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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13727
2 360 Degree Branding 58155
3 4 Ps of Marketing 103257
4 4 R's of Marketing 37590
5 40 40 20 Rule 18707
6 5 Cs of Marketing 104897
7 7Ps Booms Bitner 28733
8 A/B Testing 7449
9 Abbrochment 8988
10 Above the Line 15574
11 Acquisition Integration Approaches 15444
12 Action Device 4031
13 Active Customers 9706
14 Active Listening 9254
15 Active Marketing 10505
16 Activity Report 18752
17 Actual Product 33618
18 Actual Value 11949
19 Adaptive Marketing 16985
20 Adaptive Selling 12133
21 Add-On Sale 12151
22 Additional Mark-On 23220
23 ADL Matrix 40544
24 Administered Price 9309
25 Administered VMS 31097
26 Adopter Categories 27094
27 Adoption Process 19286
28 Advertiser 11254
29 Advertising 58411
30 Advertising Appeal 54923
31 Advertising Appropriation 8435
32 Advertising Awareness 17546
33 Advertising Brief 20459
34 Advertising Budget 37660
35 Advertising Campaign 9389
36 Advertising Channel 27841
37 Advertising Copy 40513
38 Advertising Coverage 12387
39 Advertising Elasticity of Demand 19914
40 Advertising Frequency 10075
41 Advertising Media 86904
42 Advertising Message 23785
43 Advertising Plan 20382
44 Advertising Research 20629
45 Advertising Strategy 16378
46 Advertising Supplement 13934
47 Advertising Theme 31926
48 Advertising to Sales Ratio 12445
49 Advertising Weight 8682
50 Advertorial 7793
51 Affinity Marketing 8287
52 Affirmative Disclosure 8212
53 After-Marketing 16348
54 Age and Life Cycle 14686
55 Agency of Record 6740
56 Aggressive Exporter 4367
57 Aided Recall 13890
58 AIO- Activities, Interests and Opinions 34386
59 All the Traffic Will Bear 9801
60 Alternative Close 14336
61 Alternative Evaluation 24813
62 Alternative Media 13623
63 Ambient Media 11435
64 Ambush Marketing 6705
65 Ansoff Matrix 44302
66 Arrow Information Paradox 7788
67 Asset Led Marketing 12502
68 Assumptive Close 8688
69 Atmospherics 8443
70 Attitude 25938
71 Attitude Survey 13894
72 Attitudinal Research 12671
73 Audience Profile 17433
74 Automatic Merchandising 6675
75 Autoship 11296
76 Available Market 29613
77 Average Price Paid 4883
78 Average Profit 23834
79 Awareness, Attitude and Usage (AAU) 7407
80 B2B Marketing 11803
81 Back End 17295
82 Backgrounder 9217
83 Balanced scorecard 11110
84 Balloon Test 9382
85 Barometric Price Leadership 19340
86 Barter 7342
87 Bass Diffusion Model 8044
88 Battle of Brands 8976
89 BCG Matrix 22825
90 Behavioral Segmentation 68665
91 Benefit Segmentation 33319
92 Benjamin Franklin Method 4963
93 Black Box Model 43867
94 Blind Box Ad 12375
95 Blue Ocean Strategy 18981
96 Body Copy 28599
97 Bonus Scheme 11839
98 Boomerang Method 13423
99 Bottom Up Forecasting 7088
100 Bottom-Up Pricing 15403
 
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