Brand Development

Posted in Marketing and Strategy Terms, Total Reads: 6867

Definition: Brand Development

Brand is a perception on consumers’ mind. Today market is flooded with competition and none of them is lagging behind in delivering the promises that they make to their respective consumers.

Brand development is maintaining the consistency in terms of quality, value and trust that consumer finds in the company. Brand development has following 4 phases:


Brand strategy- How to take your brand into the market? Making brand communications more effective.

Brand Identity- It communicates the company’s vision and mission via Brand. From beginning to end, making brand more memorable.

Graphic design- Differentiates from the competitor and shape consumers’ perception positively.

Brand management- Just like a stock portfolio, managing the investment done by the company in the brand.


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