1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 9227
2 360 Degree Branding 44850
3 4 Ps of Marketing 75880
4 4 R’s of Marketing 24000
5 40 40 20 Rule 13647
6 5 Cs of Marketing 86943
7 7Ps Booms Bitner 22803
8 A/B Testing 4980
9 Abbrochment 6208
10 Above the Line 10791
11 Acquisition Integration Approaches 10995
12 Action Device 1376
13 Active Customers 6326
14 Active Listening 7014
15 Active Marketing 6763
16 Activity Report 13304
17 Actual Product 23700
18 Actual Value 6081
19 Adaptive Marketing 14370
20 Adaptive Selling 8877
21 Add-On Sale 8007
22 Additional Mark-On 14872
23 ADL Matrix 29328
24 Administered Price 6584
25 Administered VMS 25192
26 Adopter Categories 19906
27 Adoption Process 16515
28 Advertiser 6761
29 Advertising 26604
30 Advertising Appeal 33621
31 Advertising Appropriation 4916
32 Advertising Awareness 10145
33 Advertising Brief 13993
34 Advertising Budget 26958
35 Advertising Campaign 6783
36 Advertising Channel 19282
37 Advertising Copy 28652
38 Advertising Coverage 7081
39 Advertising Elasticity of Demand 9301
40 Advertising Frequency 7068
41 Advertising Media 59172
42 Advertising Message 20351
43 Advertising Plan 13997
44 Advertising Research 15548
45 Advertising Strategy 10587
46 Advertising Supplement 8389
47 Advertising Theme 19165
48 Advertising to Sales Ratio 8653
49 Advertising Weight 5306
50 Advertorial 5702
51 Affinity Marketing 4545
52 Affirmative Disclosure 5607
53 After-Marketing 9708
54 Age and Life Cycle 9579
55 Agency of Record 4384
56 Aggressive Exporter 1683
57 Aided Recall 8964
58 AIO- Activities, Interests and Opinions 22207
59 All the Traffic Will Bear 5685
60 Alternative Close 10500
61 Alternative Evaluation 18546
62 Alternative Media 8124
63 Ambient Media 8106
64 Ambush Marketing 4591
65 Ansoff Matrix 32952
66 Arrow Information Paradox 4489
67 Asset Led Marketing 8931
68 Assumptive Close 6382
69 Atmospherics 5165
70 Attitude 14649
71 Attitude Survey 7750
72 Attitudinal Research 5939
73 Audience Profile 9522
74 Automatic Merchandising 4508
75 Autoship 6138
76 Available Market 15990
77 Average Price Paid 1624
78 Average Profit 17618
79 Awareness, Attitude and Usage (AAU) 2754
80 B2B Marketing 5698
81 Back End 10999
82 Backgrounder 4060
83 Balanced scorecard 8869
84 Balloon Test 5200
85 Barometric Price Leadership 14558
86 Barter 4895
87 Bass Diffusion Model 5341
88 Battle of Brands 5429
89 BCG Matrix 14113
90 Behavioral Segmentation 53001
91 Benefit Segmentation 29307
92 Benjamin Franklin Method 1782
93 Blind Box Ad 6763
94 Blue Ocean Strategy 16505
95 Body Copy 21775
96 Bonus Scheme 8261
97 Boomerang Method 7990
98 Bottom Up Forecasting 4781
99 Bottom-Up Pricing 10408
100 Brand 9672
 
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