Swift Transportation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swift Transportation analyses the brand by its strengths, weaknesses, opportunities & threats. In Swift Transportation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swift Transportation to benchmark its business & performance as compared to the competitors. Swift Transportation is one of the leading brands in the transport and logistics sector.

The article below lists the Swift Transportation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swift Transportation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Swift Transportation

Swift Transportation Overview
Parent Company

Swift Transportation

Category

Truckload shipping carrier

Sector

Transport and Logistics

Tagline/ Slogan

Delivering a better life

USP

Largest truckload carrier in the US

Swift Transportation STP
Segmentation

Transport solutions

Target Market

Businesses needing shipping services

Positioning

Best in class transportation solutions

SWOT Analysis of Swift Transportation

For Swift Transportation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Swift Transportation SWOT Analysis:

Swift Transportation Strengths

The strengths of Swift Transportation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Swift Transportation :

1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US

Swift Transportation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Swift Transportation SWOT Analysis:

1. Competitive market impacts profitability

2. Increasing unknown costs


Swift Transportation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Swift Transportation SWOT Analysis:

1. High growth rate in this business
2. Possible entry in the emerging markets


Swift Transportation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Swift Transportation are as mentioned:

1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices

Swift Transportation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Swift Transportation:

1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swift Transportation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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