AFL Logistics SWOT Analysis, Competitors & USP
AFL Logistics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AFL Logistics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AFL Logistics to benchmark its business & performance as compared to the competitors, and make strategic improvements. AFL Logistics is one of the leading brands in the transport and logistics sector.
The article below lists the AFL Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AFL Logistics SWOT Analysis:
In this article:
SWOT Analysis of AFL Logistics
For AFL Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
AFL Logistics Strengths
The strengths of AFL Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AFL Logistics :
1. It has a support of strong brand like FedEx
2. Very well established networks cover more than 100 cities in 50 countries
3. Strong experience of industry since 1945
4. Fast and steadfast delivery to over 220 countries and territories worldwide
AFL Logistics Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AFL Logistics SWOT Analysis:
1. Limited brand presence & recall as compared to the leading players in the world
2. Stiff competition from local post as well as other players means limited market share
AFL Logistics Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AFL Logistics SWOT Analysis:
1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services
2. Strong presence in all key markets allows to offer comprehensive services
AFL Logistics Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AFL Logistics are as mentioned:
1.Unorganised sector
2.Complex laws structure
3. Increasing fuel rates therefore increasing transportation costs
AFL Logistics Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of AFL Logistics:
1.SAL Logistics
2.Om Logistics Ltd
Hence this concludes the AFL Logistics SWOT analysis.
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About AFL Logistics
|
AFL Logistics | |
| Parent Company |
AFL |
|---|---|
| Category |
Supply chain management, Warehousing and ground transportation & Express services |
| Sector | |
| Tagline/ Slogan |
Putting it all Together ; You define We deliver |
| USP |
It provides solutions with cost effective, high quality and flexibility to customers |
| AFL Logistics STP | |
| Segmentation |
Businesses with need of transportation requirement |
| Target Market |
Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Care, Banking & Insurance |
| Positioning |
The pioneer in Domestic Express and Integrated Logistics Solutions in Indian commerce and industry |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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