DP World SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

DP World SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of DP World, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

DP World is one of the leading brands in the transport and logistics sector. The article below lists the DP World SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of DP World

For DP World, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

DP World Strengths

The strengths of DP World looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of DP World :

1. Operates more than 60 terminals across six continents
2. Handling capacity of 55 million TEU and employs 30000 people
3. Certified as the first, and to date, the only international port operator to partner in the Customs-Trade Partnership against Terrorism (C-TPAT) initiative by US Customs and Border Patrol

DP World Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the DP World SWOT Analysis:

1. Business over dependent on container handling
2. High burden of debt is a concern

DP World Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in DP World SWOT Analysis:

1. Focus on emerging markets
2. Improve its operational efficiency and increase the capacity of its existing facilities by investing in advanced handling equipment
3. Entering into long-term concession agreements with the

owner of each port

DP World Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of DP World are as mentioned:

1. Legal, regulatory and contractual obligations
2. Foreign exchange rate exposures
3. Uncertain trading environment

DP World Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of DP World:

1. APM Terminals
2. Hutchison Port Holdings
3. PSA

Hence this concludes the DP World SWOT analysis.

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About DP World

DP World Overview
Parent Company

DP World




Transport and Logistics

Tagline/ Slogan

Connecting global trade


Strong cargo handling facilities

DP World STP

Business which requires transportation and logistics services

Target Market

Businesses which requires wide range of cargo handling services


The company, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to DP World. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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