Individual Marketing

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Individual Marketing?

Any kind of communication to individuals by the companies or retailers can be termed as individual marketing. Individual marketing is often customized as per the individual customers. The demand can be directly communicated to the suppliers or manufacturers and they can be provided with customized products as per their demand.

Information technology has played a great role in indirect marketing where individual customers can be reached directly through phone and internet. By logging into the particular website or by calling to call center the customer can provide input about their choice and can get the customized product.


Example: Dell has done very impressive work in individual marketing by offering the customers the freedom to design and configure their product.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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