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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14178
2 360 Degree Branding 58845
3 4 Ps of Marketing 105354
4 4 R's of Marketing 38371
5 40 40 20 Rule 19156
6 5 Cs of Marketing 106342
7 7Ps Booms Bitner 29715
8 A/B Testing 7653
9 Abbrochment 9148
10 Above the Line 15914
11 Acquisition Integration Approaches 15998
12 Action Device 4249
13 Active Customers 9990
14 Active Listening 9494
15 Active Marketing 10835
16 Activity Report 19100
17 Actual Product 34226
18 Actual Value 12295
19 Adaptive Marketing 17186
20 Adaptive Selling 12425
21 Add-On Sale 12471
22 Additional Mark-On 23610
23 ADL Matrix 41381
24 Administered Price 9575
25 Administered VMS 31837
26 Adopter Categories 27455
27 Adoption Process 19560
28 Advertiser 11573
29 Advertising 61220
30 Advertising Appeal 55834
31 Advertising Appropriation 8750
32 Advertising Awareness 18064
33 Advertising Brief 20896
34 Advertising Budget 38177
35 Advertising Campaign 9567
36 Advertising Channel 28336
37 Advertising Copy 41153
38 Advertising Coverage 12744
39 Advertising Elasticity of Demand 20456
40 Advertising Frequency 10344
41 Advertising Media 88189
42 Advertising Message 24095
43 Advertising Plan 20741
44 Advertising Research 21004
45 Advertising Strategy 16795
46 Advertising Supplement 14364
47 Advertising Theme 32439
48 Advertising to Sales Ratio 12823
49 Advertising Weight 8978
50 Advertorial 8062
51 Affinity Marketing 8610
52 Affirmative Disclosure 8504
53 After-Marketing 16730
54 Age and Life Cycle 15056
55 Agency of Record 7036
56 Aggressive Exporter 4632
57 Aided Recall 14288
58 AIO- Activities, Interests and Opinions 35195
59 All the Traffic Will Bear 10092
60 Alternative Close 14640
61 Alternative Evaluation 25083
62 Alternative Media 14056
63 Ambient Media 11753
64 Ambush Marketing 6986
65 Ansoff Matrix 45052
66 Arrow Information Paradox 8146
67 Asset Led Marketing 12814
68 Assumptive Close 8939
69 Atmospherics 8780
70 Attitude 26757
71 Attitude Survey 14314
72 Attitudinal Research 13127
73 Audience Profile 17918
74 Automatic Merchandising 6931
75 Autoship 11705
76 Available Market 30416
77 Average Price Paid 5318
78 Average Profit 24261
79 Awareness, Attitude and Usage (AAU) 7880
80 B2B Marketing 12300
81 Back End 17606
82 Backgrounder 9724
83 Balanced scorecard 11349
84 Balloon Test 9754
85 Barometric Price Leadership 19653
86 Barter 7625
87 Bass Diffusion Model 8247
88 Battle of Brands 9327
89 BCG Matrix 23441
90 Behavioral Segmentation 69903
91 Benefit Segmentation 33648
92 Benjamin Franklin Method 5288
93 Black Box Model 44985
94 Blind Box Ad 12774
95 Blue Ocean Strategy 19154
96 Body Copy 28936
97 Bonus Scheme 12139
98 Boomerang Method 14268
99 Bottom Up Forecasting 7307
100 Bottom-Up Pricing 15843
 
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