Meru Cabs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Meru Cabs analyses the brand by its strengths, weaknesses, opportunities & threats. In Meru Cabs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Meru Cabs to benchmark its business & performance as compared to the competitors. Meru Cabs is one of the leading brands in the transport and logistics sector.

The table below lists the Meru Cabs SWOT (Strengths, Weaknesses, Opportunities, Threats), top Meru Cabs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Meru Cabs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Meru Cabs Brand Analysis
Parent Company

Meru Cab Company Pvt. Ltd


Taxi Service provider


Transport and Logistics

Tagline/ Slogan

Rely on us


Transparent pricing structure and the Meru training academy

Meru Cabs STP

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly


India’s No. 1 Radio Cab Service

SWOT Analysis of Meru Cabs
Meru Cabs Strengths

Below are the Strengths in the SWOT Analysis of Meru Cabs:

1. First mover advantage as a radio taxi operator

2. High awareness as a taxi operator

3.Presence across many cities across India

4. Trained drivers with good condition of cars with safety of prime importance, who are taught at the Meru training academy

5. Meru Cabs was one of the first companies to launch metered "Radio cabs

6. Available 24x7 with e-bill services for the customers

7. Serves over 2 million customers and has been recognized with several awards

Meru Cabs Weaknesses

Here are the weaknesses in the Meru Cabs SWOT Analysis:

1. As per their business model, it owns taxis and hence fixed investment is high

2. Sudden surge in competition means limited margins and lower market share

Meru Cabs Opportunities

Following are the Opportunities in Meru Cabs SWOT Analysis:

1. Unorganized market in India is huge (~90%) and hence potential is high

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Meru Cabs Threats

The threats in the SWOT Analysis of Meru Cabs are as mentioned:

1. Rising competition

2. Uber & ola cabs have deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

Meru Cabs Competition
Meru Cabs Competitors

Below are the top 5 competitors of Meru Cabs:

1. Uber Cabs

2. Ola cabs

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Meru Cabs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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