Marketing Programs - Meaning & Definition

Published in Marketing and Strategy Terms category by MBA Skool Team

What is Marketing Programs?

Marketing Program is the plan with respect to the various marketing activities taken by a company to increase sales. A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives.

Marketing objectives are strategic sales goals that fit the products’ strengths and are based on various characteristics of the product. One may follow different marketing programs according to the situation. In order to build strong customer relationships and maximize sales, the organizations follow different marketing, sales and loyalty programs.

Marketing is a broad field, encompassing elements as diverse as advertising, brand and logo design, sales calls, Web sites, brochures, packaging, shows, conferences and other events, and so on. The more tools, the better. But the variety and complexity of choices makes getting organized and focused hard. The 4Ps- product, place, price and promotion can be used to develop these marketing programs.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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