London Underground Tube SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of London Underground Tube analyses the brand by its strengths, weaknesses, opportunities & threats. In London Underground Tube SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like London Underground Tube to benchmark its business & performance as compared to the competitors. London Underground Tube is one of the leading brands in the transport and logistics sector.

The table below lists the London Underground Tube SWOT (Strengths, Weaknesses, Opportunities, Threats), top London Underground Tube competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

London Underground Tube SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

London Underground Tube

Parent Company

London Underground Ltd.




Transport and Logistics

Tagline/ Slogan

It’s quicker by tube


It is the first underground railway

London Underground Tube STP

Commuters, Medium-Long distance passengers

Target Group

Passenger transportation


Transport for London

SWOT Analysis of London Underground Tube
London Underground Tube Strengths

Below are the Strengths in the SWOT Analysis of London Underground Tube:

1. It serves around 270 stations
2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro
3. It is the third busiest metro system in Europe, after Moscow and Paris
4. It has a daily ridership of over 3 million approximately
5. One of the largest metro networks in the world with over 400km of tracks

London Underground Tube Weaknesses

Here are the weaknesses in the London Underground Tube SWOT Analysis:

1.Over reliance on business services
2.Poor physical environment in some areas

London Underground Tube Opportunities

Following are the Opportunities in London Underground Tube SWOT Analysis:

1.It’s a major tourism destination
2.Employment opportunities
3.Renowned internationally

London Underground Tube Threats

The threats in the SWOT Analysis of London Underground Tube are as mentioned:

2.Informal economies e.g. in tourist related activities etc.
3. Better other modes of transportation

London Underground Tube Competition
London Underground Tube Competitors

Below are the top 3 competitors of London Underground Tube:

1. Arriva plc
2. First Group plc
3. The Go-Ahead Group plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to London Underground Tube. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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