Meru Cabs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Meru Cabs SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Meru Cabs, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meru Cabs to benchmark its business & performance as compared to the competitors, and make strategic improvements. Meru Cabs is one of the leading brands in the transport and logistics sector.

The article below lists the Meru Cabs SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Meru Cabs SWOT Analysis:

SWOT Analysis of Meru Cabs

For Meru Cabs, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Meru Cabs Strengths

The strengths of Meru Cabs looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Meru Cabs :

1. First mover advantage as a radio taxi operator

2. High awareness as a taxi operator

3.Presence across many cities across India

4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy

5. Meru Cabs was one of the first companies to launch metered "Radio cabs

6. Available 24x7 with e-bill services for the customers

7. Serves over 2 million customers and has been recognized with several awards

Meru Cabs Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Meru Cabs SWOT Analysis:

1. As per their business model, it owns taxis and hence fixed investment is high

2. Sudden surge in competition means limited margins and lower market share

Meru Cabs Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Meru Cabs SWOT Analysis:

1. Unorganized market in India is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Meru Cabs Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Meru Cabs are as mentioned:

1. Rising competition

2. Uber & ola cabs have deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

Meru Cabs Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Meru Cabs:

1. Uber Cabs

2. Ola cabs

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

Hence this concludes the Meru Cabs SWOT analysis.

Continue reading more about the brand/company.

About Meru Cabs

Meru Cabs Overview
Parent Company

Meru Cab Company Pvt. Ltd


Taxi Service provider


Transport and Logistics

Tagline/ Slogan

Rely on us


Transparent pricing structure and the Meru training academy

Meru Cabs STP

People who mobile from one place to another for any purpose

Target Market

Customers who are in need of cabs instantly


India’s No. 1 Radio Cab Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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