1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 8011
2 360 Degree Branding 40259
3 3C’s Model Ohmae 37729
4 4 Ps of Marketing (Product Mix) 67085
5 4 R’s of Marketing 19051
6 40 40 20 Rule 12151
7 5 C’s of Marketing 76925
8 7Ps Booms Bitner 20541
9 A/B Testing 4247
10 Abbrochment 5489
11 Above the Line 9044
12 Acquisition Integration Approaches 9529
13 Action Device 683
14 Active Customers 5186
15 Active Listening 6503
16 Active Marketing 5614
17 Activity Report 11320
18 Actual Product 18016
19 Actual Value 4237
20 Adaptive Marketing 13469
21 Adaptive Selling 7752
22 Add-On Sale 5852
23 Additional Mark-On 11212
24 ADL Matrix- Arthur D. Little 27412
25 Administered Price 5931
26 Administered VMS 22383
27 Adopter Categories 14379
28 Adoption Process 15605
29 Advertiser 4935
30 Advertising 21577
31 Advertising Appeal 27612
32 Advertising Appropriation 4075
33 Advertising Appropriation Methods 6512
34 Advertising Awareness 7047
35 Advertising Brief 11320
36 Advertising Budget 22598
37 Advertising Campaign 6121
38 Advertising Channel 15647
39 Advertising Copy 25398
40 Advertising Coverage 4883
41 Advertising Elasticity 4848
42 Advertising Elasticity of Demand 6990
43 Advertising Frequency 6053
44 Advertising Material 4183
45 Advertising Media 44198
46 Advertising Medium 10975
47 Advertising Message 16935
48 Advertising Plan 11083
49 Advertising Research 13723
50 Advertising Strategy 7186
51 Advertising Supplement 5834
52 Advertising Theme 13983
53 Advertising to Sales Ratio 6862
54 Advertising Weight 4111
55 Advertorial 5267
56 Affinity Marketing 3678
57 Affirmative Disclosure 4747
58 After-Marketing 7285
59 Age and Life Cycle 7915
60 Agency of Record 3741
61 Aggressive Exporter 921
62 Aided Recall 6815
63 AIO- Activities, Interests and Opinions 17155
64 All the Traffic Will Bear 4397
65 Alternative Close 8679
66 Alternative Evaluation 16966
67 Alternative Media 6756
68 Ambient Media 6935
69 Ambush Marketing 4124
70 Ansoff Matrix 25449
71 Arrow Information Paradox 3638
72 Asset Led Marketing 7796
73 Assumptive Close 5643
74 Atmospherics 4031
75 Attitude 8917
76 Attitude Survey 4548
77 Attitudinal Research 2686
78 Audience Profile 5137
79 Automatic Merchandising 3753
80 Autoship 4727
81 Available Market 11395
82 Average Price Paid 840
83 Average Profit 14283
84 Awareness, Attitude and Usage (AAU) 1473
85 B2B Marketing 3900
86 Back End 8887
87 Backgrounder 1876
88 Balanced scorecard 8081
89 Balanced Scorecard Kaplan Norton 5510
90 Balloon Test 3853
91 Barometric Price Leadership 12217
92 Barter 4118
93 Bass Diffusion Model 4563
94 Battle of Brands 4360
95 BCG Matrix 12315
96 Behavioral Segmentation 46117
97 Benefit Segmentation 25536
98 Benjamin Franklin Method 970
99 Blind Box Ad 5079
100 Blue Ocean Strategy 15746
 
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