Yusen Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Yusen Logistics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yusen Logistics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yusen Logistics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yusen Logistics is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yusen Logistics competitors and includes Yusen Logistics target market, segmentation, positioning & Unique Selling Proposition (USP).

Yusen Logistics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yusen Logistics Brand Analysis
Parent Company

Yusen Logistics

Category

Air/Ocean freight forwarding, Contract Logistics

Sector

Transport and Logistics

Tagline/ Slogan

Go Forward

USP

NVOCC and contract logistics business

Yusen Logistics STP
Yusen Logistics Segmentation

Businesses with transportation requirement

Yusen Logistics Target Market

Automobile, Chemical, Electrical goods

Yusen Logistics Positioning

A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class scale and quality of service

Yusen Logistics SWOT Analysis
Yusen Logistics Strengths

Below are the Strengths in the SWOT Analysis of Yusen Logistics:

1. It has a global reach over 37 countries
2. The company has high operations in Japan, America & Europe
3. It has an employee strength of around 16000
4. Establishment in 1955 gives a vast experience in industry
5. Strong global reputation and financial stability

Yusen Logistics Weaknesses

Here are the weaknesses in the Yusen Logistics SWOT Analysis:

1.Limited brand awareness as Less work on marketing activities
2.Despite excellent market value, has a limited market share owning to intense competition

Yusen Logistics Opportunities

Following are the Opportunities in Yusen Logistics SWOT Analysis:

1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients
2. Continuous support and patronage of the company's clients can help business to grow fruitfully

3. Rapid growth in Thailand economy

Yusen Logistics Threats

The threats in the SWOT Analysis of Yusen Logistics are as mentioned:

1.Fierce competition
2.Slow entrance of big players in Thai market

Yusen Logistics Competition
Competitors

1.CEVA Logistics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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