1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 7806
2 360 Degree Branding 39116
3 3C’s Model Ohmae 37284
4 4 Ps of Marketing (Product Mix) 64838
5 4 R’s of Marketing 18439
6 40 40 20 Rule 11852
7 5 C’s of Marketing 74633
8 7Ps Booms Bitner 20000
9 A/B Testing 4106
10 Abbrochment 5320
11 ABC Analysis 10963
12 Above the Line 8581
13 Acquisition Integration Approaches 9233
14 Action Device 574
15 Active Customers 4950
16 Active Listening 6403
17 Active Marketing 5349
18 Activity Report 10838
19 Actual Product 16715
20 Actual Value 3934
21 Adaptive Marketing 13235
22 Adaptive Selling 7486
23 Add-On Sale 5470
24 Additional Mark-On 10235
25 ADL Matrix- Arthur D. Little 27005
26 Administered Price 5754
27 Administered VMS 21641
28 Adopter Categories 13331
29 Adoption Process 15446
30 Advertiser 4604
31 Advertising 20887
32 Advertising Appeal 26991
33 Advertising Appropriation 3930
34 Advertising Appropriation Methods 6355
35 Advertising Awareness 6397
36 Advertising Brief 10672
37 Advertising Budget 21135
38 Advertising Campaign 5993
39 Advertising Channel 14991
40 Advertising Copy 24822
41 Advertising Coverage 4388
42 Advertising Elasticity 4643
43 Advertising Elasticity of Demand 6758
44 Advertising Frequency 5765
45 Advertising Material 4052
46 Advertising Media 40957
47 Advertising Medium 10539
48 Advertising Message 15617
49 Advertising Plan 10171
50 Advertising Research 13341
51 Advertising Strategy 6340
52 Advertising Supplement 5305
53 Advertising Theme 12968
54 Advertising to Sales Ratio 6521
55 Advertising Weight 3839
56 Advertorial 5163
57 Affinity Marketing 3530
58 Affirmative Disclosure 4591
59 After-Marketing 6790
60 Age and Life Cycle 7556
61 Agency of Record 3613
62 Aggressive Exporter 717
63 Aided Recall 6389
64 AIO- Activities, Interests and Opinions 16092
65 All the Traffic Will Bear 4133
66 Alternative Close 8242
67 Alternative Evaluation 16382
68 Alternative Media 6425
69 Ambient Media 6679
70 Ambush Marketing 4015
71 Ansoff Matrix 23880
72 Arrow Information Paradox 3484
73 Asset Led Marketing 7442
74 Assumptive Close 5439
75 Atmospherics 3726
76 Attitude 7495
77 Attitude Survey 4009
78 Attitudinal Research 2138
79 Audience Profile 4298
80 Automatic Merchandising 3608
81 Autoship 4411
82 Available Market 10372
83 Average Price Paid 662
84 Average Profit 13530
85 Awareness, Attitude and Usage (AAU) 1161
86 B2B Marketing 3636
87 Back End 8454
88 Backgrounder 1438
89 Balanced scorecard 7856
90 Balanced Scorecard Kaplan Norton 5350
91 Balloon Test 3579
92 Barometric Price Leadership 11775
93 Barter 3893
94 Bass Diffusion Model 4398
95 Battle of Brands 4192
96 BCG Matrix 12008
97 Behavioral Segmentation 43807
98 Benefit Segmentation 24464
99 Benjamin Franklin Method 817
100 Blind Box Ad 4695
 
Page 1 of 11