SeaWorld Parks SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of SeaWorld Parks covering strengths, weaknesses, opportunities and threats.

SeaWorld Parks Strengths

  1. There are three SeaWorld Parks at three different locations in the US, thus widening the customer base.
  2. The parent company operates as many as 11 different theme parks throughout USA.
  3. Except for the park in San Diego, the other two parks operate throughout the year.
  4. The most visited SeaWorld Park, SeaWorld, Orlando welcomes more than 5 million guests annually and is the 9th most visited amusement park in USA.

Above are the strengths in the SWOT Analysis of SeaWorld Parks. The strengths of SeaWorld Parks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SeaWorld Parks Weaknesses

  1. Individually the parks offer very few rides (an average of 10 each)
  2. The parks are not as popular outside USA as some of the other theme parks in USA

These were the weaknesses in the SeaWorld Parks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SeaWorld Parks Opportunities

  1. The variety of shows and exhibits can draw many visitors.
  2. The variety of species of aquatic animals in the park has the potential to attract many visitors.
  3. The parent company has a vast experience is operating theme parks, which the parks can take advantage of.
  4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.
  5. By introducing new attractions from time to time, the park can attract more and more visitors.

Above we covered the opportunities in SeaWorld Parks SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SeaWorld Parks Threats

  1. The parks face stiff competition from the other theme parks in the country which are far more superior in terms of popularity and offerings.
  2. If the parks stop introducing new attractions, they will lose their customer base.
  3. Many theme parks based on the theme of aquatic animals in other parts of the world reduce the inflow of international visitors.

The threats in the SWOT Analysis of SeaWorld Parks are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the SeaWorld Parks SWOT analysis.

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About SeaWorld Parks

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SeaWorld Parks Overview
Parent Company

SeaWorld Parks and Entertainment, The Blackstone Group

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

As Real As It Gets; See the Shamu

USP

A Chain of three parks dedicated to marine creatures and animals

SeaWorld Parks STP
Segmentation

Children, youngsters and families

Target Market

Youngsters and families living in USA

Positioning

The parks offer a world of exploration for all the lovers of aquatic life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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