Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of GATI analyses the brand by its strengths, weaknesses, opportunities & threats. In GATI SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like GATI to benchmark its business & performance as compared to the competitors. GATI is one of the leading brands in the transport and logistics sector.
The article below lists the GATI SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GATI SWOT Analysis:
For GATI, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of GATI looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GATI :
1. Capacity to carry varying cargo 2. Better connectivity to areas like Bay of Bengal, Malacca straits & Arabian sea 3. Awarded as “The Best Logistics Company” in Frost & Sullivan Voice of Customer Award 4.GATI has the largest fleet of more than 2100 vehicles on road 5. Popular brand name in India 6. It operates over 4000 vehicles on road, 3 marine vessels and 7000+ business partners
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GATI SWOT Analysis:
1. GATI has higher liability compared to its competitors 2. Unable to dominate the domestic air cargo industry 3.Freight expenses account for a majority of Gati’s operating expenses
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GATI SWOT Analysis:
1.GATI has more assets than that of its competitors which can be used for investment purpose 2.GST implantation can consolidate the business 3.Growth expected in international trade
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GATI are as mentioned:
1.Very low contingent liability 2.Slowdown in GDP 3.Liquidity risk
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of GATI:
Strong presence internationally with delivery avenues in the APAC region
Customers with requirement of transportation & logistics
Customers with need of integrated Express Distribution and customized Supply Chain Solutions across diverse industry verticals
India's leader and pioneer in Express Distribution and Supply Chain Solutions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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