Yusen Logistics SWOT Analysis, Competitors & USP
SWOT analysis of Yusen Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Yusen Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yusen Logistics to benchmark its business & performance as compared to the competitors. Yusen Logistics is one of the leading brands in the transport and logistics sector.
The table below lists the Yusen Logistics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yusen Logistics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Yusen Logistics Brand Analysis | |
|---|---|
| Parent Company |
Yusen Logistics |
| Category |
Air/Ocean freight forwarding, Contract Logistics |
| Sector | |
| Tagline/ Slogan |
Go Forward |
| USP |
NVOCC and contract logistics business |
| Yusen Logistics STP | |
| Segment |
Businesses with transportation requirement |
| Target Group |
Automobile, Chemical, Electrical goods |
| Positioning |
A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service |
| SWOT Analysis of Yusen Logistics | |
| Yusen Logistics Strengths |
Below are the Strengths in the SWOT Analysis of Yusen Logistics: 1. It has a global reach over 37 countries |
| Yusen Logistics Weaknesses |
Here are the weaknesses in the Yusen Logistics SWOT Analysis: 1.Limited brand awareness as Less work on marketing activities |
| Yusen Logistics Opportunities |
Following are the Opportunities in Yusen Logistics SWOT Analysis: 1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients 3. Rapid growth in Thailand economy |
| Yusen Logistics Threats |
The threats in the SWOT Analysis of Yusen Logistics are as mentioned: 1.Fierce competition |
| Yusen Logistics Competition | |
| Yusen Logistics Competitors | |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yusen Logistics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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