Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of BNSF Railway analyses the brand by its strengths, weaknesses, opportunities & threats. In BNSF Railway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BNSF Railway to benchmark its business & performance as compared to the competitors. BNSF Railway is one of the leading brands in the transport and logistics sector.
The table below lists the BNSF Railway SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNSF Railway competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Businesses that need transportation & logistics services
Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts
North America's leading railroad network
SWOT Analysis of BNSF Railway
BNSF Railway Strengths
Below are the Strengths in the SWOT Analysis of BNSF Railway:
1. Diversified portfolio of business with over 50,000+km of railways 2. Robust revenue stream and profitability 3. Skilled labour pool 4. High entry barriers in this field
5. Strong parent company backing means financial stability
6. Mergers and acquisitions have strengthened the position of the brand
7. Over 40,000 people are employed with the brand
BNSF Railway Weaknesses
Here are the weaknesses in the BNSF Railway SWOT Analysis:
1.Debt Burden since privately owned
2.Relatively low global presence
BNSF Railway Opportunities
Following are the Opportunities in BNSF Railway SWOT Analysis:
1.Growing North American market 2.Scope in the global market
BNSF Railway Threats
The threats in the SWOT Analysis of BNSF Railway are as mentioned:
1.Intense competition 2.Rising fuel prices 3.Economic hardship in the US
4.Changes in external environment (government, taxes etc)
BNSF Railway Competition
BNSF Railway Competitors
Below are the top 3 competitors of BNSF Railway:
1. Union Pacific Railroad Company Inc 2. Norfolk Southern Corporation 3. Canadian Pacific Railway Limited
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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