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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14110
2 360 Degree Branding 58736
3 4 Ps of Marketing 105049
4 4 R's of Marketing 38244
5 40 40 20 Rule 19085
6 5 Cs of Marketing 106116
7 7Ps Booms Bitner 29597
8 A/B Testing 7619
9 Abbrochment 9125
10 Above the Line 15861
11 Acquisition Integration Approaches 15916
12 Action Device 4215
13 Active Customers 9946
14 Active Listening 9457
15 Active Marketing 10787
16 Activity Report 19055
17 Actual Product 34147
18 Actual Value 12247
19 Adaptive Marketing 17157
20 Adaptive Selling 12380
21 Add-On Sale 12427
22 Additional Mark-On 23552
23 ADL Matrix 41265
24 Administered Price 9537
25 Administered VMS 31722
26 Adopter Categories 27409
27 Adoption Process 19515
28 Advertiser 11530
29 Advertising 60809
30 Advertising Appeal 55633
31 Advertising Appropriation 8688
32 Advertising Awareness 17975
33 Advertising Brief 20825
34 Advertising Budget 38097
35 Advertising Campaign 9536
36 Advertising Channel 28261
37 Advertising Copy 41039
38 Advertising Coverage 12685
39 Advertising Elasticity of Demand 20366
40 Advertising Frequency 10296
41 Advertising Media 88000
42 Advertising Message 24051
43 Advertising Plan 20690
44 Advertising Research 20946
45 Advertising Strategy 16739
46 Advertising Supplement 14300
47 Advertising Theme 32370
48 Advertising to Sales Ratio 12768
49 Advertising Weight 8910
50 Advertorial 8023
51 Affinity Marketing 8574
52 Affirmative Disclosure 8462
53 After-Marketing 16668
54 Age and Life Cycle 15004
55 Agency of Record 6994
56 Aggressive Exporter 4601
57 Aided Recall 14236
58 AIO- Activities, Interests and Opinions 35060
59 All the Traffic Will Bear 10049
60 Alternative Close 14594
61 Alternative Evaluation 25036
62 Alternative Media 13998
63 Ambient Media 11690
64 Ambush Marketing 6946
65 Ansoff Matrix 44937
66 Arrow Information Paradox 8094
67 Asset Led Marketing 12773
68 Assumptive Close 8887
69 Atmospherics 8738
70 Attitude 26650
71 Attitude Survey 14249
72 Attitudinal Research 13049
73 Audience Profile 17849
74 Automatic Merchandising 6878
75 Autoship 11643
76 Available Market 30305
77 Average Price Paid 5264
78 Average Profit 24172
79 Awareness, Attitude and Usage (AAU) 7816
80 B2B Marketing 12238
81 Back End 17559
82 Backgrounder 9614
83 Balanced scorecard 11309
84 Balloon Test 9693
85 Barometric Price Leadership 19618
86 Barter 7585
87 Bass Diffusion Model 8219
88 Battle of Brands 9277
89 BCG Matrix 23352
90 Behavioral Segmentation 69733
91 Benefit Segmentation 33604
92 Benjamin Franklin Method 5246
93 Black Box Model 44807
94 Blind Box Ad 12714
95 Blue Ocean Strategy 19128
96 Body Copy 28878
97 Bonus Scheme 12088
98 Boomerang Method 14160
99 Bottom Up Forecasting 7276
100 Bottom-Up Pricing 15729
 
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