1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 7654
2 360 Degree Branding 38546
3 3C’s Model Ohmae 37009
4 4 Ps of Marketing (Product Mix) 63599
5 4 R’s of Marketing 18072
6 40 40 20 Rule 11641
7 5 C’s of Marketing 73016
8 7Ps Booms Bitner 19680
9 A/B Testing 4002
10 Abbrochment 5212
11 ABC Analysis 10798
12 Above the Line 8270
13 Acquisition Integration Approaches 9102
14 Action Device 495
15 Active Customers 4790
16 Active Listening 6318
17 Active Marketing 5171
18 Activity Report 10512
19 Actual Product 15892
20 Actual Value 3743
21 Adaptive Marketing 13055
22 Adaptive Selling 7299
23 Add-On Sale 5276
24 Additional Mark-On 9415
25 ADL Matrix- Arthur D. Little 26745
26 Administered Price 5670
27 Administered VMS 21271
28 Adopter Categories 13010
29 Adoption Process 15338
30 Advertiser 4484
31 Advertising 20616
32 Advertising Appeal 26624
33 Advertising Appropriation 3830
34 Advertising Appropriation Methods 6255
35 Advertising Awareness 6061
36 Advertising Brief 10362
37 Advertising Budget 20264
38 Advertising Campaign 5924
39 Advertising Channel 14630
40 Advertising Copy 24546
41 Advertising Coverage 4107
42 Advertising Elasticity 4513
43 Advertising Elasticity of Demand 6631
44 Advertising Frequency 5606
45 Advertising Material 3960
46 Advertising Media 39213
47 Advertising Medium 10264
48 Advertising Message 14773
49 Advertising Plan 9847
50 Advertising Research 13169
51 Advertising Strategy 6110
52 Advertising Supplement 5012
53 Advertising Theme 12309
54 Advertising to Sales Ratio 6324
55 Advertising Weight 3694
56 Advertorial 5111
57 Affinity Marketing 3407
58 Affirmative Disclosure 4452
59 After-Marketing 6551
60 Age and Life Cycle 7330
61 Agency of Record 3542
62 Aggressive Exporter 619
63 Aided Recall 6187
64 AIO- Activities, Interests and Opinions 15365
65 All the Traffic Will Bear 3978
66 Alternative Close 8024
67 Alternative Evaluation 16102
68 Alternative Media 6289
69 Ambient Media 6563
70 Ambush Marketing 3935
71 Ansoff Matrix 23002
72 Arrow Information Paradox 3386
73 Asset Led Marketing 7264
74 Assumptive Close 5332
75 Atmospherics 3599
76 Attitude 6738
77 Attitude Survey 3740
78 Attitudinal Research 1843
79 Audience Profile 3928
80 Automatic Merchandising 3490
81 Autoship 4218
82 Available Market 9383
83 Average Price Paid 557
84 Average Profit 13223
85 Awareness, Attitude and Usage (AAU) 957
86 B2B Marketing 3438
87 Back End 8180
88 Backgrounder 1168
89 Balanced scorecard 7719
90 Balanced Scorecard Kaplan Norton 5239
91 Balloon Test 3390
92 Barometric Price Leadership 11519
93 Barter 3768
94 Bass Diffusion Model 4306
95 Battle of Brands 4061
96 BCG Matrix 11785
97 Behavioral Segmentation 42286
98 Benefit Segmentation 23883
99 Benjamin Franklin Method 710
100 Blind Box Ad 4383
 
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