1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13166
102 Brand Asset Valuator (BAV) 49522
103 Brand Association 15767
104 Brand Awareness 22911
105 Brand Building 65825
106 Brand Development 26252
107 Brand Development Index (BDI) 26535
108 Brand Equity 72523
109 Brand Essence 15028
110 Brand Identity 11210
111 Brand Image 43577
112 Brand Insistence 12809
113 Brand Knowledge 25508
114 Brand Ladder 30151
115 Brand Licensing 8793
116 Brand Loyalty 34282
117 Brand Management 31859
118 Brand Mapping 11244
119 Brand Mark 12713
120 Brand Messaging 9405
121 Brand Mix 27259
122 Brand Name 5471
123 Brand Penetration 24097
124 Brand Personality 20326
125 Brand Portfolio 16695
126 Brand Promise 23241
127 Brand Recall 24933
128 Brand Recognition 10684
129 Brand Salience 29899
130 Brand Strategy 7044
131 Brand Stretching 14955
132 Brand Valuation 17981
133 Brand Value 23767
134 Brand Variant 12057
135 Branding 17822
136 Break Even Analysis 9546
137 Break Even Point 44495
138 Break Even Pricing 11615
139 Breakthrough 14680
140 Broad environment 25987
141 Broadcast Television 13578
142 Brown Goods 9245
143 Business Assessment Array 10078
144 Business Buyer 19777
145 Business Buyer Behaviour 32649
146 Business Level Cooperative Strategies 30359
147 Business Portfolio 21262
148 Business-To-Government 6613
149 Buyer Behavior 20221
150 Buyer Classification 9030
151 Buying Behavior 17583
152 Buying by Specification 13322
153 Buying Criteria 19496
154 Buying Motives 47678
155 Buying Pattern 37486
156 Buying Structure 5134
157 Buzz Marketing 9912
158 By Product Pricing 81141
159 Bypass Attack Strategy (LeapFrog) 34748
160 C-Level Selling 4614
161 C2B (Consumer to Business) 33462
162 C2C (Consumer-to-Consumer) 21019
163 Canned Presentation 18480
164 Canvas 5990
165 Captive Audience 9705
166 Captive Customer 17975
167 Captive Product Pricing 6917
168 Carryover Effects 12784
169 Cash Rebate 22171
170 Catalog Marketing 26693
171 Category Extension 38248
172 Causal Marketing 5691
173 Causal Research 34766
174 Celebrity Advertising 7819
175 Celebrity Testimonial 12594
176 Channel Distribution 24557
177 Channel Length 23127
178 Channel Levels 61337
179 Channel Marketing 9275
180 Channel Value Proposition 11591
181 Channel-Based Pricing 12518
182 Classified Advertisement 9362
183 Click Only Companies 22895
184 Closing the Sale 16614
185 Cold Canvassing 10942
186 Cold Market 17127
187 Combination Branding 18261
188 Combination Store 13187
189 Commercial Risk 15817
190 Commoditization 8434
191 Communication Adaptation 28384
192 Communication Research 38517
193 Communications Planning 11337
194 Comparative Advertising 5991
195 Comparison Shopping 11275
196 Compensation Plan 22155
197 Competition-Oriented Pricing 12835
198 Competitive Advertising 12963
199 Competitive Analysis 12172
200 Competitive Behavior 18781
 
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