1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13818
102 Brand Asset Valuator (BAV) 51142
103 Brand Association 16288
104 Brand Awareness 24265
105 Brand Building 68725
106 Brand Development 27085
107 Brand Development Index (BDI) 28270
108 Brand Equity 74956
109 Brand Essence 15572
110 Brand Identity 11933
111 Brand Image 45176
112 Brand Insistence 13474
113 Brand Knowledge 27097
114 Brand Ladder 31363
115 Brand Licensing 9317
116 Brand Loyalty 36847
117 Brand Management 33064
118 Brand Mapping 11826
119 Brand Mark 13207
120 Brand Messaging 9820
121 Brand Mix 28249
122 Brand Name 6670
123 Brand Penetration 25508
124 Brand Personality 21098
125 Brand Portfolio 17556
126 Brand Promise 24392
127 Brand Recall 25861
128 Brand Recognition 11347
129 Brand Salience 30469
130 Brand Strategy 7489
131 Brand Stretching 15568
132 Brand Valuation 18959
133 Brand Value 24654
134 Brand Variant 12672
135 Branding 18649
136 Break Even Analysis 10197
137 Break Even Point 45433
138 Break Even Pricing 12196
139 Breakthrough 15383
140 Broad environment 26640
141 Broadcast Television 14784
142 Brown Goods 9884
143 Business Assessment Array 10524
144 Business Buyer 20477
145 Business Buyer Behaviour 33502
146 Business Level Cooperative Strategies 30854
147 Business Portfolio 22123
148 Business-To-Government 7097
149 Buyer Behavior 20673
150 Buyer Classification 9441
151 Buying Behavior 18273
152 Buying by Specification 13940
153 Buying Criteria 20090
154 Buying Motives 48941
155 Buying Pattern 38968
156 Buying Structure 5614
157 Buzz Marketing 10237
158 By Product Pricing 83448
159 Bypass Attack Strategy (LeapFrog) 35921
160 C-Level Selling 5271
161 C2B (Consumer to Business) 34612
162 C2C (Consumer-to-Consumer) 21561
163 Canned Presentation 19353
164 Canvas 6421
165 Captive Audience 10659
166 Captive Customer 18857
167 Captive Product Pricing 7544
168 Carryover Effects 13304
169 Cash Rebate 23163
170 Catalog Marketing 27543
171 Category Extension 39721
172 Causal Marketing 6334
173 Causal Research 35306
174 Celebrity Advertising 8304
175 Celebrity Testimonial 13104
176 Channel Distribution 25536
177 Channel Length 23806
178 Channel Levels 63174
179 Channel Marketing 9940
180 Channel Value Proposition 12184
181 Channel-Based Pricing 13057
182 Classified Advertisement 9946
183 Click Only Companies 23576
184 Closing the Sale 17264
185 Cold Canvassing 11487
186 Cold Market 18161
187 Combination Branding 19000
188 Combination Store 13877
189 Commercial Risk 16355
190 Commoditization 8974
191 Communication Adaptation 29035
192 Communication Research 39455
193 Communications Planning 11653
194 Comparative Advertising 6474
195 Comparison Shopping 12298
196 Compensation Plan 22796
197 Competition-Oriented Pricing 13660
198 Competitive Advertising 13521
199 Competitive Analysis 12603
200 Competitive Behavior 19627
 
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