Bolloré Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bolloré Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Bolloré Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bolloré Logistics to benchmark its business & performance as compared to the competitors. Bolloré Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the Bolloré Logistics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bolloré Logistics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bolloré Logistics

Bolloré Logistics Overview
Parent Company

Bolloré Group

Category

Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)

Sector

Transport and Logistics

Tagline/ Slogan

-

USP

It develops its strategy with a view to sustainable growth

Bolloré Logistics STP
Segmentation

Businesses with transportation requirement

Target Market

Mining, Oil and Supply chain

Positioning

Number 1 integrated logistics network in France

SWOT Analysis of Bolloré Logistics

For Bolloré Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bolloré Logistics SWOT Analysis:

Bolloré Logistics Strengths

The strengths of Bolloré Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bolloré Logistics :

1. Bolloré group is ranked amongst the top 200 European companies
2. The company has a huge support of whole Bolloré Group
3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
4. It has a network in 90 countries

5. More than 500 agencies throughout the world

6. Its strong workforce has around 10000 employed staff

Bolloré Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bolloré Logistics SWOT Analysis:

1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay


Bolloré Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bolloré Logistics SWOT Analysis:

1. Its association with commercial brands for expansion
2.It’s network in 90 countries can help to tap the big market by more pentration


Bolloré Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bolloré Logistics are as mentioned:

1.Big players can take advantage of its inefficiency
2.Small players with low cost offering

Bolloré Logistics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bolloré Logistics:

1. A.P. Møller - Maersk
2. CP Ships Limited
3. Neptune Orient Lines Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bolloré Logistics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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