1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11516
2 360 Degree Branding 53013
3 4 Ps of Marketing 92844
4 4 R’s of Marketing 33495
5 40 40 20 Rule 16620
6 5 Cs of Marketing 98129
7 7Ps Booms Bitner 25688
8 A/B Testing 6225
9 Abbrochment 7983
10 Above the Line 13717
11 Acquisition Integration Approaches 13590
12 Action Device 2810
13 Active Customers 8221
14 Active Listening 8110
15 Active Marketing 8821
16 Activity Report 17029
17 Actual Product 30863
18 Actual Value 10129
19 Adaptive Marketing 15686
20 Adaptive Selling 10746
21 Add-On Sale 10539
22 Additional Mark-On 21014
23 ADL Matrix 36470
24 Administered Price 8026
25 Administered VMS 28664
26 Adopter Categories 25176
27 Adoption Process 17953
28 Advertiser 9353
29 Advertising 45338
30 Advertising Appeal 49215
31 Advertising Appropriation 6838
32 Advertising Awareness 15309
33 Advertising Brief 18465
34 Advertising Budget 34788
35 Advertising Campaign 8061
36 Advertising Channel 25162
37 Advertising Copy 37217
38 Advertising Coverage 10394
39 Advertising Elasticity of Demand 17009
40 Advertising Frequency 8561
41 Advertising Media 79832
42 Advertising Message 22377
43 Advertising Plan 18549
44 Advertising Research 18872
45 Advertising Strategy 14444
46 Advertising Supplement 12048
47 Advertising Theme 27993
48 Advertising to Sales Ratio 10868
49 Advertising Weight 7360
50 Advertorial 6590
51 Affinity Marketing 6721
52 Affirmative Disclosure 6960
53 After-Marketing 13980
54 Age and Life Cycle 12829
55 Agency of Record 5521
56 Aggressive Exporter 3152
57 Aided Recall 12039
58 AIO- Activities, Interests and Opinions 30535
59 All the Traffic Will Bear 8272
60 Alternative Close 13020
61 Alternative Evaluation 22392
62 Alternative Media 11448
63 Ambient Media 9826
64 Ambush Marketing 5432
65 Ansoff Matrix 40663
66 Arrow Information Paradox 6329
67 Asset Led Marketing 10897
68 Assumptive Close 7531
69 Atmospherics 6857
70 Attitude 22050
71 Attitude Survey 12015
72 Attitudinal Research 10523
73 Audience Profile 15397
74 Automatic Merchandising 5554
75 Autoship 8993
76 Available Market 24942
77 Average Price Paid 3399
78 Average Profit 21837
79 Awareness, Attitude and Usage (AAU) 5405
80 B2B Marketing 9399
81 Back End 15208
82 Backgrounder 7107
83 Balanced scorecard 9954
84 Balloon Test 7526
85 Barometric Price Leadership 17558
86 Barter 5911
87 Bass Diffusion Model 6750
88 Battle of Brands 7295
89 BCG Matrix 19741
90 Behavioral Segmentation 62635
91 Benefit Segmentation 31517
92 Benjamin Franklin Method 3418
93 Blind Box Ad 9922
94 Blue Ocean Strategy 17761
95 Body Copy 26758
96 Bonus Scheme 10402
97 Boomerang Method 10898
98 Bottom Up Forecasting 6114
99 Bottom-Up Pricing 13378
100 Brand 11417
 
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