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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13124
2 360 Degree Branding 57313
3 4 Ps of Marketing 100721
4 4 R's of Marketing 36722
5 40 40 20 Rule 18161
6 5 Cs of Marketing 103267
7 7Ps Booms Bitner 27809
8 A/B Testing 7209
9 Abbrochment 8792
10 Above the Line 15122
11 Acquisition Integration Approaches 14904
12 Action Device 3751
13 Active Customers 9328
14 Active Listening 8970
15 Active Marketing 10095
16 Activity Report 18360
17 Actual Product 32986
18 Actual Value 11572
19 Adaptive Marketing 16709
20 Adaptive Selling 11821
21 Add-On Sale 11749
22 Additional Mark-On 22726
23 ADL Matrix 39704
24 Administered Price 8990
25 Administered VMS 30580
26 Adopter Categories 26712
27 Adoption Process 19005
28 Advertiser 10793
29 Advertising 54678
30 Advertising Appeal 54082
31 Advertising Appropriation 8101
32 Advertising Awareness 17003
33 Advertising Brief 19975
34 Advertising Budget 37095
35 Advertising Campaign 9108
36 Advertising Channel 27266
37 Advertising Copy 39805
38 Advertising Coverage 11978
39 Advertising Elasticity of Demand 19350
40 Advertising Frequency 9693
41 Advertising Media 85474
42 Advertising Message 23446
43 Advertising Plan 19962
44 Advertising Research 20214
45 Advertising Strategy 15803
46 Advertising Supplement 13514
47 Advertising Theme 31168
48 Advertising to Sales Ratio 12080
49 Advertising Weight 8380
50 Advertorial 7476
51 Affinity Marketing 7915
52 Affirmative Disclosure 7961
53 After-Marketing 15865
54 Age and Life Cycle 14320
55 Agency of Record 6392
56 Aggressive Exporter 4124
57 Aided Recall 13515
58 AIO- Activities, Interests and Opinions 33600
59 All the Traffic Will Bear 9471
60 Alternative Close 14004
61 Alternative Evaluation 24494
62 Alternative Media 13071
63 Ambient Media 11073
64 Ambush Marketing 6319
65 Ansoff Matrix 43461
66 Arrow Information Paradox 7402
67 Asset Led Marketing 12208
68 Assumptive Close 8422
69 Atmospherics 8109
70 Attitude 24942
71 Attitude Survey 13454
72 Attitudinal Research 12202
73 Audience Profile 16959
74 Automatic Merchandising 6420
75 Autoship 10853
76 Available Market 28564
77 Average Price Paid 4518
78 Average Profit 23345
79 Awareness, Attitude and Usage (AAU) 6902
80 B2B Marketing 11165
81 Back End 16868
82 Backgrounder 8705
83 Balanced scorecard 10806
84 Balloon Test 8944
85 Barometric Price Leadership 18995
86 Barter 6919
87 Bass Diffusion Model 7751
88 Battle of Brands 8591
89 BCG Matrix 22138
90 Behavioral Segmentation 67254
91 Benefit Segmentation 32898
92 Benjamin Franklin Method 4577
93 Black Box Model 42623
94 Blind Box Ad 11760
95 Blue Ocean Strategy 18719
96 Body Copy 28169
97 Bonus Scheme 11298
98 Boomerang Method 12566
99 Bottom Up Forecasting 6826
100 Bottom-Up Pricing 14946
 
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