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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13260
2 360 Degree Branding 57507
3 4 Ps of Marketing 101286
4 4 R's of Marketing 36883
5 40 40 20 Rule 18297
6 5 Cs of Marketing 103618
7 7Ps Booms Bitner 27981
8 A/B Testing 7294
9 Abbrochment 8863
10 Above the Line 15221
11 Acquisition Integration Approaches 15027
12 Action Device 3836
13 Active Customers 9428
14 Active Listening 9049
15 Active Marketing 10205
16 Activity Report 18450
17 Actual Product 33119
18 Actual Value 11661
19 Adaptive Marketing 16795
20 Adaptive Selling 11910
21 Add-On Sale 11856
22 Additional Mark-On 22836
23 ADL Matrix 39883
24 Administered Price 9071
25 Administered VMS 30707
26 Adopter Categories 26818
27 Adoption Process 19080
28 Advertiser 10905
29 Advertising 55465
30 Advertising Appeal 54277
31 Advertising Appropriation 8187
32 Advertising Awareness 17123
33 Advertising Brief 20085
34 Advertising Budget 37230
35 Advertising Campaign 9206
36 Advertising Channel 27417
37 Advertising Copy 39965
38 Advertising Coverage 12083
39 Advertising Elasticity of Demand 19473
40 Advertising Frequency 9807
41 Advertising Media 85772
42 Advertising Message 23537
43 Advertising Plan 20061
44 Advertising Research 20317
45 Advertising Strategy 15928
46 Advertising Supplement 13612
47 Advertising Theme 31378
48 Advertising to Sales Ratio 12179
49 Advertising Weight 8458
50 Advertorial 7560
51 Affinity Marketing 8015
52 Affirmative Disclosure 8036
53 After-Marketing 15994
54 Age and Life Cycle 14420
55 Agency of Record 6485
56 Aggressive Exporter 4192
57 Aided Recall 13623
58 AIO- Activities, Interests and Opinions 33774
59 All the Traffic Will Bear 9556
60 Alternative Close 14083
61 Alternative Evaluation 24593
62 Alternative Media 13204
63 Ambient Media 11178
64 Ambush Marketing 6419
65 Ansoff Matrix 43643
66 Arrow Information Paradox 7480
67 Asset Led Marketing 12282
68 Assumptive Close 8492
69 Atmospherics 8200
70 Attitude 25146
71 Attitude Survey 13553
72 Attitudinal Research 12315
73 Audience Profile 17080
74 Automatic Merchandising 6494
75 Autoship 10956
76 Available Market 28779
77 Average Price Paid 4600
78 Average Profit 23486
79 Awareness, Attitude and Usage (AAU) 7015
80 B2B Marketing 11293
81 Back End 16967
82 Backgrounder 8814
83 Balanced scorecard 10891
84 Balloon Test 9048
85 Barometric Price Leadership 19080
86 Barter 7041
87 Bass Diffusion Model 7837
88 Battle of Brands 8700
89 BCG Matrix 22300
90 Behavioral Segmentation 67577
91 Benefit Segmentation 33021
92 Benjamin Franklin Method 4672
93 Black Box Model 42888
94 Blind Box Ad 11885
95 Blue Ocean Strategy 18793
96 Body Copy 28271
97 Bonus Scheme 11392
98 Boomerang Method 12703
99 Bottom Up Forecasting 6906
100 Bottom-Up Pricing 15077
 
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