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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14720
2 360 Degree Branding 59505
3 4 Ps of Marketing 106986
4 4 R's of Marketing 39145
5 40 40 20 Rule 19701
6 5 Cs of Marketing 107681
7 7Ps Booms Bitner 30404
8 A/B Testing 7778
9 Abbrochment 9377
10 Above the Line 16248
11 Acquisition Integration Approaches 16541
12 Action Device 4429
13 Active Customers 10244
14 Active Listening 9700
15 Active Marketing 11118
16 Activity Report 19392
17 Actual Product 34753
18 Actual Value 12632
19 Adaptive Marketing 17353
20 Adaptive Selling 12665
21 Add-On Sale 12780
22 Additional Mark-On 23925
23 ADL Matrix 42099
24 Administered Price 9823
25 Administered VMS 32268
26 Adopter Categories 27784
27 Adoption Process 19808
28 Advertiser 11866
29 Advertising 63501
30 Advertising Appeal 56592
31 Advertising Appropriation 8965
32 Advertising Awareness 18519
33 Advertising Brief 21264
34 Advertising Budget 38590
35 Advertising Campaign 9728
36 Advertising Channel 28702
37 Advertising Copy 41878
38 Advertising Coverage 13083
39 Advertising Elasticity of Demand 20913
40 Advertising Frequency 10560
41 Advertising Media 89321
42 Advertising Message 24362
43 Advertising Plan 21089
44 Advertising Research 21270
45 Advertising Strategy 17152
46 Advertising Supplement 14811
47 Advertising Theme 32852
48 Advertising to Sales Ratio 13113
49 Advertising Weight 9219
50 Advertorial 8237
51 Affinity Marketing 8875
52 Affirmative Disclosure 8785
53 After-Marketing 17080
54 Age and Life Cycle 15347
55 Agency of Record 7266
56 Aggressive Exporter 4829
57 Aided Recall 14540
58 AIO- Activities, Interests and Opinions 35961
59 All the Traffic Will Bear 10352
60 Alternative Close 14933
61 Alternative Evaluation 25495
62 Alternative Media 14361
63 Ambient Media 12024
64 Ambush Marketing 7224
65 Ansoff Matrix 45851
66 Arrow Information Paradox 8514
67 Asset Led Marketing 13147
68 Assumptive Close 9165
69 Atmospherics 9101
70 Attitude 27357
71 Attitude Survey 14654
72 Attitudinal Research 13479
73 Audience Profile 18291
74 Automatic Merchandising 7157
75 Autoship 12029
76 Available Market 31009
77 Average Price Paid 5582
78 Average Profit 24752
79 Awareness, Attitude and Usage (AAU) 8237
80 B2B Marketing 12699
81 Back End 18028
82 Backgrounder 10096
83 Balanced scorecard 11555
84 Balloon Test 10067
85 Barometric Price Leadership 20014
86 Barter 7869
87 Bass Diffusion Model 8405
88 Battle of Brands 9657
89 BCG Matrix 24015
90 Behavioral Segmentation 70802
91 Benefit Segmentation 33972
92 Benjamin Franklin Method 5533
93 Black Box Model 46025
94 Blind Box Ad 13104
95 Blue Ocean Strategy 19319
96 Body Copy 29321
97 Bonus Scheme 12447
98 Boomerang Method 14981
99 Bottom Up Forecasting 7493
100 Bottom-Up Pricing 16137
 
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