Delhi Metro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Delhi Metro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Delhi Metro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delhi Metro to benchmark its business & performance as compared to the competitors and industry. As of 2020, Delhi Metro is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delhi Metro competitors and includes Delhi Metro target market, segmentation, positioning & Unique Selling Proposition (USP).

Delhi Metro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Delhi Metro

Parent Company

Delhi Metro

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

My Delhi I Care

USP

Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another

Delhi Metro STP
Delhi Metro Segmentation

Population with daily need of travelling

Delhi Metro Target Market

Middle class people

Delhi Metro Positioning

Delhi Mass Rapid Transit System

Delhi Metro SWOT Analysis
Delhi Metro Strengths

Below are the Strengths in the SWOT Analysis of Delhi Metro:

1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions”
2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens
3. It is a monopoly and acts as a pro-active government
4. It helps reducing traffic and pollution in Delhi
5. Carries approx 2 million passengers daily
6. Approx 200 km of connectivity in NCR region

Delhi Metro Weaknesses

Here are the weaknesses in the Delhi Metro SWOT Analysis:

1.It had too much cost
2.It costs more than bus travelling
3.Lot of difficulties like various government norms while acquiring land

Delhi Metro Opportunities

Following are the Opportunities in Delhi Metro SWOT Analysis:

1.The growing demand for public transport
2.World famous tourist place attracting both domestic as well as international tourists
3.It has no close substitutes

Delhi Metro Threats

The threats in the SWOT Analysis of Delhi Metro are as mentioned:

1. Lack of adequate infrastructure in city
2.It has a threat of security

3.Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans

Delhi Metro Competition
Competitors

Buses, Taxis, Public Transport

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delhi Metro. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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