Canadian Pacific Railway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Canadian Pacific Railway Limited

Railroads

Transport and Logistics

More than just rail

Partnerships with terminals, ports, highways, airports, and governments

Business which requires transportation and logistics services

Transportation services for intermodal containers, coal, grain, and industrial and consumer products

Provider of integrated, multi-modal transportation solutions and customized logistics services that go far beyond rail, right into the heart of your business

Below are the Strengths in the SWOT Analysis of Canadian Pacific Railway:

1. More than 15000 employees and rail-track network of 14000 miles
2. Strong alliances with partners to provide logistics services and land transportation
3. State-of-the-art technology has modernized railway industry

4. Owns a large number of large yards and repair shops across their system

5. Good network and strong brand reputation

Here are the weaknesses in the Canadian Pacific Railway SWOT Analysis:

1. Low penetration of the market as there is a huge untapped market
2. Limited product line and customer base
3. Lack of international operations

Following are the Opportunities in Canadian Pacific Railway SWOT Analysis:

1. Increasing penetration of market through joint ventures
2. Entering to other markets
3. Expanding product/ service line

The threats in the SWOT Analysis of Canadian Pacific Railway are as mentioned:

1. Slowdown in economy
2. Increasing fuel prices
3. Intense competition

Below are the top 3 Canadian Pacific Railway competitors:

1. BNSF
2. CSX Transportation
3. Canadian National Railway Company