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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13497
2 360 Degree Branding 57812
3 4 Ps of Marketing 102141
4 4 R's of Marketing 37224
5 40 40 20 Rule 18513
6 5 Cs of Marketing 104198
7 7Ps Booms Bitner 28257
8 A/B Testing 7377
9 Abbrochment 8924
10 Above the Line 15398
11 Acquisition Integration Approaches 15203
12 Action Device 3938
13 Active Customers 9573
14 Active Listening 9154
15 Active Marketing 10353
16 Activity Report 18605
17 Actual Product 33322
18 Actual Value 11797
19 Adaptive Marketing 16888
20 Adaptive Selling 12024
21 Add-On Sale 12016
22 Additional Mark-On 23029
23 ADL Matrix 40186
24 Administered Price 9182
25 Administered VMS 30886
26 Adopter Categories 26943
27 Adoption Process 19178
28 Advertiser 11079
29 Advertising 56880
30 Advertising Appeal 54576
31 Advertising Appropriation 8277
32 Advertising Awareness 17307
33 Advertising Brief 20268
34 Advertising Budget 37435
35 Advertising Campaign 9298
36 Advertising Channel 27604
37 Advertising Copy 40226
38 Advertising Coverage 12227
39 Advertising Elasticity of Demand 19651
40 Advertising Frequency 9941
41 Advertising Media 86284
42 Advertising Message 23650
43 Advertising Plan 20187
44 Advertising Research 20457
45 Advertising Strategy 16119
46 Advertising Supplement 13763
47 Advertising Theme 31639
48 Advertising to Sales Ratio 12301
49 Advertising Weight 8578
50 Advertorial 7680
51 Affinity Marketing 8151
52 Affirmative Disclosure 8109
53 After-Marketing 16178
54 Age and Life Cycle 14535
55 Agency of Record 6606
56 Aggressive Exporter 4273
57 Aided Recall 13760
58 AIO- Activities, Interests and Opinions 34008
59 All the Traffic Will Bear 9669
60 Alternative Close 14199
61 Alternative Evaluation 24702
62 Alternative Media 13416
63 Ambient Media 11313
64 Ambush Marketing 6567
65 Ansoff Matrix 43943
66 Arrow Information Paradox 7624
67 Asset Led Marketing 12386
68 Assumptive Close 8574
69 Atmospherics 8313
70 Attitude 25429
71 Attitude Survey 13702
72 Attitudinal Research 12464
73 Audience Profile 17219
74 Automatic Merchandising 6578
75 Autoship 11107
76 Available Market 29163
77 Average Price Paid 4713
78 Average Profit 23656
79 Awareness, Attitude and Usage (AAU) 7196
80 B2B Marketing 11524
81 Back End 17120
82 Backgrounder 8988
83 Balanced scorecard 10988
84 Balloon Test 9203
85 Barometric Price Leadership 19197
86 Barter 7200
87 Bass Diffusion Model 7929
88 Battle of Brands 8833
89 BCG Matrix 22535
90 Behavioral Segmentation 67999
91 Benefit Segmentation 33170
92 Benjamin Franklin Method 4818
93 Black Box Model 43292
94 Blind Box Ad 12129
95 Blue Ocean Strategy 18874
96 Body Copy 28435
97 Bonus Scheme 11502
98 Boomerang Method 12969
99 Bottom Up Forecasting 6977
100 Bottom-Up Pricing 15231
 
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