Kuehne Nagel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kuehne Nagel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kuehne Nagel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kuehne Nagel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kuehne Nagel is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kuehne Nagel competitors and includes Kuehne Nagel target market, segmentation, positioning & Unique Selling Proposition (USP).

Kuehne Nagel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kuehne Nagel Brand Analysis
Parent Company

Kuehne Nagel




Transport and Logistics

Tagline/ Slogan

The Global Logistics Network


Number 1 global sea freight forwarder

Kuehne Nagel STP
Kuehne Nagel Segmentation

Business which requires transportation and logistics services

Kuehne Nagel Target Market

Businesses which require sea freight,  airfreight forwarding, contract logistics, road & rail logistics services

Kuehne Nagel Positioning

Leading global provider of innovative and fully integrated supply chain solutions

Kuehne Nagel SWOT Analysis
Kuehne Nagel Strengths

Below are the Strengths in the SWOT Analysis of Kuehne Nagel:

1. Leading market position
2. Diversified revenue sources and operations
3. Strong growth in revenue and profits
4. More than 1000 offices in over 100 countries

5. The workforce has over 63,000 employees

Kuehne Nagel Weaknesses

Here are the weaknesses in the Kuehne Nagel SWOT Analysis:

1. Unfunded employee post retirement benefits
2. Weak margins and returns is a concern
3. Lesser business alliances than leaders

Kuehne Nagel Opportunities

Following are the Opportunities in Kuehne Nagel SWOT Analysis:

1. Growth in global airfreight market
2. Strategic contracts and agreements
3. Acquisitions to increase penetration

Kuehne Nagel Threats

The threats in the SWOT Analysis of Kuehne Nagel are as mentioned:

1. Intense competition globally
2. Increasing Currency risk
3. Falling consumer confidence in the US

Kuehne Nagel Competition

Below are the top 3 Kuehne Nagel competitors:

1. Expeditors International of Washington, Inc.
2. Sinotrans
3. UTi Worldwide

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kuehne Nagel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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