1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 8398
2 360 Degree Branding 41610
3 3C’s Model Ohmae 38299
4 4 Ps of Marketing (Product Mix) 69609
5 4 R’s of Marketing 20120
6 40 40 20 Rule 12570
7 5 C’s of Marketing 80128
8 7Ps Booms Bitner 21336
9 A/B Testing 4447
10 Abbrochment 5673
11 Above the Line 9510
12 Acquisition Integration Approaches 10007
13 Action Device 884
14 Active Customers 5567
15 Active Listening 6651
16 Active Marketing 6060
17 Activity Report 11857
18 Actual Product 19924
19 Actual Value 4722
20 Adaptive Marketing 13770
21 Adaptive Selling 8126
22 Add-On Sale 6508
23 Additional Mark-On 12068
24 ADL Matrix- Arthur D. Little 27892
25 Administered Price 6126
26 Administered VMS 23268
27 Adopter Categories 16105
28 Adoption Process 15872
29 Advertiser 5449
30 Advertising 22489
31 Advertising Appeal 28399
32 Advertising Appropriation 4297
33 Advertising Appropriation Methods 6753
34 Advertising Awareness 8038
35 Advertising Brief 12398
36 Advertising Budget 24179
37 Advertising Campaign 6317
38 Advertising Channel 16780
39 Advertising Copy 26056
40 Advertising Coverage 5556
41 Advertising Elasticity 5128
42 Advertising Elasticity of Demand 7360
43 Advertising Frequency 6399
44 Advertising Material 4372
45 Advertising Media 48867
46 Advertising Medium 11675
47 Advertising Message 18742
48 Advertising Plan 12122
49 Advertising Research 14211
50 Advertising Strategy 8351
51 Advertising Supplement 6734
52 Advertising Theme 15632
53 Advertising to Sales Ratio 7468
54 Advertising Weight 4570
55 Advertorial 5420
56 Affinity Marketing 3838
57 Affirmative Disclosure 5000
58 After-Marketing 8070
59 Age and Life Cycle 8455
60 Agency of Record 3923
61 Aggressive Exporter 1130
62 Aided Recall 7391
63 AIO- Activities, Interests and Opinions 18623
64 All the Traffic Will Bear 4758
65 Alternative Close 9200
66 Alternative Evaluation 17597
67 Alternative Media 7233
68 Ambient Media 7355
69 Ambush Marketing 4281
70 Ansoff Matrix 27655
71 Arrow Information Paradox 3830
72 Asset Led Marketing 8181
73 Assumptive Close 5861
74 Atmospherics 4396
75 Attitude 11031
76 Attitude Survey 5367
77 Attitudinal Research 3732
78 Audience Profile 6201
79 Automatic Merchandising 3965
80 Autoship 5283
81 Available Market 12707
82 Average Price Paid 1090
83 Average Profit 15316
84 Awareness, Attitude and Usage (AAU) 1858
85 B2B Marketing 4295
86 Back End 9550
87 Backgrounder 2675
88 Balanced scorecard 8390
89 Balanced Scorecard Kaplan Norton 5858
90 Balloon Test 4241
91 Barometric Price Leadership 13043
92 Barter 4364
93 Bass Diffusion Model 4835
94 Battle of Brands 4711
95 BCG Matrix 12682
96 Behavioral Segmentation 48500
97 Benefit Segmentation 27070
98 Benjamin Franklin Method 1239
99 Blind Box Ad 5606
100 Blue Ocean Strategy 16013
 
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