Selling Concept

Published by MBA Skool Team, Last Updated: May 16, 2020

What is Selling Concept?

The selling concept essentially mirrors the thought that consumers will not purchase enough of the company’s products unless large-scale promotional and selling efforts are carried out by it. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc.

Selling concept is used for goods which customers don’t buy normally, unsought goods like insurance etc. These goods are aggressively sold by tracking down the target segment and sold on the virtue of the product benefits. The final objective is to increase sales revenue and increase profits.

The focus in the selling concept is more on selling the products of the company to consumers without comprehending the market needs and increasing sales transactions rather than building and enhancing relationships with customers.

selling concept

The selling concept works under poor assumptions that if customers are coaxed into buying a product then they will necessarily like it. Even if they don’t like it, they’ll forget their dissatisfaction over a period of time and buy the product again later.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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