1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13370
102 Brand Asset Valuator (BAV) 50101
103 Brand Association 15941
104 Brand Awareness 23346
105 Brand Building 66726
106 Brand Development 26533
107 Brand Development Index (BDI) 27170
108 Brand Equity 73355
109 Brand Essence 15184
110 Brand Identity 11401
111 Brand Image 44078
112 Brand Insistence 13024
113 Brand Knowledge 26085
114 Brand Ladder 30559
115 Brand Licensing 8932
116 Brand Loyalty 35167
117 Brand Management 32252
118 Brand Mapping 11454
119 Brand Mark 12869
120 Brand Messaging 9553
121 Brand Mix 27567
122 Brand Name 5829
123 Brand Penetration 24570
124 Brand Personality 20584
125 Brand Portfolio 16932
126 Brand Promise 23615
127 Brand Recall 25248
128 Brand Recognition 10931
129 Brand Salience 30058
130 Brand Strategy 7189
131 Brand Stretching 15168
132 Brand Valuation 18286
133 Brand Value 24110
134 Brand Variant 12285
135 Branding 18107
136 Break Even Analysis 9741
137 Break Even Point 44765
138 Break Even Pricing 11801
139 Breakthrough 14899
140 Broad environment 26227
141 Broadcast Television 13992
142 Brown Goods 9435
143 Business Assessment Array 10205
144 Business Buyer 20007
145 Business Buyer Behaviour 32956
146 Business Level Cooperative Strategies 30545
147 Business Portfolio 21525
148 Business-To-Government 6773
149 Buyer Behavior 20366
150 Buyer Classification 9155
151 Buying Behavior 17828
152 Buying by Specification 13514
153 Buying Criteria 19703
154 Buying Motives 48092
155 Buying Pattern 38010
156 Buying Structure 5296
157 Buzz Marketing 10013
158 By Product Pricing 81886
159 Bypass Attack Strategy (LeapFrog) 35095
160 C-Level Selling 4820
161 C2B (Consumer to Business) 33836
162 C2C (Consumer-to-Consumer) 21196
163 Canned Presentation 18763
164 Canvas 6142
165 Captive Audience 10037
166 Captive Customer 18279
167 Captive Product Pricing 7077
168 Carryover Effects 12966
169 Cash Rebate 22496
170 Catalog Marketing 26928
171 Category Extension 38773
172 Causal Marketing 5921
173 Causal Research 34932
174 Celebrity Advertising 7991
175 Celebrity Testimonial 12748
176 Channel Distribution 24899
177 Channel Length 23318
178 Channel Levels 61968
179 Channel Marketing 9494
180 Channel Value Proposition 11761
181 Channel-Based Pricing 12693
182 Classified Advertisement 9557
183 Click Only Companies 23122
184 Closing the Sale 16816
185 Cold Canvassing 11125
186 Cold Market 17472
187 Combination Branding 18534
188 Combination Store 13425
189 Commercial Risk 15975
190 Commoditization 8617
191 Communication Adaptation 28561
192 Communication Research 38808
193 Communications Planning 11443
194 Comparative Advertising 6167
195 Comparison Shopping 11570
196 Compensation Plan 22363
197 Competition-Oriented Pricing 13110
198 Competitive Advertising 13157
199 Competitive Analysis 12309
200 Competitive Behavior 19023
 
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