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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13371
2 360 Degree Branding 57646
3 4 Ps of Marketing 101674
4 4 R's of Marketing 37068
5 40 40 20 Rule 18405
6 5 Cs of Marketing 103901
7 7Ps Booms Bitner 28105
8 A/B Testing 7342
9 Abbrochment 8897
10 Above the Line 15312
11 Acquisition Integration Approaches 15130
12 Action Device 3888
13 Active Customers 9499
14 Active Listening 9113
15 Active Marketing 10290
16 Activity Report 18530
17 Actual Product 33212
18 Actual Value 11728
19 Adaptive Marketing 16847
20 Adaptive Selling 11967
21 Add-On Sale 11934
22 Additional Mark-On 22928
23 ADL Matrix 40043
24 Administered Price 9126
25 Administered VMS 30799
26 Adopter Categories 26878
27 Adoption Process 19127
28 Advertiser 10991
29 Advertising 56104
30 Advertising Appeal 54430
31 Advertising Appropriation 8238
32 Advertising Awareness 17208
33 Advertising Brief 20188
34 Advertising Budget 37341
35 Advertising Campaign 9261
36 Advertising Channel 27510
37 Advertising Copy 40094
38 Advertising Coverage 12159
39 Advertising Elasticity of Demand 19559
40 Advertising Frequency 9880
41 Advertising Media 86028
42 Advertising Message 23592
43 Advertising Plan 20117
44 Advertising Research 20385
45 Advertising Strategy 16012
46 Advertising Supplement 13678
47 Advertising Theme 31508
48 Advertising to Sales Ratio 12251
49 Advertising Weight 8515
50 Advertorial 7619
51 Affinity Marketing 8095
52 Affirmative Disclosure 8079
53 After-Marketing 16096
54 Age and Life Cycle 14483
55 Agency of Record 6551
56 Aggressive Exporter 4230
57 Aided Recall 13690
58 AIO- Activities, Interests and Opinions 33886
59 All the Traffic Will Bear 9612
60 Alternative Close 14139
61 Alternative Evaluation 24648
62 Alternative Media 13317
63 Ambient Media 11244
64 Ambush Marketing 6499
65 Ansoff Matrix 43793
66 Arrow Information Paradox 7553
67 Asset Led Marketing 12332
68 Assumptive Close 8535
69 Atmospherics 8260
70 Attitude 25266
71 Attitude Survey 13628
72 Attitudinal Research 12391
73 Audience Profile 17155
74 Automatic Merchandising 6543
75 Autoship 11036
76 Available Market 28993
77 Average Price Paid 4660
78 Average Profit 23583
79 Awareness, Attitude and Usage (AAU) 7093
80 B2B Marketing 11403
81 Back End 17041
82 Backgrounder 8905
83 Balanced scorecard 10947
84 Balloon Test 9124
85 Barometric Price Leadership 19137
86 Barter 7127
87 Bass Diffusion Model 7886
88 Battle of Brands 8771
89 BCG Matrix 22425
90 Behavioral Segmentation 67770
91 Benefit Segmentation 33106
92 Benjamin Franklin Method 4746
93 Black Box Model 43081
94 Blind Box Ad 11994
95 Blue Ocean Strategy 18842
96 Body Copy 28361
97 Bonus Scheme 11450
98 Boomerang Method 12821
99 Bottom Up Forecasting 6947
100 Bottom-Up Pricing 15158
 
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