BNSF Railway SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 2506

SWOT Analysis of BNSF Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BNSF Railway

Parent Company

Berkshire Hathaway Inc.




Transport and Logistics

Tagline/ Slogan



One of the largest railroad network in the US

BNSF Railway STP


Businesses that need transportation & logistics services

Target Group

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts


North America's leading railroad network

BNSF Railway SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BNSF Railway :

1. Diversified portfolio of business with over 50,000+km of railways
2. Robust revenue stream and profitability
3. Skilled labour pool
4. High entry barriers in this field

5. Strong parent company backing means financial stability

6. Mergers and acquisitions have strengthened the position of the brand

7. Over 40,000 people are employed with the brand


1.Debt Burden since privately owned

2.Relatively low global presence


1.Growing North American market
2.Scope in the global market


1.Intense competition
2.Rising fuel prices
3.Economic hardship in the US

4.Changes in external environment (government, taxes etc)

BNSF Railway Competition


Below are the 3 main BNSF Railway competitors :

1. Union Pacific Railroad Company Inc
2. Norfolk Southern Corporation
3. Canadian Pacific Railway Limited

The brandguide table above concludes the BNSF Railway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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