Sydney Airport Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sydney Airport Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sydney Airport Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sydney Airport Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sydney Airport Holdings is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sydney Airport Holdings competitors and includes Sydney Airport Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

Sydney Airport Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sydney Airport Holdings Brand Analysis
Parent Company

Sydney Airport Holdings Ltd.

Category

Transportation

Sector

Transport and Logistics

Tagline/ Slogan

The right future, starting now

USP

Convenient location from business and tourism point of view

Sydney Airport Holdings STP
Sydney Airport Holdings Segmentation

Customers which requires transportation and logistics services

Sydney Airport Holdings Target Market

Customers which requires development and maintenance services for airports

Sydney Airport Holdings Positioning

Australia’s international gateway and primary airport

Sydney Airport Holdings SWOT Analysis
Sydney Airport Holdings Strengths

Below are the Strengths in the SWOT Analysis of Sydney Airport Holdings:

1. Contributes significantly in economic activity a year and supports 200,000 jobs
2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines
3. The airport’s proximity to the city centre
4. Major employer in NSW and makes a significant contribution to the local and national economies

Sydney Airport Holdings Weaknesses

Here are the weaknesses in the Sydney Airport Holdings SWOT Analysis:

1. Disinvestment from European airports because of improper management of resources
2. Lack of international partnerships is a concern

Sydney Airport Holdings Opportunities

Following are the Opportunities in Sydney Airport Holdings SWOT Analysis:

1. Increasing passenger traffic year on year
2. Focusing on core strengths after divestment in noncore businesses
3. Selective exposure to emerging economies

Sydney Airport Holdings Threats

The threats in the SWOT Analysis of Sydney Airport Holdings are as mentioned:

1. Strict environmental rules and regulations
2. Credit and liquidity shortages
3. Economic slowdown can hamper traffic volume

Sydney Airport Holdings Competition
Competitors

Below are the top 3 Sydney Airport Holdings competitors:

1. Ferrovial, S.A.
2. Global Infrastructure Management, LLC
3. Deutsche Bank Aktiengesellschaft


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sydney Airport Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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