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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13310
2 360 Degree Branding 57556
3 4 Ps of Marketing 101439
4 4 R's of Marketing 36962
5 40 40 20 Rule 18341
6 5 Cs of Marketing 103740
7 7Ps Booms Bitner 28028
8 A/B Testing 7315
9 Abbrochment 8876
10 Above the Line 15260
11 Acquisition Integration Approaches 15072
12 Action Device 3861
13 Active Customers 9449
14 Active Listening 9076
15 Active Marketing 10242
16 Activity Report 18487
17 Actual Product 33154
18 Actual Value 11682
19 Adaptive Marketing 16816
20 Adaptive Selling 11937
21 Add-On Sale 11887
22 Additional Mark-On 22870
23 ADL Matrix 39940
24 Administered Price 9093
25 Administered VMS 30736
26 Adopter Categories 26844
27 Adoption Process 19100
28 Advertiser 10939
29 Advertising 55698
30 Advertising Appeal 54344
31 Advertising Appropriation 8208
32 Advertising Awareness 17153
33 Advertising Brief 20123
34 Advertising Budget 37278
35 Advertising Campaign 9232
36 Advertising Channel 27454
37 Advertising Copy 40015
38 Advertising Coverage 12115
39 Advertising Elasticity of Demand 19507
40 Advertising Frequency 9840
41 Advertising Media 85877
42 Advertising Message 23561
43 Advertising Plan 20083
44 Advertising Research 20343
45 Advertising Strategy 15968
46 Advertising Supplement 13640
47 Advertising Theme 31430
48 Advertising to Sales Ratio 12213
49 Advertising Weight 8482
50 Advertorial 7587
51 Affinity Marketing 8044
52 Affirmative Disclosure 8057
53 After-Marketing 16036
54 Age and Life Cycle 14444
55 Agency of Record 6510
56 Aggressive Exporter 4208
57 Aided Recall 13655
58 AIO- Activities, Interests and Opinions 33824
59 All the Traffic Will Bear 9581
60 Alternative Close 14106
61 Alternative Evaluation 24620
62 Alternative Media 13250
63 Ambient Media 11202
64 Ambush Marketing 6451
65 Ansoff Matrix 43701
66 Arrow Information Paradox 7517
67 Asset Led Marketing 12307
68 Assumptive Close 8508
69 Atmospherics 8227
70 Attitude 25188
71 Attitude Survey 13588
72 Attitudinal Research 12347
73 Audience Profile 17116
74 Automatic Merchandising 6514
75 Autoship 10990
76 Available Market 28858
77 Average Price Paid 4626
78 Average Profit 23528
79 Awareness, Attitude and Usage (AAU) 7050
80 B2B Marketing 11334
81 Back End 16994
82 Backgrounder 8846
83 Balanced scorecard 10916
84 Balloon Test 9078
85 Barometric Price Leadership 19104
86 Barter 7073
87 Bass Diffusion Model 7861
88 Battle of Brands 8727
89 BCG Matrix 22350
90 Behavioral Segmentation 67640
91 Benefit Segmentation 33064
92 Benjamin Franklin Method 4700
93 Black Box Model 42961
94 Blind Box Ad 11920
95 Blue Ocean Strategy 18814
96 Body Copy 28305
97 Bonus Scheme 11417
98 Boomerang Method 12740
99 Bottom Up Forecasting 6924
100 Bottom-Up Pricing 15108
 
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