Bolloré Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3554
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SWOT Analysis of Bolloré Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bolloré Logistics

Parent Company

Bolloré Group

Category

Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)

Sector

Transportation & Logistics

Tagline/ Slogan

-

USP

It develops its strategy with a view to sustainable growth

STP

Segment

Businesses with transportation requirement

Target Group

Mining, Oil and Supply chain

Positioning

Number 1 integrated logistics network in France

SWOT Analysis

Strengths

1. Bolloré group is ranked amongst the top 200 European companies
2. The company has a huge support of whole Bolloré Group
3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
4. It has a network in 90 countries

5. More than 500 agencies throughout the world

6. Its strong workforce has around 10000 employed staff

Weaknesses

1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay

Opportunities

1. Its association with commercial brands for expansion
2.It’s network in 90 countries can help to tap the big market by more pentration

Threats

1.Big players can take advantage of its inefficiency
2.Small players with low cost offering

Competition

Competitors

1. A.P. Møller - Maersk
2. CP Ships Limited
3. Neptune Orient Lines Limited


The table above concludes the Bolloré Logistics SWOT analysis along with its marketing and brand parameters.

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