Innovation Adoption Curve Rogers - Definition & Meaning

Published in Marketing and Strategy Terms by MBA Skool Team

What is Innovation Adoption Curve Rogers?

Rogers suggested the Innovation adoption curve to describe and classify the adoption of innovation into a number of groups. The basis of this adoption is that different individuals are having various behaviors to adoption. The following are the classifications:

  • Innovators: Those who take the pain to come out with some innovation
  • Early Adopters: Those who takes the initiating to adopt to the innovation
  • Early Majority: Those who are next to adopter in accepting the change
  • Late Majority: Those who adopts the new idea and change only after it has been accepted by the majority
  • Laggards: Those who are traditional and adopt the change once it has been accepted by all and become the trend

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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