Canadian Pacific Railway SWOT Analysis, Competitors & USP

Canadian Pacific Railway SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian Pacific Railway, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Pacific Railway to benchmark its business & performance as compared to the competitors, and make strategic improvements. Canadian Pacific Railway is one of the leading brands in the transport and logistics sector.

The article below lists the Canadian Pacific Railway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Canadian Pacific Railway SWOT Analysis:

SWOT Analysis of Canadian Pacific Railway

For Canadian Pacific Railway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Canadian Pacific Railway Strengths

The strengths of Canadian Pacific Railway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Canadian Pacific Railway :

1. More than 15000 employees and rail-track network of 14000 miles
2. Strong alliances with partners to provide logistics services and land transportation
3. State-of-the-art technology has modernized railway industry

4. Owns a large number of large yards and repair shops across their system

5. Good network and strong brand reputation

Canadian Pacific Railway Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canadian Pacific Railway SWOT Analysis:

1. Low penetration of the market as there is a huge untapped market
2. Limited product line and customer base
3. Lack of international operations

Canadian Pacific Railway Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canadian Pacific Railway SWOT Analysis:

1. Increasing penetration of market through joint ventures
2. Entering to other markets
3. Expanding product/ service line

Canadian Pacific Railway Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canadian Pacific Railway are as mentioned:

1. Slowdown in economy
2. Increasing fuel prices
3. Intense competition

Canadian Pacific Railway Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Canadian Pacific Railway:

1. BNSF
2. CSX Transportation
3. Canadian National Railway Company

Hence this concludes the Canadian Pacific Railway SWOT analysis.

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About Canadian Pacific Railway

Canadian Pacific Railway Overview
Parent Company	Canadian Pacific Railway Limited
Category	Railroads
Sector	Transport and Logistics
Tagline/ Slogan	More than just rail
USP	Partnerships with terminals, ports, highways, airports, and governments
Canadian Pacific Railway STP
Segmentation	Business which requires transportation and logistics services
Target Market	Transportation services for intermodal containers, coal, grain, and industrial and consumer products
Positioning	Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart of your business

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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