SeaWorld Parks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SeaWorld Parks analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SeaWorld Parks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SeaWorld Parks to benchmark its business & performance as compared to the competitors and industry. As of 2020, SeaWorld Parks is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SeaWorld Parks competitors and includes SeaWorld Parks target market, segmentation, positioning & Unique Selling Proposition (USP).

SeaWorld Parks SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SeaWorld Parks Brand Analysis
Parent Company

SeaWorld Parks and Entertainment, The Blackstone Group

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

As Real As It Gets; See the Shamu

USP

A Chain of three parks dedicated to marine creatures and animals

SeaWorld Parks STP
SeaWorld Parks Segmentation

Children, youngsters and families

SeaWorld Parks Target Market

Youngsters and families living in USA

SeaWorld Parks Positioning

The parks offer a world of exploration for all the lovers of aquatic life

SeaWorld Parks SWOT Analysis
SeaWorld Parks Strengths

Below are the Strengths in the SWOT Analysis of SeaWorld Parks:

1. There are three SeaWorld Parks at three different locations in the US, thus widening the customer base.
2. The parent company operates as many as 11 different theme parks throughout USA.
3. Except for the park in San Diego, the other two parks operate throughout the year.
4. The most visited SeaWorld Park, SeaWorld, Orlando welcomes more than 5 million guests annually and is the 9th most visited amusement park in USA.

SeaWorld Parks Weaknesses

Here are the weaknesses in the SeaWorld Parks SWOT Analysis:

1. Individually the parks offer very few rides (an average of 10 each)
2. The parks are not as popular outside USA as some of the other theme parks in USA

SeaWorld Parks Opportunities

Following are the Opportunities in SeaWorld Parks SWOT Analysis:

1. The variety of shows and exhibits can draw many visitors.
2. The variety of species of aquatic animals in the park has the potential to attract many visitors.

3. The parent company has a vast experience is operating theme parks, which the parks can take advantage of.

4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.

5. By introducing new attractions from time to time, the park can attract more and more visitors.

SeaWorld Parks Threats

The threats in the SWOT Analysis of SeaWorld Parks are as mentioned:

1. The parks face stiff competition from the other theme parks in the country which are far more superior in terms of popularity and offerings.
2. If the parks stop introducing new attractions, they will lose their customer base.
3. Many theme parks based on the theme of aquatic animals in other parts of the world reduce the inflow of international visitors.

SeaWorld Parks Competition
Competitors

Below are the top 3 SeaWorld Parks competitors:

1. Disneyland Parks and Resort, USA
2. Universal Theme Parks, USA
3. Discovery Cove


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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