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Park Plaza Hotels and Resorts SWOT Analysis

Here is a detailed SWOT analysis of Park Plaza Hotels and Resorts covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Tourism and Hospitality category Read time:

Park Plaza Hotels and Resorts Strengths

  1. High Quality of service and high customer experience
  2. 40+ operational hotels in Europe, Middle East and Asia
  3. Their Ambition 2015 strategy has led to rapid growth
  4. Innovative services and amenities
  5. Lots of special services for business travellers like conference and meeting rooms, etc.
  6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin
  7. Located in major city centres

Above are the strengths in the SWOT Analysis of Park Plaza Hotels and Resorts. The strengths of Park Plaza Hotels and Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Park Plaza Hotels and Resorts Weaknesses

  1. Limited brand recall
  2. Penetration globally is limited specially in Americas

These were the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Park Plaza Hotels and Resorts Opportunities

  1. The current market will lead to growth of mid-market segment
  2. Everyone is looking for better deals in the upper mid-market segment
  3. BRICS countries are said to be the emerging markets in the hospitality sector

Above we covered the opportunities in Park Plaza Hotels and Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Park Plaza Hotels and Resorts Threats

  1. Other International chains are entering new markets like India, Brazil as well
  2. There is political turbulence, globally, which may hamper the hospitality sector
  3. Leisure travellers are now switching to newer destinations

The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Park Plaza Hotels and Resorts SWOT analysis.

About Park Plaza Hotels and Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Park Plaza Hotels and Resorts Overview
Parent Company

Carlson Rezidor Group
Category

Hotels and Resorts
Sector

Tourism and Hospitality
Tagline/ Slogan

Living the Promise
USP

Captures the style of every individual location
Park Plaza Hotels and Resorts STP
Segmentation

Business travelers, leisure travellers
Target Market

Upper Mid-market
Positioning

Offering smart, spirited service through the trend setting designs inspired by each location


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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