Innovation Adoption Curve Rogers - Meaning & Definition

What is Innovation Adoption Curve Rogers?

Rogers suggested the Innovation adoption curve to describe and classify the adoption of innovation into a number of groups. The basis of this adoption is that different individuals are having various behaviors to adoption. The following are the classifications:

• Innovators: Those who take the pain to come out with some innovation
• Early Adopters: Those who takes the initiating to adopt to the innovation
• Early Majority: Those who are next to adopter in accepting the change
• Late Majority: Those who adopts the new idea and change only after it has been accepted by the majority
• Laggards: Those who are traditional and adopt the change once it has been accepted by all and become the trend

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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