1. Concepts

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand Asset Valuator (BAV) 45888
102 Brand Association 14415
103 Brand Awareness 18544
104 Brand Building 57976
105 Brand Development 24259
106 Brand Development Index (BDI) 22380
107 Brand Equity 64845
108 Brand Essence 13755
109 Brand Identity 9978
110 Brand Image 38659
111 Brand Insistence 11156
112 Brand Knowledge 20265
113 Brand Ladder 26088
114 Brand Licensing 7685
115 Brand Loyalty 26730
116 Brand Management 28400
117 Brand Mapping 9980
118 Brand Mark 11548
119 Brand Messaging 8226
120 Brand Mix 24475
121 Brand Name 2174
122 Brand Penetration 20756
123 Brand Personality 18171
124 Brand Portfolio 14802
125 Brand Promise 20839
126 Brand Recall 22135
127 Brand Recognition 9183
128 Brand Salience 28457
129 Brand Strategy 5944
130 Brand Stretching 13133
131 Brand Valuation 15284
132 Brand Value 21779
133 Brand Variant 10603
134 Branding 16019
135 Break Even Analysis 8115
136 Break Even Point 41638
137 Break Even Pricing 10362
138 Breakthrough 13362
139 Broad environment 23921
140 Broadcast Television 9950
141 Brown Goods 7988
142 Business Assessment Array 8917
143 Business Buyer 17938
144 Business Buyer Behaviour 29605
145 Business Level Cooperative Strategies 28674
146 Business Portfolio 19212
147 Business-To-Government 5486
148 Buyer Behavior 18772
149 Buyer Classification 7787
150 Buying Behavior 15885
151 Buying by Specification 11733
152 Buying Criteria 17954
153 Buying Motives 42692
154 Buying Pattern 33062
155 Buying Structure 3892
156 Buzz Marketing 8957
157 By Product Pricing 74431
158 Bypass Attack (Leap frog) 32033
159 C-Level Selling 3293
160 C2B (Consumer to Business) 30848
161 C2C (Consumer-to-Consumer) 19372
162 Canned Presentation 15930
163 Canvas 5161
164 Captive Audience 7815
165 Captive Customer 15039
166 Captive Product Pricing 5562
167 Carryover Effects 11144
168 Cash Rebate 19460
169 Catalog Marketing 24885
170 Category Extension 34578
171 Causal Marketing 4018
172 Causal Research 32977
173 Celebrity Advertising 6754
174 Celebrity Testimonial 11053
175 Channel Distribution 21835
176 Channel Length 20766
177 Channel Levels 55397
178 Channel Marketing 7979
179 Channel Value Proposition 10283
180 Channel-Based Pricing 11157
181 Classified Advertisement 8030
182 Click Only Companies 20738
183 Closing the Sale 14876
184 Cold Canvassing 9435
185 Cold Market 14064
186 Combination Branding 16212
187 Combination Store 11415
188 Commercial Risk 14164
189 Commoditization 7154
190 Communication Adaptation 26628
191 Communication Research 35480
192 Communications Planning 10338
193 Comparative Advertising 4868
194 Comparison Shopping 8777
195 Compensation Plan 20261
196 Competition-Oriented Pricing 10727
197 Competitive Advertising 11425
198 Competitive Analysis 11289
199 Competitive Behavior 16594
200 Competitive Dynamics 49009
 
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