1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13735
102 Brand Asset Valuator (BAV) 50987
103 Brand Association 16229
104 Brand Awareness 24117
105 Brand Building 68341
106 Brand Development 26998
107 Brand Development Index (BDI) 28073
108 Brand Equity 74631
109 Brand Essence 15499
110 Brand Identity 11798
111 Brand Image 44979
112 Brand Insistence 13407
113 Brand Knowledge 26923
114 Brand Ladder 31199
115 Brand Licensing 9241
116 Brand Loyalty 36560
117 Brand Management 32912
118 Brand Mapping 11757
119 Brand Mark 13139
120 Brand Messaging 9768
121 Brand Mix 28069
122 Brand Name 6517
123 Brand Penetration 25346
124 Brand Personality 20987
125 Brand Portfolio 17402
126 Brand Promise 24273
127 Brand Recall 25741
128 Brand Recognition 11285
129 Brand Salience 30380
130 Brand Strategy 7427
131 Brand Stretching 15497
132 Brand Valuation 18846
133 Brand Value 24554
134 Brand Variant 12603
135 Branding 18551
136 Break Even Analysis 10064
137 Break Even Point 45253
138 Break Even Pricing 12133
139 Breakthrough 15289
140 Broad environment 26543
141 Broadcast Television 14661
142 Brown Goods 9806
143 Business Assessment Array 10414
144 Business Buyer 20397
145 Business Buyer Behaviour 33423
146 Business Level Cooperative Strategies 30793
147 Business Portfolio 22011
148 Business-To-Government 7037
149 Buyer Behavior 20604
150 Buyer Classification 9375
151 Buying Behavior 18184
152 Buying by Specification 13852
153 Buying Criteria 20018
154 Buying Motives 48801
155 Buying Pattern 38819
156 Buying Structure 5558
157 Buzz Marketing 10189
158 By Product Pricing 83245
159 Bypass Attack Strategy (LeapFrog) 35736
160 C-Level Selling 5136
161 C2B (Consumer to Business) 34479
162 C2C (Consumer-to-Consumer) 21482
163 Canned Presentation 19238
164 Canvas 6360
165 Captive Audience 10547
166 Captive Customer 18743
167 Captive Product Pricing 7459
168 Carryover Effects 13235
169 Cash Rebate 22983
170 Catalog Marketing 27383
171 Category Extension 39553
172 Causal Marketing 6248
173 Causal Research 35210
174 Celebrity Advertising 8235
175 Celebrity Testimonial 13031
176 Channel Distribution 25411
177 Channel Length 23730
178 Channel Levels 63002
179 Channel Marketing 9866
180 Channel Value Proposition 12110
181 Channel-Based Pricing 12993
182 Classified Advertisement 9862
183 Click Only Companies 23484
184 Closing the Sale 17170
185 Cold Canvassing 11419
186 Cold Market 18029
187 Combination Branding 18903
188 Combination Store 13772
189 Commercial Risk 16285
190 Commoditization 8909
191 Communication Adaptation 28888
192 Communication Research 39344
193 Communications Planning 11616
194 Comparative Advertising 6417
195 Comparison Shopping 12154
196 Compensation Plan 22713
197 Competition-Oriented Pricing 13519
198 Competitive Advertising 13446
199 Competitive Analysis 12555
200 Competitive Behavior 19464
 
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