PSA International SWOT Analysis, USP & Competitors

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SWOT Analysis of PSA International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PSA International

Parent Company

Temasek Holdings


Port Operator



Tagline/ Slogan

The World’s Port of Call


High focus on ethical standards and economic efficiency



Port Operators

Target Group

Countries focused on expanding their sea trade


Efficient operator having years of experience and integrity.

SWOT Analysis


1. Extremely high efficiency in processing the largest number of containers per day in Singapore port
2. Expanding worldwide to operate ports in 15 countries
3. Good reputation for efficient port operation
4. Acquired several smaller port companies to strengthen its own firm and increase market share

5. Strong branding and marketing on social media.

6. It has expertise in Port services & logistics services


1. Long capital recovery time and limited margins due to many substitutes

2. High interest rates for its large capital needs


1. Increasing port operation opportunities by emerging countries
2. Increased worldwide trade due to relaxation of trade laws and increased bi-lateral agreements


1. High threat of piracy on popular routes leading to companies preferring air shipping
2. Open to attack from natural calamities and enemy warships
3. Intense competition for port building contracts

4. Increasing rates of Interest



1. APM Terminals
2. Hutchison Port Holdings
3. DP World

4. China Merchant Holdings International

The table above concludes the PSA International SWOT analysis along with its marketing and brand parameters.


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