Kingdom of Dreams SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kingdom of Dreams analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingdom of Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingdom of Dreams to benchmark its business & performance as compared to the competitors. Kingdom of Dreams is one of the leading brands in the tourism and hospitality sector.

The table below lists the Kingdom of Dreams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingdom of Dreams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kingdom of Dreams SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kingdom of Dreams Brand Analysis
Parent Company

The Great Indian Nautanki Company

Category

Amusement Parks/Theme Parks

Sector

Tourism and Hospitality

Tagline/ Slogan

An Incredible Indian Experience

USP

The offerings are one of a kind in terms of shows that showcase Indian culture and Bollywood

Kingdom of Dreams STP
Segment

Children, families and youngsters

Target Group

Families living in India and tourists from abroad

Positioning

A place that allows the visitors to experience the magical Indian culture

SWOT Analysis of Kingdom of Dreams
Kingdom of Dreams Strengths

Below are the Strengths in the SWOT Analysis of Kingdom of Dreams:

1. It is India’s first live entertainment theatre which also doubles up as a leisure destination.
2. It enjoys location advantage as it is located at the apex of the Jaipur-Agra-Delhi golden triangle
3. The Nautanki Mahal auditorium in Kingdom of Dreams is the most high-tech auditorium in India and showcases unique performances.
4. It is spread over a huge area of 6 acres.

Kingdom of Dreams Weaknesses

Here are the weaknesses in the Kingdom of Dreams SWOT Analysis:

1. The brand is not very popular outside India and the offerings are limited
2. The experiences showcased here are very specific to the Indian culture and tourists coming from abroad might find them difficult to identify with.

Kingdom of Dreams Opportunities

Following are the Opportunities in Kingdom of Dreams SWOT Analysis:

1. Kingdom of Dreams can take the advantage of its association with Bollywood to form a robust marketing strategy.
2. The park can leverage upon the uniqueness of its offerings.
3. The offerings have the potential to attract people from all age groups.

Kingdom of Dreams Threats

The threats in the SWOT Analysis of Kingdom of Dreams are as mentioned:

1. The park has to keep on introducing new shows and innovating constantly to maintain its popularity. So, lack of innovation is a very big threat
2. Since the idea of an entertainment park showcasing cultural extravaganza is new in India, it may take time to gain popularity.
3. Shows and performances that feature in local auditoriums and theatres can prove to be competition.

Kingdom of Dreams Competition
Kingdom of Dreams Competitors

Below are the top 3 competitors of Kingdom of Dreams:

1. Ramoji Film City, Hyderabad
2. Fun ‘n’ Food Village, Gurgaon
3. Adventure Land, Delhi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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