1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11021
2 360 Degree Branding 50772
3 4 Ps of Marketing 88993
4 4 R’s of Marketing 32123
5 40 40 20 Rule 15914
6 5 Cs of Marketing 95816
7 7Ps Booms Bitner 25042
8 A/B Testing 5934
9 Abbrochment 7595
10 Above the Line 13190
11 Acquisition Integration Approaches 13147
12 Action Device 2420
13 Active Customers 7831
14 Active Listening 7892
15 Active Marketing 8241
16 Activity Report 16386
17 Actual Product 29741
18 Actual Value 9241
19 Adaptive Marketing 15383
20 Adaptive Selling 10287
21 Add-On Sale 10004
22 Additional Mark-On 19955
23 ADL Matrix 34908
24 Administered Price 7749
25 Administered VMS 27937
26 Adopter Categories 24463
27 Adoption Process 17604
28 Advertiser 8841
29 Advertising 40748
30 Advertising Appeal 45722
31 Advertising Appropriation 6398
32 Advertising Awareness 14427
33 Advertising Brief 17517
34 Advertising Budget 33020
35 Advertising Campaign 7741
36 Advertising Channel 23910
37 Advertising Copy 35770
38 Advertising Coverage 9652
39 Advertising Elasticity of Demand 15280
40 Advertising Frequency 8179
41 Advertising Media 75841
42 Advertising Message 21903
43 Advertising Plan 17556
44 Advertising Research 18034
45 Advertising Strategy 13775
46 Advertising Supplement 11413
47 Advertising Theme 25983
48 Advertising to Sales Ratio 10426
49 Advertising Weight 6902
50 Advertorial 6326
51 Affinity Marketing 6375
52 Affirmative Disclosure 6616
53 After-Marketing 13043
54 Age and Life Cycle 12119
55 Agency of Record 5239
56 Aggressive Exporter 2819
57 Aided Recall 11328
58 AIO- Activities, Interests and Opinions 28780
59 All the Traffic Will Bear 7707
60 Alternative Close 12611
61 Alternative Evaluation 21448
62 Alternative Media 10676
63 Ambient Media 9401
64 Ambush Marketing 5207
65 Ansoff Matrix 39405
66 Arrow Information Paradox 5837
67 Asset Led Marketing 10312
68 Assumptive Close 7275
69 Atmospherics 6442
70 Attitude 20629
71 Attitude Survey 11320
72 Attitudinal Research 9836
73 Audience Profile 14809
74 Automatic Merchandising 5299
75 Autoship 8183
76 Available Market 23114
77 Average Price Paid 3083
78 Average Profit 21166
79 Awareness, Attitude and Usage (AAU) 4910
80 B2B Marketing 8669
81 Back End 14350
82 Backgrounder 6467
83 Balanced scorecard 9666
84 Balloon Test 6989
85 Barometric Price Leadership 16844
86 Barter 5642
87 Bass Diffusion Model 6440
88 Battle of Brands 6822
89 BCG Matrix 18710
90 Behavioral Segmentation 60689
91 Benefit Segmentation 31077
92 Benjamin Franklin Method 3043
93 Blind Box Ad 8757
94 Blue Ocean Strategy 17465
95 Body Copy 25910
96 Bonus Scheme 9985
97 Boomerang Method 10288
98 Bottom Up Forecasting 5825
99 Bottom-Up Pricing 12876
100 Brand 11036
 
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