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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 12844
2 360 Degree Branding 56923
3 4 Ps of Marketing 99117
4 4 R's of Marketing 36268
5 40 40 20 Rule 17886
6 5 Cs of Marketing 102316
7 7Ps Booms Bitner 27389
8 A/B Testing 7037
9 Abbrochment 8683
10 Above the Line 14911
11 Acquisition Integration Approaches 14676
12 Action Device 3588
13 Active Customers 9143
14 Active Listening 8805
15 Active Marketing 9858
16 Activity Report 18153
17 Actual Product 32623
18 Actual Value 11366
19 Adaptive Marketing 16547
20 Adaptive Selling 11648
21 Add-On Sale 11529
22 Additional Mark-On 22541
23 ADL Matrix 39199
24 Administered Price 8828
25 Administered VMS 30289
26 Adopter Categories 26462
27 Adoption Process 18812
28 Advertiser 10522
29 Advertising 52671
30 Advertising Appeal 53472
31 Advertising Appropriation 7886
32 Advertising Awareness 16767
33 Advertising Brief 19734
34 Advertising Budget 36742
35 Advertising Campaign 8929
36 Advertising Channel 26952
37 Advertising Copy 39358
38 Advertising Coverage 11723
39 Advertising Elasticity of Demand 19039
40 Advertising Frequency 9488
41 Advertising Media 84610
42 Advertising Message 23287
43 Advertising Plan 19751
44 Advertising Research 20007
45 Advertising Strategy 15571
46 Advertising Supplement 13286
47 Advertising Theme 30787
48 Advertising to Sales Ratio 11895
49 Advertising Weight 8223
50 Advertorial 7309
51 Affinity Marketing 7710
52 Affirmative Disclosure 7814
53 After-Marketing 15610
54 Age and Life Cycle 14091
55 Agency of Record 6216
56 Aggressive Exporter 4008
57 Aided Recall 13261
58 AIO- Activities, Interests and Opinions 33153
59 All the Traffic Will Bear 9308
60 Alternative Close 13835
61 Alternative Evaluation 24259
62 Alternative Media 12778
63 Ambient Media 10879
64 Ambush Marketing 6151
65 Ansoff Matrix 42911
66 Arrow Information Paradox 7212
67 Asset Led Marketing 12037
68 Assumptive Close 8279
69 Atmospherics 7859
70 Attitude 24290
71 Attitude Survey 13249
72 Attitudinal Research 11964
73 Audience Profile 16732
74 Automatic Merchandising 6282
75 Autoship 10603
76 Available Market 28157
77 Average Price Paid 4333
78 Average Profit 23084
79 Awareness, Attitude and Usage (AAU) 6668
80 B2B Marketing 10736
81 Back End 16622
82 Backgrounder 8444
83 Balanced scorecard 10639
84 Balloon Test 8723
85 Barometric Price Leadership 18809
86 Barter 6709
87 Bass Diffusion Model 7575
88 Battle of Brands 8365
89 BCG Matrix 21718
90 Behavioral Segmentation 66201
91 Benefit Segmentation 32665
92 Benjamin Franklin Method 4399
93 Black Box Model 41931
94 Blind Box Ad 11502
95 Blue Ocean Strategy 18547
96 Body Copy 27925
97 Bonus Scheme 11127
98 Boomerang Method 12253
99 Bottom Up Forecasting 6701
100 Bottom-Up Pricing 14713
 
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