Published in Transport and Logistics category by MBA Skool Team
Meru Cabs is one of the leading brands in the transport and logistics sector. Meru Cabs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Meru Cabs:
Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy
Meru Cabs was one of the first companies to launch metered "Radio cabs
Available 24x7 with e-bill services for the customers
Serves over 2 million customers and has been recognized with several awards
Above are the strengths in the SWOT Analysis of Meru Cabs. The strengths of Meru Cabs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Meru Cabs Weaknesses
As per their business model, it owns taxis and hence fixed investment is high
Sudden surge in competition means limited margins and lower market share
These were the weaknesses in the Meru Cabs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Meru Cabs Opportunities
Unorganized market in India is huge (~90%) and hence potential is high
Increasing internet penetration & smart phone users
Rising disposable income
Shifting of consumers towards convenience creates huge demand
Above we covered the opportunities in Meru Cabs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Meru Cabs Threats
Uber & ola cabs have deep pocket and hence can burn cash heavily
Presence of many national players
Absence of clear government regulations in developing countries
Future is unclear due to lack of regulations and Customer loyalty is less in this industry
The threats in the SWOT Analysis of Meru Cabs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Meru Cabs SWOT analysis.
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About Meru Cabs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Transparent pricing structure and the Meru training academy
Meru Cabs STP
People who mobile from one place to another for any purpose
Customers who are in need of cabs instantly
India’s No. 1 Radio Cab Service
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