1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 12877
102 Brand Asset Valuator (BAV) 48949
103 Brand Association 15535
104 Brand Awareness 22187
105 Brand Building 64479
106 Brand Development 25902
107 Brand Development Index (BDI) 25923
108 Brand Equity 71409
109 Brand Essence 14806
110 Brand Identity 10927
111 Brand Image 42974
112 Brand Insistence 12587
113 Brand Knowledge 24821
114 Brand Ladder 29590
115 Brand Licensing 8598
116 Brand Loyalty 33250
117 Brand Management 31371
118 Brand Mapping 10951
119 Brand Mark 12500
120 Brand Messaging 9210
121 Brand Mix 26882
122 Brand Name 4892
123 Brand Penetration 23584
124 Brand Personality 19990
125 Brand Portfolio 16377
126 Brand Promise 22811
127 Brand Recall 24558
128 Brand Recognition 10407
129 Brand Salience 29727
130 Brand Strategy 6855
131 Brand Stretching 14686
132 Brand Valuation 17563
133 Brand Value 23410
134 Brand Variant 11815
135 Branding 17498
136 Break Even Analysis 9341
137 Break Even Point 44120
138 Break Even Pricing 11411
139 Breakthrough 14424
140 Broad environment 25697
141 Broadcast Television 12971
142 Brown Goods 9022
143 Business Assessment Array 9942
144 Business Buyer 19483
145 Business Buyer Behaviour 32315
146 Business Level Cooperative Strategies 30217
147 Business Portfolio 20961
148 Business-To-Government 6396
149 Buyer Behavior 19998
150 Buyer Classification 8864
151 Buying Behavior 17299
152 Buying by Specification 13073
153 Buying Criteria 19253
154 Buying Motives 47216
155 Buying Pattern 36866
156 Buying Structure 4950
157 Buzz Marketing 9754
158 By Product Pricing 80474
159 Bypass Attack Strategy (LeapFrog) 34408
160 C-Level Selling 4358
161 C2B (Consumer to Business) 33030
162 C2C (Consumer-to-Consumer) 20763
163 Canned Presentation 18162
164 Canvas 5818
165 Captive Audience 9351
166 Captive Customer 17538
167 Captive Product Pricing 6730
168 Carryover Effects 12553
169 Cash Rebate 21606
170 Catalog Marketing 26405
171 Category Extension 37740
172 Causal Marketing 5422
173 Causal Research 34554
174 Celebrity Advertising 7636
175 Celebrity Testimonial 12404
176 Channel Distribution 24159
177 Channel Length 22922
178 Channel Levels 60604
179 Channel Marketing 9042
180 Channel Value Proposition 11421
181 Channel-Based Pricing 12326
182 Classified Advertisement 9105
183 Click Only Companies 22601
184 Closing the Sale 16372
185 Cold Canvassing 10754
186 Cold Market 16651
187 Combination Branding 17926
188 Combination Store 12916
189 Commercial Risk 15593
190 Commoditization 8149
191 Communication Adaptation 28200
192 Communication Research 38095
193 Communications Planning 11195
194 Comparative Advertising 5794
195 Comparison Shopping 10964
196 Compensation Plan 21864
197 Competition-Oriented Pricing 12555
198 Competitive Advertising 12656
199 Competitive Analysis 12002
200 Competitive Behavior 18483
 
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