1. Concepts

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Bonus Scheme 6831
102 Boomerang Method 5853
103 Bottom Up Forecasting 4065
104 Bottom-Up Pricing 8175
105 Brand 8728
106 Brand Asset Valuator (BAV) 37619
107 Brand Association 12335
108 Brand Awareness 8901
109 Brand Building 31036
110 Brand Development 16125
111 Brand Development Index (BDI) 9905
112 Brand Equity 40291
113 Brand Essence 11214
114 Brand Identity 7723
115 Brand Image 22951
116 Brand Insistence 7004
117 Brand Knowledge 6100
118 Brand Ladder 18223
119 Brand Licensing 5610
120 Brand Loyalty 7933
121 Brand Management 8542
122 Brand Mapping 6419
123 Brand Mark 9208
124 Brand Messaging 5648
125 Brand Mix 16901
126 Brand Penetration 11989
127 Brand Personality Aaker 13610
128 Brand Portfolio 10220
129 Brand Promise 14038
130 Brand Recall 13257
131 Brand Recognition 4294
132 Brand Salience 24503
133 Brand Strategy 3968
134 Brand Stretching 8936
135 Brand Valuation 3712
136 Brand Value 16180
137 Brand Variant 7571
138 Branding 12453
139 Break Even Analysis 6088
140 Break Even Point 36748
141 Break Even Pricing 8246
142 Breakthrough 10582
143 Broad environment 17362
144 Broadcast Television 1341
145 Brown Goods 5228
146 Business Assessment Array 7007
147 Business Buyer 10272
148 Business Buyer Behaviour 15488
149 Business Level Cooperative Strategies 22796
150 Business Portfolio 14490
151 Business-To-Government 3987
152 Buyer Behavior 15294
153 Buyer Classification 5098
154 Buying Behavior 11350
155 Buying by Specification 7307
156 Buying Criteria 13391
157 Buying Motive 19341
158 Buying Pattern 19337
159 Buying Structure 995
160 Buzz Marketing 7728
161 By Product Pricing 53277
162 Bypass Attack (Leap frog) 25377
163 C-Level Selling 855
164 C2B (Consumer-to-Business) 24395
165 C2C (Consumer-to-Consumer) 16898
166 Canned Presentation 8926
167 Canvas 3806
168 Captive Audience 3887
169 Captive Customer 7955
170 Captive Pricing 3445
171 Captive-Product Pricing 12662
172 Carryover Effects 7879
173 Cash Rebate 10545
174 Catalogue Marketing 16688
175 Category Extension 24218
176 Causal Marketing 1281
177 Causal Research 25882
178 Celebrity Advertising 3519
179 Celebrity Testimonial 6039
180 Channel Distribution 15112
181 Channel Length 12587
182 Channel Levels 37556
183 Channel Marketing 5686
184 Channel Value Proposition 6096
185 Channel-Based Pricing 6915
186 Classified Advertisement 6273
187 Click Only Companies 15387
188 Closing the Sale 8144
189 Cold Canvassing 5152
190 Cold Market 7098
191 Combination Branding 10354
192 Combination Store 6593
193 Commercial Risk 7931
194 Commoditization 5197
195 Communication Adaptation 18605
196 Communication Research 24194
197 Communications Planning 8934
198 Comparative Advertising 3421
199 Comparison Shopping 1528
200 Compensation Plan 12523
 
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