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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13967
2 360 Degree Branding 58475
3 4 Ps of Marketing 104334
4 4 R's of Marketing 37969
5 40 40 20 Rule 18939
6 5 Cs of Marketing 105578
7 7Ps Booms Bitner 29261
8 A/B Testing 7552
9 Abbrochment 9070
10 Above the Line 15734
11 Acquisition Integration Approaches 15716
12 Action Device 4134
13 Active Customers 9853
14 Active Listening 9381
15 Active Marketing 10672
16 Activity Report 18934
17 Actual Product 33943
18 Actual Value 12128
19 Adaptive Marketing 17080
20 Adaptive Selling 12262
21 Add-On Sale 12315
22 Additional Mark-On 23427
23 ADL Matrix 40964
24 Administered Price 9453
25 Administered VMS 31429
26 Adopter Categories 27289
27 Adoption Process 19417
28 Advertiser 11423
29 Advertising 59802
30 Advertising Appeal 55298
31 Advertising Appropriation 8583
32 Advertising Awareness 17789
33 Advertising Brief 20674
34 Advertising Budget 37913
35 Advertising Campaign 9479
36 Advertising Channel 28108
37 Advertising Copy 40798
38 Advertising Coverage 12565
39 Advertising Elasticity of Demand 20191
40 Advertising Frequency 10194
41 Advertising Media 87553
42 Advertising Message 23932
43 Advertising Plan 20547
44 Advertising Research 20808
45 Advertising Strategy 16563
46 Advertising Supplement 14159
47 Advertising Theme 32189
48 Advertising to Sales Ratio 12646
49 Advertising Weight 8802
50 Advertorial 7941
51 Affinity Marketing 8457
52 Affirmative Disclosure 8356
53 After-Marketing 16537
54 Age and Life Cycle 14878
55 Agency of Record 6891
56 Aggressive Exporter 4481
57 Aided Recall 14080
58 AIO- Activities, Interests and Opinions 34780
59 All the Traffic Will Bear 9939
60 Alternative Close 14480
61 Alternative Evaluation 24940
62 Alternative Media 13854
63 Ambient Media 11571
64 Ambush Marketing 6847
65 Ansoff Matrix 44663
66 Arrow Information Paradox 7965
67 Asset Led Marketing 12655
68 Assumptive Close 8799
69 Atmospherics 8620
70 Attitude 26355
71 Attitude Survey 14117
72 Attitudinal Research 12906
73 Audience Profile 17695
74 Automatic Merchandising 6782
75 Autoship 11483
76 Available Market 30037
77 Average Price Paid 5143
78 Average Profit 24022
79 Awareness, Attitude and Usage (AAU) 7662
80 B2B Marketing 12071
81 Back End 17448
82 Backgrounder 9446
83 Balanced scorecard 11231
84 Balloon Test 9567
85 Barometric Price Leadership 19516
86 Barter 7483
87 Bass Diffusion Model 8149
88 Battle of Brands 9152
89 BCG Matrix 23146
90 Behavioral Segmentation 69304
91 Benefit Segmentation 33482
92 Benjamin Franklin Method 5143
93 Black Box Model 44420
94 Blind Box Ad 12585
95 Blue Ocean Strategy 19069
96 Body Copy 28758
97 Bonus Scheme 11968
98 Boomerang Method 13857
99 Bottom Up Forecasting 7197
100 Bottom-Up Pricing 15573
 
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