BNSF Railway SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

BNSF Railway SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BNSF Railway, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNSF Railway to benchmark its business & performance as compared to the competitors, and make strategic improvements. BNSF Railway is one of the leading brands in the transport and logistics sector.

The article below lists the BNSF Railway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BNSF Railway SWOT Analysis:

SWOT Analysis of BNSF Railway

For BNSF Railway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BNSF Railway Strengths

The strengths of BNSF Railway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BNSF Railway :

1. Diversified portfolio of business with over 50,000+km of railways
2. Robust revenue stream and profitability
3. Skilled labour pool
4. High entry barriers in this field

5. Strong parent company backing means financial stability

6. Mergers and acquisitions have strengthened the position of the brand

7. Over 40,000 people are employed with the brand

BNSF Railway Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BNSF Railway SWOT Analysis:

1.Debt Burden since privately owned

2.Relatively low global presence

BNSF Railway Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BNSF Railway SWOT Analysis:

1.Growing North American market
2.Scope in the global market

BNSF Railway Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BNSF Railway are as mentioned:

1.Intense competition
2.Rising fuel prices
3.Economic hardship in the US

4.Changes in external environment (government, taxes etc)

BNSF Railway Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BNSF Railway:

1. Union Pacific Railroad Company Inc
2. Norfolk Southern Corporation
3. Canadian Pacific Railway Limited

Hence this concludes the BNSF Railway SWOT analysis.

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About BNSF Railway

BNSF Railway Overview
Parent Company

Berkshire Hathaway Inc.




Transport and Logistics

Tagline/ Slogan



One of the largest railroad network in the US

BNSF Railway STP

Businesses that need transportation & logistics services

Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts


North America's leading railroad network

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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