1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13378
102 Brand Asset Valuator (BAV) 50117
103 Brand Association 15946
104 Brand Awareness 23353
105 Brand Building 66758
106 Brand Development 26542
107 Brand Development Index (BDI) 27197
108 Brand Equity 73387
109 Brand Essence 15191
110 Brand Identity 11410
111 Brand Image 44099
112 Brand Insistence 13032
113 Brand Knowledge 26099
114 Brand Ladder 30570
115 Brand Licensing 8937
116 Brand Loyalty 35201
117 Brand Management 32265
118 Brand Mapping 11457
119 Brand Mark 12876
120 Brand Messaging 9558
121 Brand Mix 27580
122 Brand Name 5843
123 Brand Penetration 24584
124 Brand Personality 20590
125 Brand Portfolio 16940
126 Brand Promise 23629
127 Brand Recall 25255
128 Brand Recognition 10935
129 Brand Salience 30063
130 Brand Strategy 7193
131 Brand Stretching 15172
132 Brand Valuation 18300
133 Brand Value 24118
134 Brand Variant 12290
135 Branding 18113
136 Break Even Analysis 9745
137 Break Even Point 44773
138 Break Even Pricing 11806
139 Breakthrough 14910
140 Broad environment 26232
141 Broadcast Television 14003
142 Brown Goods 9446
143 Business Assessment Array 10206
144 Business Buyer 20012
145 Business Buyer Behaviour 32960
146 Business Level Cooperative Strategies 30551
147 Business Portfolio 21530
148 Business-To-Government 6780
149 Buyer Behavior 20370
150 Buyer Classification 9156
151 Buying Behavior 17834
152 Buying by Specification 13520
153 Buying Criteria 19707
154 Buying Motives 48100
155 Buying Pattern 38024
156 Buying Structure 5299
157 Buzz Marketing 10015
158 By Product Pricing 81909
159 Bypass Attack Strategy (LeapFrog) 35107
160 C-Level Selling 4825
161 C2B (Consumer to Business) 33847
162 C2C (Consumer-to-Consumer) 21198
163 Canned Presentation 18769
164 Canvas 6144
165 Captive Audience 10044
166 Captive Customer 18287
167 Captive Product Pricing 7084
168 Carryover Effects 12970
169 Cash Rebate 22505
170 Catalog Marketing 26933
171 Category Extension 38782
172 Causal Marketing 5928
173 Causal Research 34937
174 Celebrity Advertising 7994
175 Celebrity Testimonial 12751
176 Channel Distribution 24909
177 Channel Length 23323
178 Channel Levels 61992
179 Channel Marketing 9499
180 Channel Value Proposition 11766
181 Channel-Based Pricing 12698
182 Classified Advertisement 9560
183 Click Only Companies 23131
184 Closing the Sale 16819
185 Cold Canvassing 11132
186 Cold Market 17480
187 Combination Branding 18539
188 Combination Store 13435
189 Commercial Risk 15983
190 Commoditization 8621
191 Communication Adaptation 28565
192 Communication Research 38817
193 Communications Planning 11448
194 Comparative Advertising 6171
195 Comparison Shopping 11577
196 Compensation Plan 22372
197 Competition-Oriented Pricing 13119
198 Competitive Advertising 13164
199 Competitive Analysis 12315
200 Competitive Behavior 19035
 
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