six Flags:

1. Disney’s California Adventure, USA
2.Legoland
3. Universal Studios, USA

Hence this concludes the Six Flags SWOT analysis.

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About Six Flags

Six Flags Overview
Parent Company	Six Flags Entertainment Corporation
Category	Amusement Park/Theme Park
Sector	Tourism and Hospitality
Tagline/ Slogan	Go Big! Go Six Flags!
USP	The park with the maximum number of roller coasters in the world
Six Flags STP
Segmentation	Teen market, families with young children
Target Market	Young population living in and around California
Positioning	The park with some of the best thrill rides in Southern California for adventurous adults

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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