1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand Asset Valuator (BAV) 46554
102 Brand Association 14658
103 Brand Awareness 19264
104 Brand Building 59423
105 Brand Development 24678
106 Brand Development Index (BDI) 23070
107 Brand Equity 66345
108 Brand Essence 14029
109 Brand Identity 10178
110 Brand Image 39514
111 Brand Insistence 11419
112 Brand Knowledge 21147
113 Brand Ladder 26658
114 Brand Licensing 7866
115 Brand Loyalty 28005
116 Brand Management 29217
117 Brand Mapping 10166
118 Brand Mark 11718
119 Brand Messaging 8432
120 Brand Mix 24972
121 Brand Name 2642
122 Brand Penetration 21386
123 Brand Personality 18500
124 Brand Portfolio 15119
125 Brand Promise 21266
126 Brand Recall 22685
127 Brand Recognition 9418
128 Brand Salience 28754
129 Brand Strategy 6141
130 Brand Stretching 13413
131 Brand Valuation 15748
132 Brand Value 22085
133 Brand Variant 10831
134 Branding 16363
135 Break Even Analysis 8340
136 Break Even Point 42045
137 Break Even Pricing 10618
138 Breakthrough 13543
139 Broad environment 24247
140 Broadcast Television 10626
141 Brown Goods 8231
142 Business Assessment Array 9155
143 Business Buyer 18247
144 Business Buyer Behaviour 30416
145 Business Level Cooperative Strategies 29011
146 Business Portfolio 19605
147 Business-To-Government 5628
148 Buyer Behavior 18991
149 Buyer Classification 8013
150 Buying Behavior 16141
151 Buying by Specification 12057
152 Buying Criteria 18209
153 Buying Motives 44247
154 Buying Pattern 33974
155 Buying Structure 4122
156 Buzz Marketing 9105
157 By Product Pricing 75517
158 Bypass Attack (Leap frog) 32509
159 C-Level Selling 3495
160 C2B (Consumer to Business) 31297
161 C2C (Consumer-to-Consumer) 19594
162 Canned Presentation 16347
163 Canvas 5318
164 Captive Audience 8139
165 Captive Customer 15478
166 Captive Product Pricing 5786
167 Carryover Effects 11402
168 Cash Rebate 20086
169 Catalog Marketing 25221
170 Category Extension 35177
171 Causal Marketing 4305
172 Causal Research 33303
173 Celebrity Advertising 6978
174 Celebrity Testimonial 11340
175 Channel Distribution 22323
176 Channel Length 21160
177 Channel Levels 56506
178 Channel Marketing 8218
179 Channel Value Proposition 10439
180 Channel-Based Pricing 11409
181 Classified Advertisement 8260
182 Click Only Companies 21141
183 Closing the Sale 15242
184 Cold Canvassing 9741
185 Cold Market 14545
186 Combination Branding 16553
187 Combination Store 11724
188 Commercial Risk 14494
189 Commoditization 7340
190 Communication Adaptation 27010
191 Communication Research 36006
192 Communications Planning 10490
193 Comparative Advertising 5057
194 Comparison Shopping 9170
195 Compensation Plan 20668
196 Competition-Oriented Pricing 11101
197 Competitive Advertising 11702
198 Competitive Analysis 11459
199 Competitive Behavior 17012
200 Competitive Dynamics 50019
 
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