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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 11925
2 360 Degree Branding 54644
3 4 Ps of Marketing 94796
4 4 R's of Marketing 34215
5 40 40 20 Rule 17124
6 5 Cs of Marketing 99553
7 7Ps Booms Bitner 26206
8 A/B Testing 6491
9 Abbrochment 8227
10 Above the Line 14127
11 Acquisition Integration Approaches 13919
12 Action Device 3086
13 Active Customers 8564
14 Active Listening 8363
15 Active Marketing 9255
16 Activity Report 17418
17 Actual Product 31365
18 Actual Value 10626
19 Adaptive Marketing 15966
20 Adaptive Selling 11071
21 Add-On Sale 10905
22 Additional Mark-On 21595
23 ADL Matrix 37327
24 Administered Price 8305
25 Administered VMS 29179
26 Adopter Categories 25643
27 Adoption Process 18216
28 Advertiser 9756
29 Advertising 47582
30 Advertising Appeal 50609
31 Advertising Appropriation 7175
32 Advertising Awareness 15812
33 Advertising Brief 18954
34 Advertising Budget 35518
35 Advertising Campaign 8346
36 Advertising Channel 25868
37 Advertising Copy 37801
38 Advertising Coverage 10885
39 Advertising Elasticity of Demand 17692
40 Advertising Frequency 8823
41 Advertising Media 81575
42 Advertising Message 22682
43 Advertising Plan 18962
44 Advertising Research 19244
45 Advertising Strategy 14840
46 Advertising Supplement 12495
47 Advertising Theme 28850
48 Advertising to Sales Ratio 11208
49 Advertising Weight 7641
50 Advertorial 6820
51 Affinity Marketing 7057
52 Affirmative Disclosure 7240
53 After-Marketing 14541
54 Age and Life Cycle 13249
55 Agency of Record 5769
56 Aggressive Exporter 3457
57 Aided Recall 12460
58 AIO- Activities, Interests and Opinions 31381
59 All the Traffic Will Bear 8600
60 Alternative Close 13330
61 Alternative Evaluation 22961
62 Alternative Media 11908
63 Ambient Media 10188
64 Ambush Marketing 5672
65 Ansoff Matrix 41436
66 Arrow Information Paradox 6645
67 Asset Led Marketing 11275
68 Assumptive Close 7789
69 Atmospherics 7179
70 Attitude 22814
71 Attitude Survey 12471
72 Attitudinal Research 11032
73 Audience Profile 15816
74 Automatic Merchandising 5771
75 Autoship 9525
76 Available Market 26113
77 Average Price Paid 3686
78 Average Profit 22305
79 Awareness, Attitude and Usage (AAU) 5852
80 B2B Marketing 9904
81 Back End 15760
82 Backgrounder 7519
83 Balanced scorecard 10203
84 Balloon Test 7925
85 Barometric Price Leadership 18022
86 Barter 6176
87 Bass Diffusion Model 7028
88 Battle of Brands 7654
89 BCG Matrix 20325
90 Behavioral Segmentation 63779
91 Benefit Segmentation 31895
92 Benjamin Franklin Method 3721
93 Black Box Model 39939
94 Blind Box Ad 10401
95 Blue Ocean Strategy 18025
96 Body Copy 27170
97 Bonus Scheme 10687
98 Boomerang Method 11365
99 Bottom Up Forecasting 6356
100 Bottom-Up Pricing 13798
 
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