SWOT analysis of Kingdom of Dreams analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingdom of Dreams SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kingdom of Dreams to benchmark its business & performance as compared to the competitors. Kingdom of Dreams is one of the leading brands in the tourism and hospitality sector.
The table below lists the Kingdom of Dreams SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingdom of Dreams competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Kingdom of Dreams Brand Analysis | |
---|---|
Parent Company |
The Great Indian Nautanki Company |
Category |
Amusement Parks/Theme Parks |
Sector | |
Tagline/ Slogan |
An Incredible Indian Experience |
USP |
The offerings are one of a kind in terms of shows that showcase Indian culture and Bollywood |
Kingdom of Dreams STP | |
Segment |
Children, families and youngsters |
Target Group |
Families living in India and tourists from abroad |
Positioning |
A place that allows the visitors to experience the magical Indian culture |
SWOT Analysis of Kingdom of Dreams | |
Kingdom of Dreams Strengths |
Below are the Strengths in the SWOT Analysis of Kingdom of Dreams: 1. It is India’s first live entertainment theatre which also doubles up as a leisure destination. |
Kingdom of Dreams Weaknesses |
Here are the weaknesses in the Kingdom of Dreams SWOT Analysis: 1. The brand is not very popular outside India and the offerings are limited |
Kingdom of Dreams Opportunities |
Following are the Opportunities in Kingdom of Dreams SWOT Analysis: 1. Kingdom of Dreams can take the advantage of its association with Bollywood to form a robust marketing strategy. |
Kingdom of Dreams Threats |
The threats in the SWOT Analysis of Kingdom of Dreams are as mentioned: 1. The park has to keep on introducing new shows and innovating constantly to maintain its popularity. So, lack of innovation is a very big threat |
Kingdom of Dreams Competition | |
Kingdom of Dreams Competitors |
Below are the top 3 competitors of Kingdom of Dreams: 1. Ramoji Film City, Hyderabad |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kingdom of Dreams. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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