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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13503
2 360 Degree Branding 57824
3 4 Ps of Marketing 102163
4 4 R's of Marketing 37230
5 40 40 20 Rule 18516
6 5 Cs of Marketing 104213
7 7Ps Booms Bitner 28270
8 A/B Testing 7378
9 Abbrochment 8927
10 Above the Line 15401
11 Acquisition Integration Approaches 15208
12 Action Device 3939
13 Active Customers 9579
14 Active Listening 9157
15 Active Marketing 10354
16 Activity Report 18609
17 Actual Product 33329
18 Actual Value 11800
19 Adaptive Marketing 16890
20 Adaptive Selling 12028
21 Add-On Sale 12020
22 Additional Mark-On 23035
23 ADL Matrix 40193
24 Administered Price 9184
25 Administered VMS 30890
26 Adopter Categories 26947
27 Adoption Process 19183
28 Advertiser 11084
29 Advertising 56920
30 Advertising Appeal 54584
31 Advertising Appropriation 8279
32 Advertising Awareness 17313
33 Advertising Brief 20276
34 Advertising Budget 37438
35 Advertising Campaign 9301
36 Advertising Channel 27608
37 Advertising Copy 40232
38 Advertising Coverage 12231
39 Advertising Elasticity of Demand 19656
40 Advertising Frequency 9945
41 Advertising Media 86294
42 Advertising Message 23654
43 Advertising Plan 20196
44 Advertising Research 20460
45 Advertising Strategy 16128
46 Advertising Supplement 13767
47 Advertising Theme 31645
48 Advertising to Sales Ratio 12304
49 Advertising Weight 8581
50 Advertorial 7682
51 Affinity Marketing 8154
52 Affirmative Disclosure 8113
53 After-Marketing 16181
54 Age and Life Cycle 14542
55 Agency of Record 6609
56 Aggressive Exporter 4274
57 Aided Recall 13763
58 AIO- Activities, Interests and Opinions 34014
59 All the Traffic Will Bear 9671
60 Alternative Close 14203
61 Alternative Evaluation 24704
62 Alternative Media 13422
63 Ambient Media 11314
64 Ambush Marketing 6569
65 Ansoff Matrix 43955
66 Arrow Information Paradox 7626
67 Asset Led Marketing 12390
68 Assumptive Close 8575
69 Atmospherics 8318
70 Attitude 25439
71 Attitude Survey 13704
72 Attitudinal Research 12470
73 Audience Profile 17223
74 Automatic Merchandising 6579
75 Autoship 11109
76 Available Market 29175
77 Average Price Paid 4719
78 Average Profit 23658
79 Awareness, Attitude and Usage (AAU) 7203
80 B2B Marketing 11532
81 Back End 17123
82 Backgrounder 8991
83 Balanced scorecard 10990
84 Balloon Test 9207
85 Barometric Price Leadership 19201
86 Barter 7202
87 Bass Diffusion Model 7932
88 Battle of Brands 8834
89 BCG Matrix 22543
90 Behavioral Segmentation 68020
91 Benefit Segmentation 33174
92 Benjamin Franklin Method 4820
93 Black Box Model 43304
94 Blind Box Ad 12135
95 Blue Ocean Strategy 18875
96 Body Copy 28438
97 Bonus Scheme 11503
98 Boomerang Method 12980
99 Bottom Up Forecasting 6980
100 Bottom-Up Pricing 15238
 
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