1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13993
2 360 Degree Branding 58526
3 4 Ps of Marketing 104448
4 4 R's of Marketing 38019
5 40 40 20 Rule 18966
6 5 Cs of Marketing 105672
7 7Ps Booms Bitner 29323
8 A/B Testing 7569
9 Abbrochment 9083
10 Above the Line 15756
11 Acquisition Integration Approaches 15747
12 Action Device 4150
13 Active Customers 9868
14 Active Listening 9399
15 Active Marketing 10690
16 Activity Report 18959
17 Actual Product 33987
18 Actual Value 12146
19 Adaptive Marketing 17095
20 Adaptive Selling 12283
21 Add-On Sale 12334
22 Additional Mark-On 23452
23 ADL Matrix 41027
24 Administered Price 9468
25 Administered VMS 31485
26 Adopter Categories 27310
27 Adoption Process 19435
28 Advertiser 11444
29 Advertising 59974
30 Advertising Appeal 55350
31 Advertising Appropriation 8599
32 Advertising Awareness 17828
33 Advertising Brief 20704
34 Advertising Budget 37940
35 Advertising Campaign 9491
36 Advertising Channel 28132
37 Advertising Copy 40837
38 Advertising Coverage 12586
39 Advertising Elasticity of Demand 20224
40 Advertising Frequency 10209
41 Advertising Media 87625
42 Advertising Message 23960
43 Advertising Plan 20570
44 Advertising Research 20839
45 Advertising Strategy 16599
46 Advertising Supplement 14187
47 Advertising Theme 32217
48 Advertising to Sales Ratio 12667
49 Advertising Weight 8822
50 Advertorial 7960
51 Affinity Marketing 8470
52 Affirmative Disclosure 8373
53 After-Marketing 16561
54 Age and Life Cycle 14902
55 Agency of Record 6911
56 Aggressive Exporter 4497
57 Aided Recall 14116
58 AIO- Activities, Interests and Opinions 34827
59 All the Traffic Will Bear 9959
60 Alternative Close 14505
61 Alternative Evaluation 24960
62 Alternative Media 13880
63 Ambient Media 11593
64 Ambush Marketing 6863
65 Ansoff Matrix 44716
66 Arrow Information Paradox 7987
67 Asset Led Marketing 12679
68 Assumptive Close 8813
69 Atmospherics 8646
70 Attitude 26412
71 Attitude Survey 14142
72 Attitudinal Research 12938
73 Audience Profile 17723
74 Automatic Merchandising 6799
75 Autoship 11505
76 Available Market 30085
77 Average Price Paid 5168
78 Average Profit 24050
79 Awareness, Attitude and Usage (AAU) 7692
80 B2B Marketing 12104
81 Back End 17475
82 Backgrounder 9473
83 Balanced scorecard 11245
84 Balloon Test 9589
85 Barometric Price Leadership 19535
86 Barter 7498
87 Bass Diffusion Model 8164
88 Battle of Brands 9176
89 BCG Matrix 23179
90 Behavioral Segmentation 69385
91 Benefit Segmentation 33507
92 Benjamin Franklin Method 5161
93 Black Box Model 44482
94 Blind Box Ad 12600
95 Blue Ocean Strategy 19079
96 Body Copy 28782
97 Bonus Scheme 11990
98 Boomerang Method 13917
99 Bottom Up Forecasting 7213
100 Bottom-Up Pricing 15590
 
Page 1 of 11