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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11406
2 360 Degree Branding 52524
3 4 Ps of Marketing 92201
4 4 R’s of Marketing 33286
5 40 40 20 Rule 16499
6 5 Cs of Marketing 97697
7 7Ps Booms Bitner 25544
8 A/B Testing 6163
9 Abbrochment 7907
10 Above the Line 13606
11 Acquisition Integration Approaches 13508
12 Action Device 2722
13 Active Customers 8138
14 Active Listening 8063
15 Active Marketing 8687
16 Activity Report 16912
17 Actual Product 30672
18 Actual Value 9988
19 Adaptive Marketing 15619
20 Adaptive Selling 10642
21 Add-On Sale 10425
22 Additional Mark-On 20882
23 ADL Matrix 36150
24 Administered Price 7978
25 Administered VMS 28542
26 Adopter Categories 25033
27 Adoption Process 17881
28 Advertiser 9266
29 Advertising 44312
30 Advertising Appeal 48534
31 Advertising Appropriation 6723
32 Advertising Awareness 15145
33 Advertising Brief 18312
34 Advertising Budget 34443
35 Advertising Campaign 7985
36 Advertising Channel 24963
37 Advertising Copy 36900
38 Advertising Coverage 10263
39 Advertising Elasticity of Demand 16798
40 Advertising Frequency 8496
41 Advertising Media 79055
42 Advertising Message 22280
43 Advertising Plan 18364
44 Advertising Research 18689
45 Advertising Strategy 14297
46 Advertising Supplement 11939
47 Advertising Theme 27696
48 Advertising to Sales Ratio 10757
49 Advertising Weight 7276
50 Advertorial 6524
51 Affinity Marketing 6645
52 Affirmative Disclosure 6888
53 After-Marketing 13836
54 Age and Life Cycle 12712
55 Agency of Record 5456
56 Aggressive Exporter 3088
57 Aided Recall 11904
58 AIO- Activities, Interests and Opinions 30305
59 All the Traffic Will Bear 8170
60 Alternative Close 12951
61 Alternative Evaluation 22208
62 Alternative Media 11299
63 Ambient Media 9760
64 Ambush Marketing 5378
65 Ansoff Matrix 40382
66 Arrow Information Paradox 6206
67 Asset Led Marketing 10750
68 Assumptive Close 7471
69 Atmospherics 6764
70 Attitude 21810
71 Attitude Survey 11874
72 Attitudinal Research 10397
73 Audience Profile 15301
74 Automatic Merchandising 5498
75 Autoship 8874
76 Available Market 24691
77 Average Price Paid 3333
78 Average Profit 21717
79 Awareness, Attitude and Usage (AAU) 5312
80 B2B Marketing 9241
81 Back End 15078
82 Backgrounder 6988
83 Balanced scorecard 9888
84 Balloon Test 7433
85 Barometric Price Leadership 17421
86 Barter 5851
87 Bass Diffusion Model 6681
88 Battle of Brands 7208
89 BCG Matrix 19535
90 Behavioral Segmentation 62242
91 Benefit Segmentation 31406
92 Benjamin Franklin Method 3323
93 Blind Box Ad 9730
94 Blue Ocean Strategy 17696
95 Body Copy 26638
96 Bonus Scheme 10327
97 Boomerang Method 10761
98 Bottom Up Forecasting 6033
99 Bottom-Up Pricing 13289
100 Brand 11337
 
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