1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13290
102 Brand Asset Valuator (BAV) 49871
103 Brand Association 15868
104 Brand Awareness 23157
105 Brand Building 66345
106 Brand Development 26402
107 Brand Development Index (BDI) 26891
108 Brand Equity 73029
109 Brand Essence 15119
110 Brand Identity 11319
111 Brand Image 43871
112 Brand Insistence 12922
113 Brand Knowledge 25823
114 Brand Ladder 30410
115 Brand Licensing 8874
116 Brand Loyalty 34807
117 Brand Management 32086
118 Brand Mapping 11367
119 Brand Mark 12802
120 Brand Messaging 9494
121 Brand Mix 27447
122 Brand Name 5674
123 Brand Penetration 24362
124 Brand Personality 20469
125 Brand Portfolio 16845
126 Brand Promise 23455
127 Brand Recall 25130
128 Brand Recognition 10836
129 Brand Salience 29988
130 Brand Strategy 7130
131 Brand Stretching 15083
132 Brand Valuation 18162
133 Brand Value 23973
134 Brand Variant 12190
135 Branding 17987
136 Break Even Analysis 9654
137 Break Even Point 44651
138 Break Even Pricing 11719
139 Breakthrough 14803
140 Broad environment 26132
141 Broadcast Television 13812
142 Brown Goods 9358
143 Business Assessment Array 10155
144 Business Buyer 19914
145 Business Buyer Behaviour 32831
146 Business Level Cooperative Strategies 30444
147 Business Portfolio 21414
148 Business-To-Government 6708
149 Buyer Behavior 20315
150 Buyer Classification 9102
151 Buying Behavior 17734
152 Buying by Specification 13430
153 Buying Criteria 19619
154 Buying Motives 47931
155 Buying Pattern 37797
156 Buying Structure 5221
157 Buzz Marketing 9977
158 By Product Pricing 81525
159 Bypass Attack Strategy (LeapFrog) 34954
160 C-Level Selling 4742
161 C2B (Consumer to Business) 33679
162 C2C (Consumer-to-Consumer) 21121
163 Canned Presentation 18648
164 Canvas 6089
165 Captive Audience 9896
166 Captive Customer 18152
167 Captive Product Pricing 7011
168 Carryover Effects 12890
169 Cash Rebate 22355
170 Catalog Marketing 26834
171 Category Extension 38552
172 Causal Marketing 5826
173 Causal Research 34865
174 Celebrity Advertising 7922
175 Celebrity Testimonial 12675
176 Channel Distribution 24756
177 Channel Length 23235
178 Channel Levels 61715
179 Channel Marketing 9408
180 Channel Value Proposition 11679
181 Channel-Based Pricing 12616
182 Classified Advertisement 9478
183 Click Only Companies 23038
184 Closing the Sale 16737
185 Cold Canvassing 11055
186 Cold Market 17338
187 Combination Branding 18429
188 Combination Store 13339
189 Commercial Risk 15908
190 Commoditization 8545
191 Communication Adaptation 28489
192 Communication Research 38681
193 Communications Planning 11396
194 Comparative Advertising 6099
195 Comparison Shopping 11436
196 Compensation Plan 22280
197 Competition-Oriented Pricing 12987
198 Competitive Advertising 13077
199 Competitive Analysis 12252
200 Competitive Behavior 18915
 
Page 2 of 11