Yusen Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Yusen Logistics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Yusen Logistics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yusen Logistics to benchmark its business & performance as compared to the competitors, and make strategic improvements. Yusen Logistics is one of the leading brands in the transport and logistics sector.

The article below lists the Yusen Logistics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Yusen Logistics SWOT Analysis:

SWOT Analysis of Yusen Logistics

For Yusen Logistics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yusen Logistics Strengths

The strengths of Yusen Logistics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yusen Logistics :

1. It has a global reach over 37 countries
2. The company has high operations in Japan, America & Europe
3. It has an employee strength of around 16000
4. Establishment in 1955 gives a vast experience in industry
5. Strong global reputation and financial stability

Yusen Logistics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yusen Logistics SWOT Analysis:

1.Limited brand awareness as Less work on marketing activities
2.Despite excellent market value, has a limited market share owning to intense competition

Yusen Logistics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yusen Logistics SWOT Analysis:

1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
2. Continuous support and patronage of the company's clients can help business to grow fruitfully

3. Rapid growth in Thailand economy

Yusen Logistics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yusen Logistics are as mentioned:

1.Fierce competition
2.Slow entrance of big players in Thai market

Hence this concludes the Yusen Logistics SWOT analysis.

Continue reading more about the brand/company.

About Yusen Logistics

Yusen Logistics Overview
Parent Company

Yusen Logistics


Air/Ocean freight forwarding, Contract Logistics


Transport and Logistics

Tagline/ Slogan

Go Forward


NVOCC and contract logistics business

Yusen Logistics STP

Businesses with transportation requirement

Target Market

Automobile, Chemical, Electrical goods


A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service

Yusen Logistics Competitors

1.CEVA Logistics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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