1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 9586
2 360 Degree Branding 46112
3 4 Ps of Marketing 79016
4 4 R’s of Marketing 26157
5 40 40 20 Rule 14202
6 5 Cs of Marketing 89263
7 7Ps Booms Bitner 23364
8 A/B Testing 5252
9 Abbrochment 6663
10 Above the Line 11446
11 Acquisition Integration Approaches 11435
12 Action Device 1636
13 Active Customers 6601
14 Active Listening 7278
15 Active Marketing 7090
16 Activity Report 13989
17 Actual Product 25394
18 Actual Value 6780
19 Adaptive Marketing 14601
20 Adaptive Selling 9228
21 Add-On Sale 8533
22 Additional Mark-On 15730
23 ADL Matrix 30408
24 Administered Price 6785
25 Administered VMS 25834
26 Adopter Categories 21091
27 Adoption Process 16773
28 Advertiser 7329
29 Advertising 30065
30 Advertising Appeal 36484
31 Advertising Appropriation 5292
32 Advertising Awareness 11173
33 Advertising Brief 15004
34 Advertising Budget 28170
35 Advertising Campaign 7087
36 Advertising Channel 20260
37 Advertising Copy 30089
38 Advertising Coverage 7716
39 Advertising Elasticity of Demand 10454
40 Advertising Frequency 7352
41 Advertising Media 63378
42 Advertising Message 20762
43 Advertising Plan 14745
44 Advertising Research 16206
45 Advertising Strategy 11470
46 Advertising Supplement 9213
47 Advertising Theme 20929
48 Advertising to Sales Ratio 9189
49 Advertising Weight 5708
50 Advertorial 5835
51 Affinity Marketing 5135
52 Affirmative Disclosure 5825
53 After-Marketing 10421
54 Age and Life Cycle 10200
55 Agency of Record 4616
56 Aggressive Exporter 1980
57 Aided Recall 9687
58 AIO- Activities, Interests and Opinions 23642
59 All the Traffic Will Bear 6133
60 Alternative Close 11121
61 Alternative Evaluation 19138
62 Alternative Media 8747
63 Ambient Media 8396
64 Ambush Marketing 4729
65 Ansoff Matrix 34679
66 Arrow Information Paradox 4768
67 Asset Led Marketing 9334
68 Assumptive Close 6595
69 Atmospherics 5442
70 Attitude 15992
71 Attitude Survey 8580
72 Attitudinal Research 7038
73 Audience Profile 10951
74 Automatic Merchandising 4694
75 Autoship 6576
76 Available Market 17383
77 Average Price Paid 1971
78 Average Profit 18461
79 Awareness, Attitude and Usage (AAU) 3308
80 B2B Marketing 6347
81 Back End 11796
82 Backgrounder 4687
83 Balanced scorecard 9072
84 Balloon Test 5660
85 Barometric Price Leadership 15219
86 Barter 5085
87 Bass Diffusion Model 5562
88 Battle of Brands 5721
89 BCG Matrix 15126
90 Behavioral Segmentation 54500
91 Benefit Segmentation 29908
92 Benjamin Franklin Method 2066
93 Blind Box Ad 7260
94 Blue Ocean Strategy 16689
95 Body Copy 22822
96 Bonus Scheme 8823
97 Boomerang Method 8481
98 Bottom Up Forecasting 4996
99 Bottom-Up Pricing 11013
100 Brand 9994
 
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