Union Pacific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Union Pacific analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Union Pacific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Pacific to benchmark its business & performance as compared to the competitors and industry. As of 2020, Union Pacific is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Union Pacific competitors and includes Union Pacific target market, segmentation, positioning & Unique Selling Proposition (USP).

Union Pacific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Union Pacific Brand Analysis
Parent Company

Union Pacific Railroad




Transport and Logistics

Tagline/ Slogan

Building America


The largest railroad network in United States

Union Pacific STP
Union Pacific Segmentation

Business which require transportation and logistics services

Union Pacific Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts

Union Pacific Positioning

North America's premier railroad franchise

Union Pacific SWOT Analysis
Union Pacific Strengths

Below are the Strengths in the SWOT Analysis of Union Pacific:

1. Strong Operational Network in US
2. Robust Financial performance
3. Diversified revenue streams
4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western United states

Union Pacific Weaknesses

Here are the weaknesses in the Union Pacific SWOT Analysis:

1. Heavy dependence on few suppliers
2. Relatively low global tie-ups and presence

Union Pacific Opportunities

Following are the Opportunities in Union Pacific SWOT Analysis:

1. Positive outlook of US agricultural trade
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad

Union Pacific Threats

The threats in the SWOT Analysis of Union Pacific are as mentioned:

1. Slowdown in US economy
2. Rising oil prices
3. External changes (government, politics, taxes etc.)

Union Pacific Competition

Below are the top 3 Union Pacific competitors:

1. BNSF Railway
2. American commercial lines Inc.
3. CNX transportation Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Union Pacific. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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