BNSF Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BNSF Railway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BNSF Railway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNSF Railway to benchmark its business & performance as compared to the competitors and industry. As of 2020, BNSF Railway is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNSF Railway competitors and includes BNSF Railway target market, segmentation, positioning & Unique Selling Proposition (USP).

BNSF Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BNSF Railway Brand Analysis
Parent Company

Berkshire Hathaway Inc.




Transport and Logistics

Tagline/ Slogan



One of the largest railroad network in the US

BNSF Railway STP
BNSF Railway Segmentation

Businesses that need transportation & logistics services

BNSF Railway Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts

BNSF Railway Positioning

North America's leading railroad network

BNSF Railway SWOT Analysis
BNSF Railway Strengths

Below are the Strengths in the SWOT Analysis of BNSF Railway:

1. Diversified portfolio of business with over 50,000+km of railways
2. Robust revenue stream and profitability
3. Skilled labour pool
4. High entry barriers in this field

5. Strong parent company backing means financial stability

6. Mergers and acquisitions have strengthened the position of the brand

7. Over 40,000 people are employed with the brand

BNSF Railway Weaknesses

Here are the weaknesses in the BNSF Railway SWOT Analysis:

1.Debt Burden since privately owned

2.Relatively low global presence

BNSF Railway Opportunities

Following are the Opportunities in BNSF Railway SWOT Analysis:

1.Growing North American market
2.Scope in the global market

BNSF Railway Threats

The threats in the SWOT Analysis of BNSF Railway are as mentioned:

1.Intense competition
2.Rising fuel prices
3.Economic hardship in the US

4.Changes in external environment (government, taxes etc)

BNSF Railway Competition

Below are the top 3 BNSF Railway competitors:

1. Union Pacific Railroad Company Inc
2. Norfolk Southern Corporation
3. Canadian Pacific Railway Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BNSF Railway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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