SeaWorld Parks SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SeaWorld Parks analyses the brand by its strengths, weaknesses, opportunities & threats. In SeaWorld Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SeaWorld Parks to benchmark its business & performance as compared to the competitors. SeaWorld Parks is one of the leading brands in the tourism and hospitality sector.

The article below lists the SeaWorld Parks SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SeaWorld Parks SWOT Analysis:

SWOT Analysis of SeaWorld Parks

For SeaWorld Parks, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SeaWorld Parks Strengths

The strengths of SeaWorld Parks looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SeaWorld Parks :

1. There are three SeaWorld Parks at three different locations in the US, thus widening the customer base.
2. The parent company operates as many as 11 different theme parks throughout USA.
3. Except for the park in San Diego, the other two parks operate throughout the year.
4. The most visited SeaWorld Park, SeaWorld, Orlando welcomes more than 5 million guests annually and is the 9th most visited amusement park in USA.

SeaWorld Parks Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SeaWorld Parks SWOT Analysis:

1. Individually the parks offer very few rides (an average of 10 each)
2. The parks are not as popular outside USA as some of the other theme parks in USA


SeaWorld Parks Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SeaWorld Parks SWOT Analysis:

1. The variety of shows and exhibits can draw many visitors.
2. The variety of species of aquatic animals in the park has the potential to attract many visitors.

3. The parent company has a vast experience is operating theme parks, which the parks can take advantage of.

4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.

5. By introducing new attractions from time to time, the park can attract more and more visitors.

SeaWorld Parks Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SeaWorld Parks are as mentioned:

1. The parks face stiff competition from the other theme parks in the country which are far more superior in terms of popularity and offerings.
2. If the parks stop introducing new attractions, they will lose their customer base.
3. Many theme parks based on the theme of aquatic animals in other parts of the world reduce the inflow of international visitors.


SeaWorld Parks Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SeaWorld Parks:

1. Disneyland Parks and Resort, USA
2. Universal Theme Parks, USA
3. Discovery Cove

Hence this concludes the SeaWorld Parks SWOT analysis.

Continue reading more about the brand/company.

About SeaWorld Parks

SeaWorld Parks Overview
Parent Company

SeaWorld Parks and Entertainment, The Blackstone Group

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

As Real As It Gets; See the Shamu

USP

A Chain of three parks dedicated to marine creatures and animals

SeaWorld Parks STP
Segmentation

Children, youngsters and families

Target Market

Youngsters and families living in USA

Positioning

The parks offer a world of exploration for all the lovers of aquatic life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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