1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14095
2 360 Degree Branding 58712
3 4 Ps of Marketing 104964
4 4 R's of Marketing 38210
5 40 40 20 Rule 19071
6 5 Cs of Marketing 106057
7 7Ps Booms Bitner 29565
8 A/B Testing 7609
9 Abbrochment 9118
10 Above the Line 15845
11 Acquisition Integration Approaches 15898
12 Action Device 4206
13 Active Customers 9938
14 Active Listening 9450
15 Active Marketing 10775
16 Activity Report 19038
17 Actual Product 34126
18 Actual Value 12236
19 Adaptive Marketing 17146
20 Adaptive Selling 12368
21 Add-On Sale 12412
22 Additional Mark-On 23541
23 ADL Matrix 41239
24 Administered Price 9530
25 Administered VMS 31692
26 Adopter Categories 27394
27 Adoption Process 19505
28 Advertiser 11518
29 Advertising 60705
30 Advertising Appeal 55589
31 Advertising Appropriation 8673
32 Advertising Awareness 17957
33 Advertising Brief 20812
34 Advertising Budget 38072
35 Advertising Campaign 9531
36 Advertising Channel 28244
37 Advertising Copy 41012
38 Advertising Coverage 12670
39 Advertising Elasticity of Demand 20352
40 Advertising Frequency 10276
41 Advertising Media 87946
42 Advertising Message 24039
43 Advertising Plan 20677
44 Advertising Research 20931
45 Advertising Strategy 16722
46 Advertising Supplement 14285
47 Advertising Theme 32352
48 Advertising to Sales Ratio 12755
49 Advertising Weight 8894
50 Advertorial 8013
51 Affinity Marketing 8563
52 Affirmative Disclosure 8449
53 After-Marketing 16654
54 Age and Life Cycle 14993
55 Agency of Record 6982
56 Aggressive Exporter 4589
57 Aided Recall 14214
58 AIO- Activities, Interests and Opinions 35024
59 All the Traffic Will Bear 10038
60 Alternative Close 14581
61 Alternative Evaluation 25026
62 Alternative Media 13984
63 Ambient Media 11679
64 Ambush Marketing 6934
65 Ansoff Matrix 44911
66 Arrow Information Paradox 8076
67 Asset Led Marketing 12761
68 Assumptive Close 8876
69 Atmospherics 8716
70 Attitude 26618
71 Attitude Survey 14235
72 Attitudinal Research 13032
73 Audience Profile 17833
74 Automatic Merchandising 6866
75 Autoship 11627
76 Available Market 30269
77 Average Price Paid 5250
78 Average Profit 24145
79 Awareness, Attitude and Usage (AAU) 7799
80 B2B Marketing 12220
81 Back End 17544
82 Backgrounder 9590
83 Balanced scorecard 11302
84 Balloon Test 9685
85 Barometric Price Leadership 19604
86 Barter 7573
87 Bass Diffusion Model 8213
88 Battle of Brands 9265
89 BCG Matrix 23327
90 Behavioral Segmentation 69696
91 Benefit Segmentation 33588
92 Benjamin Franklin Method 5235
93 Black Box Model 44760
94 Blind Box Ad 12699
95 Blue Ocean Strategy 19121
96 Body Copy 28864
97 Bonus Scheme 12074
98 Boomerang Method 14131
99 Bottom Up Forecasting 7265
100 Bottom-Up Pricing 15707
 
Page 1 of 11