1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13416
102 Brand Asset Valuator (BAV) 50249
103 Brand Association 15989
104 Brand Awareness 23467
105 Brand Building 66973
106 Brand Development 26604
107 Brand Development Index (BDI) 27332
108 Brand Equity 73553
109 Brand Essence 15225
110 Brand Identity 11459
111 Brand Image 44212
112 Brand Insistence 13081
113 Brand Knowledge 26210
114 Brand Ladder 30647
115 Brand Licensing 8969
116 Brand Loyalty 35390
117 Brand Management 32356
118 Brand Mapping 11498
119 Brand Mark 12904
120 Brand Messaging 9582
121 Brand Mix 27660
122 Brand Name 5935
123 Brand Penetration 24706
124 Brand Personality 20636
125 Brand Portfolio 17004
126 Brand Promise 23711
127 Brand Recall 25314
128 Brand Recognition 10986
129 Brand Salience 30096
130 Brand Strategy 7219
131 Brand Stretching 15213
132 Brand Valuation 18379
133 Brand Value 24190
134 Brand Variant 12329
135 Branding 18168
136 Break Even Analysis 9780
137 Break Even Point 44844
138 Break Even Pricing 11847
139 Breakthrough 14971
140 Broad environment 26272
141 Broadcast Television 14101
142 Brown Goods 9490
143 Business Assessment Array 10238
144 Business Buyer 20063
145 Business Buyer Behaviour 33030
146 Business Level Cooperative Strategies 30587
147 Business Portfolio 21594
148 Business-To-Government 6814
149 Buyer Behavior 20396
150 Buyer Classification 9187
151 Buying Behavior 17884
152 Buying by Specification 13565
153 Buying Criteria 19747
154 Buying Motives 48180
155 Buying Pattern 38155
156 Buying Structure 5335
157 Buzz Marketing 10028
158 By Product Pricing 82104
159 Bypass Attack Strategy (LeapFrog) 35182
160 C-Level Selling 4867
161 C2B (Consumer to Business) 33931
162 C2C (Consumer-to-Consumer) 21237
163 Canned Presentation 18843
164 Canvas 6172
165 Captive Audience 10116
166 Captive Customer 18346
167 Captive Product Pricing 7126
168 Carryover Effects 13009
169 Cash Rebate 22558
170 Catalog Marketing 26981
171 Category Extension 38889
172 Causal Marketing 5979
173 Causal Research 34963
174 Celebrity Advertising 8023
175 Celebrity Testimonial 12783
176 Channel Distribution 24987
177 Channel Length 23389
178 Channel Levels 62134
179 Channel Marketing 9553
180 Channel Value Proposition 11814
181 Channel-Based Pricing 12734
182 Classified Advertisement 9594
183 Click Only Companies 23191
184 Closing the Sale 16854
185 Cold Canvassing 11164
186 Cold Market 17559
187 Combination Branding 18580
188 Combination Store 13474
189 Commercial Risk 16017
190 Commoditization 8665
191 Communication Adaptation 28608
192 Communication Research 38872
193 Communications Planning 11476
194 Comparative Advertising 6209
195 Comparison Shopping 11645
196 Compensation Plan 22408
197 Competition-Oriented Pricing 13186
198 Competitive Advertising 13204
199 Competitive Analysis 12343
200 Competitive Behavior 19098
 
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