Union Pacific SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Union Pacific analyses the brand by its strengths, weaknesses, opportunities & threats. In Union Pacific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Pacific to benchmark its business & performance as compared to the competitors. Union Pacific is one of the leading brands in the transport and logistics sector.

The article below lists the Union Pacific SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Union Pacific SWOT Analysis:

SWOT Analysis of Union Pacific

For Union Pacific, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Union Pacific Strengths

The strengths of Union Pacific looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Union Pacific :

1. Strong Operational Network in US
2. Robust Financial performance
3. Diversified revenue streams
4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western United states

Union Pacific Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Union Pacific SWOT Analysis:

1. Heavy dependence on few suppliers
2. Relatively low global tie-ups and presence


Union Pacific Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Union Pacific SWOT Analysis:

1. Positive outlook of US agricultural trade
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad

Union Pacific Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Union Pacific are as mentioned:

1. Slowdown in US economy
2. Rising oil prices
3. External changes (government, politics, taxes etc.)


Union Pacific Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Union Pacific:

1. BNSF Railway
2. American commercial lines Inc.
3. CNX transportation Inc.

Hence this concludes the Union Pacific SWOT analysis.

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About Union Pacific

Union Pacific Overview
Parent Company

Union Pacific Railroad

Category

Railroads

Sector

Transport and Logistics

Tagline/ Slogan

Building America

USP

The largest railroad network in United States

Union Pacific STP
Segmentation

Business which require transportation and logistics services

Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts

Positioning

North America's premier railroad franchise


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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