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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14345
2 360 Degree Branding 59090
3 4 Ps of Marketing 105865
4 4 R's of Marketing 38591
5 40 40 20 Rule 19294
6 5 Cs of Marketing 106704
7 7Ps Booms Bitner 29939
8 A/B Testing 7690
9 Abbrochment 9188
10 Above the Line 16013
11 Acquisition Integration Approaches 16133
12 Action Device 4305
13 Active Customers 10077
14 Active Listening 9556
15 Active Marketing 10919
16 Activity Report 19202
17 Actual Product 34381
18 Actual Value 12404
19 Adaptive Marketing 17236
20 Adaptive Selling 12492
21 Add-On Sale 12560
22 Additional Mark-On 23712
23 ADL Matrix 41603
24 Administered Price 9661
25 Administered VMS 31996
26 Adopter Categories 27563
27 Adoption Process 19631
28 Advertiser 11656
29 Advertising 61929
30 Advertising Appeal 56054
31 Advertising Appropriation 8827
32 Advertising Awareness 18214
33 Advertising Brief 21037
34 Advertising Budget 38313
35 Advertising Campaign 9611
36 Advertising Channel 28462
37 Advertising Copy 41398
38 Advertising Coverage 12840
39 Advertising Elasticity of Demand 20615
40 Advertising Frequency 10412
41 Advertising Media 88528
42 Advertising Message 24179
43 Advertising Plan 20831
44 Advertising Research 21084
45 Advertising Strategy 16909
46 Advertising Supplement 14471
47 Advertising Theme 32579
48 Advertising to Sales Ratio 12910
49 Advertising Weight 9051
50 Advertorial 8112
51 Affinity Marketing 8685
52 Affirmative Disclosure 8577
53 After-Marketing 16836
54 Age and Life Cycle 15142
55 Agency of Record 7105
56 Aggressive Exporter 4686
57 Aided Recall 14359
58 AIO- Activities, Interests and Opinions 35393
59 All the Traffic Will Bear 10171
60 Alternative Close 14719
61 Alternative Evaluation 25217
62 Alternative Media 14159
63 Ambient Media 11832
64 Ambush Marketing 7061
65 Ansoff Matrix 45276
66 Arrow Information Paradox 8264
67 Asset Led Marketing 12906
68 Assumptive Close 9009
69 Atmospherics 8874
70 Attitude 26960
71 Attitude Survey 14420
72 Attitudinal Research 13243
73 Audience Profile 18043
74 Automatic Merchandising 7010
75 Autoship 11787
76 Available Market 30592
77 Average Price Paid 5384
78 Average Profit 24383
79 Awareness, Attitude and Usage (AAU) 7981
80 B2B Marketing 12412
81 Back End 17708
82 Backgrounder 9833
83 Balanced scorecard 11405
84 Balloon Test 9842
85 Barometric Price Leadership 19782
86 Barter 7695
87 Bass Diffusion Model 8293
88 Battle of Brands 9406
89 BCG Matrix 23577
90 Behavioral Segmentation 70212
91 Benefit Segmentation 33754
92 Benjamin Franklin Method 5363
93 Black Box Model 45336
94 Blind Box Ad 12886
95 Blue Ocean Strategy 19206
96 Body Copy 29039
97 Bonus Scheme 12231
98 Boomerang Method 14497
99 Bottom Up Forecasting 7363
100 Bottom-Up Pricing 15920
 
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