1. Concepts

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand Asset Valuator (BAV) 45518
102 Brand Association 14316
103 Brand Awareness 18138
104 Brand Building 56751
105 Brand Development 24039
106 Brand Development Index (BDI) 21846
107 Brand Equity 63625
108 Brand Essence 13636
109 Brand Identity 9889
110 Brand Image 37979
111 Brand Insistence 11005
112 Brand Knowledge 19576
113 Brand Ladder 25762
114 Brand Licensing 7607
115 Brand Loyalty 25825
116 Brand Management 27802
117 Brand Mapping 9854
118 Brand Mark 11478
119 Brand Messaging 8139
120 Brand Mix 24142
121 Brand Name 1915
122 Brand Penetration 20315
123 Brand Personality 17993
124 Brand Portfolio 14651
125 Brand Promise 20628
126 Brand Recall 21814
127 Brand Recognition 9054
128 Brand Salience 28312
129 Brand Strategy 5865
130 Brand Stretching 12991
131 Brand Valuation 14922
132 Brand Value 21627
133 Brand Variant 10474
134 Branding 15875
135 Break Even Analysis 7987
136 Break Even Point 41340
137 Break Even Pricing 10243
138 Breakthrough 13249
139 Broad environment 23698
140 Broadcast Television 9399
141 Brown Goods 7888
142 Business Assessment Array 8802
143 Business Buyer 17742
144 Business Buyer Behaviour 29128
145 Business Level Cooperative Strategies 28487
146 Business Portfolio 18976
147 Business-To-Government 5418
148 Buyer Behavior 18685
149 Buyer Classification 7654
150 Buying Behavior 15759
151 Buying by Specification 11554
152 Buying Criteria 17793
153 Buying Motives 41495
154 Buying Pattern 32172
155 Buying Structure 3767
156 Buzz Marketing 8897
157 By Product Pricing 73623
158 Bypass Attack (Leap frog) 31806
159 C-Level Selling 3203
160 C2B (Consumer to Business) 30589
161 C2C (Consumer-to-Consumer) 19260
162 Canned Presentation 15564
163 Canvas 5101
164 Captive Audience 7636
165 Captive Customer 14790
166 Captive Product Pricing 5457
167 Carryover Effects 11009
168 Cash Rebate 19000
169 Catalog Marketing 24697
170 Category Extension 34169
171 Causal Marketing 3865
172 Causal Research 32781
173 Celebrity Advertising 6639
174 Celebrity Testimonial 10838
175 Channel Distribution 21564
176 Channel Length 20474
177 Channel Levels 54625
178 Channel Marketing 7887
179 Channel Value Proposition 10140
180 Channel-Based Pricing 10988
181 Classified Advertisement 7937
182 Click Only Companies 20527
183 Closing the Sale 14646
184 Cold Canvassing 9225
185 Cold Market 13733
186 Combination Branding 15959
187 Combination Store 11196
188 Commercial Risk 13958
189 Commoditization 7059
190 Communication Adaptation 26366
191 Communication Research 35125
192 Communications Planning 10266
193 Comparative Advertising 4803
194 Comparison Shopping 8482
195 Compensation Plan 20044
196 Competition-Oriented Pricing 10444
197 Competitive Advertising 11287
198 Competitive Analysis 11231
199 Competitive Behavior 16305
200 Competitive Dynamics 48029
 
Page 2 of 11