BNSF Railway SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

BNSF Railway is one of the leading brands in the transport and logistics sector. BNSF Railway SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BNSF Railway:

BNSF Railway Strengths

  1. Diversified portfolio of business with over 50,000+km of railways
  2. Robust revenue stream and profitability
  3. Skilled labour pool
  4. High entry barriers in this field
  5. Strong parent company backing means financial stability
  6. Mergers and acquisitions have strengthened the position of the brand
  7. Over 40,000 people are employed with the brand

Above are the strengths in the SWOT Analysis of BNSF Railway. The strengths of BNSF Railway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BNSF Railway Weaknesses

  1. Debt Burden since privately owned
  2. Relatively low global presence

These were the weaknesses in the BNSF Railway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BNSF Railway Opportunities

  1. Growing North American market
  2. Scope in the global market

Above we covered the opportunities in BNSF Railway SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BNSF Railway Threats

  1. Intense competition
  2. Rising fuel prices
  3. Economic hardship in the US
  4. Changes in external environment (government, taxes etc)

The threats in the SWOT Analysis of BNSF Railway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BNSF Railway SWOT analysis.

Continue reading more about the brand/company.

About BNSF Railway

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BNSF Railway Overview
Parent Company

Berkshire Hathaway Inc.

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

One of the largest railroad network in the US

BNSF Railway STP
Segmentation

Businesses that need transportation & logistics services

Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts

Positioning

North America's leading railroad network


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BNSF Railway. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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