1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14138
2 360 Degree Branding 58776
3 4 Ps of Marketing 105169
4 4 R's of Marketing 38279
5 40 40 20 Rule 19110
6 5 Cs of Marketing 106193
7 7Ps Booms Bitner 29635
8 A/B Testing 7634
9 Abbrochment 9134
10 Above the Line 15878
11 Acquisition Integration Approaches 15944
12 Action Device 4225
13 Active Customers 9961
14 Active Listening 9473
15 Active Marketing 10808
16 Activity Report 19071
17 Actual Product 34173
18 Actual Value 12262
19 Adaptive Marketing 17164
20 Adaptive Selling 12397
21 Add-On Sale 12443
22 Additional Mark-On 23573
23 ADL Matrix 41308
24 Administered Price 9550
25 Administered VMS 31763
26 Adopter Categories 27424
27 Adoption Process 19531
28 Advertiser 11544
29 Advertising 60954
30 Advertising Appeal 55703
31 Advertising Appropriation 8705
32 Advertising Awareness 18008
33 Advertising Brief 20847
34 Advertising Budget 38125
35 Advertising Campaign 9550
36 Advertising Channel 28284
37 Advertising Copy 41081
38 Advertising Coverage 12708
39 Advertising Elasticity of Demand 20401
40 Advertising Frequency 10316
41 Advertising Media 88069
42 Advertising Message 24065
43 Advertising Plan 20706
44 Advertising Research 20966
45 Advertising Strategy 16757
46 Advertising Supplement 14321
47 Advertising Theme 32395
48 Advertising to Sales Ratio 12785
49 Advertising Weight 8933
50 Advertorial 8040
51 Affinity Marketing 8583
52 Affirmative Disclosure 8477
53 After-Marketing 16696
54 Age and Life Cycle 15021
55 Agency of Record 7011
56 Aggressive Exporter 4609
57 Aided Recall 14253
58 AIO- Activities, Interests and Opinions 35111
59 All the Traffic Will Bear 10068
60 Alternative Close 14609
61 Alternative Evaluation 25046
62 Alternative Media 14018
63 Ambient Media 11711
64 Ambush Marketing 6958
65 Ansoff Matrix 44976
66 Arrow Information Paradox 8112
67 Asset Led Marketing 12786
68 Assumptive Close 8910
69 Atmospherics 8750
70 Attitude 26686
71 Attitude Survey 14268
72 Attitudinal Research 13067
73 Audience Profile 17871
74 Automatic Merchandising 6899
75 Autoship 11666
76 Available Market 30347
77 Average Price Paid 5285
78 Average Profit 24204
79 Awareness, Attitude and Usage (AAU) 7842
80 B2B Marketing 12261
81 Back End 17571
82 Backgrounder 9651
83 Balanced scorecard 11326
84 Balloon Test 9710
85 Barometric Price Leadership 19632
86 Barter 7599
87 Bass Diffusion Model 8228
88 Battle of Brands 9292
89 BCG Matrix 23389
90 Behavioral Segmentation 69796
91 Benefit Segmentation 33622
92 Benjamin Franklin Method 5260
93 Black Box Model 44867
94 Blind Box Ad 12732
95 Blue Ocean Strategy 19134
96 Body Copy 28896
97 Bonus Scheme 12102
98 Boomerang Method 14195
99 Bottom Up Forecasting 7289
100 Bottom-Up Pricing 15768
 
Page 1 of 11