1. Concepts

Marketing and Strategy Terms - Page 4

Page 4 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
301 Customer Equity 17652
302 Customer Expectations 22261
303 Customer Incentives 3471
304 Customer Intimacy 9601
305 Customer Lifetime Value (CLV) 5002
306 Customer Loyalty 11695
307 Customer Loyalty Ladder 31632
308 Customer Mix 12282
309 Customer Order 3860
310 Customer Orientation 7122
311 Customer Perceived Value (CPV) 36640
312 Customer Perception 32182
313 Customer Philosophy 4087
314 Customer Profile 3723
315 Customer Profitability 4659
316 Customer Reference Program (CRP) 3671
317 Customer Relationship 3839
318 Customer Requirements 21057
319 Customer Satisfier 3632
320 Customer Value 23145
321 Customer Value Add-On 3585
322 Customer Value Proposition 4765
323 Cut-Throat Competition 12597
324 DAGMAR 3390
325 Database Marketing 3495
326 Day-After Recall Test 6943
327 Daypart 6047
328 Decay Factor 4218
329 Decentralized Adjustment System 2879
330 Deceptive Advertising 6109
331 Deceptive Packaging 6508
332 Deceptive Pricing 16768
333 Decision Making Process 14183
334 Decision Making Unit 4343
335 Decline Stage 4905
336 Declining Markets 3886
337 Defensive Advertising 4255
338 Defensive Strategies 14803
339 Deficient Products 13153
340 Demand Analysis 31794
341 Demand Based Pricing 22320
342 Demand Factor 4416
343 Demand Oriented Pricing 15427
344 Demand-Backward Pricing 4756
345 Demarketing 8227
346 Demarketing Marketing 13059
347 Demographic Environment 20712
348 Demographic Equation 6574
349 Demographic Segmentation 25093
350 Depth Interview 16282
351 Descriptive Label 7754
352 Descriptive Name 3859
353 Design Theme 6892
354 Desirable Products 15987
355 Destination Retailer 8165
356 Destination Stores 7373
357 Dialectical Inquiry 14438
358 Differential Advantage 17316
359 Differential Pricing 5559
360 Diffusion of Innovation Theory 7311
361 Digital Media 1785
362 Dimensions of Change Pettigrew Whipp 5332
363 Direct Channel 8332
364 Direct Close 13798
365 Direct Marketing Channel 7209
366 Direct Response Television 3601
367 Direct Selling 4711
368 Direct to Consumer 5474
369 Directory Advertising 8663
370 Discount Coupon 3201
371 Discrimination Pricing 3821
372 Dissonance-Reducing Buying 21017
373 Distribution 3274
374 Distribution Expenses 5632
375 Distribution Research 18362
376 Distribution Strategy 33578
377 Divest Strategy 6666
378 Dollar Market Share 7201
379 Domestic Market 23610
380 Door Opener 4424
381 Double Jeopardy 6367
382 Downward Stretching 7204
383 Downward Vertical Integration 10561
384 E- Marketplace 13829
385 E-Business 12941
386 E-Marketing 80739
387 Early Adopter 4813
388 Early Majority 6735
389 Early Markdown 4020
390 Effective Demand 3712
391 Effective Frequency 6480
392 Effective Reach 10207
393 Email Marketing 799
394 Emergency Goods 7746
395 Emotional Appeal 6270
396 Emotional Branding 4864
397 Empathetic Statements 3527
398 Empty Nesters 3692
399 End Aisle Display 5910
400 End of Season Markdowns 3637
 
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