Swift Transportation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1577

SWOT Analysis of Swift Transportation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swift Transportation

Parent Company

Swift Transportation


Truckload shipping carrier


Transportation and Logistics

Tagline/ Slogan

Delivering a better life


Largest truckload carrier in the US



Transport solutions

Target Group

Businesses needing shipping services


Best in class transportation solutions

SWOT Analysis


1. High entry barriers
2. Its customers include Walmart, Quaker, FedEx ,Lowe’s
3. Disciplined culture of trust, safety and service
4. The business units are experienced

5. Monetary assistance provided by the government

6. The total number of employees are approx 17000

7. Over 16,000 trucks in the fleet make it one of the largest in US


1. Competitive market impacts profitability

2. Increasing unknown costs


1. High growth rate in this business
2. Possible entry in the emerging markets


1.Rising costs of raw materials

2. External business risks
3.Uncertain  price changes and unstable prices



1. J.B. Hunt Transport Services

2. Werner Enterprises, Inc
3. Landstar System

The table above concludes the Swift Transportation SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Swift Transportation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: