Published by MBA Skool Team, Last Updated: July 19, 2021

What is E-Marketing?

E-Marketing (Electronic Marketing), also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing, is marketing done through the internet on online channels. E-marketing is the process of marketing a product or service offering using the Internet to reach the target audience on smartphones, devices, social media etc.. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.


Like many other media channels, e-marketing is also a part of integrated marketing communications (IMC), which helps a brand grow across different channels. E-marketing has become a pivotal tactic in the marketing strategy adopted by companies using several digital media channels.

Importance of E-marketing

In modern times where most of the work and transactions are happening through online channels, it becomes every important for marketers to reach out to customers through right channels. Smartphones, tablets, smart TVs, laptops are being used globally to run businesses and buy and sell goods. E-marketing helps in reaching out to your audience on these channels along with traditional offline channels as well. Sometimes for some offerings, e-marketing is the only viable option. e-marketing is very transparent in terms of its effectiveness as compared to offline marketing. 

Advantages of E-marketing

Certain advantages of e-marketing are discussed as below:

1. Much better return on investment from than that of traditional marketing as it helps increasing sales revenue.

2. E-marketing means reduced marketing campaign cost as the marketing is done through the internet

3. Fast result of the campaign as it helps to target the right customers.

4. Easy monitoring through the web tracking capabilities help make e-marketing highly efficient

5. Using e-marketing, viral content can be made, which helps in viral marketing.

Types and Examples of e-marketing

There are several ways in which companies can use internet for marketing. Some ways of e-marketing are:

1. Article marketing

2. Affiliate marketing

3. Video marketing

4. Email marketing/Newsletters

5. Blogging

6. Content marketing

7. Podcasts

8. Webinars

All these and other methods help a company or brand in e-marketing and reaching customer through the internet.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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