Bolloré Logistics SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 5202

SWOT Analysis of Bolloré Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bolloré Logistics

Parent Company

Bolloré Group


Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)


Transport and Logistics

Tagline/ Slogan



It develops its strategy with a view to sustainable growth

Bolloré Logistics STP


Businesses with transportation requirement

Target Group

Mining, Oil and Supply chain


Number 1 integrated logistics network in France

Bolloré Logistics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bolloré Logistics. Strengths are:

1. Bolloré group is ranked amongst the top 200 European companies
2. The company has a huge support of whole Bolloré Group
3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
4. It has a network in 90 countries

5. More than 500 agencies throughout the world

6. Its strong workforce has around 10000 employed staff


Here are the weaknesses of Bolloré Logistics :

1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay


Following are the Opportunities of Bolloré Logistics :

1. Its association with commercial brands for expansion
2.It’s network in 90 countries can help to tap the big market by more pentration


The threats of Bolloré Logistics are as mentioned :

1.Big players can take advantage of its inefficiency
2.Small players with low cost offering

Bolloré Logistics Competition


Below are the 3 main Bolloré Logistics competitors :

1. A.P. Møller - Maersk
2. CP Ships Limited
3. Neptune Orient Lines Limited

The brandguide table above concludes the Bolloré Logistics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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