1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 8246
2 360 Degree Branding 40937
3 3C’s Model Ohmae 38031
4 4 Ps of Marketing (Product Mix) 68365
5 4 R’s of Marketing 19538
6 40 40 20 Rule 12355
7 5 C’s of Marketing 78567
8 7Ps Booms Bitner 21011
9 A/B Testing 4344
10 Abbrochment 5579
11 Above the Line 9288
12 Acquisition Integration Approaches 9788
13 Action Device 766
14 Active Customers 5363
15 Active Listening 6573
16 Active Marketing 5830
17 Activity Report 11567
18 Actual Product 19008
19 Actual Value 4431
20 Adaptive Marketing 13621
21 Adaptive Selling 7957
22 Add-On Sale 6174
23 Additional Mark-On 11699
24 ADL Matrix- Arthur D. Little 27642
25 Administered Price 6014
26 Administered VMS 22865
27 Adopter Categories 15237
28 Adoption Process 15715
29 Advertiser 5187
30 Advertising 22012
31 Advertising Appeal 28000
32 Advertising Appropriation 4177
33 Advertising Appropriation Methods 6621
34 Advertising Awareness 7586
35 Advertising Brief 11845
36 Advertising Budget 23400
37 Advertising Campaign 6217
38 Advertising Channel 16178
39 Advertising Copy 25710
40 Advertising Coverage 5215
41 Advertising Elasticity 4987
42 Advertising Elasticity of Demand 7180
43 Advertising Frequency 6228
44 Advertising Material 4269
45 Advertising Media 46437
46 Advertising Medium 11359
47 Advertising Message 17983
48 Advertising Plan 11661
49 Advertising Research 13974
50 Advertising Strategy 7783
51 Advertising Supplement 6254
52 Advertising Theme 14814
53 Advertising to Sales Ratio 7184
54 Advertising Weight 4355
55 Advertorial 5358
56 Affinity Marketing 3755
57 Affirmative Disclosure 4870
58 After-Marketing 7705
59 Age and Life Cycle 8195
60 Agency of Record 3820
61 Aggressive Exporter 1020
62 Aided Recall 7137
63 AIO- Activities, Interests and Opinions 17890
64 All the Traffic Will Bear 4558
65 Alternative Close 8931
66 Alternative Evaluation 17344
67 Alternative Media 7003
68 Ambient Media 7151
69 Ambush Marketing 4198
70 Ansoff Matrix 26638
71 Arrow Information Paradox 3728
72 Asset Led Marketing 8009
73 Assumptive Close 5763
74 Atmospherics 4221
75 Attitude 10022
76 Attitude Survey 4916
77 Attitudinal Research 3326
78 Audience Profile 5647
79 Automatic Merchandising 3849
80 Autoship 5057
81 Available Market 12174
82 Average Price Paid 968
83 Average Profit 14848
84 Awareness, Attitude and Usage (AAU) 1645
85 B2B Marketing 4067
86 Back End 9218
87 Backgrounder 2335
88 Balanced scorecard 8236
89 Balanced Scorecard Kaplan Norton 5703
90 Balloon Test 4055
91 Barometric Price Leadership 12707
92 Barter 4242
93 Bass Diffusion Model 4697
94 Battle of Brands 4517
95 BCG Matrix 12500
96 Behavioral Segmentation 47456
97 Benefit Segmentation 26409
98 Benjamin Franklin Method 1108
99 Blind Box Ad 5346
100 Blue Ocean Strategy 15874
 
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