1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13385
102 Brand Asset Valuator (BAV) 50153
103 Brand Association 15958
104 Brand Awareness 23387
105 Brand Building 66821
106 Brand Development 26561
107 Brand Development Index (BDI) 27248
108 Brand Equity 73438
109 Brand Essence 15198
110 Brand Identity 11424
111 Brand Image 44139
112 Brand Insistence 13048
113 Brand Knowledge 26135
114 Brand Ladder 30596
115 Brand Licensing 8942
116 Brand Loyalty 35262
117 Brand Management 32289
118 Brand Mapping 11470
119 Brand Mark 12881
120 Brand Messaging 9563
121 Brand Mix 27606
122 Brand Name 5874
123 Brand Penetration 24617
124 Brand Personality 20601
125 Brand Portfolio 16964
126 Brand Promise 23649
127 Brand Recall 25269
128 Brand Recognition 10949
129 Brand Salience 30070
130 Brand Strategy 7198
131 Brand Stretching 15185
132 Brand Valuation 18317
133 Brand Value 24137
134 Brand Variant 12304
135 Branding 18134
136 Break Even Analysis 9752
137 Break Even Point 44787
138 Break Even Pricing 11814
139 Breakthrough 14932
140 Broad environment 26247
141 Broadcast Television 14040
142 Brown Goods 9452
143 Business Assessment Array 10220
144 Business Buyer 20030
145 Business Buyer Behaviour 32982
146 Business Level Cooperative Strategies 30557
147 Business Portfolio 21545
148 Business-To-Government 6789
149 Buyer Behavior 20378
150 Buyer Classification 9167
151 Buying Behavior 17847
152 Buying by Specification 13534
153 Buying Criteria 19718
154 Buying Motives 48130
155 Buying Pattern 38063
156 Buying Structure 5310
157 Buzz Marketing 10021
158 By Product Pricing 81976
159 Bypass Attack Strategy (LeapFrog) 35134
160 C-Level Selling 4837
161 C2B (Consumer to Business) 33878
162 C2C (Consumer-to-Consumer) 21210
163 Canned Presentation 18796
164 Canvas 6148
165 Captive Audience 10063
166 Captive Customer 18303
167 Captive Product Pricing 7097
168 Carryover Effects 12982
169 Cash Rebate 22516
170 Catalog Marketing 26947
171 Category Extension 38821
172 Causal Marketing 5942
173 Causal Research 34940
174 Celebrity Advertising 8001
175 Celebrity Testimonial 12760
176 Channel Distribution 24930
177 Channel Length 23346
178 Channel Levels 62038
179 Channel Marketing 9517
180 Channel Value Proposition 11783
181 Channel-Based Pricing 12712
182 Classified Advertisement 9568
183 Click Only Companies 23152
184 Closing the Sale 16829
185 Cold Canvassing 11141
186 Cold Market 17509
187 Combination Branding 18551
188 Combination Store 13447
189 Commercial Risk 15992
190 Commoditization 8635
191 Communication Adaptation 28579
192 Communication Research 38839
193 Communications Planning 11458
194 Comparative Advertising 6181
195 Comparison Shopping 11600
196 Compensation Plan 22380
197 Competition-Oriented Pricing 13141
198 Competitive Advertising 13174
199 Competitive Analysis 12326
200 Competitive Behavior 19051
 
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