Sydney Airport Holdings SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Sydney Airport Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Sydney Airport Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sydney Airport Holdings to benchmark its business & performance as compared to the competitors. Sydney Airport Holdings is one of the leading brands in the transport and logistics sector.
The article below lists the Sydney Airport Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sydney Airport Holdings SWOT Analysis:
For Sydney Airport Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Sydney Airport Holdings Strengths
The strengths of Sydney Airport Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sydney Airport Holdings :
1. Contributes significantly in economic activity a year and supports 200,000 jobs 2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines 3. The airport’s proximity to the city centre 4. Major employer in NSW and makes a significant contribution to the local and national economies
Sydney Airport Holdings Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sydney Airport Holdings SWOT Analysis:
1. Disinvestment from European airports because of improper management of resources 2. Lack of international partnerships is a concern
Sydney Airport Holdings Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sydney Airport Holdings SWOT Analysis:
1. Increasing passenger traffic year on year 2. Focusing on core strengths after divestment in noncore businesses 3. Selective exposure to emerging economies
Sydney Airport Holdings Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sydney Airport Holdings are as mentioned:
1. Strict environmental rules and regulations 2. Credit and liquidity shortages 3. Economic slowdown can hamper traffic volume
Sydney Airport Holdings Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sydney Airport Holdings:
1. Ferrovial, S.A. 2. Global Infrastructure Management, LLC 3. Deutsche Bank Aktiengesellschaft
Hence this concludes the Sydney Airport Holdings SWOT analysis.
Convenient location from business and tourism point of view
Sydney Airport Holdings STP
Customers which requires transportation and logistics services
Customers which requires development and maintenance services for airports
Australia’s international gateway and primary airport
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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