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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14278
2 360 Degree Branding 58999
3 4 Ps of Marketing 105659
4 4 R's of Marketing 38490
5 40 40 20 Rule 19247
6 5 Cs of Marketing 106567
7 7Ps Booms Bitner 29853
8 A/B Testing 7673
9 Abbrochment 9167
10 Above the Line 15968
11 Acquisition Integration Approaches 16076
12 Action Device 4283
13 Active Customers 10046
14 Active Listening 9534
15 Active Marketing 10886
16 Activity Report 19160
17 Actual Product 34326
18 Actual Value 12359
19 Adaptive Marketing 17215
20 Adaptive Selling 12464
21 Add-On Sale 12528
22 Additional Mark-On 23664
23 ADL Matrix 41515
24 Administered Price 9631
25 Administered VMS 31938
26 Adopter Categories 27525
27 Adoption Process 19605
28 Advertiser 11629
29 Advertising 61633
30 Advertising Appeal 55971
31 Advertising Appropriation 8799
32 Advertising Awareness 18154
33 Advertising Brief 20981
34 Advertising Budget 38262
35 Advertising Campaign 9592
36 Advertising Channel 28412
37 Advertising Copy 41323
38 Advertising Coverage 12799
39 Advertising Elasticity of Demand 20555
40 Advertising Frequency 10383
41 Advertising Media 88388
42 Advertising Message 24150
43 Advertising Plan 20796
44 Advertising Research 21052
45 Advertising Strategy 16868
46 Advertising Supplement 14425
47 Advertising Theme 32523
48 Advertising to Sales Ratio 12877
49 Advertising Weight 9026
50 Advertorial 8094
51 Affinity Marketing 8660
52 Affirmative Disclosure 8543
53 After-Marketing 16786
54 Age and Life Cycle 15111
55 Agency of Record 7074
56 Aggressive Exporter 4660
57 Aided Recall 14335
58 AIO- Activities, Interests and Opinions 35327
59 All the Traffic Will Bear 10139
60 Alternative Close 14686
61 Alternative Evaluation 25157
62 Alternative Media 14117
63 Ambient Media 11808
64 Ambush Marketing 7032
65 Ansoff Matrix 45170
66 Arrow Information Paradox 8212
67 Asset Led Marketing 12867
68 Assumptive Close 8980
69 Atmospherics 8838
70 Attitude 26872
71 Attitude Survey 14383
72 Attitudinal Research 13198
73 Audience Profile 17997
74 Automatic Merchandising 6978
75 Autoship 11757
76 Available Market 30519
77 Average Price Paid 5351
78 Average Profit 24334
79 Awareness, Attitude and Usage (AAU) 7936
80 B2B Marketing 12363
81 Back End 17667
82 Backgrounder 9781
83 Balanced scorecard 11383
84 Balloon Test 9809
85 Barometric Price Leadership 19729
86 Barter 7663
87 Bass Diffusion Model 8273
88 Battle of Brands 9376
89 BCG Matrix 23524
90 Behavioral Segmentation 70087
91 Benefit Segmentation 33717
92 Benjamin Franklin Method 5335
93 Black Box Model 45205
94 Blind Box Ad 12840
95 Blue Ocean Strategy 19185
96 Body Copy 28994
97 Bonus Scheme 12191
98 Boomerang Method 14415
99 Bottom Up Forecasting 7338
100 Bottom-Up Pricing 15893
 
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