Kuehne Nagel SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 6476

SWOT Analysis of Kuehne Nagel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kuehne Nagel

Parent Company

Kuehne Nagel




Transportation and Logistics

Tagline/ Slogan

The Global Logistics Network


Number 1 global sea freight forwarder



Business which requires transportation and logistics services

Target Group

Businesses which require sea freight,  airfreight forwarding, contract logistics, road & rail logistics services


Leading global provider of innovative and fully integrated supply chain solutions

SWOT Analysis


1. Leading market position
2. Diversified revenue sources and operations
3. Strong growth in revenue and profits
4. More than 1000 offices in over 100 countries

5. The workforce has over 63,000 employees


1. Unfunded employee post retirement benefits
2. Weak margins and returns is a concern
3. Lesser business alliances than leaders


1. Growth in global airfreight market
2. Strategic contracts and agreements
3. Acquisitions to increase penetration


1. Intense competition globally
2. Increasing Currency risk
3. Falling consumer confidence in the US



1. Expeditors International of Washington, Inc.
2. Sinotrans
3. UTi Worldwide

The table above concludes the Kuehne Nagel SWOT analysis along with its marketing and brand parameters.


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