Buzz Marketing - Meaning & Definition

Published by MBA Skool Team, Last Updated: May 03, 2012

What is Buzz Marketing?

Also called as “BUZZ”, a buzz marketing campaign is anything which spreads like a viral among the targeted consumers creating anxiousness and excitement about the product in a positive manner which can lead to trials and generate purchases of the product.

It usually involves Word Of Mouth marketing strategy which nowadays is usually done through electronic and digital media such as telephone calls, emails, sms, face book messaging, etc.

Research proves that this form of marketing is 10 times more efficient in initiating action than other communications because there is greater credibility of the product when someone who you know refers it rather than getting convinced by the usual television or print advertisements.

Thus, it involves an element of TRUST and the product performance should also conform to its claims so as to induce people to spread a buzz about it.

The most significant advantage of this form of communication is the lower costs it involves vis a vis the other campaigns where firms spend millions of dollars and that is not so effective as well.

Examples where a marketing buzz is created is Harry Potter and Pokeman

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

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