Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Nippon Express analyses the brand by its strengths, weaknesses, opportunities & threats. In Nippon Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nippon Express to benchmark its business & performance as compared to the competitors. Nippon Express is one of the leading brands in the transport and logistics sector.
The article below lists the Nippon Express SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nippon Express SWOT Analysis:
For Nippon Express, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Nippon Express Strengths
The strengths of Nippon Express looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nippon Express :
1. Japan’s one of the largest freight forwarder with large network 2. Received ISO 14001 certification 3. Global network has spread to over 401 locations in 38 countries 4. Highly diversified business
5. Strong network and reach
Nippon Express Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nippon Express SWOT Analysis:
1. Operations dependent on domestic air freight than other air forwarders 2. Lack in global penetration compared to its competitors 3. Lesser known brand globally than its competitors
Nippon Express Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nippon Express SWOT Analysis:
1. Penetration in global market 2. Upgrading Information management system to provide better customer service 3. Mergers and acquisitions with smaller brands to enhance global impact
Nippon Express Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nippon Express are as mentioned:
1. High dependence on Japanese market, slowdown will adversely affect 2. Fierce competition from Yamato holdings and Sagawa Express to increase market share in Japan 3. Disruption due to natural calamities
4. Increasing fuel prices
Nippon Express Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Nippon Express:
1. Sagawa Express 2. Yamato Holdings co. ltd
Hence this concludes the Nippon Express SWOT analysis.
Business which requires global transportation and logistics services
Business which requires air, ocean and land distribution services
We offer a wide range of logistics solutions, meeting the needs of customers in every business category, covering diverse business conditions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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