DP World SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DP World analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DP World SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DP World to benchmark its business & performance as compared to the competitors and industry. As of 2020, DP World is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DP World competitors and includes DP World target market, segmentation, positioning & Unique Selling Proposition (USP).

DP World SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DP World Brand Analysis
Parent Company

DP World

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

Connecting global trade

USP

Strong cargo handling facilities

DP World STP
DP World Segmentation

Business which requires transportation and logistics services

DP World Target Market

Businesses which requires wide range of cargo handling services

DP World Positioning

The company, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them

DP World SWOT Analysis
DP World Strengths

Below are the Strengths in the SWOT Analysis of DP World:

1. Operates more than 60 terminals across six continents
2. Handling capacity of 55 million TEU and employs 30000 people
3. Certified as the first, and to date, the only international port operator to partner in the Customs-Trade Partnership against Terrorism (C-TPAT) initiative by US Customs and Border Patrol

DP World Weaknesses

Here are the weaknesses in the DP World SWOT Analysis:

1. Business over dependent on container handling
2. High burden of debt is a concern

DP World Opportunities

Following are the Opportunities in DP World SWOT Analysis:

1. Focus on emerging markets
2. Improve its operational efficiency and increase the capacity of its existing facilities by investing in advanced handling equipment
3. Entering into long-term concession agreements with the

owner of each port

DP World Threats

The threats in the SWOT Analysis of DP World are as mentioned:

1. Legal, regulatory and contractual obligations
2. Foreign exchange rate exposures
3. Uncertain trading environment

DP World Competition
Competitors

Below are the top 3 DP World competitors:

1. APM Terminals
2. Hutchison Port Holdings
3. PSA


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DP World. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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