Swift Transportation SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4712

SWOT analysis of Swift Transportation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swift Transportation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swift Transportation to benchmark its business & performance as compared to the competitors and industry. Swift Transportation is one of the leading brands in the transport and logistics sector. The table below also lists the top Swift Transportation competitors and elaborates Swift Transportation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Swift Transportation SWOT, Competitors, Marketing STP & Brand analysis Table
Swift Transportation Brand Analysis
Parent Company

Swift Transportation


Truckload shipping carrier


Transport and Logistics

Tagline/ Slogan

Delivering a better life


Largest truckload carrier in the US

Swift Transportation STP

Transport solutions

Target Group

Businesses needing shipping services


Best in class transportation solutions

Swift Transportation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swift Transportation. Strengths are:

1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US


Here are the weaknesses in the Swift Transportation SWOT Analysis:

1. Competitive market impacts profitability

2. Increasing unknown costs


Following are the Opportunities in Swift Transportation SWOT Analysis:

1. High growth rate in this business
2. Possible entry in the emerging markets


The threats in the SWOT Analysis of Swift Transportation are as mentioned:

1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices

Swift Transportation Competition

Below are the top 3 Swift Transportation competitors:

1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System

The brandguide table above concludes the Swift Transportation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swift Transportation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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