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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14117
2 360 Degree Branding 58751
3 4 Ps of Marketing 105084
4 4 R's of Marketing 38253
5 40 40 20 Rule 19090
6 5 Cs of Marketing 106136
7 7Ps Booms Bitner 29606
8 A/B Testing 7622
9 Abbrochment 9126
10 Above the Line 15864
11 Acquisition Integration Approaches 15925
12 Action Device 4217
13 Active Customers 9949
14 Active Listening 9461
15 Active Marketing 10792
16 Activity Report 19061
17 Actual Product 34154
18 Actual Value 12249
19 Adaptive Marketing 17159
20 Adaptive Selling 12383
21 Add-On Sale 12430
22 Additional Mark-On 23557
23 ADL Matrix 41277
24 Administered Price 9541
25 Administered VMS 31732
26 Adopter Categories 27412
27 Adoption Process 19519
28 Advertiser 11533
29 Advertising 60845
30 Advertising Appeal 55652
31 Advertising Appropriation 8694
32 Advertising Awareness 17982
33 Advertising Brief 20829
34 Advertising Budget 38102
35 Advertising Campaign 9540
36 Advertising Channel 28269
37 Advertising Copy 41050
38 Advertising Coverage 12689
39 Advertising Elasticity of Demand 20378
40 Advertising Frequency 10301
41 Advertising Media 88019
42 Advertising Message 24055
43 Advertising Plan 20693
44 Advertising Research 20951
45 Advertising Strategy 16740
46 Advertising Supplement 14303
47 Advertising Theme 32378
48 Advertising to Sales Ratio 12771
49 Advertising Weight 8919
50 Advertorial 8028
51 Affinity Marketing 8576
52 Affirmative Disclosure 8466
53 After-Marketing 16677
54 Age and Life Cycle 15008
55 Agency of Record 7000
56 Aggressive Exporter 4604
57 Aided Recall 14240
58 AIO- Activities, Interests and Opinions 35072
59 All the Traffic Will Bear 10053
60 Alternative Close 14598
61 Alternative Evaluation 25038
62 Alternative Media 14004
63 Ambient Media 11694
64 Ambush Marketing 6949
65 Ansoff Matrix 44948
66 Arrow Information Paradox 8096
67 Asset Led Marketing 12777
68 Assumptive Close 8895
69 Atmospherics 8743
70 Attitude 26661
71 Attitude Survey 14254
72 Attitudinal Research 13052
73 Audience Profile 17855
74 Automatic Merchandising 6883
75 Autoship 11653
76 Available Market 30312
77 Average Price Paid 5267
78 Average Profit 24181
79 Awareness, Attitude and Usage (AAU) 7823
80 B2B Marketing 12247
81 Back End 17560
82 Backgrounder 9627
83 Balanced scorecard 11311
84 Balloon Test 9697
85 Barometric Price Leadership 19623
86 Barter 7588
87 Bass Diffusion Model 8220
88 Battle of Brands 9282
89 BCG Matrix 23361
90 Behavioral Segmentation 69756
91 Benefit Segmentation 33609
92 Benjamin Franklin Method 5248
93 Black Box Model 44823
94 Blind Box Ad 12718
95 Blue Ocean Strategy 19130
96 Body Copy 28881
97 Bonus Scheme 12092
98 Boomerang Method 14168
99 Bottom Up Forecasting 7279
100 Bottom-Up Pricing 15742
 
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