Park Plaza Hotels and Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 3823

SWOT Analysis of Park Plaza Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Park Plaza Hotels and Resorts

Parent Company

Carlson Rezidor Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Living the Promise


Captures the style of every individual location



Business travelers, leisure travellers

Target Group

Upper Mid-market


Offering smart, spirited service through the trend setting designs inspired by each location

SWOT Analysis


1. High Quality of service and high customer experience
2. 40+ operational hotels in Europe, Middle East and Asia
3. Their Ambition 2015 strategy has led to rapid growth
4. Innovative services and amenities

5. Lots of special services for business travellers like conference and meeting rooms, etc.

6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

7. Located in major city centres


1.Limited brand recall

2. Penetration globally is limited specially in Americas


1. The current market will lead to growth of mid-market segment
2.Everyone is looking for better deals in the upper mid-market segment
3. BRICS countries are said to be the emerging markets in the hospitality sector


1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

3. Leisure travellers are now switching to newer destinations



1.Marriott International
2.Best Western Hotels

The table above concludes the Park Plaza Hotels and Resorts SWOT analysis along with its marketing and brand parameters.


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