Yusen Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Yusen Logistics

Air/Ocean freight forwarding, Contract Logistics

Transport and Logistics

Go Forward

NVOCC and contract logistics business

Businesses with transportation requirement

Automobile, Chemical, Electrical goods

A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service

Below are the Strengths in the SWOT Analysis of Yusen Logistics:

1. It has a global reach over 37 countries
2. The company has high operations in Japan, America & Europe
3. It has an employee strength of around 16000
4. Establishment in 1955 gives a vast experience in industry
5. Strong global reputation and financial stability

Here are the weaknesses in the Yusen Logistics SWOT Analysis:

1.Limited brand awareness as Less work on marketing activities
2.Despite excellent market value, has a limited market share owning to intense competition

Following are the Opportunities in Yusen Logistics SWOT Analysis:

1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
2. Continuous support and patronage of the company's clients can help business to grow fruitfully

3. Rapid growth in Thailand economy

The threats in the SWOT Analysis of Yusen Logistics are as mentioned:

1.Fierce competition
2.Slow entrance of big players in Thai market

1.CEVA Logistics