AFL Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AFL Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In AFL Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AFL Logistics to benchmark its business & performance as compared to the competitors. AFL Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the AFL Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AFL Logistics SWOT Analysis:

SWOT Analysis of AFL Logistics

For AFL Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AFL Logistics Strengths

The strengths of AFL Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AFL Logistics :

1. It has a support of strong brand like FedEx
2. Very well established networks cover more than 100 cities in 50 countries
3. Strong experience of industry since 1945
4. Fast and steadfast delivery to over 220 countries and territories worldwide

AFL Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AFL Logistics SWOT Analysis:

1. Limited brand presence & recall as compared to the leading players in the world
2. Stiff competition from local post as well as other players means limited market share


AFL Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AFL Logistics SWOT Analysis:

1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services
2. Strong presence in all key markets allows to offer comprehensive services

AFL Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AFL Logistics are as mentioned:

1.Unorganised sector
2.Complex laws structure
3. Increasing fuel rates therefore increasing transportation costs


AFL Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of AFL Logistics:

1.SAL Logistics
2.Om Logistics Ltd

Hence this concludes the AFL Logistics SWOT analysis.

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About AFL Logistics

AFL Logistics

Parent Company

AFL

Category

Supply chain management, Warehousing and ground transportation & Express services

Sector

Transport and Logistics

Tagline/ Slogan

Putting it all Together ; You define We deliver

USP

It provides solutions with cost effective, high quality and flexibility to customers

AFL Logistics STP
Segmentation

Businesses with need of transportation requirement

Target Market

Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Care, Banking & Insurance

Positioning

The pioneer in Domestic Express and Integrated Logistics Solutions in Indian commerce and industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AFL Logistics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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