PSA International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PSA International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PSA International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PSA International to benchmark its business & performance as compared to the competitors and industry. As of 2020, PSA International is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PSA International competitors and includes PSA International target market, segmentation, positioning & Unique Selling Proposition (USP).

PSA International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PSA International Brand Analysis
Parent Company

Temasek Holdings


Port Operator


Transport and Logistics

Tagline/ Slogan

The World’s Port of Call


High focus on ethical standards and economic efficiency

PSA International STP
PSA International Segmentation

Port Operators

PSA International Target Market

Countries focused on expanding their sea trade

PSA International Positioning

Efficient operator having years of experience and integrity.

PSA International SWOT Analysis
PSA International Strengths

Below are the Strengths in the SWOT Analysis of PSA International:

1. Extremely high efficiency in processing the largest number of containers per day in Singapore port
2. Expanding worldwide to operate ports in 15 countries
3. Good reputation for efficient port operation
4. Acquired several smaller port companies to strengthen its own firm and increase market share

5. Strong branding and marketing on social media.

6. It has expertise in Port services & logistics services

PSA International Weaknesses

Here are the weaknesses in the PSA International SWOT Analysis:

1. Long capital recovery time and limited margins due to many substitutes

2. High interest rates for its large capital needs

PSA International Opportunities

Following are the Opportunities in PSA International SWOT Analysis:

1. Increasing port operation opportunities by emerging countries
2. Increased worldwide trade due to relaxation of trade laws and increased bi-lateral agreements

PSA International Threats

The threats in the SWOT Analysis of PSA International are as mentioned:

1. High threat of piracy on popular routes leading to companies preferring air shipping
2. Open to attack from natural calamities and enemy warships
3. Intense competition for port building contracts

4. Increasing rates of Interest

PSA International Competition

Below are the top 4 PSA International competitors:

1. APM Terminals
2. Hutchison Port Holdings
3. DP World

4. China Merchant Holdings International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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