Kuehne Nagel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kuehne Nagel analyses the brand by its strengths, weaknesses, opportunities & threats. In Kuehne Nagel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kuehne Nagel to benchmark its business & performance as compared to the competitors. Kuehne Nagel is one of the leading brands in the transport and logistics sector.

The article below lists the Kuehne Nagel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kuehne Nagel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kuehne Nagel

Kuehne Nagel Overview
Parent Company

Kuehne Nagel

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

The Global Logistics Network

USP

Number 1 global sea freight forwarder

Kuehne Nagel STP
Segmentation

Business which requires transportation and logistics services

Target Market

Businesses which require sea freight,  airfreight forwarding, contract logistics, road & rail logistics services

Positioning

Leading global provider of innovative and fully integrated supply chain solutions

SWOT Analysis of Kuehne Nagel

For Kuehne Nagel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kuehne Nagel SWOT Analysis:

Kuehne Nagel Strengths

The strengths of Kuehne Nagel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kuehne Nagel :

1. Leading market position
2. Diversified revenue sources and operations
3. Strong growth in revenue and profits
4. More than 1000 offices in over 100 countries

5. The workforce has over 63,000 employees

Kuehne Nagel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kuehne Nagel SWOT Analysis:

1. Unfunded employee post retirement benefits
2. Weak margins and returns is a concern
3. Lesser business alliances than leaders


Kuehne Nagel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kuehne Nagel SWOT Analysis:

1. Growth in global airfreight market
2. Strategic contracts and agreements
3. Acquisitions to increase penetration


Kuehne Nagel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kuehne Nagel are as mentioned:

1. Intense competition globally
2. Increasing Currency risk
3. Falling consumer confidence in the US

Kuehne Nagel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kuehne Nagel:

1. Expeditors International of Washington, Inc.
2. Sinotrans
3. UTi Worldwide


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kuehne Nagel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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