Marketing Function

Published by MBA Skool Team, Last Updated: April 25, 2016

What is Marketing Function?

Marketing function is a role which helps a company to identify and source potentially successful products for the marketplace they operate on and then promote them by differentiating them from similar products. It is a vital part of any company.

Typical marketing function types within a larger business includes performing market research, making marketing plan, and product development, market development, market penetration as well as strategically taking care of advertising, distribution for sale, pricing, after sales customer service and public relations.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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