Delhi Metro SWOT Analysis, Competitors & USP

Delhi Metro SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Delhi Metro, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delhi Metro to benchmark its business & performance as compared to the competitors, and make strategic improvements. Delhi Metro is one of the leading brands in the transport and logistics sector.

The article below lists the Delhi Metro SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Delhi Metro SWOT Analysis:

SWOT Analysis of Delhi Metro

For Delhi Metro, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Delhi Metro Strengths

The strengths of Delhi Metro looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Delhi Metro :

1. UN has certified The Delhi Metro Rail Corporation as the first metro rail and rail-based system in the world to get “carbon credits for reducing greenhouse gas emissions”
2. Entries and exit doors to metro stations are controlled by flap-doors operated by 'smart-cards' and contact less tokens
3. It is a monopoly and acts as a pro-active government
4. It helps reducing traffic and pollution in Delhi
5. Carries approx 2 million passengers daily
6. Approx 200 km of connectivity in NCR region

Delhi Metro Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Delhi Metro SWOT Analysis:

1.It had too much cost
2.It costs more than bus travelling
3.Lot of difficulties like various government norms while acquiring land

Delhi Metro Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Delhi Metro SWOT Analysis:

1.The growing demand for public transport
2.World famous tourist place attracting both domestic as well as international tourists
3.It has no close substitutes

Delhi Metro Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Delhi Metro are as mentioned:

1. Lack of adequate infrastructure in city
2.It has a threat of security

3.Less ridership than that what estimated can affect further estimated revenue which can affect adversely in future plans

Hence this concludes the Delhi Metro SWOT analysis.

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About Delhi Metro

Delhi Metro
Parent Company	Delhi Metro
Category	Railroads
Sector	Transport and Logistics
Tagline/ Slogan	My Delhi I Care
USP	Integration with other modes of public transport, enabling the commuters to conveniently interchange from one mode to another
Delhi Metro STP
Segmentation	Population with daily need of travelling
Target Market	Middle class people
Positioning	Delhi Mass Rapid Transit System

Delhi Metro Competitors

Buses, Taxis, Public Transport

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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