1. Concepts

Marketing and Strategy Terms - Page 6

Page 6 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
501 Hit and Run Strategy 10695
502 Hofstede National Differences 3581
503 Holding Power 4241
504 Holdover Audience 525
505 Home Market 4567
506 Homogeneous Goods 17322
507 House Account 4005
508 Household Penetration (HHPEN) 10402
509 Hypermarket 3610
510 Image Advertising 7264
511 Image Pricing 8682
512 Imitative Strategy 5751
513 Imitator 4478
514 Impulse Buying 8470
515 Impulse Goods 12179
516 In-House Agency 13928
517 In-store Promotion 11688
518 Incentive Program 3530
519 Incentive Scheme 6119
520 Income Segmentation 31823
521 Incremental Cost Pricing 11104
522 Incremental Sales 8399
523 Independent Representative 4376
524 Independent Store 7275
525 Indirect Competition 6493
526 Indirect Marketing 24975
527 Indirect Sales 5236
528 Individual Marketing 28043
529 Industrial Advertising 7373
530 Industrial Product 18802
531 Industry Analysis 4673
532 Industry Environment Analysis 30315
533 Industry Life Cycle 11608
534 Information Search 7941
535 Informational Advertising 6931
536 Initiator 12871
537 Innovation Adoption Curve Rogers 12944
538 Innovators 8258
539 Inseparability 6127
540 Insertion Order 3884
541 Institutional Advertising 18717
542 Institutional Promotion 5657
543 Instrumental Value 5727
544 Integrated Direct Marketing 5526
545 Integrated Logistics Management 22291
546 Integrated Marketing Communications (IMC) 20936
547 Intensive Distribution 14177
548 Inter-Channel Competition 3785
549 Interindustry Competition 3905
550 Internal Analysis 5104
551 Internal Audience 5302
552 Internal Databases 17312
553 Internal Environment 23687
554 International Business 6879
555 International Marketing 33
556 International Strategy 19557
557 Internet Strategy 5565
558 Intratype Competition 5124
559 Introduction Stage 6133
560 Invitation to Treat 3910
561 Island Position 3648
562 Jury of Expert Opinion 3563
563 Key Account 6117
564 Key Account Management 5927
565 Key Success Factors 16042
566 Kiosk 4435
567 Laggards 4559
568 Lagged Effect 1643
569 Latent Demand 16578
570 Latent Market 4046
571 Lead Users 4632
572 Leader Pricing 3722
573 Leaflet 4217
574 Learning Log 3464
575 Level of Involvement 20733
576 Level Selling 656
577 Lifestyle 5111
578 Lifestyle Segmentation 19910
579 Limited Service 8718
580 Line Stretching 24200
581 Local Market 8962
582 Logical Appeal 4309
583 Logo 3866
584 Low Cost Strategy 9990
585 Low Involvement Hierarchy 5701
586 Low-end Entry Level Brand 12159
587 Loyalty Discount 5373
588 Loyalty Index 3970
589 Loyalty Program 4080
590 Macro Environment 7577
591 Macro Segmentation 12793
592 Mail Questionnaire 10232
593 Mainstream 6304
594 Maintained Item 576
595 Maintained Markup 1303
596 Maintenance Marketing 5934
597 Maintenance Strategy 5786
598 Majority Fallacy 1011
599 Manufacturer Branding 16567
600 Marginal Pricing 3707
 
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