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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12879
2 360 Degree Branding 56977
3 4 Ps of Marketing 99314
4 4 R's of Marketing 36335
5 40 40 20 Rule 17921
6 5 Cs of Marketing 102439
7 7Ps Booms Bitner 27470
8 A/B Testing 7062
9 Abbrochment 8694
10 Above the Line 14934
11 Acquisition Integration Approaches 14708
12 Action Device 3613
13 Active Customers 9165
14 Active Listening 8823
15 Active Marketing 9891
16 Activity Report 18181
17 Actual Product 32666
18 Actual Value 11395
19 Adaptive Marketing 16575
20 Adaptive Selling 11666
21 Add-On Sale 11553
22 Additional Mark-On 22565
23 ADL Matrix 39290
24 Administered Price 8850
25 Administered VMS 30333
26 Adopter Categories 26505
27 Adoption Process 18835
28 Advertiser 10574
29 Advertising 52902
30 Advertising Appeal 53582
31 Advertising Appropriation 7923
32 Advertising Awareness 16799
33 Advertising Brief 19768
34 Advertising Budget 36812
35 Advertising Campaign 8954
36 Advertising Channel 26991
37 Advertising Copy 39415
38 Advertising Coverage 11748
39 Advertising Elasticity of Demand 19087
40 Advertising Frequency 9513
41 Advertising Media 84739
42 Advertising Message 23309
43 Advertising Plan 19786
44 Advertising Research 20035
45 Advertising Strategy 15606
46 Advertising Supplement 13313
47 Advertising Theme 30835
48 Advertising to Sales Ratio 11935
49 Advertising Weight 8245
50 Advertorial 7332
51 Affinity Marketing 7733
52 Affirmative Disclosure 7835
53 After-Marketing 15660
54 Age and Life Cycle 14121
55 Agency of Record 6240
56 Aggressive Exporter 4024
57 Aided Recall 13308
58 AIO- Activities, Interests and Opinions 33221
59 All the Traffic Will Bear 9328
60 Alternative Close 13864
61 Alternative Evaluation 24297
62 Alternative Media 12817
63 Ambient Media 10910
64 Ambush Marketing 6172
65 Ansoff Matrix 42974
66 Arrow Information Paradox 7245
67 Asset Led Marketing 12062
68 Assumptive Close 8302
69 Atmospherics 7895
70 Attitude 24357
71 Attitude Survey 13280
72 Attitudinal Research 11993
73 Audience Profile 16757
74 Automatic Merchandising 6301
75 Autoship 10643
76 Available Market 28227
77 Average Price Paid 4372
78 Average Profit 23116
79 Awareness, Attitude and Usage (AAU) 6697
80 B2B Marketing 10781
81 Back End 16659
82 Backgrounder 8486
83 Balanced scorecard 10663
84 Balloon Test 8746
85 Barometric Price Leadership 18833
86 Barter 6738
87 Bass Diffusion Model 7599
88 Battle of Brands 8406
89 BCG Matrix 21778
90 Behavioral Segmentation 66327
91 Benefit Segmentation 32696
92 Benjamin Franklin Method 4422
93 Black Box Model 42051
94 Blind Box Ad 11540
95 Blue Ocean Strategy 18573
96 Body Copy 27961
97 Bonus Scheme 11144
98 Boomerang Method 12290
99 Bottom Up Forecasting 6713
100 Bottom-Up Pricing 14740
 
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