First Flight Couriers Limited SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4360

SWOT Analysis of First Flight Couriers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Flight Couriers Limited

Parent Company

First Flight Couriers Limited


Courier Services


Transportation & Logistics

Tagline/ Slogan

India. On Schedule; Not just couriers, but business partners


Most precision while delivery



Businesses & individuals who need courier service across India & internationally

Target Group

Big companies & individuals who need it frequently


India’s largest domestic courier company

SWOT Analysis


1. Network in more than 220 countries with workforce of 10,000 plus.

2. Emotionally connected with customers through “Emotional Bond” service
3. Loyal customers and good presence in India
4. Very well managed reputation
5. Unique service giving customer satisfaction


1.Not diversified and limited global reach compared to some other international players

2. Since this is a competitive segment, the market share growth is limited


1.Diversification in services
2.Acquisitions and tie-ups with global logistics services

3. Improvement in Online facilities


1.Economic slowdown and fluctuating markets
2.Competitors with lower prices (price wars)
3.Substitutions and cheaper courier/ logistics options



1.Blue Dart
2.DTDC Courier Cargo Ltd

The table above concludes the First Flight Couriers Limited SWOT analysis along with its marketing and brand parameters.


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