Union Pacific SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Union Pacific is one of the leading brands in the transport and logistics sector. Union Pacific SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Union Pacific:

Union Pacific Strengths

  1. Strong Operational Network in US
  2. Robust Financial performance
  3. Diversified revenue streams
  4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western United states

Above are the strengths in the SWOT Analysis of Union Pacific. The strengths of Union Pacific looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Union Pacific Weaknesses

  1. Heavy dependence on few suppliers
  2. Relatively low global tie-ups and presence

These were the weaknesses in the Union Pacific SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Union Pacific Opportunities

  1. Positive outlook of US agricultural trade
  2. Increasing demand of coal in US
  3. Emerging markets and expansion abroad

Above we covered the opportunities in Union Pacific SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Union Pacific Threats

  1. Slowdown in US economy
  2. Rising oil prices
  3. External changes (government, politics, taxes etc.)

The threats in the SWOT Analysis of Union Pacific are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Union Pacific SWOT analysis.

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About Union Pacific

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Union Pacific Overview
Parent Company

Union Pacific Railroad




Transport and Logistics

Tagline/ Slogan

Building America


The largest railroad network in United States

Union Pacific STP

Business which require transportation and logistics services

Target Market

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts


North America's premier railroad franchise

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Union Pacific. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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