First Flight Couriers Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of First Flight Couriers Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In First Flight Couriers Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like First Flight Couriers Limited to benchmark its business & performance as compared to the competitors. First Flight Couriers Limited is one of the leading brands in the transport and logistics sector.

The article below lists the First Flight Couriers Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the First Flight Couriers Limited SWOT Analysis:

SWOT Analysis of First Flight Couriers Limited

For First Flight Couriers Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

First Flight Couriers Limited Strengths

The strengths of First Flight Couriers Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of First Flight Couriers Limited :

1. Network in more than 220 countries with workforce of 10,000 plus.

2. Emotionally connected with customers through “Emotional Bond” service
3. Loyal customers and good presence in India
4. Very well managed reputation
5. Unique service giving customer satisfaction

First Flight Couriers Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the First Flight Couriers Limited SWOT Analysis:

1.Not diversified and limited global reach compared to some other international players

2. Since this is a competitive segment, the market share growth is limited


First Flight Couriers Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in First Flight Couriers Limited SWOT Analysis:

1.Diversification in services
2.Acquisitions and tie-ups with global logistics services

3. Improvement in Online facilities

First Flight Couriers Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of First Flight Couriers Limited are as mentioned:

1.Economic slowdown and fluctuating markets
2.Competitors with lower prices (price wars)
3.Substitutions and cheaper courier/ logistics options


First Flight Couriers Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of First Flight Couriers Limited:

1.Blue Dart
2.DTDC Courier Cargo Ltd
3.GATI

Hence this concludes the First Flight Couriers Limited SWOT analysis.

Continue reading more about the brand/company.

About First Flight Couriers Limited

First Flight Couriers Limited Overview
Parent Company

First Flight Couriers Limited

Category

Courier Services

Sector

Transport and Logistics

Tagline/ Slogan

India. On Schedule; Not just couriers, but business partners

USP

Most precision while delivery

First Flight Couriers Limited STP
Segmentation

Businesses & individuals who need courier service across India & internationally

Target Market

Big companies & individuals who need it frequently

Positioning

India’s largest domestic courier company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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