1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14508
2 360 Degree Branding 59290
3 4 Ps of Marketing 106421
4 4 R's of Marketing 38848
5 40 40 20 Rule 19431
6 5 Cs of Marketing 107129
7 7Ps Booms Bitner 30165
8 A/B Testing 7737
9 Abbrochment 9235
10 Above the Line 16125
11 Acquisition Integration Approaches 16287
12 Action Device 4362
13 Active Customers 10149
14 Active Listening 9623
15 Active Marketing 11012
16 Activity Report 19294
17 Actual Product 34568
18 Actual Value 12516
19 Adaptive Marketing 17296
20 Adaptive Selling 12583
21 Add-On Sale 12668
22 Additional Mark-On 23822
23 ADL Matrix 41810
24 Administered Price 9739
25 Administered VMS 32148
26 Adopter Categories 27667
27 Adoption Process 19717
28 Advertiser 11757
29 Advertising 62664
30 Advertising Appeal 56277
31 Advertising Appropriation 8894
32 Advertising Awareness 18365
33 Advertising Brief 21150
34 Advertising Budget 38450
35 Advertising Campaign 9674
36 Advertising Channel 28577
37 Advertising Copy 41617
38 Advertising Coverage 12951
39 Advertising Elasticity of Demand 20756
40 Advertising Frequency 10495
41 Advertising Media 88922
42 Advertising Message 24272
43 Advertising Plan 20958
44 Advertising Research 21174
45 Advertising Strategy 17019
46 Advertising Supplement 14597
47 Advertising Theme 32717
48 Advertising to Sales Ratio 13016
49 Advertising Weight 9129
50 Advertorial 8176
51 Affinity Marketing 8768
52 Affirmative Disclosure 8656
53 After-Marketing 16948
54 Age and Life Cycle 15239
55 Agency of Record 7184
56 Aggressive Exporter 4758
57 Aided Recall 14442
58 AIO- Activities, Interests and Opinions 35639
59 All the Traffic Will Bear 10259
60 Alternative Close 14824
61 Alternative Evaluation 25382
62 Alternative Media 14262
63 Ambient Media 11933
64 Ambush Marketing 7143
65 Ansoff Matrix 45527
66 Arrow Information Paradox 8387
67 Asset Led Marketing 13042
68 Assumptive Close 9076
69 Atmospherics 8991
70 Attitude 27174
71 Attitude Survey 14526
72 Attitudinal Research 13349
73 Audience Profile 18165
74 Automatic Merchandising 7083
75 Autoship 11905
76 Available Market 30805
77 Average Price Paid 5469
78 Average Profit 24510
79 Awareness, Attitude and Usage (AAU) 8099
80 B2B Marketing 12547
81 Back End 17837
82 Backgrounder 9953
83 Balanced scorecard 11482
84 Balloon Test 9944
85 Barometric Price Leadership 19910
86 Barter 7784
87 Bass Diffusion Model 8354
88 Battle of Brands 9521
89 BCG Matrix 23745
90 Behavioral Segmentation 70496
91 Benefit Segmentation 33865
92 Benjamin Franklin Method 5447
93 Black Box Model 45660
94 Blind Box Ad 12992
95 Blue Ocean Strategy 19263
96 Body Copy 29185
97 Bonus Scheme 12335
98 Boomerang Method 14711
99 Bottom Up Forecasting 7433
100 Bottom-Up Pricing 16021
 
Page 1 of 11