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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14676
2 360 Degree Branding 59456
3 4 Ps of Marketing 106821
4 4 R's of Marketing 39082
5 40 40 20 Rule 19642
6 5 Cs of Marketing 107534
7 7Ps Booms Bitner 30337
8 A/B Testing 7765
9 Abbrochment 9345
10 Above the Line 16221
11 Acquisition Integration Approaches 16469
12 Action Device 4410
13 Active Customers 10226
14 Active Listening 9678
15 Active Marketing 11087
16 Activity Report 19368
17 Actual Product 34715
18 Actual Value 12604
19 Adaptive Marketing 17343
20 Adaptive Selling 12640
21 Add-On Sale 12756
22 Additional Mark-On 23899
23 ADL Matrix 42031
24 Administered Price 9796
25 Administered VMS 32239
26 Adopter Categories 27755
27 Adoption Process 19787
28 Advertiser 11843
29 Advertising 63272
30 Advertising Appeal 56477
31 Advertising Appropriation 8949
32 Advertising Awareness 18482
33 Advertising Brief 21236
34 Advertising Budget 38561
35 Advertising Campaign 9716
36 Advertising Channel 28659
37 Advertising Copy 41813
38 Advertising Coverage 13051
39 Advertising Elasticity of Demand 20871
40 Advertising Frequency 10538
41 Advertising Media 89205
42 Advertising Message 24337
43 Advertising Plan 21060
44 Advertising Research 21244
45 Advertising Strategy 17125
46 Advertising Supplement 14751
47 Advertising Theme 32819
48 Advertising to Sales Ratio 13088
49 Advertising Weight 9203
50 Advertorial 8212
51 Affinity Marketing 8856
52 Affirmative Disclosure 8753
53 After-Marketing 17043
54 Age and Life Cycle 15321
55 Agency of Record 7248
56 Aggressive Exporter 4809
57 Aided Recall 14510
58 AIO- Activities, Interests and Opinions 35878
59 All the Traffic Will Bear 10328
60 Alternative Close 14903
61 Alternative Evaluation 25469
62 Alternative Media 14339
63 Ambient Media 12004
64 Ambush Marketing 7202
65 Ansoff Matrix 45781
66 Arrow Information Paradox 8479
67 Asset Led Marketing 13129
68 Assumptive Close 9138
69 Atmospherics 9067
70 Attitude 27317
71 Attitude Survey 14619
72 Attitudinal Research 13448
73 Audience Profile 18262
74 Automatic Merchandising 7141
75 Autoship 11997
76 Available Market 30964
77 Average Price Paid 5558
78 Average Profit 24693
79 Awareness, Attitude and Usage (AAU) 8210
80 B2B Marketing 12663
81 Back End 17986
82 Backgrounder 10059
83 Balanced scorecard 11538
84 Balloon Test 10042
85 Barometric Price Leadership 19985
86 Barter 7849
87 Bass Diffusion Model 8393
88 Battle of Brands 9624
89 BCG Matrix 23944
90 Behavioral Segmentation 70724
91 Benefit Segmentation 33942
92 Benjamin Franklin Method 5513
93 Black Box Model 45933
94 Blind Box Ad 13079
95 Blue Ocean Strategy 19302
96 Body Copy 29289
97 Bonus Scheme 12419
98 Boomerang Method 14913
99 Bottom Up Forecasting 7473
100 Bottom-Up Pricing 16111
 
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