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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13836
2 360 Degree Branding 58278
3 4 Ps of Marketing 103732
4 4 R's of Marketing 37767
5 40 40 20 Rule 18818
6 5 Cs of Marketing 105192
7 7Ps Booms Bitner 28960
8 A/B Testing 7492
9 Abbrochment 9022
10 Above the Line 15647
11 Acquisition Integration Approaches 15554
12 Action Device 4067
13 Active Customers 9768
14 Active Listening 9308
15 Active Marketing 10574
16 Activity Report 18834
17 Actual Product 33754
18 Actual Value 12018
19 Adaptive Marketing 17023
20 Adaptive Selling 12188
21 Add-On Sale 12218
22 Additional Mark-On 23321
23 ADL Matrix 40698
24 Administered Price 9371
25 Administered VMS 31211
26 Adopter Categories 27174
27 Adoption Process 19335
28 Advertiser 11327
29 Advertising 58992
30 Advertising Appeal 55078
31 Advertising Appropriation 8497
32 Advertising Awareness 17647
33 Advertising Brief 20545
34 Advertising Budget 37774
35 Advertising Campaign 9423
36 Advertising Channel 27938
37 Advertising Copy 40626
38 Advertising Coverage 12459
39 Advertising Elasticity of Demand 20043
40 Advertising Frequency 10126
41 Advertising Media 87160
42 Advertising Message 23845
43 Advertising Plan 20449
44 Advertising Research 20707
45 Advertising Strategy 16454
46 Advertising Supplement 14032
47 Advertising Theme 32048
48 Advertising to Sales Ratio 12530
49 Advertising Weight 8730
50 Advertorial 7847
51 Affinity Marketing 8359
52 Affirmative Disclosure 8267
53 After-Marketing 16428
54 Age and Life Cycle 14771
55 Agency of Record 6801
56 Aggressive Exporter 4416
57 Aided Recall 13965
58 AIO- Activities, Interests and Opinions 34558
59 All the Traffic Will Bear 9865
60 Alternative Close 14395
61 Alternative Evaluation 24860
62 Alternative Media 13708
63 Ambient Media 11496
64 Ambush Marketing 6765
65 Ansoff Matrix 44464
66 Arrow Information Paradox 7870
67 Asset Led Marketing 12561
68 Assumptive Close 8737
69 Atmospherics 8516
70 Attitude 26141
71 Attitude Survey 13986
72 Attitudinal Research 12769
73 Audience Profile 17551
74 Automatic Merchandising 6723
75 Autoship 11375
76 Available Market 29803
77 Average Price Paid 5045
78 Average Profit 23916
79 Awareness, Attitude and Usage (AAU) 7533
80 B2B Marketing 11923
81 Back End 17355
82 Backgrounder 9311
83 Balanced scorecard 11162
84 Balloon Test 9456
85 Barometric Price Leadership 19424
86 Barter 7406
87 Bass Diffusion Model 8090
88 Battle of Brands 9056
89 BCG Matrix 22954
90 Behavioral Segmentation 68933
91 Benefit Segmentation 33391
92 Benjamin Franklin Method 5038
93 Black Box Model 44086
94 Blind Box Ad 12474
95 Blue Ocean Strategy 19017
96 Body Copy 28655
97 Bonus Scheme 11888
98 Boomerang Method 13599
99 Bottom Up Forecasting 7142
100 Bottom-Up Pricing 15479
 
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