DP World SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4247

SWOT Analysis of DP World with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DP World

Parent Company

DP World




Transport and Logistics

Tagline/ Slogan

Connecting global trade


Strong cargo handling facilities

DP World STP


Business which requires transportation and logistics services

Target Group

Businesses which requires wide range of cargo handling services


The company, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them

DP World SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DP World :

1. Operates more than 60 terminals across six continents
2. Handling capacity of 55 million TEU and employs 30000 people
3. Certified as the first, and to date, the only international port operator to partner in the Customs-Trade Partnership against Terrorism (C-TPAT) initiative by US Customs and Border Patrol


1. Business over dependent on container handling
2. High burden of debt is a concern


1. Focus on emerging markets
2. Improve its operational efficiency and increase the capacity of its existing facilities by investing in advanced handling equipment
3. Entering into long-term concession agreements with the

owner of each port


1. Legal, regulatory and contractual obligations
2. Foreign exchange rate exposures
3. Uncertain trading environment

DP World Competition


Below are the 3 main DP World competitors :

1. APM Terminals
2. Hutchison Port Holdings
3. PSA

The brandguide table above concludes the DP World SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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