CSX Transportation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CSX Transportation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CSX Transportation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CSX Transportation to benchmark its business & performance as compared to the competitors and industry. As of 2020, CSX Transportation is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CSX Transportation competitors and includes CSX Transportation target market, segmentation, positioning & Unique Selling Proposition (USP).

CSX Transportation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CSX Transportation Brand Analysis
Parent Company

CSX Corporation




Transport and Logistics

Tagline/ Slogan

How tomorrow moves


CSX’s network is positioned to reach more than two-thirds of Americans, who account for about the majority of the nation’s consumption of goods

CSX Transportation STP
CSX Transportation Segmentation

Business which require transportation and logistics services

CSX Transportation Target Market

Business which require rail-based transportation and intermodal containers and tankers services

CSX Transportation Positioning

One of the US’s leading transportation supplier

CSX Transportation SWOT Analysis
CSX Transportation Strengths

Below are the Strengths in the SWOT Analysis of CSX Transportation:

1. Strong fleet operations
2. Direct access to all Atlantic and Gulf Coast ports, as well as the Mississippi River, the Great Lakes and the St. Lawrence Seaway
3. Transportation network serves some of the largest population centers in the nation
4. Transportation network encompasses about 21,000 route miles of track in 23 US states

5. Strong reputation amongst domestic industry players

CSX Transportation Weaknesses

Here are the weaknesses in the CSX Transportation SWOT Analysis:

1. Lack of scale compared to peers
2. Weak performance of intermodal division
3. Less penetration in central and western US

CSX Transportation Opportunities

Following are the Opportunities in CSX Transportation SWOT Analysis:

1. Growth in North American light vehicle market
2. Increased demand of coal in US
3. Expansion in central and western US

CSX Transportation Threats

The threats in the SWOT Analysis of CSX Transportation are as mentioned:

1. Slowdown in US economy
2. Rising fuel prices
3. Intense price competition

CSX Transportation Competition

Below are the top 3 CSX Transportation competitors:

1. Norfolk southern railway
2. Canadian Pacific Railway
3. American Commercial Lines Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CSX Transportation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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