Park Plaza Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Park Plaza Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Park Plaza Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Park Plaza Hotels and Resorts to benchmark its business & performance as compared to the competitors. Park Plaza Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the Park Plaza Hotels and Resorts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Park Plaza Hotels and Resorts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Park Plaza Hotels and Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Park Plaza Hotels and Resorts Brand Analysis
Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Living the Promise

USP

Captures the style of every individual location

Park Plaza Hotels and Resorts STP
Segment

Business travelers, leisure travellers

Target Group

Upper Mid-market

Positioning

Offering smart, spirited service through the trend setting designs inspired by each location

SWOT Analysis of Park Plaza Hotels and Resorts
Park Plaza Hotels and Resorts Strengths

Below are the Strengths in the SWOT Analysis of Park Plaza Hotels and Resorts:

1. High Quality of service and high customer experience
2. 40+ operational hotels in Europe, Middle East and Asia
3. Their Ambition 2015 strategy has led to rapid growth
4. Innovative services and amenities

5. Lots of special services for business travellers like conference and meeting rooms, etc.

6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

7. Located in major city centres

Park Plaza Hotels and Resorts Weaknesses

Here are the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis:

1.Limited brand recall

2. Penetration globally is limited specially in Americas

Park Plaza Hotels and Resorts Opportunities

Following are the Opportunities in Park Plaza Hotels and Resorts SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2.Everyone is looking for better deals in the upper mid-market segment
3. BRICS countries are said to be the emerging markets in the hospitality sector

Park Plaza Hotels and Resorts Threats

The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

3. Leisure travellers are now switching to newer destinations

Park Plaza Hotels and Resorts Competition
Park Plaza Hotels and Resorts Competitors

Below are the top 3 competitors of Park Plaza Hotels and Resorts:

1.Marriott International
2.Best Western Hotels
3.Starwood


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Park Plaza Hotels and Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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