Park Plaza Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Park Plaza Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Park Plaza Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Park Plaza Hotels and Resorts to benchmark its business & performance as compared to the competitors. Park Plaza Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Park Plaza Hotels and Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Park Plaza Hotels and Resorts SWOT Analysis:

SWOT Analysis of Park Plaza Hotels and Resorts

For Park Plaza Hotels and Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Park Plaza Hotels and Resorts Strengths

The strengths of Park Plaza Hotels and Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Park Plaza Hotels and Resorts :

1. High Quality of service and high customer experience
2. 40+ operational hotels in Europe, Middle East and Asia
3. Their Ambition 2015 strategy has led to rapid growth
4. Innovative services and amenities

5. Lots of special services for business travellers like conference and meeting rooms, etc.

6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin

7. Located in major city centres

Park Plaza Hotels and Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis:

1.Limited brand recall

2. Penetration globally is limited specially in Americas


Park Plaza Hotels and Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Park Plaza Hotels and Resorts SWOT Analysis:

1. The current market will lead to growth of mid-market segment
2.Everyone is looking for better deals in the upper mid-market segment
3. BRICS countries are said to be the emerging markets in the hospitality sector

Park Plaza Hotels and Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned:

1. Other International chains are entering new markets like India, Brazil as well
2. There is political turbulence, globally, which may hamper the hospitality sector

3. Leisure travellers are now switching to newer destinations


Park Plaza Hotels and Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Park Plaza Hotels and Resorts:

1.Marriott International
2.Best Western Hotels
3.Starwood

Hence this concludes the Park Plaza Hotels and Resorts SWOT analysis.

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About Park Plaza Hotels and Resorts

Park Plaza Hotels and Resorts Overview
Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Living the Promise

USP

Captures the style of every individual location

Park Plaza Hotels and Resorts STP
Segmentation

Business travelers, leisure travellers

Target Market

Upper Mid-market

Positioning

Offering smart, spirited service through the trend setting designs inspired by each location


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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