1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13594
102 Brand Asset Valuator (BAV) 50721
103 Brand Association 16148
104 Brand Awareness 23873
105 Brand Building 67783
106 Brand Development 26841
107 Brand Development Index (BDI) 27774
108 Brand Equity 74171
109 Brand Essence 15387
110 Brand Identity 11685
111 Brand Image 44661
112 Brand Insistence 13286
113 Brand Knowledge 26634
114 Brand Ladder 30966
115 Brand Licensing 9143
116 Brand Loyalty 36125
117 Brand Management 32703
118 Brand Mapping 11653
119 Brand Mark 13042
120 Brand Messaging 9697
121 Brand Mix 27886
122 Brand Name 6302
123 Brand Penetration 25094
124 Brand Personality 20834
125 Brand Portfolio 17250
126 Brand Promise 24039
127 Brand Recall 25579
128 Brand Recognition 11170
129 Brand Salience 30243
130 Brand Strategy 7348
131 Brand Stretching 15384
132 Brand Valuation 18675
133 Brand Value 24424
134 Brand Variant 12490
135 Branding 18385
136 Break Even Analysis 9967
137 Break Even Point 45084
138 Break Even Pricing 12029
139 Breakthrough 15161
140 Broad environment 26423
141 Broadcast Television 14462
142 Brown Goods 9694
143 Business Assessment Array 10338
144 Business Buyer 20252
145 Business Buyer Behaviour 33261
146 Business Level Cooperative Strategies 30720
147 Business Portfolio 21832
148 Business-To-Government 6949
149 Buyer Behavior 20524
150 Buyer Classification 9294
151 Buying Behavior 18060
152 Buying by Specification 13738
153 Buying Criteria 19908
154 Buying Motives 48532
155 Buying Pattern 38574
156 Buying Structure 5466
157 Buzz Marketing 10117
158 By Product Pricing 82876
159 Bypass Attack Strategy (LeapFrog) 35522
160 C-Level Selling 5019
161 C2B (Consumer to Business) 34228
162 C2C (Consumer-to-Consumer) 21380
163 Canned Presentation 19096
164 Canvas 6281
165 Captive Audience 10377
166 Captive Customer 18579
167 Captive Product Pricing 7336
168 Carryover Effects 13145
169 Cash Rebate 22808
170 Catalog Marketing 27220
171 Category Extension 39314
172 Causal Marketing 6143
173 Causal Research 35095
174 Celebrity Advertising 8137
175 Celebrity Testimonial 12920
176 Channel Distribution 25236
177 Channel Length 23606
178 Channel Levels 62666
179 Channel Marketing 9739
180 Channel Value Proposition 11990
181 Channel-Based Pricing 12901
182 Classified Advertisement 9751
183 Click Only Companies 23368
184 Closing the Sale 17015
185 Cold Canvassing 11301
186 Cold Market 17825
187 Combination Branding 18778
188 Combination Store 13650
189 Commercial Risk 16188
190 Commoditization 8818
191 Communication Adaptation 28779
192 Communication Research 39126
193 Communications Planning 11554
194 Comparative Advertising 6327
195 Comparison Shopping 11964
196 Compensation Plan 22597
197 Competition-Oriented Pricing 13392
198 Competitive Advertising 13351
199 Competitive Analysis 12475
200 Competitive Behavior 19319
 
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