Individual Marketing

Posted in Marketing and Strategy Terms, Total Reads: 26577

Definition: Individual Marketing

Any kind of communication to individuals by the companies or retailers can be termed as individual marketing. Individual marketing is often customized as per the individual customers. The demand can be directly communicated to the suppliers or manufacturers and they can be provided with customized products as per their demand.

Information technology has played a great role in indirect marketing where individual customers can be reached directly through phone and internet. By logging into the particular website or by calling to call center the customer can provide input about their choice and can get the customized product.

Example: Dell has done very impressive work in individual marketing by offering the customers the freedom to design and configure their product.

Browse the definition and meaning of more terms similar to Individual Marketing. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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