CSX Transportation SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 5843
Advertisements

SWOT Analysis of CSX Transportation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSX Transportation

Parent Company

CSX Corporation

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

How tomorrow moves

USP

CSX’s network is positioned to reach more than two-thirds of Americans, who account for about the majority of the nation’s consumption of goods

CSX Transportation STP

Segment

Business which require transportation and logistics services

Target Group

Business which require rail-based transportation and intermodal containers and tankers services

Positioning

One of the US’s leading transportation supplier

CSX Transportation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CSX Transportation :

1. Strong fleet operations
2. Direct access to all Atlantic and Gulf Coast ports, as well as the Mississippi River, the Great Lakes and the St. Lawrence Seaway
3. Transportation network serves some of the largest population centers in the nation
4. Transportation network encompasses about 21,000 route miles of track in 23 US states

5. Strong reputation amongst domestic industry players

Weaknesses

1. Lack of scale compared to peers
2. Weak performance of intermodal division
3. Less penetration in central and western US

Opportunities

1. Growth in North American light vehicle market
2. Increased demand of coal in US
3. Expansion in central and western US

Threats

1. Slowdown in US economy
2. Rising fuel prices
3. Intense price competition

CSX Transportation Competition

Competitors

Below are the 3 main CSX Transportation competitors :

1. Norfolk southern railway
2. Canadian Pacific Railway
3. American Commercial Lines Inc.


The brandguide table above concludes the CSX Transportation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to CSX Transportation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin