Published by MBA Skool Team, Last Updated: May 13, 2020

What is E-Marketing?

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.


Like many other media channels, e-marketing is also a part of integrated marketing communications (IMC), which helps a brand grow across different channels. E-marketing has become a pivotal tactic in the marketing strategy adopted by companies using several digital media channels.

Advantages of E-marketing

Certain advantages of emarketing are discussed as below:

1. Much better return on investment from than that of traditional marketing as it helps increasing sales revenue.

2. E-marketing means reduced marketing campaign cost as the marketing is done through the internet

3. Fast result of the campaign as it helps to target the right customers.

4. Easy monitoring through the web tracking capabilities help make emarketing highly efficient

5. Using e-marketing, viral content can be made, which helps in viral marketing.

Types of e-marketing

There are several ways in which companies can use internet for marketing. Some ways of e-marketing are:

1. Article marketing

2. Affiliate marketing

3. Video marketing

4. Email marketing

5. Blogging

6. Content marketing

All these and other methods help a company or brand in e-marketing and reaching customer through the internet.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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