Yusen Logistics SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4069
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SWOT Analysis of Yusen Logistics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yusen Logistics

Parent Company

Yusen Logistics

Category

Air/Ocean freight forwarding, Contract Logistics

Sector

Transport and Logistics

Tagline/ Slogan

Go Forward

USP

NVOCC and contract logistics business

Yusen Logistics STP

Segment

Businesses with transportation requirement

Target Group

Automobile, Chemical, Electrical goods

Positioning

A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service

Yusen Logistics SWOT Analysis

Strengths

1. It has a global reach over 37 countries
2. The company has high operations in Japan, America & Europe
3. It has an employee strength of around 16000
4. Establishment in 1955 gives a vast experience in industry
5. Strong global reputation and financial stability

Weaknesses

1.Limited brand awareness as Less work on marketing activities
2.Despite excellent market value, has a limited market share owning to intense competition

Opportunities

1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
2. Continuous support and patronage of the company's clients can help business to grow fruitfully

3. Rapid growth in Thailand economy

Threats

1.Fierce competition
2.Slow entrance of big players in Thai market

Yusen Logistics Competition

Competitors

1.CEVA Logistics


The brandguide table above concludes the Yusen Logistics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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