Sydney Airport Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Sydney Airport Holdings Ltd.

Transportation

Transport and Logistics

The right future, starting now

Convenient location from business and tourism point of view

Customers which requires transportation and logistics services

Customers which requires development and maintenance services for airports

Australia’s international gateway and primary airport

Below are the Strengths in the SWOT Analysis of Sydney Airport Holdings:

1. Contributes significantly in economic activity a year and supports 200,000 jobs
2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines
3. The airport’s proximity to the city centre
4. Major employer in NSW and makes a significant contribution to the local and national economies

Here are the weaknesses in the Sydney Airport Holdings SWOT Analysis:

1. Disinvestment from European airports because of improper management of resources
2. Lack of international partnerships is a concern

Following are the Opportunities in Sydney Airport Holdings SWOT Analysis:

1. Increasing passenger traffic year on year
2. Focusing on core strengths after divestment in noncore businesses
3. Selective exposure to emerging economies

The threats in the SWOT Analysis of Sydney Airport Holdings are as mentioned:

1. Strict environmental rules and regulations
2. Credit and liquidity shortages
3. Economic slowdown can hamper traffic volume

Below are the top 3 Sydney Airport Holdings competitors:

1. Ferrovial, S.A.
2. Global Infrastructure Management, LLC
3. Deutsche Bank Aktiengesellschaft