1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 7510
2 360 Degree Branding 37849
3 3C’s Model Ohmae 36755
4 4 Ps of Marketing (Product Mix) 62457
5 4 R’s of Marketing 17729
6 40 40 20 Rule 11469
7 5 C’s of Marketing 71645
8 7Ps Booms Bitner 19457
9 A/B Testing 3919
10 Abbrochment 5092
11 ABC Analysis 10616
12 Above the Line 7994
13 Acquisition Integration Approaches 8968
14 Action Device 427
15 Active Customers 4668
16 Active Listening 6233
17 Active Marketing 5024
18 Activity Report 10236
19 Actual Product 15217
20 Actual Value 3573
21 Adaptive Marketing 12883
22 Adaptive Selling 7123
23 Add-On Sale 5099
24 Additional Mark-On 8983
25 ADL Matrix- Arthur D. Little 26514
26 Administered Price 5549
27 Administered VMS 21023
28 Adopter Categories 12697
29 Adoption Process 15218
30 Advertiser 4322
31 Advertising 20338
32 Advertising Appeal 26324
33 Advertising Appropriation 3733
34 Advertising Appropriation Methods 6161
35 Advertising Awareness 5822
36 Advertising Brief 10102
37 Advertising Budget 19536
38 Advertising Campaign 5825
39 Advertising Channel 14299
40 Advertising Copy 24262
41 Advertising Coverage 3921
42 Advertising Elasticity 4405
43 Advertising Elasticity of Demand 6531
44 Advertising Frequency 5418
45 Advertising Material 3854
46 Advertising Media 37863
47 Advertising Medium 10001
48 Advertising Message 14198
49 Advertising Plan 9592
50 Advertising Research 13045
51 Advertising Strategy 5923
52 Advertising Supplement 4795
53 Advertising Theme 11879
54 Advertising to Sales Ratio 6131
55 Advertising Weight 3569
56 Advertorial 5039
57 Affinity Marketing 3308
58 Affirmative Disclosure 4308
59 After-Marketing 6382
60 Age and Life Cycle 7194
61 Agency of Record 3431
62 Aggressive Exporter 543
63 Aided Recall 5961
64 AIO- Activities, Interests and Opinions 14886
65 All the Traffic Will Bear 3845
66 Alternative Close 7753
67 Alternative Evaluation 15865
68 Alternative Media 6100
69 Ambient Media 6442
70 Ambush Marketing 3850
71 Ansoff Matrix 22321
72 Arrow Information Paradox 3272
73 Asset Led Marketing 7134
74 Assumptive Close 5232
75 Atmospherics 3478
76 Attitude 6226
77 Attitude Survey 3561
78 Attitudinal Research 1604
79 Audience Profile 3723
80 Automatic Merchandising 3375
81 Autoship 4018
82 Available Market 9040
83 Average Price Paid 470
84 Average Profit 12931
85 Awareness, Attitude and Usage (AAU) 842
86 B2B Marketing 3298
87 Back End 7895
88 Backgrounder 964
89 Balanced scorecard 7592
90 Balanced Scorecard Kaplan Norton 5124
91 Balloon Test 3268
92 Barometric Price Leadership 11220
93 Barter 3663
94 Bass Diffusion Model 4202
95 Battle of Brands 3913
96 BCG Matrix 11603
97 Behavioral Segmentation 41130
98 Benefit Segmentation 23381
99 Benjamin Franklin Method 624
100 Blind Box Ad 4185
 
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