Nippon Express SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2473

SWOT Analysis of Nippon Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Express

Parent Company

Nippon Express




Transportation and Logistics

Tagline/ Slogan

With your life; Supporting your business growth


Highly diversified and strong national network



Business which requires global transportation and logistics services

Target Group

Business which requires air, ocean and land distribution services


We  offer a wide range of logistics solutions, meeting the needs of customers in every business category, covering diverse business conditions

SWOT Analysis


1. Japan’s one of the largest freight forwarder with large network
2. Received ISO 14001 certification
3. Global network has spread to over 401 locations in 38 countries
4. Highly diversified business

5. Strong network and reach


1. Operations dependent on domestic air freight than other air forwarders
2. Lack in global penetration compared to its competitors
3. Lesser known brand globally than its competitors


1. Penetration in global market
2. Upgrading Information management system to provide better customer service
3. Mergers and acquisitions with smaller brands to enhance global impact


1. High dependence on Japanese market, slowdown will adversely affect
2. Fierce competition from Yamato holdings and Sagawa Express to increase market share in Japan
3. Disruption due to natural calamities

4. Increasing fuel prices



1. Sagawa Express
2. Yamato Holdings co. ltd

The table above concludes the Nippon Express SWOT analysis along with its marketing and brand parameters.


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