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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14572
2 360 Degree Branding 59343
3 4 Ps of Marketing 106538
4 4 R's of Marketing 38928
5 40 40 20 Rule 19481
6 5 Cs of Marketing 107241
7 7Ps Booms Bitner 30206
8 A/B Testing 7744
9 Abbrochment 9245
10 Above the Line 16153
11 Acquisition Integration Approaches 16323
12 Action Device 4377
13 Active Customers 10171
14 Active Listening 9636
15 Active Marketing 11031
16 Activity Report 19315
17 Actual Product 34610
18 Actual Value 12543
19 Adaptive Marketing 17304
20 Adaptive Selling 12594
21 Add-On Sale 12692
22 Additional Mark-On 23847
23 ADL Matrix 41870
24 Administered Price 9763
25 Administered VMS 32178
26 Adopter Categories 27689
27 Adoption Process 19743
28 Advertiser 11778
29 Advertising 62879
30 Advertising Appeal 56329
31 Advertising Appropriation 8915
32 Advertising Awareness 18398
33 Advertising Brief 21173
34 Advertising Budget 38481
35 Advertising Campaign 9685
36 Advertising Channel 28595
37 Advertising Copy 41679
38 Advertising Coverage 12980
39 Advertising Elasticity of Demand 20792
40 Advertising Frequency 10504
41 Advertising Media 89015
42 Advertising Message 24288
43 Advertising Plan 20993
44 Advertising Research 21193
45 Advertising Strategy 17055
46 Advertising Supplement 14625
47 Advertising Theme 32753
48 Advertising to Sales Ratio 13040
49 Advertising Weight 9147
50 Advertorial 8185
51 Affinity Marketing 8791
52 Affirmative Disclosure 8693
53 After-Marketing 16977
54 Age and Life Cycle 15266
55 Agency of Record 7201
56 Aggressive Exporter 4772
57 Aided Recall 14462
58 AIO- Activities, Interests and Opinions 35714
59 All the Traffic Will Bear 10277
60 Alternative Close 14846
61 Alternative Evaluation 25409
62 Alternative Media 14281
63 Ambient Media 11952
64 Ambush Marketing 7160
65 Ansoff Matrix 45598
66 Arrow Information Paradox 8418
67 Asset Led Marketing 13071
68 Assumptive Close 9092
69 Atmospherics 9012
70 Attitude 27218
71 Attitude Survey 14555
72 Attitudinal Research 13374
73 Audience Profile 18192
74 Automatic Merchandising 7101
75 Autoship 11931
76 Available Market 30847
77 Average Price Paid 5497
78 Average Profit 24539
79 Awareness, Attitude and Usage (AAU) 8130
80 B2B Marketing 12584
81 Back End 17858
82 Backgrounder 9981
83 Balanced scorecard 11497
84 Balloon Test 9976
85 Barometric Price Leadership 19931
86 Barter 7803
87 Bass Diffusion Model 8363
88 Battle of Brands 9550
89 BCG Matrix 23787
90 Behavioral Segmentation 70565
91 Benefit Segmentation 33885
92 Benjamin Franklin Method 5466
93 Black Box Model 45747
94 Blind Box Ad 13014
95 Blue Ocean Strategy 19270
96 Body Copy 29218
97 Bonus Scheme 12361
98 Boomerang Method 14770
99 Bottom Up Forecasting 7444
100 Bottom-Up Pricing 16050
 
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