Canadian Pacific Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3829

SWOT Analysis of Canadian Pacific Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian Pacific Railway

Parent Company

Canadian Pacific Railway Limited




Transportation and Logistics

Tagline/ Slogan

More than just rail


Partnerships with terminals, ports, highways, airports, and governments



Business which requires transportation and logistics services

Target Group

Transportation services for intermodal containers, coal, grain, and industrial and consumer products


Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart of your business

SWOT Analysis


1. More than 15000 employees and rail-track network of 14000 miles
2. Strong alliances with partners to provide logistics services and land transportation
3. State-of-the-art technology has modernized railway industry

4. Owns a large number of large yards and repair shops across their system

5. Good network and strong brand reputation


1. Low penetration of the market as there is a huge untapped market
2. Limited product line and customer base
3. Lack of international operations


1. Increasing penetration of market through joint ventures
2. Entering to other markets
3. Expanding product/ service line


1. Slowdown in economy
2. Increasing fuel prices
3. Intense competition



2. CSX Transportation
3. Canadian National Railway Company

The table above concludes the Canadian Pacific Railway SWOT analysis along with its marketing and brand parameters.


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