GATI SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of GATI analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GATI SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GATI to benchmark its business & performance as compared to the competitors and industry. As of 2020, GATI is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GATI competitors and includes GATI target market, segmentation, positioning & Unique Selling Proposition (USP).

GATI SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GATI Brand Analysis
Parent Company

Gati Coast to Coast (GCTC)

Category

Sea bound cargo shipments

Sector

Transport and Logistics

Tagline/ Slogan

Ahead in reach

USP

Strong presence internationally with delivery avenues in the APAC region

GATI STP
GATI Segmentation

Customers with requirement of transportation & logistics

GATI Target Market

Customers with need of integrated Express Distribution and customized Supply Chain Solutions  across diverse industry verticals

GATI Positioning

India's leader and pioneer in Express Distribution and Supply Chain Solutions

GATI SWOT Analysis
GATI Strengths

Below are the Strengths in the SWOT Analysis of GATI:

1. Capacity to carry varying cargo
2. Better connectivity to areas like Bay of Bengal, Malacca straits & Arabian sea
3. Awarded as “The Best Logistics Company” in Frost & Sullivan Voice of Customer Award
4.GATI has the largest fleet of more than 2100 vehicles on road
5. Popular brand name in India
6. It operates over  4000 vehicles on road, 3 marine vessels and 7000+ business partners

GATI Weaknesses

Here are the weaknesses in the GATI SWOT Analysis:

1. GATI has higher liability compared to its competitors
2. Unable to dominate the domestic air cargo industry
3.Freight expenses account for a majority of Gati’s operating expenses

GATI Opportunities

Following are the Opportunities in GATI SWOT Analysis:

1.GATI has more assets than that of its competitors which can be used for investment purpose
2.GST implantation can consolidate the business
3.Growth expected in international trade

GATI Threats

The threats in the SWOT Analysis of GATI are as mentioned:

1.Very low contingent liability
2.Slowdown in GDP
3.Liquidity risk

GATI Competition
Competitors

Below are the top 3 GATI competitors:

1.Blue Dart Express Ltd.
2. Corporate Couriers & Cargo Ltd.
3. Elbee Services Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GATI. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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