Indirect Marketing

Posted in Marketing and Strategy Terms, Total Reads: 23916

Definition: Indirect Marketing

In the context of marketing there are two types of marketing, direct and indirect. The channel in which there is no direct communication to customers by the companies is called indirect marketing. Basically it is treated as the next stage for brand recognition and awareness.

When customers are aware of the product and only require to be reminded about the product than indirect marketing will be used. Indirect marketing is generic in nature and no segmentation and targeting is required. The retention to customers is made by presenting them in symbolic representation without discriminating within the customers. In indirect marketing we cannot record the immediate response of the customers but questionnare can be used to take response in future.

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