AFL Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AFL Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AFL Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AFL Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, AFL Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AFL Logistics competitors and includes AFL Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

AFL Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

AFL Logistics

Parent Company

AFL

Category

Supply chain management, Warehousing and ground transportation & Express services

Sector

Transport and Logistics

Tagline/ Slogan

Putting it all Together ; You define We deliver

USP

It provides solutions with cost effective, high quality and flexibility to customers

AFL Logistics STP
AFL Logistics Segmentation

Businesses with need of transportation requirement

AFL Logistics Target Market

Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Care, Banking & Insurance

AFL Logistics Positioning

The pioneer in Domestic Express and Integrated Logistics Solutions in Indian commerce and industry

AFL Logistics SWOT Analysis
AFL Logistics Strengths

Below are the Strengths in the SWOT Analysis of AFL Logistics:

1. It has a support of strong brand like FedEx
2. Very well established networks cover more than 100 cities in 50 countries
3. Strong experience of industry since 1945
4. Fast and steadfast delivery to over 220 countries and territories worldwide

AFL Logistics Weaknesses

Here are the weaknesses in the AFL Logistics SWOT Analysis:

1. Limited brand presence & recall as compared to the leading players in the world
2. Stiff competition from local post as well as other players means limited market share

AFL Logistics Opportunities

Following are the Opportunities in AFL Logistics SWOT Analysis:

1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services
2. Strong presence in all key markets allows to offer comprehensive services

AFL Logistics Threats

The threats in the SWOT Analysis of AFL Logistics are as mentioned:

1.Unorganised sector
2.Complex laws structure
3. Increasing fuel rates therefore increasing transportation costs

AFL Logistics Competition
Competitors

Below are the top 2 AFL Logistics competitors:

1.SAL Logistics
2.Om Logistics Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AFL Logistics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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