1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13384
102 Brand Asset Valuator (BAV) 50150
103 Brand Association 15955
104 Brand Awareness 23386
105 Brand Building 66816
106 Brand Development 26559
107 Brand Development Index (BDI) 27243
108 Brand Equity 73433
109 Brand Essence 15197
110 Brand Identity 11423
111 Brand Image 44132
112 Brand Insistence 13046
113 Brand Knowledge 26134
114 Brand Ladder 30594
115 Brand Licensing 8942
116 Brand Loyalty 35255
117 Brand Management 32286
118 Brand Mapping 11469
119 Brand Mark 12881
120 Brand Messaging 9563
121 Brand Mix 27602
122 Brand Name 5872
123 Brand Penetration 24614
124 Brand Personality 20601
125 Brand Portfolio 16960
126 Brand Promise 23649
127 Brand Recall 25269
128 Brand Recognition 10949
129 Brand Salience 30070
130 Brand Strategy 7198
131 Brand Stretching 15184
132 Brand Valuation 18315
133 Brand Value 24137
134 Brand Variant 12303
135 Branding 18131
136 Break Even Analysis 9751
137 Break Even Point 44786
138 Break Even Pricing 11814
139 Breakthrough 14931
140 Broad environment 26246
141 Broadcast Television 14037
142 Brown Goods 9452
143 Business Assessment Array 10220
144 Business Buyer 20029
145 Business Buyer Behaviour 32979
146 Business Level Cooperative Strategies 30556
147 Business Portfolio 21543
148 Business-To-Government 6788
149 Buyer Behavior 20377
150 Buyer Classification 9167
151 Buying Behavior 17845
152 Buying by Specification 13533
153 Buying Criteria 19717
154 Buying Motives 48126
155 Buying Pattern 38058
156 Buying Structure 5309
157 Buzz Marketing 10020
158 By Product Pricing 81971
159 Bypass Attack Strategy (LeapFrog) 35133
160 C-Level Selling 4836
161 C2B (Consumer to Business) 33876
162 C2C (Consumer-to-Consumer) 21209
163 Canned Presentation 18793
164 Canvas 6147
165 Captive Audience 10061
166 Captive Customer 18302
167 Captive Product Pricing 7094
168 Carryover Effects 12982
169 Cash Rebate 22515
170 Catalog Marketing 26946
171 Category Extension 38819
172 Causal Marketing 5941
173 Causal Research 34940
174 Celebrity Advertising 8000
175 Celebrity Testimonial 12760
176 Channel Distribution 24930
177 Channel Length 23345
178 Channel Levels 62032
179 Channel Marketing 9517
180 Channel Value Proposition 11783
181 Channel-Based Pricing 12710
182 Classified Advertisement 9567
183 Click Only Companies 23150
184 Closing the Sale 16827
185 Cold Canvassing 11140
186 Cold Market 17507
187 Combination Branding 18550
188 Combination Store 13445
189 Commercial Risk 15990
190 Commoditization 8633
191 Communication Adaptation 28578
192 Communication Research 38838
193 Communications Planning 11456
194 Comparative Advertising 6181
195 Comparison Shopping 11596
196 Compensation Plan 22379
197 Competition-Oriented Pricing 13139
198 Competitive Advertising 13174
199 Competitive Analysis 12326
200 Competitive Behavior 19051
 
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