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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14061
2 360 Degree Branding 58651
3 4 Ps of Marketing 104774
4 4 R's of Marketing 38145
5 40 40 20 Rule 19037
6 5 Cs of Marketing 105930
7 7Ps Booms Bitner 29492
8 A/B Testing 7593
9 Abbrochment 9105
10 Above the Line 15812
11 Acquisition Integration Approaches 15853
12 Action Device 4188
13 Active Customers 9916
14 Active Listening 9432
15 Active Marketing 10745
16 Activity Report 19014
17 Actual Product 34078
18 Actual Value 12212
19 Adaptive Marketing 17130
20 Adaptive Selling 12339
21 Add-On Sale 12380
22 Additional Mark-On 23510
23 ADL Matrix 41159
24 Administered Price 9511
25 Administered VMS 31633
26 Adopter Categories 27366
27 Adoption Process 19484
28 Advertiser 11495
29 Advertising 60454
30 Advertising Appeal 55499
31 Advertising Appropriation 8658
32 Advertising Awareness 17911
33 Advertising Brief 20774
34 Advertising Budget 38031
35 Advertising Campaign 9516
36 Advertising Channel 28210
37 Advertising Copy 40946
38 Advertising Coverage 12641
39 Advertising Elasticity of Demand 20307
40 Advertising Frequency 10257
41 Advertising Media 87828
42 Advertising Message 24012
43 Advertising Plan 20645
44 Advertising Research 20900
45 Advertising Strategy 16683
46 Advertising Supplement 14253
47 Advertising Theme 32315
48 Advertising to Sales Ratio 12731
49 Advertising Weight 8873
50 Advertorial 7997
51 Affinity Marketing 8535
52 Affirmative Disclosure 8418
53 After-Marketing 16620
54 Age and Life Cycle 14966
55 Agency of Record 6960
56 Aggressive Exporter 4567
57 Aided Recall 14184
58 AIO- Activities, Interests and Opinions 34960
59 All the Traffic Will Bear 10015
60 Alternative Close 14558
61 Alternative Evaluation 25005
62 Alternative Media 13952
63 Ambient Media 11648
64 Ambush Marketing 6910
65 Ansoff Matrix 44838
66 Arrow Information Paradox 8047
67 Asset Led Marketing 12725
68 Assumptive Close 8854
69 Atmospherics 8690
70 Attitude 26541
71 Attitude Survey 14199
72 Attitudinal Research 12997
73 Audience Profile 17792
74 Automatic Merchandising 6839
75 Autoship 11584
76 Available Market 30202
77 Average Price Paid 5224
78 Average Profit 24120
79 Awareness, Attitude and Usage (AAU) 7757
80 B2B Marketing 12181
81 Back End 17521
82 Backgrounder 9548
83 Balanced scorecard 11286
84 Balloon Test 9653
85 Barometric Price Leadership 19579
86 Barter 7544
87 Bass Diffusion Model 8189
88 Battle of Brands 9236
89 BCG Matrix 23270
90 Behavioral Segmentation 69585
91 Benefit Segmentation 33563
92 Benjamin Franklin Method 5217
93 Black Box Model 44673
94 Blind Box Ad 12665
95 Blue Ocean Strategy 19108
96 Body Copy 28839
97 Bonus Scheme 12043
98 Boomerang Method 14054
99 Bottom Up Forecasting 7247
100 Bottom-Up Pricing 15673
 
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