1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
201 Competitive Dynamics 54195
202 Competitive Markets 8387
203 Competitive Parity 18815
204 Competitive Position 27385
205 Competitive Position Tactics Chart 8357
206 Competitive Product 12195
207 Competitive Scope 37128
208 Competitive Strategy 108043
209 Competitive Structure 13246
210 Competitor 26720
211 Competitor Analysis 6687
212 Complementary Demand 20871
213 Complementary Product 16951
214 Complementary Product Pricing 17500
215 Complementary Services 23789
216 Complex Buying 26661
217 Components of Internal Analysis 17811
218 Computer Assisted Interviewing (CAI) 6119
219 Concentrated Industry 18830
220 Concentrated Marketing 10886
221 Concentrated Strategy 9571
222 Concentration Strategy 19682
223 Concept Development 29647
224 Concept Evaluation 12874
225 Concept Selling 15985
226 Concept Statement 10700
227 Concession Close 9034
228 Confirmatory Questions 8438
229 Consultative Selling 8818
230 Consumer Analysis 45106
231 Consumer Behaviour 22080
232 Consumer Buying Behaviour 42641
233 Consumer Knowledge 14703
234 Consumer Market 49122
235 Consumer Non-Durables 13767
236 Consumer Oriented Marketing 28478
237 Consumer Profiling 9811
238 Consumer Relations 15777
239 Consumer Research 22742
240 Consumerism 34450
241 Content Marketing 21786
242 Contest 7798
243 Continuous Advertising 14129
244 Contraction Defense 20554
245 Contractual VMS 23228
246 Contribution Pricing 19024
247 Convenience Goods 15453
248 Convenience Product 32544
249 Convenience Store 24188
250 Conventional Distribution 33816
251 Cooperative Advertising 13778
252 Cooperative Marketing 38059
253 Cooperative Strategies 17144
254 Copy Research 13336
255 Copy Testing 5654
256 Copy-Fitting 7710
257 Core Benefit Proposition 19424
258 Core Competence (Prahalad Hamel) 8130
259 Core Product 23984
260 Corporate Advertising 18345
261 Corporate Branding 6002
262 Corporate Hospitality 9371
263 Corporate Identity 10970
264 Corporate Umbrella 6771
265 Corrective Advertising 10472
266 Cost based Pricing 60755
267 Cost Leadership 8519
268 Cost Per Point 7001
269 Cost Per Rating Point (CPRP) 27698
270 Counter Advertising 7639
271 Counteroffensive Defense 23037
272 Countertrade International 6808
273 Countervailing Power 9840
274 Cover Position 10093
275 Creaming Pricing Strategy 8255
276 Creative Strategy 13084
277 Creatives 27426
278 Cross Border Strategic Alliance 14418
279 Cross Branding 12557
280 Cross Merchandising 7263
281 Cross Selling 7603
282 Cross Subsidization 7331
283 Cultural Dimensions Hofstede 8897
284 Cultural Empathy 7755
285 Cultural Environment 60534
286 Cultural Marketing 18813
287 Custom Marketing 9682
288 Customer 51486
289 Customer After Sales Service 5952
290 Customer Based Brand Equity (CBBE) Model 22645
291 Customer Database 31164
292 Customer Driven 8454
293 Customer Equity 22588
294 Customer Expectations 39370
295 Customer Incentives 5957
296 Customer Intimacy 14303
297 Customer Lifetime Value (CLV) 16160
298 Customer Loyalty 21187
299 Customer Loyalty Ladder 52315
300 Customer Mix 23631
 
Page 3 of 11