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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13609
2 360 Degree Branding 57986
3 4 Ps of Marketing 102644
4 4 R's of Marketing 37394
5 40 40 20 Rule 18610
6 5 Cs of Marketing 104554
7 7Ps Booms Bitner 28479
8 A/B Testing 7406
9 Abbrochment 8953
10 Above the Line 15481
11 Acquisition Integration Approaches 15304
12 Action Device 3986
13 Active Customers 9640
14 Active Listening 9197
15 Active Marketing 10421
16 Activity Report 18667
17 Actual Product 33473
18 Actual Value 11869
19 Adaptive Marketing 16932
20 Adaptive Selling 12073
21 Add-On Sale 12077
22 Additional Mark-On 23113
23 ADL Matrix 40338
24 Administered Price 9238
25 Administered VMS 30987
26 Adopter Categories 27015
27 Adoption Process 19215
28 Advertiser 11161
29 Advertising 57656
30 Advertising Appeal 54739
31 Advertising Appropriation 8354
32 Advertising Awareness 17427
33 Advertising Brief 20361
34 Advertising Budget 37543
35 Advertising Campaign 9332
36 Advertising Channel 27716
37 Advertising Copy 40380
38 Advertising Coverage 12301
39 Advertising Elasticity of Demand 19778
40 Advertising Frequency 10008
41 Advertising Media 86594
42 Advertising Message 23709
43 Advertising Plan 20288
44 Advertising Research 20537
45 Advertising Strategy 16272
46 Advertising Supplement 13844
47 Advertising Theme 31767
48 Advertising to Sales Ratio 12366
49 Advertising Weight 8625
50 Advertorial 7726
51 Affinity Marketing 8215
52 Affirmative Disclosure 8149
53 After-Marketing 16265
54 Age and Life Cycle 14608
55 Agency of Record 6667
56 Aggressive Exporter 4317
57 Aided Recall 13815
58 AIO- Activities, Interests and Opinions 34163
59 All the Traffic Will Bear 9724
60 Alternative Close 14256
61 Alternative Evaluation 24752
62 Alternative Media 13512
63 Ambient Media 11379
64 Ambush Marketing 6627
65 Ansoff Matrix 44121
66 Arrow Information Paradox 7695
67 Asset Led Marketing 12444
68 Assumptive Close 8632
69 Atmospherics 8378
70 Attitude 25686
71 Attitude Survey 13784
72 Attitudinal Research 12555
73 Audience Profile 17315
74 Automatic Merchandising 6620
75 Autoship 11197
76 Available Market 29365
77 Average Price Paid 4782
78 Average Profit 23740
79 Awareness, Attitude and Usage (AAU) 7289
80 B2B Marketing 11667
81 Back End 17204
82 Backgrounder 9101
83 Balanced scorecard 11040
84 Balloon Test 9282
85 Barometric Price Leadership 19265
86 Barter 7262
87 Bass Diffusion Model 7972
88 Battle of Brands 8898
89 BCG Matrix 22663
90 Behavioral Segmentation 68297
91 Benefit Segmentation 33236
92 Benjamin Franklin Method 4891
93 Black Box Model 43567
94 Blind Box Ad 12242
95 Blue Ocean Strategy 18913
96 Body Copy 28508
97 Bonus Scheme 11765
98 Boomerang Method 13162
99 Bottom Up Forecasting 7037
100 Bottom-Up Pricing 15317
 
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