Meru Cabs SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4530

SWOT Analysis of Meru Cabs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Meru Cabs

Parent Company

Meru Cab Company Pvt. Ltd


Taxi Service provider


Transport and Logistics

Tagline/ Slogan

Rely on us


Transparent pricing structure and the Meru training academy

Meru Cabs STP


People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly


India’s No. 1 Radio Cab Service

Meru Cabs SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Meru Cabs :

1. First mover advantage as a radio taxi operator

2. High awareness as a taxi operator

3.Presence across many cities across India

4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy

5. Meru Cabs was one of the first companies to launch metered "Radio cabs

6. Available 24x7 with e-bill services for the customers

7. Serves over 2 million customers and has been recognized with several awards


1. As per their business model, it owns taxis and hence fixed investment is high

2. Sudden surge in competition means limited margins and lower market share


1. Unorganized market in India is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand


1. Rising competition

2. Uber & ola cabs have deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

Meru Cabs Competition


Below are the 5 main Meru Cabs competitors :

1. Uber Cabs

2. Ola cabs

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

The brandguide table above concludes the Meru Cabs SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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