1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Dynamics 53555
202 Competitive Markets 8062
203 Competitive Parity 18354
204 Competitive Position 26948
205 Competitive Position Tactics Chart 8163
206 Competitive Product 11875
207 Competitive Scope 36644
208 Competitive Strategy 106839
209 Competitive Structure 12932
210 Competitor 24193
211 Competitor Analysis 6454
212 Complementary Demand 20256
213 Complementary Product 16548
214 Complementary Product Pricing 17053
215 Complementary Services 22974
216 Complex Buying 25968
217 Components of Internal Analysis 17479
218 Computer Assisted Interviewing (CAI) 5857
219 Concentrated Industry 18553
220 Concentrated Marketing 10607
221 Concentrated Strategy 9307
222 Concentration Strategy 19414
223 Concept Development 29192
224 Concept Evaluation 12490
225 Concept Selling 15680
226 Concept Statement 10471
227 Concession Close 8872
228 Confirmatory Questions 8210
229 Consultative Selling 8558
230 Consumer Analysis 44672
231 Consumer Behaviour 21191
232 Consumer Buying Behaviour 40983
233 Consumer Knowledge 14344
234 Consumer Market 48254
235 Consumer Non-Durables 13437
236 Consumer Oriented Marketing 27963
237 Consumer Profiling 9574
238 Consumer Relations 15353
239 Consumer Research 22429
240 Consumerism 34124
241 Content Marketing 19832
242 Contest 7437
243 Continuous Advertising 13812
244 Contraction Defense 20266
245 Contractual VMS 22834
246 Contribution Pricing 18555
247 Convenience Goods 15037
248 Convenience Product 31962
249 Convenience Store 22482
250 Conventional Distribution 33321
251 Cooperative Advertising 13447
252 Cooperative Marketing 37335
253 Cooperative Strategies 16731
254 Copy Research 13018
255 Copy Testing 5466
256 Copy-Fitting 7487
257 Core Benefit Proposition 19092
258 Core Competence (Prahalad Hamel) 7754
259 Core Product 23486
260 Corporate Advertising 18014
261 Corporate Branding 5711
262 Corporate Hospitality 9038
263 Corporate Identity 10649
264 Corporate Umbrella 6480
265 Corrective Advertising 10149
266 Cost based Pricing 60218
267 Cost Leadership 8316
268 Cost Per Point 6761
269 Cost Per Rating Point (CPRP) 26753
270 Counter Advertising 7432
271 Counteroffensive Defense 22756
272 Countertrade International 6582
273 Countervailing Power 9557
274 Cover Position 9740
275 Creaming Pricing Strategy 7979
276 Creative Strategy 12721
277 Creatives 26976
278 Cross Border Strategic Alliance 14230
279 Cross Branding 12211
280 Cross Merchandising 7012
281 Cross Selling 7331
282 Cross Subsidization 7161
283 Cultural Dimensions Hofstede 8625
284 Cultural Empathy 7579
285 Cultural Environment 59011
286 Cultural Marketing 18428
287 Custom Marketing 9420
288 Customer 48869
289 Customer After Sales Service 5732
290 Customer Based Brand Equity (CBBE) Model 20963
291 Customer Database 30575
292 Customer Driven 8179
293 Customer Equity 22299
294 Customer Expectations 38933
295 Customer Incentives 5780
296 Customer Intimacy 14024
297 Customer Lifetime Value (CLV) 15027
298 Customer Loyalty 20672
299 Customer Loyalty Ladder 51767
300 Customer Mix 23172
 
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