AFL Logistics SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 10901

SWOT Analysis of AFL Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AFL Logistics

Parent Company



Supply chain management, Warehousing and ground transportation & Express services


Transport and Logistics

Tagline/ Slogan

Putting it all Together ; You define We deliver


It provides solutions with cost effective, high quality and flexibility to customers

AFL Logistics STP


Businesses with need of transportation requirement

Target Group

Automobile, IT, Textiles & Apparel, Retail, Pharmaceutical & Health Care, Banking & Insurance


The pioneer in Domestic Express and Integrated Logistics Solutions in Indian commerce and industry

AFL Logistics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AFL Logistics :

1. It has a support of strong brand like FedEx
2. Very well established networks cover more than 100 cities in 50 countries
3. Strong experience of industry since 1945
4. Fast and steadfast delivery to over 220 countries and territories worldwide


1. Limited brand presence & recall as compared to the leading players in the world
2. Stiff competition from local post as well as other players means limited market share


1. FedEx Express has acquired AFL and its affiliate Unifreight India so now it can go for diversified services
2. Strong presence in all key markets allows to offer comprehensive services


1.Unorganised sector
2.Complex laws structure
3. Increasing fuel rates therefore increasing transportation costs

AFL Logistics Competition


Below are the 2 main AFL Logistics competitors :

1.SAL Logistics
2.Om Logistics Ltd

The brandguide table above concludes the AFL Logistics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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