1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11292
2 360 Degree Branding 51955
3 4 Ps of Marketing 91443
4 4 R’s of Marketing 33006
5 40 40 20 Rule 16330
6 5 Cs of Marketing 97218
7 7Ps Booms Bitner 25371
8 A/B Testing 6090
9 Abbrochment 7811
10 Above the Line 13479
11 Acquisition Integration Approaches 13386
12 Action Device 2617
13 Active Customers 8040
14 Active Listening 8004
15 Active Marketing 8554
16 Activity Report 16753
17 Actual Product 30402
18 Actual Value 9803
19 Adaptive Marketing 15538
20 Adaptive Selling 10538
21 Add-On Sale 10304
22 Additional Mark-On 20627
23 ADL Matrix 35801
24 Administered Price 7909
25 Administered VMS 28344
26 Adopter Categories 24829
27 Adoption Process 17792
28 Advertiser 9150
29 Advertising 43300
30 Advertising Appeal 47787
31 Advertising Appropriation 6609
32 Advertising Awareness 14964
33 Advertising Brief 18070
34 Advertising Budget 34040
35 Advertising Campaign 7906
36 Advertising Channel 24703
37 Advertising Copy 36533
38 Advertising Coverage 10060
39 Advertising Elasticity of Demand 16457
40 Advertising Frequency 8401
41 Advertising Media 78165
42 Advertising Message 22171
43 Advertising Plan 18112
44 Advertising Research 18525
45 Advertising Strategy 14120
46 Advertising Supplement 11800
47 Advertising Theme 27277
48 Advertising to Sales Ratio 10645
49 Advertising Weight 7154
50 Advertorial 6460
51 Affinity Marketing 6549
52 Affirmative Disclosure 6810
53 After-Marketing 13640
54 Age and Life Cycle 12560
55 Agency of Record 5390
56 Aggressive Exporter 3006
57 Aided Recall 11729
58 AIO- Activities, Interests and Opinions 29959
59 All the Traffic Will Bear 8067
60 Alternative Close 12873
61 Alternative Evaluation 21999
62 Alternative Media 11107
63 Ambient Media 9658
64 Ambush Marketing 5316
65 Ansoff Matrix 40087
66 Arrow Information Paradox 6106
67 Asset Led Marketing 10607
68 Assumptive Close 7396
69 Atmospherics 6672
70 Attitude 21496
71 Attitude Survey 11710
72 Attitudinal Research 10238
73 Audience Profile 15180
74 Automatic Merchandising 5436
75 Autoship 8712
76 Available Market 24326
77 Average Price Paid 3252
78 Average Profit 21579
79 Awareness, Attitude and Usage (AAU) 5186
80 B2B Marketing 9036
81 Back End 14897
82 Backgrounder 6841
83 Balanced scorecard 9802
84 Balloon Test 7300
85 Barometric Price Leadership 17267
86 Barter 5775
87 Bass Diffusion Model 6589
88 Battle of Brands 7097
89 BCG Matrix 19309
90 Behavioral Segmentation 61825
91 Benefit Segmentation 31282
92 Benjamin Franklin Method 3238
93 Blind Box Ad 9481
94 Blue Ocean Strategy 17620
95 Body Copy 26436
96 Bonus Scheme 10216
97 Boomerang Method 10611
98 Bottom Up Forecasting 5961
99 Bottom-Up Pricing 13163
100 Brand 11242
 
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