1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13387
102 Brand Asset Valuator (BAV) 50160
103 Brand Association 15958
104 Brand Awareness 23388
105 Brand Building 66831
106 Brand Development 26562
107 Brand Development Index (BDI) 27255
108 Brand Equity 73442
109 Brand Essence 15199
110 Brand Identity 11427
111 Brand Image 44146
112 Brand Insistence 13051
113 Brand Knowledge 26141
114 Brand Ladder 30599
115 Brand Licensing 8942
116 Brand Loyalty 35272
117 Brand Management 32296
118 Brand Mapping 11471
119 Brand Mark 12883
120 Brand Messaging 9564
121 Brand Mix 27608
122 Brand Name 5877
123 Brand Penetration 24627
124 Brand Personality 20604
125 Brand Portfolio 16967
126 Brand Promise 23654
127 Brand Recall 25271
128 Brand Recognition 10952
129 Brand Salience 30073
130 Brand Strategy 7199
131 Brand Stretching 15185
132 Brand Valuation 18318
133 Brand Value 24140
134 Brand Variant 12306
135 Branding 18135
136 Break Even Analysis 9754
137 Break Even Point 44790
138 Break Even Pricing 11814
139 Breakthrough 14936
140 Broad environment 26249
141 Broadcast Television 14046
142 Brown Goods 9455
143 Business Assessment Array 10220
144 Business Buyer 20031
145 Business Buyer Behaviour 32984
146 Business Level Cooperative Strategies 30559
147 Business Portfolio 21550
148 Business-To-Government 6789
149 Buyer Behavior 20378
150 Buyer Classification 9169
151 Buying Behavior 17847
152 Buying by Specification 13537
153 Buying Criteria 19720
154 Buying Motives 48133
155 Buying Pattern 38066
156 Buying Structure 5313
157 Buzz Marketing 10021
158 By Product Pricing 81989
159 Bypass Attack Strategy (LeapFrog) 35136
160 C-Level Selling 4837
161 C2B (Consumer to Business) 33880
162 C2C (Consumer-to-Consumer) 21211
163 Canned Presentation 18799
164 Canvas 6151
165 Captive Audience 10065
166 Captive Customer 18305
167 Captive Product Pricing 7098
168 Carryover Effects 12985
169 Cash Rebate 22518
170 Catalog Marketing 26951
171 Category Extension 38827
172 Causal Marketing 5945
173 Causal Research 34941
174 Celebrity Advertising 8003
175 Celebrity Testimonial 12763
176 Channel Distribution 24930
177 Channel Length 23349
178 Channel Levels 62044
179 Channel Marketing 9520
180 Channel Value Proposition 11785
181 Channel-Based Pricing 12713
182 Classified Advertisement 9571
183 Click Only Companies 23152
184 Closing the Sale 16829
185 Cold Canvassing 11141
186 Cold Market 17511
187 Combination Branding 18556
188 Combination Store 13449
189 Commercial Risk 15995
190 Commoditization 8637
191 Communication Adaptation 28580
192 Communication Research 38841
193 Communications Planning 11459
194 Comparative Advertising 6182
195 Comparison Shopping 11606
196 Compensation Plan 22381
197 Competition-Oriented Pricing 13142
198 Competitive Advertising 13177
199 Competitive Analysis 12326
200 Competitive Behavior 19052
 
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