Nippon Express SWOT Analysis
Here is a detailed SWOT analysis of Nippon Express covering strengths, weaknesses, opportunities and threats.
Nippon Express Strengths
- Japan’s one of the largest freight forwarder with large network
- Received ISO 14001 certification
- Global network has spread to over 401 locations in 38 countries
- Highly diversified business
- Strong network and reach
Above are the strengths in the SWOT Analysis of Nippon Express. The strengths of Nippon Express looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nippon Express Weaknesses
- Operations dependent on domestic air freight than other air forwarders
- Lack in global penetration compared to its competitors
- Lesser known brand globally than its competitors
These were the weaknesses in the Nippon Express SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nippon Express Opportunities
- Penetration in global market
- Upgrading Information management system to provide better customer service
- Mergers and acquisitions with smaller brands to enhance global impact
Above we covered the opportunities in Nippon Express SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nippon Express Threats
- High dependence on Japanese market, slowdown will adversely affect
- Fierce competition from Yamato holdings and Sagawa Express to increase market share in Japan
- Disruption due to natural calamities
- Increasing fuel prices
The threats in the SWOT Analysis of Nippon Express are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nippon Express SWOT analysis.
About Nippon Express
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nippon Express Overview | |
|---|---|
| Parent Company |
Nippon Express |
| Category |
Trucking |
| Sector | |
| Tagline/ Slogan |
With your life; Supporting your business growth |
| USP |
Highly diversified and strong national network |
| Nippon Express STP | |
| Segmentation |
Business which requires global transportation and logistics services |
| Target Market |
Business which requires air, ocean and land distribution services |
| Positioning |
We offer a wide range of logistics solutions, meeting the needs of customers in every business category, covering diverse business conditions |
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