Union Pacific SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6351

SWOT analysis of Union Pacific analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Union Pacific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union Pacific to benchmark its business & performance as compared to the competitors and industry. Union Pacific is one of the leading brands in the transport and logistics sector. The table below also lists the top Union Pacific competitors and elaborates Union Pacific market segmentation, target group, positioning & Unique Selling Proposition (USP).

Union Pacific SWOT, Competitors, Marketing STP & Brand analysis Table
Union Pacific Brand Analysis
Parent Company

Union Pacific Railroad




Transport and Logistics

Tagline/ Slogan

Building America


The largest railroad network in United States

Union Pacific STP

Business which require transportation and logistics services

Target Group

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts


North America's premier railroad franchise

Union Pacific SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Union Pacific. Strengths are:

1. Strong Operational Network in US
2. Robust Financial performance
3. Diversified revenue streams
4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western United states


Here are the weaknesses in the Union Pacific SWOT Analysis:

1. Heavy dependence on few suppliers
2. Relatively low global tie-ups and presence


Following are the Opportunities in Union Pacific SWOT Analysis:

1. Positive outlook of US agricultural trade
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad


The threats in the SWOT Analysis of Union Pacific are as mentioned:

1. Slowdown in US economy
2. Rising oil prices
3. External changes (government, politics, taxes etc.)

Union Pacific Competition

Below are the top 3 Union Pacific competitors:

1. BNSF Railway
2. American commercial lines Inc.
3. CNX transportation Inc.

The brandguide table above concludes the Union Pacific SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Union Pacific. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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