Nippon Express SWOT Analysis, Competitors & USP

Nippon Express SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nippon Express, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nippon Express to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nippon Express is one of the leading brands in the transport and logistics sector.

The article below lists the Nippon Express SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nippon Express SWOT Analysis:

SWOT Analysis of Nippon Express

For Nippon Express, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nippon Express Strengths

The strengths of Nippon Express looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nippon Express :

1. Japan’s one of the largest freight forwarder with large network
2. Received ISO 14001 certification
3. Global network has spread to over 401 locations in 38 countries
4. Highly diversified business

5. Strong network and reach

Nippon Express Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nippon Express SWOT Analysis:

1. Operations dependent on domestic air freight than other air forwarders
2. Lack in global penetration compared to its competitors
3. Lesser known brand globally than its competitors

Nippon Express Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nippon Express SWOT Analysis:

1. Penetration in global market
2. Upgrading Information management system to provide better customer service
3. Mergers and acquisitions with smaller brands to enhance global impact

Nippon Express Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nippon Express are as mentioned:

1. High dependence on Japanese market, slowdown will adversely affect
2. Fierce competition from Yamato holdings and Sagawa Express to increase market share in Japan
3. Disruption due to natural calamities

4. Increasing fuel prices

Nippon Express Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Nippon Express:

1. Sagawa Express
2. Yamato Holdings co. ltd

Hence this concludes the Nippon Express SWOT analysis.

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About Nippon Express

Nippon Express Overview
Parent Company	Nippon Express
Category	Trucking
Sector	Transport and Logistics
Tagline/ Slogan	With your life; Supporting your business growth
USP	Highly diversified and strong national network
Nippon Express STP
Segmentation	Business which requires global transportation and logistics services
Target Market	Business which requires air, ocean and land distribution services
Positioning	We  offer a wide range of logistics solutions, meeting the needs of customers in every business category, covering diverse business conditions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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