Swift Transportation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swift Transportation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swift Transportation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swift Transportation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swift Transportation is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swift Transportation competitors and includes Swift Transportation target market, segmentation, positioning & Unique Selling Proposition (USP).

Swift Transportation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swift Transportation Brand Analysis
Parent Company

Swift Transportation


Truckload shipping carrier


Transport and Logistics

Tagline/ Slogan

Delivering a better life


Largest truckload carrier in the US

Swift Transportation STP
Swift Transportation Segmentation

Transport solutions

Swift Transportation Target Market

Businesses needing shipping services

Swift Transportation Positioning

Best in class transportation solutions

Swift Transportation SWOT Analysis
Swift Transportation Strengths

Below are the Strengths in the SWOT Analysis of Swift Transportation:

1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US

Swift Transportation Weaknesses

Here are the weaknesses in the Swift Transportation SWOT Analysis:

1. Competitive market impacts profitability

2. Increasing unknown costs

Swift Transportation Opportunities

Following are the Opportunities in Swift Transportation SWOT Analysis:

1. High growth rate in this business
2. Possible entry in the emerging markets

Swift Transportation Threats

The threats in the SWOT Analysis of Swift Transportation are as mentioned:

1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices

Swift Transportation Competition

Below are the top 3 Swift Transportation competitors:

1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swift Transportation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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