1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13405
102 Brand Asset Valuator (BAV) 50208
103 Brand Association 15976
104 Brand Awareness 23439
105 Brand Building 66912
106 Brand Development 26583
107 Brand Development Index (BDI) 27292
108 Brand Equity 73508
109 Brand Essence 15216
110 Brand Identity 11446
111 Brand Image 44185
112 Brand Insistence 13072
113 Brand Knowledge 26176
114 Brand Ladder 30631
115 Brand Licensing 8957
116 Brand Loyalty 35341
117 Brand Management 32330
118 Brand Mapping 11486
119 Brand Mark 12895
120 Brand Messaging 9577
121 Brand Mix 27637
122 Brand Name 5915
123 Brand Penetration 24670
124 Brand Personality 20626
125 Brand Portfolio 16988
126 Brand Promise 23687
127 Brand Recall 25293
128 Brand Recognition 10973
129 Brand Salience 30085
130 Brand Strategy 7210
131 Brand Stretching 15202
132 Brand Valuation 18353
133 Brand Value 24173
134 Brand Variant 12318
135 Branding 18150
136 Break Even Analysis 9766
137 Break Even Point 44818
138 Break Even Pricing 11832
139 Breakthrough 14957
140 Broad environment 26263
141 Broadcast Television 14077
142 Brown Goods 9480
143 Business Assessment Array 10231
144 Business Buyer 20048
145 Business Buyer Behaviour 33010
146 Business Level Cooperative Strategies 30580
147 Business Portfolio 21579
148 Business-To-Government 6803
149 Buyer Behavior 20386
150 Buyer Classification 9177
151 Buying Behavior 17867
152 Buying by Specification 13554
153 Buying Criteria 19738
154 Buying Motives 48160
155 Buying Pattern 38112
156 Buying Structure 5328
157 Buzz Marketing 10025
158 By Product Pricing 82043
159 Bypass Attack Strategy (LeapFrog) 35168
160 C-Level Selling 4854
161 C2B (Consumer to Business) 33912
162 C2C (Consumer-to-Consumer) 21225
163 Canned Presentation 18818
164 Canvas 6163
165 Captive Audience 10093
166 Captive Customer 18325
167 Captive Product Pricing 7115
168 Carryover Effects 13000
169 Cash Rebate 22546
170 Catalog Marketing 26970
171 Category Extension 38859
172 Causal Marketing 5959
173 Causal Research 34958
174 Celebrity Advertising 8013
175 Celebrity Testimonial 12780
176 Channel Distribution 24965
177 Channel Length 23372
178 Channel Levels 62098
179 Channel Marketing 9538
180 Channel Value Proposition 11800
181 Channel-Based Pricing 12725
182 Classified Advertisement 9583
183 Click Only Companies 23175
184 Closing the Sale 16843
185 Cold Canvassing 11154
186 Cold Market 17535
187 Combination Branding 18568
188 Combination Store 13464
189 Commercial Risk 16008
190 Commoditization 8655
191 Communication Adaptation 28597
192 Communication Research 38860
193 Communications Planning 11468
194 Comparative Advertising 6195
195 Comparison Shopping 11628
196 Compensation Plan 22394
197 Competition-Oriented Pricing 13164
198 Competitive Advertising 13188
199 Competitive Analysis 12337
200 Competitive Behavior 19079
 
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