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Innovation Adoption Curve Rogers

This article covers meaning & overview of Innovation Adoption Curve Rogers from marketing perspective

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: September 21, 2023Read time:

What is Innovation Adoption Curve Rogers?

Rogers suggested the Innovation adoption curve to describe and classify the adoption of innovation into a number of groups. The basis of this adoption is that different individuals are having various behaviors to adoption. The following are the classifications:

  • Innovators: Those who take the pain to come out with some innovation
  • Early Adopters: Those who takes the initiating to adopt to the innovation
  • Early Majority: Those who are next to adopter in accepting the change
  • Late Majority: Those who adopts the new idea and change only after it has been accepted by the majority
  • Laggards: Those who are traditional and adopt the change once it has been accepted by all and become the trend


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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