Bolloré Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bolloré Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bolloré Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bolloré Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bolloré Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bolloré Logistics competitors and includes Bolloré Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

Bolloré Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bolloré Logistics Brand Analysis
Parent Company

Bolloré Group


Transport and International Logistics (Port/Airport Operations, Inland Transport, Supply Chain Management)


Transport and Logistics

Tagline/ Slogan



It develops its strategy with a view to sustainable growth

Bolloré Logistics STP
Bolloré Logistics Segmentation

Businesses with transportation requirement

Bolloré Logistics Target Market

Mining, Oil and Supply chain

Bolloré Logistics Positioning

Number 1 integrated logistics network in France

Bolloré Logistics SWOT Analysis
Bolloré Logistics Strengths

Below are the Strengths in the SWOT Analysis of Bolloré Logistics:

1. Bolloré group is ranked amongst the top 200 European companies
2. The company has a huge support of whole Bolloré Group
3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France
4. It has a network in 90 countries

5. More than 500 agencies throughout the world

6. Its strong workforce has around 10000 employed staff

Bolloré Logistics Weaknesses

Here are the weaknesses in the Bolloré Logistics SWOT Analysis:

1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency
2. Few difficulties and constraints to importers and clearing agents working  late in the evening due to the shortage of Forklift Machines  at Quay

Bolloré Logistics Opportunities

Following are the Opportunities in Bolloré Logistics SWOT Analysis:

1. Its association with commercial brands for expansion
2.It’s network in 90 countries can help to tap the big market by more pentration

Bolloré Logistics Threats

The threats in the SWOT Analysis of Bolloré Logistics are as mentioned:

1.Big players can take advantage of its inefficiency
2.Small players with low cost offering

Bolloré Logistics Competition

Below are the top 3 Bolloré Logistics competitors:

1. A.P. Møller - Maersk
2. CP Ships Limited
3. Neptune Orient Lines Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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