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Engagement Marketing - Meaning & Definition

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: April 15, 2024Read time:

What is Engagement Marketing?

Engagement marketing is the process of directly involving your customer with the brand and encouraging him to be a part of the evolution process of the brand.


It is a very strong tool used by the marketers to make consumers brand loyal and also become active advocates of the brand. Various activities and competitions that a brand runs on social media are also a part of engagement marketing.


Customer Engagement Cycle

Example –

There is a group called HOG (Harley Davidson Owner Group). As the name suggests, it is formed of people owning a Harley Davidson. Now Harley Davidson managers go on long bike trips with HOG members regularly to see how the customer is interacting with their brand, what he has to say about it and what it means to him.


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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