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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14450
2 360 Degree Branding 59218
3 4 Ps of Marketing 106182
4 4 R's of Marketing 38734
5 40 40 20 Rule 19367
6 5 Cs of Marketing 106954
7 7Ps Booms Bitner 30081
8 A/B Testing 7718
9 Abbrochment 9216
10 Above the Line 16083
11 Acquisition Integration Approaches 16216
12 Action Device 4341
13 Active Customers 10116
14 Active Listening 9594
15 Active Marketing 10973
16 Activity Report 19249
17 Actual Product 34499
18 Actual Value 12479
19 Adaptive Marketing 17270
20 Adaptive Selling 12541
21 Add-On Sale 12626
22 Additional Mark-On 23779
23 ADL Matrix 41729
24 Administered Price 9701
25 Administered VMS 32089
26 Adopter Categories 27626
27 Adoption Process 19681
28 Advertiser 11713
29 Advertising 62380
30 Advertising Appeal 56186
31 Advertising Appropriation 8869
32 Advertising Awareness 18296
33 Advertising Brief 21103
34 Advertising Budget 38393
35 Advertising Campaign 9645
36 Advertising Channel 28527
37 Advertising Copy 41526
38 Advertising Coverage 12907
39 Advertising Elasticity of Demand 20692
40 Advertising Frequency 10467
41 Advertising Media 88789
42 Advertising Message 24230
43 Advertising Plan 20902
44 Advertising Research 21136
45 Advertising Strategy 16976
46 Advertising Supplement 14545
47 Advertising Theme 32669
48 Advertising to Sales Ratio 12978
49 Advertising Weight 9097
50 Advertorial 8147
51 Affinity Marketing 8730
52 Affirmative Disclosure 8623
53 After-Marketing 16904
54 Age and Life Cycle 15199
55 Agency of Record 7155
56 Aggressive Exporter 4728
57 Aided Recall 14412
58 AIO- Activities, Interests and Opinions 35528
59 All the Traffic Will Bear 10217
60 Alternative Close 14783
61 Alternative Evaluation 25325
62 Alternative Media 14225
63 Ambient Media 11888
64 Ambush Marketing 7110
65 Ansoff Matrix 45420
66 Arrow Information Paradox 8338
67 Asset Led Marketing 12983
68 Assumptive Close 9052
69 Atmospherics 8937
70 Attitude 27075
71 Attitude Survey 14488
72 Attitudinal Research 13304
73 Audience Profile 18120
74 Automatic Merchandising 7055
75 Autoship 11860
76 Available Market 30721
77 Average Price Paid 5431
78 Average Profit 24459
79 Awareness, Attitude and Usage (AAU) 8055
80 B2B Marketing 12497
81 Back End 17784
82 Backgrounder 9909
83 Balanced scorecard 11448
84 Balloon Test 9903
85 Barometric Price Leadership 19861
86 Barter 7752
87 Bass Diffusion Model 8332
88 Battle of Brands 9475
89 BCG Matrix 23681
90 Behavioral Segmentation 70380
91 Benefit Segmentation 33822
92 Benjamin Franklin Method 5408
93 Black Box Model 45525
94 Blind Box Ad 12940
95 Blue Ocean Strategy 19241
96 Body Copy 29124
97 Bonus Scheme 12289
98 Boomerang Method 14622
99 Bottom Up Forecasting 7402
100 Bottom-Up Pricing 15981
 
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