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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11749
2 360 Degree Branding 53954
3 4 Ps of Marketing 93992
4 4 R’s of Marketing 33930
5 40 40 20 Rule 16955
6 5 Cs of Marketing 98954
7 7Ps Booms Bitner 26015
8 A/B Testing 6383
9 Abbrochment 8100
10 Above the Line 13982
11 Acquisition Integration Approaches 13787
12 Action Device 2984
13 Active Customers 8424
14 Active Listening 8265
15 Active Marketing 9103
16 Activity Report 17262
17 Actual Product 31163
18 Actual Value 10461
19 Adaptive Marketing 15842
20 Adaptive Selling 10942
21 Add-On Sale 10771
22 Additional Mark-On 21265
23 ADL Matrix 36981
24 Administered Price 8199
25 Administered VMS 28989
26 Adopter Categories 25486
27 Adoption Process 18115
28 Advertiser 9613
29 Advertising 46754
30 Advertising Appeal 50100
31 Advertising Appropriation 7044
32 Advertising Awareness 15610
33 Advertising Brief 18772
34 Advertising Budget 35255
35 Advertising Campaign 8244
36 Advertising Channel 25615
37 Advertising Copy 37592
38 Advertising Coverage 10712
39 Advertising Elasticity of Demand 17411
40 Advertising Frequency 8712
41 Advertising Media 80868
42 Advertising Message 22569
43 Advertising Plan 18814
44 Advertising Research 19130
45 Advertising Strategy 14707
46 Advertising Supplement 12321
47 Advertising Theme 28487
48 Advertising to Sales Ratio 11081
49 Advertising Weight 7535
50 Advertorial 6739
51 Affinity Marketing 6937
52 Affirmative Disclosure 7129
53 After-Marketing 14336
54 Age and Life Cycle 13085
55 Agency of Record 5680
56 Aggressive Exporter 3332
57 Aided Recall 12299
58 AIO- Activities, Interests and Opinions 31080
59 All the Traffic Will Bear 8458
60 Alternative Close 13214
61 Alternative Evaluation 22711
62 Alternative Media 11739
63 Ambient Media 10041
64 Ambush Marketing 5573
65 Ansoff Matrix 41154
66 Arrow Information Paradox 6524
67 Asset Led Marketing 11141
68 Assumptive Close 7700
69 Atmospherics 7053
70 Attitude 22479
71 Attitude Survey 12306
72 Attitudinal Research 10844
73 Audience Profile 15651
74 Automatic Merchandising 5687
75 Autoship 9307
76 Available Market 25415
77 Average Price Paid 3581
78 Average Profit 22133
79 Awareness, Attitude and Usage (AAU) 5665
80 B2B Marketing 9712
81 Back End 15555
82 Backgrounder 7352
83 Balanced scorecard 10114
84 Balloon Test 7761
85 Barometric Price Leadership 17875
86 Barter 6078
87 Bass Diffusion Model 6923
88 Battle of Brands 7502
89 BCG Matrix 20117
90 Behavioral Segmentation 63355
91 Benefit Segmentation 31759
92 Benjamin Franklin Method 3617
93 Blind Box Ad 10218
94 Blue Ocean Strategy 17935
95 Body Copy 27045
96 Bonus Scheme 10589
97 Boomerang Method 11187
98 Bottom Up Forecasting 6259
99 Bottom-Up Pricing 13652
100 Brand 11628
 
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