Published in Tourism and Hospitality category by MBA Skool Team
Park Plaza Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. Park Plaza Hotels and Resorts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Park Plaza Hotels and Resorts:
High Quality of service and high customer experience
40+ operational hotels in Europe, Middle East and Asia
Their Ambition 2015 strategy has led to rapid growth
Innovative services and amenities
Lots of special services for business travellers like conference and meeting rooms, etc.
Partnership with travel agents and optimization of revenue is helping them increase their profit margin
Located in major city centres
Above are the strengths in the SWOT Analysis of Park Plaza Hotels and Resorts. The strengths of Park Plaza Hotels and Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Park Plaza Hotels and Resorts Weaknesses
Limited brand recall
Penetration globally is limited specially in Americas
These were the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Park Plaza Hotels and Resorts Opportunities
The current market will lead to growth of mid-market segment
Everyone is looking for better deals in the upper mid-market segment
BRICS countries are said to be the emerging markets in the hospitality sector
Above we covered the opportunities in Park Plaza Hotels and Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Park Plaza Hotels and Resorts Threats
Other International chains are entering new markets like India, Brazil as well
There is political turbulence, globally, which may hamper the hospitality sector
Leisure travellers are now switching to newer destinations
The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Park Plaza Hotels and Resorts SWOT analysis.
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About Park Plaza Hotels and Resorts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Offering smart, spirited service through the trend setting designs inspired by each location
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