Bolloré Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bolloré Group

Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)

Transport and Logistics

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It develops its strategy with a view to sustainable growth

Businesses with transportation requirement

Mining, Oil and Supply chain

Number 1 integrated logistics network in France

Below are the Strengths in the SWOT Analysis of Bolloré Logistics:

1. Bolloré group is ranked amongst the top 200 European companies
2. The company has a huge support of whole Bolloré Group
3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
4. It has a network in 90 countries

5. More than 500 agencies throughout the world

6. Its strong workforce has around 10000 employed staff

Here are the weaknesses in the Bolloré Logistics SWOT Analysis:

1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay

Following are the Opportunities in Bolloré Logistics SWOT Analysis:

1. Its association with commercial brands for expansion
2.It’s network in 90 countries can help to tap the big market by more pentration

The threats in the SWOT Analysis of Bolloré Logistics are as mentioned:

1.Big players can take advantage of its inefficiency
2.Small players with low cost offering

Below are the top 3 Bolloré Logistics competitors:

1. A.P. Møller - Maersk
2. CP Ships Limited
3. Neptune Orient Lines Limited