Canadian Pacific Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Canadian Pacific Railway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian Pacific Railway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Pacific Railway to benchmark its business & performance as compared to the competitors and industry. As of 2020, Canadian Pacific Railway is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian Pacific Railway competitors and includes Canadian Pacific Railway target market, segmentation, positioning & Unique Selling Proposition (USP).

Canadian Pacific Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canadian Pacific Railway Brand Analysis
Parent Company

Canadian Pacific Railway Limited




Transport and Logistics

Tagline/ Slogan

More than just rail


Partnerships with terminals, ports, highways, airports, and governments

Canadian Pacific Railway STP
Canadian Pacific Railway Segmentation

Business which requires transportation and logistics services

Canadian Pacific Railway Target Market

Transportation services for intermodal containers, coal, grain, and industrial and consumer products

Canadian Pacific Railway Positioning

Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart of your business

Canadian Pacific Railway SWOT Analysis
Canadian Pacific Railway Strengths

Below are the Strengths in the SWOT Analysis of Canadian Pacific Railway:

1. More than 15000 employees and rail-track network of 14000 miles
2. Strong alliances with partners to provide logistics services and land transportation
3. State-of-the-art technology has modernized railway industry

4. Owns a large number of large yards and repair shops across their system

5. Good network and strong brand reputation

Canadian Pacific Railway Weaknesses

Here are the weaknesses in the Canadian Pacific Railway SWOT Analysis:

1. Low penetration of the market as there is a huge untapped market
2. Limited product line and customer base
3. Lack of international operations

Canadian Pacific Railway Opportunities

Following are the Opportunities in Canadian Pacific Railway SWOT Analysis:

1. Increasing penetration of market through joint ventures
2. Entering to other markets
3. Expanding product/ service line

Canadian Pacific Railway Threats

The threats in the SWOT Analysis of Canadian Pacific Railway are as mentioned:

1. Slowdown in economy
2. Increasing fuel prices
3. Intense competition

Canadian Pacific Railway Competition

Below are the top 3 Canadian Pacific Railway competitors:

2. CSX Transportation
3. Canadian National Railway Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian Pacific Railway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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