1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 12850
102 Brand Asset Valuator (BAV) 48908
103 Brand Association 15516
104 Brand Awareness 22123
105 Brand Building 64383
106 Brand Development 25877
107 Brand Development Index (BDI) 25868
108 Brand Equity 71320
109 Brand Essence 14788
110 Brand Identity 10908
111 Brand Image 42919
112 Brand Insistence 12574
113 Brand Knowledge 24780
114 Brand Ladder 29539
115 Brand Licensing 8585
116 Brand Loyalty 33167
117 Brand Management 31335
118 Brand Mapping 10932
119 Brand Mark 12481
120 Brand Messaging 9192
121 Brand Mix 26847
122 Brand Name 4850
123 Brand Penetration 23545
124 Brand Personality 19950
125 Brand Portfolio 16348
126 Brand Promise 22772
127 Brand Recall 24522
128 Brand Recognition 10387
129 Brand Salience 29709
130 Brand Strategy 6840
131 Brand Stretching 14665
132 Brand Valuation 17537
133 Brand Value 23385
134 Brand Variant 11796
135 Branding 17471
136 Break Even Analysis 9319
137 Break Even Point 44081
138 Break Even Pricing 11396
139 Breakthrough 14400
140 Broad environment 25668
141 Broadcast Television 12909
142 Brown Goods 9007
143 Business Assessment Array 9925
144 Business Buyer 19454
145 Business Buyer Behaviour 32280
146 Business Level Cooperative Strategies 30196
147 Business Portfolio 20932
148 Business-To-Government 6376
149 Buyer Behavior 19977
150 Buyer Classification 8840
151 Buying Behavior 17271
152 Buying by Specification 13054
153 Buying Criteria 19227
154 Buying Motives 47185
155 Buying Pattern 36811
156 Buying Structure 4941
157 Buzz Marketing 9729
158 By Product Pricing 80417
159 Bypass Attack Strategy (LeapFrog) 34380
160 C-Level Selling 4338
161 C2B (Consumer to Business) 33002
162 C2C (Consumer-to-Consumer) 20742
163 Canned Presentation 18130
164 Canvas 5806
165 Captive Audience 9324
166 Captive Customer 17506
167 Captive Product Pricing 6715
168 Carryover Effects 12539
169 Cash Rebate 21583
170 Catalog Marketing 26382
171 Category Extension 37705
172 Causal Marketing 5401
173 Causal Research 34534
174 Celebrity Advertising 7619
175 Celebrity Testimonial 12361
176 Channel Distribution 24129
177 Channel Length 22902
178 Channel Levels 60525
179 Channel Marketing 9026
180 Channel Value Proposition 11405
181 Channel-Based Pricing 12313
182 Classified Advertisement 9079
183 Click Only Companies 22574
184 Closing the Sale 16351
185 Cold Canvassing 10742
186 Cold Market 16616
187 Combination Branding 17903
188 Combination Store 12896
189 Commercial Risk 15568
190 Commoditization 8129
191 Communication Adaptation 28178
192 Communication Research 38060
193 Communications Planning 11180
194 Comparative Advertising 5776
195 Comparison Shopping 10924
196 Compensation Plan 21840
197 Competition-Oriented Pricing 12531
198 Competitive Advertising 12629
199 Competitive Analysis 11993
200 Competitive Behavior 18456
 
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