Meru Cabs SWOT Analysis, Competitors & USP
SWOT analysis of Meru Cabs analyses the brand by its strengths, weaknesses, opportunities & threats. In Meru Cabs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Meru Cabs to benchmark its business & performance as compared to the competitors. Meru Cabs is one of the leading brands in the transport and logistics sector.
The table below lists the Meru Cabs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meru Cabs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Meru Cabs Brand Analysis | |
|---|---|
| Parent Company |
Meru Cab Company Pvt. Ltd |
| Category |
Taxi Service provider |
| Sector | |
| Tagline/ Slogan |
Rely on us |
| USP |
Transparent pricing structure and the Meru training academy |
| Meru Cabs STP | |
| Segment |
People who mobile from one place to another for any purpose |
| Target Group |
Customers who are in need of cabs instantly |
| Positioning |
India’s No. 1 Radio Cab Service |
| SWOT Analysis of Meru Cabs | |
| Meru Cabs Strengths |
Below are the Strengths in the SWOT Analysis of Meru Cabs: 1. First mover advantage as a radio taxi operator 2. High awareness as a taxi operator 3.Presence across many cities across India 4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy 5. Meru Cabs was one of the first companies to launch metered "Radio cabs 6. Available 24x7 with e-bill services for the customers 7. Serves over 2 million customers and has been recognized with several awards |
| Meru Cabs Weaknesses |
Here are the weaknesses in the Meru Cabs SWOT Analysis: 1. As per their business model, it owns taxis and hence fixed investment is high 2. Sudden surge in competition means limited margins and lower market share |
| Meru Cabs Opportunities |
Following are the Opportunities in Meru Cabs SWOT Analysis: 1. Unorganized market in India is huge (~90%) and hence potential is high 2. Increasing internet penetration & smart phone users 3. Rising disposable income 4. Shifting of consumers towards convenience creates huge demand |
| Meru Cabs Threats |
The threats in the SWOT Analysis of Meru Cabs are as mentioned: 1. Rising competition 2. Uber & ola cabs have deep pocket and hence can burn cash heavily 3. Presence of many national players 4. Absence of clear government regulations in developing countries 5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry |
| Meru Cabs Competition | |
| Meru Cabs Competitors |
Below are the top 5 competitors of Meru Cabs: 1. Uber Cabs 2. Ola cabs 3. Easycabs 4. Unorganized players (Auto rickshaws/Taxis) 5. Carpooling services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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