Yusen Logistics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yusen Logistics analyses the brand by its strengths, weaknesses, opportunities & threats. In Yusen Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yusen Logistics to benchmark its business & performance as compared to the competitors. Yusen Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the Yusen Logistics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yusen Logistics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yusen Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yusen Logistics Brand Analysis
Parent Company

Yusen Logistics
Category

Air/Ocean freight forwarding, Contract Logistics
Sector

Transport and Logistics
Tagline/ Slogan

Go Forward
USP

NVOCC and contract logistics business
Yusen Logistics STP
Segment

Businesses with transportation requirement
Target Group

Automobile, Chemical, Electrical goods
Positioning

A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service
SWOT Analysis of Yusen Logistics
Yusen Logistics Strengths

Below are the Strengths in the SWOT Analysis of Yusen Logistics:

1. It has a global reach over 37 countries
2. The company has high operations in Japan, America & Europe
3. It has an employee strength of around 16000
4. Establishment in 1955 gives a vast experience in industry
5. Strong global reputation and financial stability
Yusen Logistics Weaknesses

Here are the weaknesses in the Yusen Logistics SWOT Analysis:

1.Limited brand awareness as Less work on marketing activities
2.Despite excellent market value, has a limited market share owning to intense competition
Yusen Logistics Opportunities

Following are the Opportunities in Yusen Logistics SWOT Analysis:

1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
2. Continuous support and patronage of the company's clients can help business to grow fruitfully

3. Rapid growth in Thailand economy
Yusen Logistics Threats

The threats in the SWOT Analysis of Yusen Logistics are as mentioned:

1.Fierce competition
2.Slow entrance of big players in Thai market
Yusen Logistics Competition
Yusen Logistics Competitors

1.CEVA Logistics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yusen Logistics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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