1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13374
102 Brand Asset Valuator (BAV) 50108
103 Brand Association 15943
104 Brand Awareness 23349
105 Brand Building 66735
106 Brand Development 26536
107 Brand Development Index (BDI) 27179
108 Brand Equity 73366
109 Brand Essence 15187
110 Brand Identity 11406
111 Brand Image 44084
112 Brand Insistence 13027
113 Brand Knowledge 26089
114 Brand Ladder 30563
115 Brand Licensing 8934
116 Brand Loyalty 35183
117 Brand Management 32258
118 Brand Mapping 11455
119 Brand Mark 12871
120 Brand Messaging 9556
121 Brand Mix 27570
122 Brand Name 5834
123 Brand Penetration 24574
124 Brand Personality 20585
125 Brand Portfolio 16934
126 Brand Promise 23623
127 Brand Recall 25249
128 Brand Recognition 10932
129 Brand Salience 30058
130 Brand Strategy 7190
131 Brand Stretching 15168
132 Brand Valuation 18292
133 Brand Value 24114
134 Brand Variant 12286
135 Branding 18109
136 Break Even Analysis 9741
137 Break Even Point 44767
138 Break Even Pricing 11804
139 Breakthrough 14904
140 Broad environment 26229
141 Broadcast Television 13993
142 Brown Goods 9441
143 Business Assessment Array 10206
144 Business Buyer 20008
145 Business Buyer Behaviour 32956
146 Business Level Cooperative Strategies 30548
147 Business Portfolio 21527
148 Business-To-Government 6775
149 Buyer Behavior 20367
150 Buyer Classification 9155
151 Buying Behavior 17831
152 Buying by Specification 13516
153 Buying Criteria 19705
154 Buying Motives 48095
155 Buying Pattern 38016
156 Buying Structure 5297
157 Buzz Marketing 10013
158 By Product Pricing 81897
159 Bypass Attack Strategy (LeapFrog) 35098
160 C-Level Selling 4823
161 C2B (Consumer to Business) 33841
162 C2C (Consumer-to-Consumer) 21198
163 Canned Presentation 18764
164 Canvas 6142
165 Captive Audience 10041
166 Captive Customer 18281
167 Captive Product Pricing 7079
168 Carryover Effects 12969
169 Cash Rebate 22497
170 Catalog Marketing 26930
171 Category Extension 38775
172 Causal Marketing 5922
173 Causal Research 34935
174 Celebrity Advertising 7992
175 Celebrity Testimonial 12749
176 Channel Distribution 24902
177 Channel Length 23321
178 Channel Levels 61978
179 Channel Marketing 9495
180 Channel Value Proposition 11762
181 Channel-Based Pricing 12695
182 Classified Advertisement 9559
183 Click Only Companies 23123
184 Closing the Sale 16817
185 Cold Canvassing 11128
186 Cold Market 17474
187 Combination Branding 18538
188 Combination Store 13427
189 Commercial Risk 15979
190 Commoditization 8617
191 Communication Adaptation 28562
192 Communication Research 38814
193 Communications Planning 11444
194 Comparative Advertising 6168
195 Comparison Shopping 11574
196 Compensation Plan 22369
197 Competition-Oriented Pricing 13111
198 Competitive Advertising 13160
199 Competitive Analysis 12313
200 Competitive Behavior 19029
 
Page 2 of 11