1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 8628
2 360 Degree Branding 42568
3 4 Ps of Marketing 70988
4 4 R’s of Marketing 20811
5 40 40 20 Rule 12887
6 5 C’s of Marketing 82053
7 7Ps Booms Bitner 21671
8 A/B Testing 4649
9 Abbrochment 5786
10 Above the Line 9845
11 Acquisition Integration Approaches 10282
12 Action Device 1041
13 Active Customers 5784
14 Active Listening 6752
15 Active Marketing 6280
16 Activity Report 12283
17 Actual Product 20977
18 Actual Value 5119
19 Adaptive Marketing 13989
20 Adaptive Selling 8340
21 Add-On Sale 6918
22 Additional Mark-On 12926
23 ADL Matrix- Arthur D. Little 28153
24 Administered Price 6250
25 Administered VMS 23681
26 Adopter Categories 17145
27 Adoption Process 16001
28 Advertiser 5790
29 Advertising 23280
30 Advertising Appeal 29104
31 Advertising Appropriation 4448
32 Advertising Awareness 8686
33 Advertising Brief 12832
34 Advertising Budget 24990
35 Advertising Campaign 6450
36 Advertising Channel 17467
37 Advertising Copy 26640
38 Advertising Coverage 5976
39 Advertising Elasticity of Demand 7655
40 Advertising Frequency 6595
41 Advertising Material 4487
42 Advertising Media 51901
43 Advertising Message 19423
44 Advertising Plan 12647
45 Advertising Research 14615
46 Advertising Strategy 8977
47 Advertising Supplement 7265
48 Advertising Theme 16599
49 Advertising to Sales Ratio 7850
50 Advertising Weight 4802
51 Advertorial 5515
52 Affinity Marketing 3955
53 Affirmative Disclosure 5174
54 After-Marketing 8511
55 Age and Life Cycle 8746
56 Agency of Record 4035
57 Aggressive Exporter 1288
58 Aided Recall 7809
59 AIO- Activities, Interests and Opinions 19630
60 All the Traffic Will Bear 5023
61 Alternative Close 9559
62 Alternative Evaluation 17883
63 Alternative Media 7503
64 Ambient Media 7576
65 Ambush Marketing 4390
66 Ansoff Matrix 29072
67 Arrow Information Paradox 4005
68 Asset Led Marketing 8373
69 Assumptive Close 5997
70 Atmospherics 4608
71 Attitude 12123
72 Attitude Survey 5990
73 Attitudinal Research 4277
74 Audience Profile 7010
75 Automatic Merchandising 4095
76 Autoship 5552
77 Available Market 13639
78 Average Price Paid 1215
79 Average Profit 16042
80 Awareness, Attitude and Usage (AAU) 2122
81 B2B Marketing 4667
82 Back End 9896
83 Backgrounder 3157
84 Balanced scorecard 8558
85 Balloon Test 4476
86 Barometric Price Leadership 13569
87 Barter 4534
88 Bass Diffusion Model 4981
89 Battle of Brands 4865
90 BCG Matrix 12969
91 Behavioral Segmentation 49842
92 Benefit Segmentation 27897
93 Benjamin Franklin Method 1412
94 Blind Box Ad 5863
95 Blue Ocean Strategy 16154
96 Body Copy 19624
97 Bonus Scheme 7628
98 Boomerang Method 7067
99 Bottom Up Forecasting 4441
100 Bottom-Up Pricing 9394
 
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