Swift Transportation SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 3264
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SWOT Analysis of Swift Transportation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swift Transportation

Parent Company

Swift Transportation

Category

Truckload shipping carrier

Sector

Transport and Logistics

Tagline/ Slogan

Delivering a better life

USP

Largest truckload carrier in the US

Swift Transportation STP

Segment

Transport solutions

Target Group

Businesses needing shipping services

Positioning

Best in class transportation solutions

Swift Transportation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swift Transportation. Strengths are:

1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US

Weaknesses

Here are the weaknesses of Swift Transportation :

1. Competitive market impacts profitability

2. Increasing unknown costs

Opportunities

Following are the Opportunities of Swift Transportation :

1. High growth rate in this business
2. Possible entry in the emerging markets

Threats

The threats of Swift Transportation are as mentioned :

1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices

Swift Transportation Competition

Competitors

Below are the 3 main Swift Transportation competitors :

1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System


The brandguide table above concludes the Swift Transportation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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