1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Dynamics 54091
202 Competitive Markets 8328
203 Competitive Parity 18755
204 Competitive Position 27318
205 Competitive Position Tactics Chart 8321
206 Competitive Product 12143
207 Competitive Scope 37034
208 Competitive Strategy 107877
209 Competitive Structure 13184
210 Competitor 26405
211 Competitor Analysis 6650
212 Complementary Demand 20736
213 Complementary Product 16874
214 Complementary Product Pricing 17422
215 Complementary Services 23680
216 Complex Buying 26551
217 Components of Internal Analysis 17755
218 Computer Assisted Interviewing (CAI) 6081
219 Concentrated Industry 18788
220 Concentrated Marketing 10840
221 Concentrated Strategy 9522
222 Concentration Strategy 19630
223 Concept Development 29571
224 Concept Evaluation 12812
225 Concept Selling 15939
226 Concept Statement 10664
227 Concession Close 9001
228 Confirmatory Questions 8403
229 Consultative Selling 8776
230 Consumer Analysis 45018
231 Consumer Behaviour 21935
232 Consumer Buying Behaviour 42348
233 Consumer Knowledge 14636
234 Consumer Market 48980
235 Consumer Non-Durables 13714
236 Consumer Oriented Marketing 28394
237 Consumer Profiling 9776
238 Consumer Relations 15708
239 Consumer Research 22689
240 Consumerism 34401
241 Content Marketing 21459
242 Contest 7739
243 Continuous Advertising 14069
244 Contraction Defense 20504
245 Contractual VMS 23173
246 Contribution Pricing 18923
247 Convenience Goods 15356
248 Convenience Product 32454
249 Convenience Store 23822
250 Conventional Distribution 33733
251 Cooperative Advertising 13725
252 Cooperative Marketing 37953
253 Cooperative Strategies 17065
254 Copy Research 13284
255 Copy Testing 5620
256 Copy-Fitting 7675
257 Core Benefit Proposition 19366
258 Core Competence (Prahalad Hamel) 8037
259 Core Product 23903
260 Corporate Advertising 18290
261 Corporate Branding 5958
262 Corporate Hospitality 9322
263 Corporate Identity 10917
264 Corporate Umbrella 6732
265 Corrective Advertising 10424
266 Cost based Pricing 60671
267 Cost Leadership 8487
268 Cost Per Point 6960
269 Cost Per Rating Point (CPRP) 27518
270 Counter Advertising 7605
271 Counteroffensive Defense 22983
272 Countertrade International 6763
273 Countervailing Power 9793
274 Cover Position 10025
275 Creaming Pricing Strategy 8200
276 Creative Strategy 13027
277 Creatives 27358
278 Cross Border Strategic Alliance 14385
279 Cross Branding 12500
280 Cross Merchandising 7221
281 Cross Selling 7562
282 Cross Subsidization 7302
283 Cultural Dimensions Hofstede 8852
284 Cultural Empathy 7717
285 Cultural Environment 60255
286 Cultural Marketing 18744
287 Custom Marketing 9639
288 Customer 51074
289 Customer After Sales Service 5907
290 Customer Based Brand Equity (CBBE) Model 22354
291 Customer Database 31086
292 Customer Driven 8411
293 Customer Equity 22540
294 Customer Expectations 39330
295 Customer Incentives 5925
296 Customer Intimacy 14258
297 Customer Lifetime Value (CLV) 15971
298 Customer Loyalty 21109
299 Customer Loyalty Ladder 52217
300 Customer Mix 23562
 
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