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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 10268
2 360 Degree Branding 48388
3 4 Ps of Marketing 84574
4 4 R’s of Marketing 29913
5 40 40 20 Rule 15024
6 5 Cs of Marketing 92929
7 7Ps Booms Bitner 24373
8 A/B Testing 5647
9 Abbrochment 7179
10 Above the Line 12428
11 Acquisition Integration Approaches 12537
12 Action Device 2064
13 Active Customers 7313
14 Active Listening 7688
15 Active Marketing 7741
16 Activity Report 15183
17 Actual Product 28211
18 Actual Value 8044
19 Adaptive Marketing 15051
20 Adaptive Selling 9825
21 Add-On Sale 9395
22 Additional Mark-On 18109
23 ADL Matrix 32798
24 Administered Price 7340
25 Administered VMS 27028
26 Adopter Categories 23341
27 Adoption Process 17266
28 Advertiser 8203
29 Advertising 35928
30 Advertising Appeal 42086
31 Advertising Appropriation 5893
32 Advertising Awareness 13096
33 Advertising Brief 16478
34 Advertising Budget 30986
35 Advertising Campaign 7487
36 Advertising Channel 22120
37 Advertising Copy 33956
38 Advertising Coverage 8867
39 Advertising Elasticity of Demand 13077
40 Advertising Frequency 7810
41 Advertising Media 70703
42 Advertising Message 21373
43 Advertising Plan 16463
44 Advertising Research 17325
45 Advertising Strategy 12964
46 Advertising Supplement 10409
47 Advertising Theme 23832
48 Advertising to Sales Ratio 9892
49 Advertising Weight 6368
50 Advertorial 6113
51 Affinity Marketing 5921
52 Affirmative Disclosure 6279
53 After-Marketing 11879
54 Age and Life Cycle 11323
55 Agency of Record 4997
56 Aggressive Exporter 2450
57 Aided Recall 10614
58 AIO- Activities, Interests and Opinions 26621
59 All the Traffic Will Bear 6922
60 Alternative Close 12007
61 Alternative Evaluation 20424
62 Alternative Media 9879
63 Ambient Media 9016
64 Ambush Marketing 5016
65 Ansoff Matrix 37678
66 Arrow Information Paradox 5394
67 Asset Led Marketing 9927
68 Assumptive Close 7039
69 Atmospherics 5983
70 Attitude 18650
71 Attitude Survey 10210
72 Attitudinal Research 8700
73 Audience Profile 13690
74 Automatic Merchandising 5069
75 Autoship 7287
76 Available Market 20562
77 Average Price Paid 2511
78 Average Profit 20179
79 Awareness, Attitude and Usage (AAU) 4142
80 B2B Marketing 7563
81 Back End 13156
82 Backgrounder 5770
83 Balanced scorecard 9420
84 Balloon Test 6391
85 Barometric Price Leadership 16148
86 Barter 5401
87 Bass Diffusion Model 6069
88 Battle of Brands 6329
89 BCG Matrix 17302
90 Behavioral Segmentation 57843
91 Benefit Segmentation 30609
92 Benjamin Franklin Method 2630
93 Blind Box Ad 8079
94 Blue Ocean Strategy 17154
95 Body Copy 24624
96 Bonus Scheme 9476
97 Boomerang Method 9415
98 Bottom Up Forecasting 5437
99 Bottom-Up Pricing 12161
100 Brand 10601
 
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