1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 9938
2 360 Degree Branding 47127
3 4 Ps of Marketing 81784
4 4 R’s of Marketing 28297
5 40 40 20 Rule 14645
6 5 Cs of Marketing 91062
7 7Ps Booms Bitner 23883
8 A/B Testing 5470
9 Abbrochment 6956
10 Above the Line 11928
11 Acquisition Integration Approaches 11890
12 Action Device 1866
13 Active Customers 6958
14 Active Listening 7531
15 Active Marketing 7447
16 Activity Report 14585
17 Actual Product 26790
18 Actual Value 7388
19 Adaptive Marketing 14842
20 Adaptive Selling 9541
21 Add-On Sale 9008
22 Additional Mark-On 16999
23 ADL Matrix 31437
24 Administered Price 7043
25 Administered VMS 26487
26 Adopter Categories 22305
27 Adoption Process 17034
28 Advertiser 7800
29 Advertising 33016
30 Advertising Appeal 39138
31 Advertising Appropriation 5625
32 Advertising Awareness 12145
33 Advertising Brief 15769
34 Advertising Budget 29420
35 Advertising Campaign 7310
36 Advertising Channel 21101
37 Advertising Copy 31776
38 Advertising Coverage 8341
39 Advertising Elasticity of Demand 11819
40 Advertising Frequency 7609
41 Advertising Media 67065
42 Advertising Message 21087
43 Advertising Plan 15513
44 Advertising Research 16738
45 Advertising Strategy 12289
46 Advertising Supplement 9831
47 Advertising Theme 22228
48 Advertising to Sales Ratio 9568
49 Advertising Weight 6042
50 Advertorial 5990
51 Affinity Marketing 5627
52 Affirmative Disclosure 6076
53 After-Marketing 11114
54 Age and Life Cycle 10808
55 Agency of Record 4869
56 Aggressive Exporter 2259
57 Aided Recall 10190
58 AIO- Activities, Interests and Opinions 25182
59 All the Traffic Will Bear 6579
60 Alternative Close 11602
61 Alternative Evaluation 19839
62 Alternative Media 9324
63 Ambient Media 8745
64 Ambush Marketing 4907
65 Ansoff Matrix 36160
66 Arrow Information Paradox 5092
67 Asset Led Marketing 9632
68 Assumptive Close 6823
69 Atmospherics 5727
70 Attitude 17338
71 Attitude Survey 9413
72 Attitudinal Research 7907
73 Audience Profile 12679
74 Automatic Merchandising 4900
75 Autoship 6948
76 Available Market 18815
77 Average Price Paid 2310
78 Average Profit 19373
79 Awareness, Attitude and Usage (AAU) 3753
80 B2B Marketing 6891
81 Back End 12469
82 Backgrounder 5193
83 Balanced scorecard 9267
84 Balloon Test 6038
85 Barometric Price Leadership 15750
86 Barter 5271
87 Bass Diffusion Model 5839
88 Battle of Brands 6098
89 BCG Matrix 16240
90 Behavioral Segmentation 56040
91 Benefit Segmentation 30307
92 Benjamin Franklin Method 2388
93 Blind Box Ad 7694
94 Blue Ocean Strategy 16934
95 Body Copy 23684
96 Bonus Scheme 9186
97 Boomerang Method 8966
98 Bottom Up Forecasting 5250
99 Bottom-Up Pricing 11684
100 Brand 10278
 
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