1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13401
102 Brand Asset Valuator (BAV) 50193
103 Brand Association 15972
104 Brand Awareness 23424
105 Brand Building 66889
106 Brand Development 26576
107 Brand Development Index (BDI) 27286
108 Brand Equity 73491
109 Brand Essence 15214
110 Brand Identity 11441
111 Brand Image 44172
112 Brand Insistence 13069
113 Brand Knowledge 26168
114 Brand Ladder 30623
115 Brand Licensing 8954
116 Brand Loyalty 35331
117 Brand Management 32318
118 Brand Mapping 11485
119 Brand Mark 12892
120 Brand Messaging 9574
121 Brand Mix 27632
122 Brand Name 5904
123 Brand Penetration 24659
124 Brand Personality 20618
125 Brand Portfolio 16980
126 Brand Promise 23674
127 Brand Recall 25287
128 Brand Recognition 10966
129 Brand Salience 30083
130 Brand Strategy 7206
131 Brand Stretching 15198
132 Brand Valuation 18341
133 Brand Value 24161
134 Brand Variant 12315
135 Branding 18145
136 Break Even Analysis 9763
137 Break Even Point 44812
138 Break Even Pricing 11829
139 Breakthrough 14953
140 Broad environment 26261
141 Broadcast Television 14067
142 Brown Goods 9474
143 Business Assessment Array 10227
144 Business Buyer 20043
145 Business Buyer Behaviour 33001
146 Business Level Cooperative Strategies 30571
147 Business Portfolio 21567
148 Business-To-Government 6798
149 Buyer Behavior 20383
150 Buyer Classification 9173
151 Buying Behavior 17858
152 Buying by Specification 13550
153 Buying Criteria 19734
154 Buying Motives 48152
155 Buying Pattern 38097
156 Buying Structure 5323
157 Buzz Marketing 10024
158 By Product Pricing 82024
159 Bypass Attack Strategy (LeapFrog) 35159
160 C-Level Selling 4849
161 C2B (Consumer to Business) 33903
162 C2C (Consumer-to-Consumer) 21220
163 Canned Presentation 18812
164 Canvas 6161
165 Captive Audience 10088
166 Captive Customer 18322
167 Captive Product Pricing 7113
168 Carryover Effects 12995
169 Cash Rebate 22540
170 Catalog Marketing 26960
171 Category Extension 38849
172 Causal Marketing 5954
173 Causal Research 34955
174 Celebrity Advertising 8011
175 Celebrity Testimonial 12775
176 Channel Distribution 24957
177 Channel Length 23366
178 Channel Levels 62083
179 Channel Marketing 9533
180 Channel Value Proposition 11793
181 Channel-Based Pricing 12721
182 Classified Advertisement 9580
183 Click Only Companies 23168
184 Closing the Sale 16838
185 Cold Canvassing 11150
186 Cold Market 17531
187 Combination Branding 18565
188 Combination Store 13459
189 Commercial Risk 16005
190 Commoditization 8649
191 Communication Adaptation 28594
192 Communication Research 38854
193 Communications Planning 11465
194 Comparative Advertising 6193
195 Comparison Shopping 11622
196 Compensation Plan 22389
197 Competition-Oriented Pricing 13157
198 Competitive Advertising 13185
199 Competitive Analysis 12333
200 Competitive Behavior 19072
 
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