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Communication Adaptation - Meaning & Definition

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: September 13, 2023Read time:

What is Communication Adaptation?

Communication adaptation means changing the communication for a product due to change in strategy, line extension etc. For example, a detergent powder may communicate that the product gives the maximum whiteness.

However, when other competitive brands start delivering the same benefits, the brand may decide to change its strategy to communicate that the detergent not only maximizes whiteness but is also mild on the hands.


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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