Published in Transport and Logistics category by MBA Skool Team
Bolloré Logistics is one of the leading brands in the transport and logistics sector. Bolloré Logistics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bolloré Logistics:
Bolloré group is ranked amongst the top 200 European companies
The company has a huge support of whole Bolloré Group
It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
It has a network in 90 countries
More than 500 agencies throughout the world
Its strong workforce has around 10000 employed staff
Above are the strengths in the SWOT Analysis of Bolloré Logistics. The strengths of Bolloré Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bolloré Logistics Weaknesses
Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
Few difficulties and constraints to importers and clearing agents working late in the evening due to the shortage of Forklift Machines at Quay
These were the weaknesses in the Bolloré Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bolloré Logistics Opportunities
Its association with commercial brands for expansion
It’s network in 90 countries can help to tap the big market by more pentration
Above we covered the opportunities in Bolloré Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bolloré Logistics Threats
Big players can take advantage of its inefficiency
Small players with low cost offering
The threats in the SWOT Analysis of Bolloré Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bolloré Logistics SWOT analysis.
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About Bolloré Logistics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Bolloré Logistics Overview
Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)
It develops its strategy with a view to sustainable growth
Bolloré Logistics STP
Businesses with transportation requirement
Mining, Oil and Supply chain
Number 1 integrated logistics network in France
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