1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 12466
102 Brand Asset Valuator (BAV) 48425
103 Brand Association 15261
104 Brand Awareness 21461
105 Brand Building 63286
106 Brand Development 25577
107 Brand Development Index (BDI) 25330
108 Brand Equity 70345
109 Brand Essence 14554
110 Brand Identity 10649
111 Brand Image 42155
112 Brand Insistence 12323
113 Brand Knowledge 24112
114 Brand Ladder 28874
115 Brand Licensing 8406
116 Brand Loyalty 32125
117 Brand Management 30959
118 Brand Mapping 10719
119 Brand Mark 12230
120 Brand Messaging 8982
121 Brand Mix 26460
122 Brand Name 4231
123 Brand Penetration 23145
124 Brand Personality 19582
125 Brand Portfolio 16041
126 Brand Promise 22367
127 Brand Recall 24202
128 Brand Recognition 10108
129 Brand Salience 29474
130 Brand Strategy 6627
131 Brand Stretching 14376
132 Brand Valuation 17169
133 Brand Value 23038
134 Brand Variant 11558
135 Branding 17157
136 Break Even Analysis 9049
137 Break Even Point 43429
138 Break Even Pricing 11189
139 Breakthrough 14157
140 Broad environment 25407
141 Broadcast Television 12439
142 Brown Goods 8785
143 Business Assessment Array 9749
144 Business Buyer 19149
145 Business Buyer Behaviour 31922
146 Business Level Cooperative Strategies 29946
147 Business Portfolio 20561
148 Business-To-Government 6155
149 Buyer Behavior 19568
150 Buyer Classification 8635
151 Buying Behavior 16972
152 Buying by Specification 12823
153 Buying Criteria 18927
154 Buying Motives 46673
155 Buying Pattern 36305
156 Buying Structure 4735
157 Buzz Marketing 9488
158 By Product Pricing 79351
159 Bypass Attack Strategy (LeapFrog) 33919
160 C-Level Selling 4075
161 C2B (Consumer to Business) 32575
162 C2C (Consumer-to-Consumer) 20266
163 Canned Presentation 17789
164 Canvas 5633
165 Captive Audience 9032
166 Captive Customer 17061
167 Captive Product Pricing 6464
168 Carryover Effects 12276
169 Cash Rebate 21289
170 Catalog Marketing 26088
171 Category Extension 37200
172 Causal Marketing 5120
173 Causal Research 34254
174 Celebrity Advertising 7415
175 Celebrity Testimonial 12101
176 Channel Distribution 23701
177 Channel Length 22518
178 Channel Levels 59665
179 Channel Marketing 8774
180 Channel Value Proposition 11171
181 Channel-Based Pricing 12087
182 Classified Advertisement 8806
183 Click Only Companies 22275
184 Closing the Sale 16060
185 Cold Canvassing 10537
186 Cold Market 16164
187 Combination Branding 17564
188 Combination Store 12659
189 Commercial Risk 15316
190 Commoditization 7910
191 Communication Adaptation 27921
192 Communication Research 37604
193 Communications Planning 10952
194 Comparative Advertising 5551
195 Comparison Shopping 10472
196 Compensation Plan 21546
197 Competition-Oriented Pricing 12230
198 Competitive Advertising 12382
199 Competitive Analysis 11834
200 Competitive Behavior 18142
 
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