Park Plaza Hotels and Resorts SWOT Analysis, Competitors & USP

Park Plaza Hotels and Resorts

Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Living the Promise

USP

Captures the style of every individual location

Park Plaza Hotels and Resorts STP

Segment

Business travelers, leisure travellers

Target Group

Upper Mid-market

Positioning

Offering smart, spirited service through the trend setting designs inspired by each location

Park Plaza Hotels and Resorts SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Park Plaza Hotels and Resorts. Strengths are:

1. High Quality of service and high customer experience
2. 40+ operational hotels in Europe, Middle East and Asia
3. Their Ambition 2015 strategy has led to rapid growth
4. Innovative services and amenities

5. Lots of special services for business travellers like conference and meeting rooms, etc.

6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

7. Located in major city centres

Weaknesses

Here are the weaknesses of Park Plaza Hotels and Resorts :

1.Limited brand recall

2. Penetration globally is limited specially in Americas

Opportunities

Following are the Opportunities of Park Plaza Hotels and Resorts :

1. The current market will lead to growth of mid-market segment
2.Everyone is looking for better deals in the upper mid-market segment
3. BRICS countries are said to be the emerging markets in the hospitality sector

Threats

The threats of Park Plaza Hotels and Resorts are as mentioned :

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

3. Leisure travellers are now switching to newer destinations

Park Plaza Hotels and Resorts Competition

Competitors

Below are the 3 main Park Plaza Hotels and Resorts competitors :

1.Marriott International
2.Best Western Hotels
3.Starwood