London Underground Tube SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

London Underground Tube SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of London Underground Tube, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like London Underground Tube to benchmark its business & performance as compared to the competitors, and make strategic improvements. London Underground Tube is one of the leading brands in the transport and logistics sector.

The article below lists the London Underground Tube SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the London Underground Tube SWOT Analysis:

SWOT Analysis of London Underground Tube

For London Underground Tube, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

London Underground Tube Strengths

The strengths of London Underground Tube looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of London Underground Tube :

1. It serves around 270 stations
2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro
3. It is the third busiest metro system in Europe, after Moscow and Paris
4. It has a daily ridership of over 3 million approximately
5. One of the largest metro networks in the world with over 400km of tracks

London Underground Tube Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the London Underground Tube SWOT Analysis:

1.Over reliance on business services
2.Poor physical environment in some areas

London Underground Tube Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in London Underground Tube SWOT Analysis:

1.It’s a major tourism destination
2.Employment opportunities
3.Renowned internationally

London Underground Tube Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of London Underground Tube are as mentioned:

2.Informal economies e.g. in tourist related activities etc.
3. Better other modes of transportation

London Underground Tube Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of London Underground Tube:

1. Arriva plc
2. First Group plc
3. The Go-Ahead Group plc

Hence this concludes the London Underground Tube SWOT analysis.

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About London Underground Tube

London Underground Tube

Parent Company

London Underground Ltd.




Transport and Logistics

Tagline/ Slogan

It’s quicker by tube


It is the first underground railway

London Underground Tube STP

Commuters, Medium-Long distance passengers

Target Market

Passenger transportation


Transport for London

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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