Park Plaza Hotels and Resorts SWOT Analysis, Competitors & USP
SWOT analysis of Park Plaza Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Park Plaza Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Park Plaza Hotels and Resorts to benchmark its business & performance as compared to the competitors. Park Plaza Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.
The table below lists the Park Plaza Hotels and Resorts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Park Plaza Hotels and Resorts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Park Plaza Hotels and Resorts Brand Analysis | |
|---|---|
| Parent Company |
Carlson Rezidor Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Living the Promise |
| USP |
Captures the style of every individual location |
| Park Plaza Hotels and Resorts STP | |
| Segment |
Business travelers, leisure travellers |
| Target Group |
Upper Mid-market |
| Positioning |
Offering smart, spirited service through the trend setting designs inspired by each location |
| SWOT Analysis of Park Plaza Hotels and Resorts | |
| Park Plaza Hotels and Resorts Strengths |
Below are the Strengths in the SWOT Analysis of Park Plaza Hotels and Resorts: 1. High Quality of service and high customer experience 5. Lots of special services for business travellers like conference and meeting rooms, etc. 6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin 7. Located in major city centres |
| Park Plaza Hotels and Resorts Weaknesses |
Here are the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis: 1.Limited brand recall 2. Penetration globally is limited specially in Americas |
| Park Plaza Hotels and Resorts Opportunities |
Following are the Opportunities in Park Plaza Hotels and Resorts SWOT Analysis: 1. The current market will lead to growth of mid-market segment |
| Park Plaza Hotels and Resorts Threats |
The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned: 1. Other International chains are entering new markets like India, Brazil as well 3. Leisure travellers are now switching to newer destinations |
| Park Plaza Hotels and Resorts Competition | |
| Park Plaza Hotels and Resorts Competitors |
Below are the top 3 competitors of Park Plaza Hotels and Resorts: 1.Marriott International |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Park Plaza Hotels and Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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