1. Concepts ›

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand Asset Valuator (BAV) 43641
102 Brand Association 13942
103 Brand Awareness 16269
104 Brand Building 50658
105 Brand Development 22552
106 Brand Development Index (BDI) 19079
107 Brand Equity 57509
108 Brand Essence 13100
109 Brand Identity 9414
110 Brand Image 34442
111 Brand Insistence 10168
112 Brand Knowledge 16208
113 Brand Ladder 23738
114 Brand Licensing 7284
115 Brand Loyalty 21587
116 Brand Management 23931
117 Brand Mapping 9136
118 Brand Mark 11123
119 Brand Messaging 7746
120 Brand Mix 22494
121 Brand Name 823
122 Brand Penetration 18376
123 Brand Personality 16773
124 Brand Portfolio 13723
125 Brand Promise 19252
126 Brand Recall 20098
127 Brand Recognition 8118
128 Brand Salience 27653
129 Brand Strategy 5515
130 Brand Stretching 12297
131 Brand Valuation 13077
132 Brand Value 20832
133 Brand Variant 9878
134 Branding 14997
135 Break Even Analysis 7580
136 Break Even Point 40221
137 Break Even Pricing 9806
138 Breakthrough 12612
139 Broad environment 22446
140 Broadcast Television 6754
141 Brown Goods 7422
142 Business Assessment Array 8380
143 Business Buyer 16265
144 Business Buyer Behaviour 26472
145 Business Level Cooperative Strategies 27537
146 Business Portfolio 17792
147 Business-To-Government 5170
148 Buyer Behavior 18224
149 Buyer Classification 6982
150 Buying Behavior 15124
151 Buying by Specification 10440
152 Buying Criteria 17124
153 Buying Motives 35466
154 Buying Pattern 28254
155 Buying Structure 3080
156 Buzz Marketing 8614
157 By Product Pricing 69109
158 Bypass Attack (Leap frog) 30458
159 C-Level Selling 2520
160 C2B (Consumer to Business) 28966
161 C2C (Consumer-to-Consumer) 18746
162 Canned Presentation 14262
163 Canvas 4798
164 Captive Audience 6537
165 Captive Customer 13515
166 Captive Product Pricing 5036
167 Carryover Effects 10384
168 Cash Rebate 16294
169 Catalog Marketing 22770
170 Category Extension 31913
171 Causal Marketing 3167
172 Causal Research 31719
173 Celebrity Advertising 6032
174 Celebrity Testimonial 9747
175 Channel Distribution 19722
176 Channel Length 18973
177 Channel Levels 50303
178 Channel Marketing 7435
179 Channel Value Proposition 9384
180 Channel-Based Pricing 10181
181 Classified Advertisement 7513
182 Click Only Companies 19392
183 Closing the Sale 13409
184 Cold Canvassing 7920
185 Cold Market 11959
186 Combination Branding 14779
187 Combination Store 9982
188 Commercial Risk 13023
189 Commoditization 6658
190 Communication Adaptation 24758
191 Communication Research 32070
192 Communications Planning 9990
193 Comparative Advertising 4533
194 Comparison Shopping 6979
195 Compensation Plan 18779
196 Competition-Oriented Pricing 9331
197 Competitive Advertising 10457
198 Competitive Analysis 10970
199 Competitive Behavior 14791
200 Competitive Dynamics 44001
 
Page 2 of 11