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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14494
2 360 Degree Branding 59266
3 4 Ps of Marketing 106348
4 4 R's of Marketing 38808
5 40 40 20 Rule 19408
6 5 Cs of Marketing 107075
7 7Ps Booms Bitner 30139
8 A/B Testing 7730
9 Abbrochment 9227
10 Above the Line 16108
11 Acquisition Integration Approaches 16268
12 Action Device 4355
13 Active Customers 10138
14 Active Listening 9611
15 Active Marketing 10998
16 Activity Report 19281
17 Actual Product 34543
18 Actual Value 12501
19 Adaptive Marketing 17288
20 Adaptive Selling 12570
21 Add-On Sale 12650
22 Additional Mark-On 23809
23 ADL Matrix 41793
24 Administered Price 9732
25 Administered VMS 32126
26 Adopter Categories 27653
27 Adoption Process 19705
28 Advertiser 11743
29 Advertising 62570
30 Advertising Appeal 56247
31 Advertising Appropriation 8886
32 Advertising Awareness 18347
33 Advertising Brief 21131
34 Advertising Budget 38436
35 Advertising Campaign 9664
36 Advertising Channel 28556
37 Advertising Copy 41584
38 Advertising Coverage 12941
39 Advertising Elasticity of Demand 20734
40 Advertising Frequency 10483
41 Advertising Media 88882
42 Advertising Message 24257
43 Advertising Plan 20936
44 Advertising Research 21160
45 Advertising Strategy 17000
46 Advertising Supplement 14578
47 Advertising Theme 32705
48 Advertising to Sales Ratio 13001
49 Advertising Weight 9121
50 Advertorial 8167
51 Affinity Marketing 8757
52 Affirmative Disclosure 8646
53 After-Marketing 16934
54 Age and Life Cycle 15227
55 Agency of Record 7171
56 Aggressive Exporter 4746
57 Aided Recall 14431
58 AIO- Activities, Interests and Opinions 35606
59 All the Traffic Will Bear 10244
60 Alternative Close 14810
61 Alternative Evaluation 25365
62 Alternative Media 14248
63 Ambient Media 11920
64 Ambush Marketing 7132
65 Ansoff Matrix 45492
66 Arrow Information Paradox 8365
67 Asset Led Marketing 13026
68 Assumptive Close 9067
69 Atmospherics 8968
70 Attitude 27141
71 Attitude Survey 14509
72 Attitudinal Research 13336
73 Audience Profile 18148
74 Automatic Merchandising 7073
75 Autoship 11883
76 Available Market 30776
77 Average Price Paid 5454
78 Average Profit 24493
79 Awareness, Attitude and Usage (AAU) 8081
80 B2B Marketing 12525
81 Back End 17818
82 Backgrounder 9944
83 Balanced scorecard 11471
84 Balloon Test 9929
85 Barometric Price Leadership 19886
86 Barter 7774
87 Bass Diffusion Model 8347
88 Battle of Brands 9505
89 BCG Matrix 23724
90 Behavioral Segmentation 70467
91 Benefit Segmentation 33851
92 Benjamin Franklin Method 5434
93 Black Box Model 45617
94 Blind Box Ad 12978
95 Blue Ocean Strategy 19258
96 Body Copy 29169
97 Bonus Scheme 12322
98 Boomerang Method 14680
99 Bottom Up Forecasting 7426
100 Bottom-Up Pricing 16011
 
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