Sales Quota

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Definition: Sales Quota

Sales Quota is the sales goal set for a product line, company division or sales representative. It helps the managers to define and stimulate sales effort.Sales quota is the minimum sales goal for a set time span.

Generally sales quotas are set slightly higher than the estimated sales so as to stretch the sales force effort.

Sales quotas are developed through the study of annual territory marketing plan. In this the plan for developing new accounts and expanding existing accounts is given by the representatives.

Example: -

New business goal: - $1,000,000

Average sales size: - $50,000

Total sales needed to achieve the goal: 20

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