GATI SWOT Analysis
Here is a detailed SWOT analysis of GATI covering strengths, weaknesses, opportunities and threats.
GATI Strengths
- Capacity to carry varying cargo
- Better connectivity to areas like Bay of Bengal, Malacca straits & Arabian sea
- Awarded as “The Best Logistics Company” in Frost & Sullivan Voice of Customer Award
- GATI has the largest fleet of more than 2100 vehicles on road
- Popular brand name in India
- It operates over 4000 vehicles on road, 3 marine vessels and 7000+ business partners
Above are the strengths in the SWOT Analysis of GATI. The strengths of GATI looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GATI Weaknesses
- GATI has higher liability compared to its competitors
- Unable to dominate the domestic air cargo industry
- Freight expenses account for a majority of Gati’s operating expenses
These were the weaknesses in the GATI SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GATI Opportunities
- GATI has more assets than that of its competitors which can be used for investment purpose
- GST implantation can consolidate the business
- Growth expected in international trade
Above we covered the opportunities in GATI SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GATI Threats
- Very low contingent liability
- Slowdown in GDP
- Liquidity risk
The threats in the SWOT Analysis of GATI are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GATI SWOT analysis.
About GATI
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GATI Overview | |
|---|---|
| Parent Company |
Gati Coast to Coast (GCTC) |
| Category |
Sea bound cargo shipments |
| Sector | |
| Tagline/ Slogan |
Ahead in reach |
| USP |
Strong presence internationally with delivery avenues in the APAC region |
| GATI STP | |
| Segmentation |
Customers with requirement of transportation & logistics |
| Target Market |
Customers with need of integrated Express Distribution and customized Supply Chain Solutions across diverse industry verticals |
| Positioning |
India's leader and pioneer in Express Distribution and Supply Chain Solutions |
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