BNSF Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1423

SWOT Analysis of BNSF Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BNSF Railway

Parent Company

Berkshire Hathaway Inc.




Transportation and Logistics

Tagline/ Slogan



One of the largest railroad network in the US



Businesses that need transportation & logistics services

Target Group

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts


North America's leading railroad network

SWOT Analysis


1. Diversified portfolio of business with over 50,000+km of railways
2. Robust revenue stream and profitability
3. Skilled labour pool
4. High entry barriers in this field

5. Strong parent company backing means financial stability

6. Mergers and acquisitions have strengthened the position of the brand

7. Over 40,000 people are employed with the brand


1.Debt Burden since privately owned

2.Relatively low global presence


1.Growing North American market
2.Scope in the global market


1.Intense competition
2.Rising fuel prices
3.Economic hardship in the US

4.Changes in external environment (government, taxes etc)



1. Union Pacific Railroad Company Inc
2. Norfolk Southern Corporation
3. Canadian Pacific Railway Limited

The table above concludes the BNSF Railway SWOT analysis along with its marketing and brand parameters.


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