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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12379
2 360 Degree Branding 56083
3 4 Ps of Marketing 97075
4 4 R's of Marketing 35300
5 40 40 20 Rule 17519
6 5 Cs of Marketing 100988
7 7Ps Booms Bitner 26807
8 A/B Testing 6747
9 Abbrochment 8456
10 Above the Line 14486
11 Acquisition Integration Approaches 14279
12 Action Device 3320
13 Active Customers 8847
14 Active Listening 8558
15 Active Marketing 9552
16 Activity Report 17764
17 Actual Product 32047
18 Actual Value 11013
19 Adaptive Marketing 16256
20 Adaptive Selling 11351
21 Add-On Sale 11216
22 Additional Mark-On 22151
23 ADL Matrix 38322
24 Administered Price 8541
25 Administered VMS 29810
26 Adopter Categories 26043
27 Adoption Process 18505
28 Advertiser 10101
29 Advertising 50170
30 Advertising Appeal 52257
31 Advertising Appropriation 7531
32 Advertising Awareness 16319
33 Advertising Brief 19295
34 Advertising Budget 36163
35 Advertising Campaign 8626
36 Advertising Channel 26414
37 Advertising Copy 38609
38 Advertising Coverage 11313
39 Advertising Elasticity of Demand 18408
40 Advertising Frequency 9161
41 Advertising Media 83254
42 Advertising Message 22994
43 Advertising Plan 19321
44 Advertising Research 19585
45 Advertising Strategy 15195
46 Advertising Supplement 12921
47 Advertising Theme 29912
48 Advertising to Sales Ratio 11554
49 Advertising Weight 7935
50 Advertorial 7014
51 Affinity Marketing 7409
52 Affirmative Disclosure 7532
53 After-Marketing 15089
54 Age and Life Cycle 13681
55 Agency of Record 5969
56 Aggressive Exporter 3766
57 Aided Recall 12893
58 AIO- Activities, Interests and Opinions 32411
59 All the Traffic Will Bear 8962
60 Alternative Close 13564
61 Alternative Evaluation 23625
62 Alternative Media 12354
63 Ambient Media 10522
64 Ambush Marketing 5864
65 Ansoff Matrix 42149
66 Arrow Information Paradox 6921
67 Asset Led Marketing 11722
68 Assumptive Close 8030
69 Atmospherics 7483
70 Attitude 23608
71 Attitude Survey 12902
72 Attitudinal Research 11545
73 Audience Profile 16256
74 Automatic Merchandising 6035
75 Autoship 10119
76 Available Market 27270
77 Average Price Paid 4017
78 Average Profit 22689
79 Awareness, Attitude and Usage (AAU) 6238
80 B2B Marketing 10338
81 Back End 16199
82 Backgrounder 7989
83 Balanced scorecard 10414
84 Balloon Test 8331
85 Barometric Price Leadership 18447
86 Barter 6453
87 Bass Diffusion Model 7295
88 Battle of Brands 8022
89 BCG Matrix 21028
90 Behavioral Segmentation 65010
91 Benefit Segmentation 32281
92 Benjamin Franklin Method 4086
93 Black Box Model 40894
94 Blind Box Ad 11027
95 Blue Ocean Strategy 18257
96 Body Copy 27558
97 Bonus Scheme 10934
98 Boomerang Method 11839
99 Bottom Up Forecasting 6519
100 Bottom-Up Pricing 14305
 
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