Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Kuehne Nagel analyses the brand by its strengths, weaknesses, opportunities & threats. In Kuehne Nagel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kuehne Nagel to benchmark its business & performance as compared to the competitors. Kuehne Nagel is one of the leading brands in the transport and logistics sector.
The article below lists the Kuehne Nagel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kuehne Nagel SWOT Analysis:
For Kuehne Nagel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Kuehne Nagel Strengths
The strengths of Kuehne Nagel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kuehne Nagel :
1. Leading market position 2. Diversified revenue sources and operations 3. Strong growth in revenue and profits 4. More than 1000 offices in over 100 countries
5. The workforce has over 63,000 employees
Kuehne Nagel Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kuehne Nagel SWOT Analysis:
1. Unfunded employee post retirement benefits 2. Weak margins and returns is a concern 3. Lesser business alliances than leaders
Kuehne Nagel Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kuehne Nagel SWOT Analysis:
1. Growth in global airfreight market 2. Strategic contracts and agreements 3. Acquisitions to increase penetration
Kuehne Nagel Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kuehne Nagel are as mentioned:
1. Intense competition globally 2. Increasing Currency risk 3. Falling consumer confidence in the US
Kuehne Nagel Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kuehne Nagel:
1. Expeditors International of Washington, Inc. 2. Sinotrans 3. UTi Worldwide
Hence this concludes the Kuehne Nagel SWOT analysis.
Leading global provider of innovative and fully integrated supply chain solutions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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