Market Dominance - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team

What is Market Dominance?

Market dominance is a measure of the quality of a brand, service or product relative to competition. In defining market dominance, you must see to what degree an item, brand, or firm controls an item classification in a given geographic zone.


The most critical type of figuring out the market dominance is the market demand. It is the rate of the aggregate business sector served by a firm or brand. An organization, brand, item, or service that has a consolidated piece of the overall industry surpassing 50% most likely has market power and market dominance.


Four types of market dominance strategies that an organization will consider are market leader, market follower, market nicher and market challenger.


Market leader

The market leader is prevailing in its industry. It has significant piece of the overall industry and broad dispersion courses of action. It is commonly the business pioneer in creating inventive new items and business routines. Researches reasoned that market administration was the most productive system in many commercial enterprises.


Market follower

A market follower is an organisation in a strong, but not prevailing position that is substance to stay at that position. The basis is that by creating systems parallel to those of the business sector pioneer, they will pick up a decent share of the business sector while being presented to almost no danger. Their strategy is to avoid taking any unnecessary risks.


Market nicher

The goal is centering showcasing endeavors on maybe a couple of restricted business sector portions and customizing the market blend. The association can better address the issues of that objective target sector. The firm ordinarily hopes to pick up an upper hand through adequacy instead of proficiency. They have a tendency to be in high esteem added commercial ventures and can acquire high edges. They have a tendency to be exceedingly focussed on a particular business sector fragment. They tend to market top of the line items and can utilize a premium evaluating system.


Market challenger

A market challenger is an organisation a strong, but not overwhelming position that is taking after a forceful procedure of attempting to pick up piece of the market pie. It commonly focuses on the business pioneer.


Hence, this concludes the definition of Market Dominance along with its overview.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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