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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13318
2 360 Degree Branding 57567
3 4 Ps of Marketing 101466
4 4 R's of Marketing 36965
5 40 40 20 Rule 18344
6 5 Cs of Marketing 103757
7 7Ps Booms Bitner 28039
8 A/B Testing 7315
9 Abbrochment 8876
10 Above the Line 15266
11 Acquisition Integration Approaches 15078
12 Action Device 3863
13 Active Customers 9452
14 Active Listening 9079
15 Active Marketing 10244
16 Activity Report 18491
17 Actual Product 33161
18 Actual Value 11686
19 Adaptive Marketing 16819
20 Adaptive Selling 11941
21 Add-On Sale 11888
22 Additional Mark-On 22872
23 ADL Matrix 39948
24 Administered Price 9093
25 Administered VMS 30742
26 Adopter Categories 26844
27 Adoption Process 19102
28 Advertiser 10943
29 Advertising 55736
30 Advertising Appeal 54351
31 Advertising Appropriation 8210
32 Advertising Awareness 17160
33 Advertising Brief 20131
34 Advertising Budget 37284
35 Advertising Campaign 9233
36 Advertising Channel 27459
37 Advertising Copy 40023
38 Advertising Coverage 12120
39 Advertising Elasticity of Demand 19509
40 Advertising Frequency 9844
41 Advertising Media 85892
42 Advertising Message 23565
43 Advertising Plan 20089
44 Advertising Research 20343
45 Advertising Strategy 15973
46 Advertising Supplement 13644
47 Advertising Theme 31439
48 Advertising to Sales Ratio 12216
49 Advertising Weight 8484
50 Advertorial 7590
51 Affinity Marketing 8052
52 Affirmative Disclosure 8057
53 After-Marketing 16047
54 Age and Life Cycle 14450
55 Agency of Record 6512
56 Aggressive Exporter 4209
57 Aided Recall 13657
58 AIO- Activities, Interests and Opinions 33830
59 All the Traffic Will Bear 9583
60 Alternative Close 14109
61 Alternative Evaluation 24621
62 Alternative Media 13257
63 Ambient Media 11207
64 Ambush Marketing 6454
65 Ansoff Matrix 43708
66 Arrow Information Paradox 7521
67 Asset Led Marketing 12308
68 Assumptive Close 8510
69 Atmospherics 8231
70 Attitude 25197
71 Attitude Survey 13591
72 Attitudinal Research 12355
73 Audience Profile 17120
74 Automatic Merchandising 6515
75 Autoship 10994
76 Available Market 28877
77 Average Price Paid 4627
78 Average Profit 23532
79 Awareness, Attitude and Usage (AAU) 7055
80 B2B Marketing 11339
81 Back End 16999
82 Backgrounder 8857
83 Balanced scorecard 10917
84 Balloon Test 9082
85 Barometric Price Leadership 19105
86 Barter 7079
87 Bass Diffusion Model 7863
88 Battle of Brands 8729
89 BCG Matrix 22356
90 Behavioral Segmentation 67654
91 Benefit Segmentation 33067
92 Benjamin Franklin Method 4704
93 Black Box Model 42974
94 Blind Box Ad 11925
95 Blue Ocean Strategy 18816
96 Body Copy 28310
97 Bonus Scheme 11420
98 Boomerang Method 12751
99 Bottom Up Forecasting 6926
100 Bottom-Up Pricing 15111
 
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