1. Concepts

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand Asset Valuator (BAV) 44563
102 Brand Association 14117
103 Brand Awareness 17126
104 Brand Building 53536
105 Brand Development 23393
106 Brand Development Index (BDI) 20397
107 Brand Equity 60477
108 Brand Essence 13363
109 Brand Identity 9629
110 Brand Image 36176
111 Brand Insistence 10567
112 Brand Knowledge 17757
113 Brand Ladder 24747
114 Brand Licensing 7462
115 Brand Loyalty 23740
116 Brand Management 25992
117 Brand Mapping 9515
118 Brand Mark 11257
119 Brand Messaging 7950
120 Brand Mix 23211
121 Brand Name 1316
122 Brand Penetration 19326
123 Brand Personality 17411
124 Brand Portfolio 14169
125 Brand Promise 19954
126 Brand Recall 20989
127 Brand Recognition 8606
128 Brand Salience 28024
129 Brand Strategy 5696
130 Brand Stretching 12663
131 Brand Valuation 14028
132 Brand Value 21195
133 Brand Variant 10101
134 Branding 15459
135 Break Even Analysis 7745
136 Break Even Point 40673
137 Break Even Pricing 10019
138 Breakthrough 12954
139 Broad environment 23033
140 Broadcast Television 7999
141 Brown Goods 7622
142 Business Assessment Array 8580
143 Business Buyer 17069
144 Business Buyer Behaviour 27790
145 Business Level Cooperative Strategies 28027
146 Business Portfolio 18290
147 Business-To-Government 5269
148 Buyer Behavior 18478
149 Buyer Classification 7300
150 Buying Behavior 15452
151 Buying by Specification 11079
152 Buying Criteria 17470
153 Buying Motives 38267
154 Buying Pattern 29922
155 Buying Structure 3414
156 Buzz Marketing 8737
157 By Product Pricing 71054
158 Bypass Attack (Leap frog) 31099
159 C-Level Selling 2927
160 C2B (Consumer to Business) 29829
161 C2C (Consumer-to-Consumer) 19031
162 Canned Presentation 14824
163 Canvas 4940
164 Captive Audience 7014
165 Captive Customer 14104
166 Captive Product Pricing 5196
167 Carryover Effects 10666
168 Cash Rebate 17281
169 Catalog Marketing 23971
170 Category Extension 32991
171 Causal Marketing 3513
172 Causal Research 32324
173 Celebrity Advertising 6320
174 Celebrity Testimonial 10313
175 Channel Distribution 20597
176 Channel Length 19617
177 Channel Levels 52390
178 Channel Marketing 7686
179 Channel Value Proposition 9778
180 Channel-Based Pricing 10547
181 Classified Advertisement 7739
182 Click Only Companies 19960
183 Closing the Sale 14116
184 Cold Canvassing 8603
185 Cold Market 12740
186 Combination Branding 15341
187 Combination Store 10608
188 Commercial Risk 13544
189 Commoditization 6843
190 Communication Adaptation 25546
191 Communication Research 33684
192 Communications Planning 10116
193 Comparative Advertising 4661
194 Comparison Shopping 7767
195 Compensation Plan 19465
196 Competition-Oriented Pricing 9821
197 Competitive Advertising 10882
198 Competitive Analysis 11078
199 Competitive Behavior 15520
200 Competitive Dynamics 45770
 
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