DP World SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2998
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SWOT Analysis of DP World with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DP World

Parent Company

DP World

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

Connecting global trade

USP

Strong cargo handling facilities

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires wide range of cargo handling services

Positioning

The company, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them

SWOT Analysis

Strengths

1. Operates more than 60 terminals across six continents
2. Handling capacity of 55 million TEU and employs 30000 people
3. Certified as the first, and to date, the only international port operator to partner in the Customs-Trade Partnership against Terrorism (C-TPAT) initiative by US Customs and Border Patrol

Weaknesses

1. Business over dependent on container handling
2. High burden of debt is a concern

Opportunities

1. Focus on emerging markets
2. Improve its operational efficiency and increase the capacity of its existing facilities by investing in advanced handling equipment
3. Entering into long-term concession agreements with the

owner of each port

Threats

1. Legal, regulatory and contractual obligations
2. Foreign exchange rate exposures
3. Uncertain trading environment

Competition

Competitors

1. APM Terminals
2. Hutchison Port Holdings
3. PSA


The table above concludes the DP World SWOT analysis along with its marketing and brand parameters.

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